conventions of a digipak
TRANSCRIPT
By Tamieka Flannigan
A DigiPak is a patented style of
CD or DVD packaging, and is a
registered trademark of AGI
Media, a MeadWestvaco, etc.
• They normally have a gatefold
like a book
• The outer packaging is made
of card/paper and the inner
packaging is made of plastic
• They are normally used on
special editions and albums
• More vulnerable and likely to
wear than average cases
• They became popular with
artists and record labels in the
early 2000s
DigiPaks are designed to
fold into a square CD
case. They can fold many
different ways and can
have different amount of
panels.
The front and back panels are the main ‘promoters’ of the CD and
are very much used to draw in the customers.
The inside of the DigiPak is used more for information and extra
bits to do with the artist/song/album.
The theme of the inside packaging normally is more subtle
compared to the outside packaging.
The cardboard/paper folds around the plastic case which secures
the disc in place.
The front of DigiPaks tend to have a
large eye-catching picture on them
The picture illustrated on the front panels
tend to have some relation to the songs
or artist
The song/album title is also found on the
front panel
BarcodeTracklist
Artist/Album name
Album Artwork
Record Label
Extra Information
Inside a DigiPak you can find the
plastic holder for the actual CD itself. A
lot of plastic holders nowadays are
see-through with another piece of
album artwork behind which goes with
the rest of the packaging.
You can also find inside the pack
itself more information and possibly
more artwork to do with the disc.
Extra information provided within
the packaging would include song
lyrics, artist information and
personal messages.
DigiPaks come in all different styles
and designs. They vary in artwork,
number of panels and types of fold.
These are a few examples which
demonstrate this as such: