content is kaiser
DESCRIPTION
content is king? CONTENT IS KAISER! Warum es im Marketing mehr denn je auf relevante Inhalte ankommt: Hintergründe, Zahlen, Erfolgsbeispiele. B2B und B2C!TRANSCRIPT
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PROLOG
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„THE MORE YOU TELL, THE MORE YOU SELL.“David Ogilvy
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1. Willkommen in der Content-Ära
2. Content schön und gut, aber was ist das eigentlich?
3. Der Weg zur Medienarchitektur
4. Angewandte Inhalte
5. Drei Insignien
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1. WILLKOMMEN IN DER CONTENT-ÄRA
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*B2B-Marketing Studie 2010, USA, 1.100 Befragte
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2. CONTENT GUT UND SCHÖN, ABER WAS IST DAS EIGENTLICH?
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* Schwiesau/Ohler 2003
*
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3. DER WEG ZUR MEDIENARCHITEKTUR
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4. ANGEWANDTE INHALTE
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www.krones.de
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5. DREI INSIGNIEN
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EPILOG
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