content strategy for a municipal facebook by jenny broden
TRANSCRIPT
Jenny Brodén
IT- Project Manager
WHY DO YOU USE FACEBOOK?
Your citizens are there for the
same reasons
Be personal
Daily updates
• What’s going on in your city
today?
• Write about things that will
effect my day
…Or tell me the
one about the cat.
ENCOURAGE THEM TO CONTRIBUTE
SOMETIMES YOU JUST NEED TO
LISTEN…
SHOW THAT YOU LISTEN
DON’T DELETE TO MUCH
…but some people do cross the line
• Think of what you say as a professional
• Don't write anything you wouldn't say face to face
• ”Talk to farmers like farmer do”
• Always verify that you have seen the questions
GUIDELINES
• Editor in chief (communications
department)
- Plans, coordinates and educate
• Contact Call Centre
- answer the questions and
forward to responsible officer
- Deletes inappropriate contents
• Answer within 24 hrs.
- A communicator on the
responsible administration publish
the answer
MAKE IT CLEAR- WHO DOES WHAT AND
WHEN
What’s next?
A place for marketing your organization
a
The Future E-citizien
E-service portal
Thank you!
@missbroden
jeppe79