contents corporate profile industry overview financial highlights future plans and prospects ...
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Contents
Corporate Profile
Industry Overview
Financial Highlights
Future Plans and Prospects
Investment Highlights
Listing Details
Corporate Profile
Corporate Profile
Established in 1994
Engaged in marketing, distribution, R&D and manufacturing of proprietary Chinese medicines
Products marketed under the Kanpoyakudo ( 漢方藥堂 ) label
A strong in-house advisory board of 16 members, consisting of academics and professionals from different backgrounds
New Chinese Medicine (“NCM”) - modernize traditional Chinese medicines and promote it to international markets
Corporate Profile Currently offers 14 proprietary Chinese medicine products
effective for a wide range of ailments
Name of product
Enterofit ( 排毒健美丸 )
Gynecotonic I ( 天山雪蓮白鳳丸一號 )
Allergirid ( 花粉丸 )
Livertone ( 片黃疏肝丸 )
Lipidease ( 降脂血壓丸 )
Diabecure ( 糖尿靈 )
M-vivitonic ( 男寶 )
Rheumate ( 風濕鎮痛丸 )
Longevital ( 延壽蔘茸丸 )
Ranadin ( 靈芝益腎丸 )
Cardiaid ( 養心丹 )
Beneficence II ( 中國二號抗癌丸 )
Gynecotonic II ( 天山雪蓮白鳳丸二號 )
Detox Plus ( 清熱解毒丸 )
Products sold through :
- specialty retail outlet, Kanpoyakudo ( 漢方藥堂 ) in Hong Kong
- mail order services
- Internet
- Treasure 21C Club
Corporate Profile
6,900-page, multi-language health portal, www.newchinesemedic.com
Corporate Profile
Enlarge customer base via “e-customer referral program” – Treasure 21C Club
A reward scheme for members to enjoy discounts and commissions on purchase made by their referrals
The club has 15,000 members and the number is growing
Extend B2B business via Internet trading – “Medicine Street”
Obtain authorizations from three PRC Chinese medicine manufacturers to distribute products on-line
Corporate Profile
Business Partnership – R&D R&D assistance from its substantial shareholder –
Entered a 3-year R&D and management agreement with SRI inApril 2001
West China University of Medical Sciences
( 華西醫科大學 )
Sichuan University
( 四川大學 )
Sichuan Chinese Medicine Research Institute ( 四川省中醫藥研究院 )
Sichuan Research Institute of New Medicine, SRIStrong R&D support from
Corporate Profile
Business Partnership – R&D KNCM Biotech, joint venture with Canadian-based Kinetana
( 健諾國際 ), is principally engaged in:
R&D, marketing and distribution of self-developed products and herbal products to international markets
Sourcing, screening and standardization of Chinese herbs for western pharmaceutical companies via GLP Laboratories and the SimBioDASTM Technology
Designing and monitoring clinical testing procedures to facilitate product registration with the Food and Drug Administrationin the US and Ministry of Health in the PRC
Canadian-based Kinetana
( 加拿大健諾國際 )
Joint Venture Partner
Corporate Profile
Business Partnership - Manufacturing Manufacturing by Hu Qing Yu Tang ( 胡慶餘堂 ), a GMP compliant
pharmaceutical manufacturer in the PRC
Corporate Profile
成品Finished Product
GMP 企業生產示意圖 Procedure Sketch In A Certified GMP Manufacturer
實驗室檢測( 農藥殘留、重金屬、
砷鹽、衛生學檢查 )Lab Testing
(Pesticides Residue, Heavy Metals, Arsenic &
Microbial Limit Tests)
原料( 中藥飲片 )
Material(Herbal Slice
s)
提取( 提取設備 )Extraction
(Extracting Apparatus)
濃縮( 多效濃縮器 )Concentration(Multistage Co
ncentrating Machine)
干燥( 低溫干燥櫃 )
Drying (Low Temperature D
ryer)
粉碎( 粉碎機 )
Pulverization(Pulverizer)
填充膠囊( 膠囊自動填充機 )
Capsulizing(Auto-filler for Cap
sules)
質量監控( 高效液相層
析 )Quality Control
(HPLC)
包裝( 全自動包裝生產綫 )
Packing(Automatic
Packaging Line)
GMP Manufacturer
Industry Overview
Industry Overview Steady growth in world medicine market sales forecasts
Source: China Medication Economic and Trading Year 2000, Issue No. 3
World Medicine Market Sales Forecast 1998-20021998 Sales 2002 Sales Compound
(US$ billion) (US$ billion) Growth Rate (%)
118.4 164.0 9.8
79.3 99.6 5.8
40.2 48.8 4.9
23.2 32.0 8.4
13.2 20.1 11.0
5.6 9.0 12.4
5.3 7.4 8.6
7.0 10.5 10.6
4.7 5.3 3.3
5.2 7.2 8.6
3.7 5.3 9.8
2.7 3.2 6.7
North America
Europe
Japan
Latin America
Southeast Asia
PRC
Eastern Europe
Middle East
Africa
India
Australia
Commonwealth of Independent States
Total 302.9 411.9 Average: 8.0
Industry Overview The number of visitor arrival at the PRC is steadily growing
Source: The Year Book of China Tourism Statistics 2001, National Tourism Administration of the People’s Republic of China
Annual visitor arrivals and tourism receipts in the PRC 1990 – 2000
Arrivals (Thousand)
Receipts (US$Million)
14099
28452218
3947
4683
73238733
10200
1207412602
16224
83444
2746233350
3811541527
43684 4638751127
5758863478
72796
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
Financial Highlights
Financial HighlightsTurnover
0
10,000
20,000
30,000
40,000
2000 2001
Year ended 31st March
Four months ended
31st July, 2001
HK$’000
10,168
34,09637,196
Financial HighlightsTurnover by Major Products
片黃疏肝丸 Livertone
7.8%Gynecotonic I
27.4%
花粉丸 Allergirid 14.
6%
Others 27.0%
Enterofit 23.2%
Livertone 8.1% 花粉丸 All
ergirid 16.4%
Gynecotonic I 20.0%
Enterofit 23.0%
Others 32.5%
2000 2001
排毒健美丸排毒健美丸
天山雪蓮白鳳丸一號天山雪蓮
白鳳丸一號片黃疏肝丸
其他 其他
Financial HighlightsProfit Attributable to Shareholders
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2000 2001
Year ended 31st March
Four months ended
31st July, 2001
HK$’00014,305
5,110
1,691
Future Plans and Prospects
Expand Research & Development Capabilities Further expand R&D capabilities via the cooperation with S
RI and Kinetana
Enlarge Product Range Increase the number of products to 40, consisting propriet
ary Chinese medicine products and health supplement products
8 new health supplement products are intended for diabetes, hyperlipidemia, hypertension, obesity, pollinosis, constipation and strengthening the liver and stomach will be launched in the first quarter of 2002
Future Plans and Prospects
Future Plans and ProspectsExpand Distribution Network Expand the distribution network in the PRC via the settin
g up of outlets in Beijing, Hangzhou and Xian Sales at the Hong Kong outlet reached HK$34.1 million
for the year ended 31st March 2001 4 outlets will generate more sales
Hangzhou
Beijing
Xian
Hong Kong
No. of visitor arrivals in 2000
- Beijing 2.8 million
- Hangzhou 707,000
- Xian 641,000
Source: The Year Book of China Tourism Statistics 2001, National Tourism Administration of the People’s Republic of China
Future Plans and ProspectsExpand Distribution Network (cont’d) PRC outlets
Hangzhou – first half of 2002 Beijing – second half of 2002 Xian – first half of 2003
Overseas markets Set up distribution networks in Korea, Australia and
New Zealand Expansion to North American market via the joint venture
with Kinetana, an experienced company in the region
Future Plans and ProspectsEnlarge Customer Base “e-customer referral program” - Treasure 21C Club which now has 15,000 members Set up membership centres in Japan
15,000 Membership
15,000 + Monthly Growth Factor + 1 New Retail Outlet
15,000 + Monthly Growth Factor + 2 New Retail Outlets
15,000 + Monthly Growth Factor + 3 New Retail Outlets
Now 2002Jan
2002
2002 - 2003
2003 - 2004
Membership Growth Trend
Future Plans and ProspectsDevelop New Income Stream Develop the wholesaling business via “Medicine Street”
Provide On-line Education and Information Provide on-line education, consultation and information on
Chinese medicines
Investment Highlights
Investment Highlights
New Chinese Medicine (“NCM”) - modernize traditional Chinese medicines and promote it to international markets
High-level research and development capabilities Expanding customer base and multiple sales growth New products will soon be launched GMP compliant manufacturer – Hu Qing Yu Tang Joint venture with Canadian-based Kinetana
Listing Details
Proposed Use of ProceedsThe net proceeds of the Share Offer, after deducting related expenses, is estimated to be about $27.0 million.
HK$ million
Expansion of research and development 6.5 capabilities and product lines for proprietary Chinese medicines and health supplement products
Expansion of distribution network 14.5
Extension of the business into e-commerce 5
Expansion of the Hong Kong office 0.5
General working capital 0.5
New Issue Statistics
No. of Placing Shares 50 million shares
No. of Public Offer Shares 10 million shares
Total Shares Under Offer 60 million shares
Issue price HK$0.60 per share
Issue size HK$36 million
Market capitalization HK$276 million
Historical price/earnings multiple 46.2 times
Pro forma adjusted net tangible assets value per share HK8.57 cents
Offering Timetable
February 25, 2002 IPO Begins
February 28, 2002 IPO Ends
March 5, 2002 Allotment Announcement
March 7, 2002 Listing Date