contoh program komunikasi it co
TRANSCRIPT
![Page 1: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/1.jpg)
PROGRAM KOMUNIKASI PERUSAHAAN
SOCIAL MEDIA & MEDIA RELATIONS
![Page 2: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/2.jpg)
• Sosial media sudah menjadi bagian kehidupan sehari-hari pengguna Internet di Indonesia. Situs yang paling sering dikunjungi dan waktu terbanyak mereka saat online dihabiskan di media sosial, seperti Facebook, Blog, Kaskus, Twitter, dan lain-lain.
• Hasil riset menunjukkan 86,7% pengguna Internet di Indonesia berusia 13 tahun ke atas menggunakan Facebook, tercatat lebih dari 40,5 juta akun dibuat orang Indonesia, terbesar kedua di dunia. Separuh dari mereka login setiap hari.
• Sementara pengguna Twitter di Indonesia baru sekitar 9 jutaan, namun Indonesia menyumbang 15% trafik Twitter global dan sering membuat trending topic.
• Hasil risetpun menunjukan melalui dua akun sosial media tersebut, program komunikasi produk/merek terbukti cukup efektif, asalkan mengetahui dan memiliki sebuah strategi dan plan yang baik. Tanpa hal tersebut maka bisa dipastikan akan mengalami kegagalan.
ASSESSMENT
2
![Page 3: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/3.jpg)
3
80 persen untuk membangun sebuah strategi sosial media
adalah:
RESEARCH
STRATEGIC PLANNING
![Page 4: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/4.jpg)
4
STRATEGIC PLANNING
Audience Identifi cation: • Not only who they are, but where they are
online.
• Listen to the conversations. What is the audience talking about?
• What types of information are they looking for online? How are they fi nding it?
• How to give them what they want and more?
Take the time to analyze the competition:
• Who are they?
• What are they doing online?
• Have they successfully (or unsuccessfully) used social media to reach the audience?
• Have they given the audience what they want or could you be even better?
![Page 5: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/5.jpg)
STAKEHOLDER
• End User
• Potential User
• Public External
• Media
• Existing User
• Public Internal
• Shareholder
• Media IT
• Analis IT
• Mitra Bisnis
5
TARGET AUDIENCE
![Page 6: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/6.jpg)
OBJECTIVE
6
SALES EFFICIENCY
![Page 7: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/7.jpg)
• Kompas*
• Kontan
• Indonesia Finance Today
• Bisnis Indonesia
• Investor Daily
• Koran Jakarta
• Media Indonesia
• Seputar Indonesia
• Sinar Harapan
• Suara Pembaruan
• The Jakarta Post*
• Koran Tempo
• SWA
• Marketing
• PC Media
• Chip
• Info Komputer
• Linux
• FILE Magazine
• Detik.com
• Kompas.com
• Okezone.com
• Inilah.com
• Media Online IT
7
MEDIA RELATIONS
![Page 8: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/8.jpg)
COMMUNICATION DIRECTION
I. TAHAPAN KOGNITIF : AWARENESS & KNOWLEDGE
II. TAHAPAN AFEKTIF : PREFERENCE & CONVICTION
COMMUNICATION CHANNEL & PROGRAM
SPECIAL INTERVIEWSPECIAL ARTICLEPHOTO VISITPRESS REALESETALKSHOWPRESS CONFERENCECEREMONY LAUNCHINGMONTHLY EVENT
MEDIA RELATIONSSOCIAL MEDIA
& PUBLIC
RELATIONS
SPECIAL EVENT
STRATEGY
![Page 9: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/9.jpg)
1. Special Interview2. Photo Visit 3. Spesial Artikel 4. Public Service Advertising
1. Photo Visit 2. Spesial Artikel 3. Press Release4. Advertorial
1. Radio Talkshow 2. Spesial Artikel 3. Special Interview 4. Photo Visit
1. Press Briefing2. Spesial Artikel 3. Special Interview 4. Photo Visit
1. Seminar2. Spesial Artikel 3. Special Interview4. Photo Visit
1. Workshop2. Spesial Artikel 3. Special Interview 4. Photo Visit
PR PROGRAM
9
![Page 10: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/10.jpg)
10
ENVIRONMENTAL SCAN & COMPETITIVE ANALYSIS:
TARGETING
RESEARCH
CONTENT & CONTACT LIST
NETWORKING
SOCMED PROGRAM
![Page 11: CONTOH PROGRAM KOMUNIKASI IT Co](https://reader037.vdocuments.pub/reader037/viewer/2022103115/557b9e6ad8b42a631d8b4dca/html5/thumbnails/11.jpg)
THANK YOU
PREPARED BY:
AGUS SUDRAJATBRAND COMMUNICATIONS CONSULTANT