content marketing from affinity marketing & sales

AGENDA

7:30 – 8:00am Check-in, Networking, Coffee

8:00 – 8:30 Welcome, Introductions, Presentation

8:30 – 8:40 Break

8:40 – 9:40 Panel Discussion

9:40 – 10:00 Wrap Up, Q & A

• Strategic Marketing Plan

• Market Diversification

• Market & Competitive Research

• Product Launch

• Lead Generation Events

• Press Releases

• Web Content

• E-mail Marketing

Who is Affinity?We can help you with marketing strategy and implementation.

TODAY’S TAKEAWAYS

Today you will learn the basics:

MARKETABLE ASSETS - Pinpoint them.

TARGET MARKET - How to identify it for efficient use of resources.

CONTENT MARKETING – Customer focused ideas to build awareness, reinforce your brand and create inquiries.

TODAY’S TAKEAWAYS

MARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING

IDENTIFY YOUR MOST MARKETABLE ASSETS

Why?• The 8 Second Rule

• Valuable Real Estate

• Step #1 in getting the right

messages in your marketing

materials.


Brainstorm

Strengths

Record

Staff

Members

Trusted

Advisors

HOW?


Does it add value?

Is it easily copied?

Does it differentiate

you from your

competitors?


Does it add value?

Is it easily copied?

Does it differentiate

you from your

competitors?

YES YES YES

TODAY’S TAKEAWAYS

MARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING

WHY WE TARGET MARKET#1 Efficiency

• We’d like to sell our products to everyone.

• Few can afford that.

• Limited resources.

WHY WE TARGET MARKET#2 Effectiveness

• It leads to more effective:• Search terms.

• Blog topics.

• Social media updates.

• Media selections.

WHY WE TARGET MARKET#3 Customer Loyalty

• Find AND retain customers.

• Best way to get repeat business.

• Repeat customers are the best!

IDENTIFY YOUR TARGET MARKET

Three Basic Steps1. Look at your current customer list.

2. Find the 20% which represents 80% of your profits.

3. Create a profile of them based on what they have in common.

It is very likely that there are many more

customers just like these that want to

buy your product.

They are your target market !

TAKE A CRITICAL LOOK

Take a critical look at your target market by asking:

Is the target market of sufficient size to be viable?

Is this segment expected to grow over the next three to five years?

Can you reach this target market without breaking the bank?

TODAY’S TAKEAWAYS

MARKETABLE ASSETS

TARGET MARKET

CONTENT MARKETING

What is Content Marketing?

Videos, Blogs, Newsletters, Case Studies, Interviews.

Original in most cases. Subjects that matter to your

audience.

MAKE CONTENT MARKETING WORK FOR

YOUR BUSINESS

• Generate a “Top 10” list.

• Review a product or service.

Establish Yourself As An Expert

“HOW TO” LIST


YOUR BUSINESS

• Share a link from another source and give credit.

• Interview a thought leader in your industry.

Build credibility

INTERVIEW A “THOUGHT LEADER”


YOUR BUSINESS

• Develop and share a Case Study.

• Discuss industry news from another person’s point of view.

Be a Resource

for Solving

Problems

DEVELOP A CASE STUDY

The Golden Rule of Content Marketing

Demonstrate that you understand your customer’s

problem.

content marketing from affinity marketing & sales

Self Improvement