content marketing from affinity marketing & sales

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Post on 13-Jul-2015

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Affinity Marketing & Sales

AGENDA7:30 8:00amCheck-in, Networking, Coffee8:00 8:30Welcome, Introductions, Presentation8:30 8:40Break8:40 9:40Panel Discussion9:40 10:00Wrap Up, Q & A

12Todays takeawaysToday you will learn the basics: MARKETABLE ASSETS - Pinpoint them.TARGET MARKET - How to identify it for efficient use of resources.CONTENT MARKETING Customer focused ideas to build awareness, reinforce your brand and create inquiries.

3Todays takeawaysMARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING4Identify Your most marketable assetsWhy?The 8 Second RuleValuable Real EstateStep #1 in getting the right messages in your marketing materials.5Identify Your most marketable assetsBrainstormStrengthsRecordStaff MembersTrusted AdvisorsHOW?6Identify Your most marketable assets7Identify Your most marketable assetsYESYESYES8Todays takeawaysMARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING

Marketable Assets9Todays takeawaysMARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETINGMarketable Assets

10Todays takeawaysMARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING11Why We Target Market

12Why We Target Market

13Why We Target Market

14Identify Your Target MarketThree Basic StepsLook at your current customer list.Find the 20% which represents 80% of your profits.Create a profile of them based on what they have in common.15It is very likely that there are many more customers just like these that want to buy your product.

They are your target market !

16Take a Critical LookTake a critical look at your target market by asking:

Is the target market of sufficient size to be viable?

Is this segment expected to grow over the next three to five years?

Can you reach this target market without breaking the bank?17Todays takeawaysMARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING1819Make content marketing work for your business

20How to list

21How to list

22Make content marketing work for your business

23Interview a thought leader

24

Make content marketing work for your business25Develop a case study

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