The new way to create original content

Content Inspiration for 2014

Carrie Sloan

The new way to create original content

Editor in ChiefLearnVest

How to create valuable content for readers:

“It’s the personal stories of seeing how other people are struggling with money, or how they’re making progress on money. People want to know how other people did it.”

“The other thing that I can point to is content that let’s you compare and contrast. For example, we did a story, ‘What’s your retirement number?’”

Sofia Quintero

The new way to create original content

Growth FirestarterGeckoBoard

How to understand your audience:

“We talk to customers every single day. I try to talk to as many customers as possible to understand what they like about us, what they don’t like.”

“I think it is important to create content and continuously ask yourself: ‘Is this going to be helpful for anybody, is it going to be insightful, is it going to change anything?’”

Andy Smith

The new way to create original content

AuthorThe Dragonfly Effect

Is content marketing different?

“Is content marketing different or faddish compared to what has come before? I don’t think so. But it is different, and it has tentacles that will extend to reshape other aspects of marketing. Eventually, as with social marketing before it, it will no longer be thought of as distinct, but simply as an element of a complete marketing program.

It’s more important to simply manage content efforts to do the best possible job solving problems for customers and for the company, and expect those efforts to be increasingly integrated over time.”

Alexis Grant

The new way to create original content

Innovator-in-ChiefSocialexis

How to find your audience:

“Offering free information that’s truly valuable and helpful to your target community is really the best way to get started. But even once you create that value, you’ve got to help people know about it.”

Where to promote content:

“Don’t try to be everywhere. Pick two or three social platforms that suit you and do them really well, rather than trying to grow a following on every channel.”

Ash Davies

The new way to create original content

FounderTablo

What is the future of self-publishing:

“I think it’s social. I think the entire publishing model is going to be flipped around. It won’t be a case anymore of you have to write something, then submit a manuscript, then get rejected, and then have small commissions for someone else to sell your book. I think it’s going to be completely reversed.

You’ll start publishing the day you start writing. People will start reading and following your work while it’s in progress.”