conventions of a digipak

7
By Tamieka Flannigan

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Page 1: Conventions of a DigiPak

By Tamieka Flannigan

Page 2: Conventions of a DigiPak

A DigiPak is a patented style of

CD or DVD packaging, and is a

registered trademark of AGI

Media, a MeadWestvaco, etc.

• They normally have a gatefold

like a book

• The outer packaging is made

of card/paper and the inner

packaging is made of plastic

• They are normally used on

special editions and albums

• More vulnerable and likely to

wear than average cases

• They became popular with

artists and record labels in the

early 2000s

Page 3: Conventions of a DigiPak

DigiPaks are designed to

fold into a square CD

case. They can fold many

different ways and can

have different amount of

panels.

The front and back panels are the main ‘promoters’ of the CD and

are very much used to draw in the customers.

The inside of the DigiPak is used more for information and extra

bits to do with the artist/song/album.

The theme of the inside packaging normally is more subtle

compared to the outside packaging.

The cardboard/paper folds around the plastic case which secures

the disc in place.

Page 4: Conventions of a DigiPak

The front of DigiPaks tend to have a

large eye-catching picture on them

The picture illustrated on the front panels

tend to have some relation to the songs

or artist

The song/album title is also found on the

front panel

Page 5: Conventions of a DigiPak

BarcodeTracklist

Artist/Album name

Album Artwork

Record Label

Extra Information

Page 6: Conventions of a DigiPak

Inside a DigiPak you can find the

plastic holder for the actual CD itself. A

lot of plastic holders nowadays are

see-through with another piece of

album artwork behind which goes with

the rest of the packaging.

You can also find inside the pack

itself more information and possibly

more artwork to do with the disc.

Extra information provided within

the packaging would include song

lyrics, artist information and

personal messages.

Page 7: Conventions of a DigiPak

DigiPaks come in all different styles

and designs. They vary in artwork,

number of panels and types of fold.

These are a few examples which

demonstrate this as such: