controlling anarchy in the ecosystem: centralized content for the internet of things
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Description: The internet of things has seen the number of connected devices skyrocket in the last few years. But being connected does not mean that the devices have content that people want to actually see, use, and experience. We will explore the trend of using centralized content delivery systems to drive the internet of things and provide compelling experiences for all.TRANSCRIPT
Controlling Anarchy in the Ecosystem:
Centralized Content for the Internet of Things
July 12, 2013
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Anarchy in the Ecosystem
Introduction
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
Very few people live in a single device world anymore.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
The days of audiences viewing content on only a desktop are dying:
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
There will be about fifteen billion devices connected by 2015, and around forty billion devices
by 2020. - Cisco
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
By 2020 nodes/sensors will account for the majority (60 percent) of the total installed base of IoE
(Internet of Everything) devices. - ABI
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
That means 16 BILLION devices will need content in 2020.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
All these devices require content...Where will all this content come from?!
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?According to Flurry:
- If you want to reach 80% of the current mobile device market you need to support 156 device models.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
In the modern day fresh content is driven by a singular content source.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
I believe open source is the answer!
And WordPress will be coming out and serving even more audiences and devices.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
Open source is making inroads into larger groups often for a fairly simple reason.
Presented by: Tomas PuigTwi/er: @tnpuig
“At companies that aren’t among the top 25% of technology users, three out of 10 IT projects fail on
average.” (1)
(1) King, Julia. “Survey shows common IT woes”, Computerworld, June 23, 2003
#ecothings
Where are we going?
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
Presented by: Tomas PuigTwi/er: @tnpuig
Let’s look at this slide for some context(Have you heard of WordPress?)
0 20 40 60 80
29.3
70.72010
Yes No
Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13Sample: USA National Adult Internet Population 1500 responses (+2.9 / - 2.8)
#ecothings
Where are we going?
Now imagine how many people are familiar with using WordPress...
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
As of yesterday there are 64,741,642 active WordPress sites in the world. (1)
It serves about 17% of the sites on the internet.
Presented by: Tomas PuigTwi/er: @tnpuig
automattic.com -
83%
17%
#ecothings
Where are we going?
That’s a whole lot of users already trained on a CMS. User acceptance is easy.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
So initial content is now created first in open source CMS’. Then will drive to the connected device
world.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
During the talk if you were there this is where i told the funny story of prototyping a smart dog bowl in
six hours. I used Arduino, analog sensors, SensorMonkey, WordPress, and Good Barber.
(It was a good story)
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
SensorMonkey - sensormonkey.eeng.nuim.ieMoving Arduino sensor systems into the cloud, then
into WordPress.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
EXAMPLE - GoodBarber - www.goodbarber.comFeed pre-built native iOS and Android applications
from a WordPress plug in.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings
Where are we going?
Soon open source will not only displays the web’s content but drive to other systems as well.
Presented by: Tomas PuigTwi/er: @tnpuig#ecothings