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    FINAL SIGN - OFF

    Country: Mauritius

    ManagemAnalyst: Piu

    Analyst Lead:

    Signed off y:

    Sign off date:

    !"#SION P#O$"C% LOCA%ION

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    nt reviewer:

    LAS% &P'A%"' 'A%"

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    OVERVIEW

    1. SECONDARY SOURCES

    Industry Sites & Trade Press

    Sector Trade Associations & Internationa !odi

    "anu#acturer We$sites

    N!% or #u detais on inter'ie(s and store c)- Store Audits - Tab 7

    - Interviews - orange (Appendix) interviews tabs

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    Ot)er Secondary sites ,non retaier-

    NA

    . PRI"ARY INTERVIEWS

    Summary of previous interviews

    New interviews - total

    of which:

    Maor Manufa!turers

    Maor "etaiers # $istributors

     Trade Asso!iations

    /. STORE AUDITS 0 ONINE & OINE ,INCUD

    P)ysica Store Audits 314

    Onine Store Audits 314

    P)ysica Store Audits 31/

    NA

    Onine Store Audits 31/

    NA

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    P)ysica Store Audits 31

    Onine Store Audits 31

    NA

    4. CONSU"ER SURVEY REPSPONSES

    Consu5er Sur'ey ,311-

    6. SCORECARDIN7 PROCESS

    $ata A!!ura!y

    %ompetitive Assessment

    &ro!ess %omplian!e

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    Date Ran8e Researc) Conducted

    s

      c*s +ease re#er to

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    NA

    NA

    Date Ran8e Researc) Conducted

     A 2ISTORIC AUDITS DONE-

    NA

    NA

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    NA

    Do(noad ta*en

    NA

    Date conducted

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    in* ,i# a++ica$e-

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    NA

    7enera notes

    NA

    Nu5$er o# res+ondents

    in* ,i# a++ica$e-

    NA

    NA

    NA

    NA

    NA

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    NA

    Su55ary o# in+uts ta*en and t)eir 5et)odoo8y

    NA

    !e#ore u+date 9 score

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    Notes on ty+e in#o +ro'ided and its co'era8e and :uaity

    %on'rmed brand presen!e spelling ownersip

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    % ' d b d lli i

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    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

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    %on'rmed brand presen!e spelling ownersip

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    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

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    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

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    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

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    %on'rmed brand presen!e spelling ownersip

    %on'rmed brand presen!e spelling ownersip

    ; $rand +resences con

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    NA

    Post u+date 9 score Co55ents

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    S(No C)anges effe*ted Country Category

    !alue+!ol C#F

    ,rand s)are-C#F

    Distri$ution CR

    Post Pu$ication U+date

    C2AN7ED !ASED ON CIENT =UERY 

    C2AN7ED !ASED ON PRI"ARY RESEARC2

    *

    +

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    ,

    C2AN7ED !ASED ON INTERNA =UERY 

    Annua Re'ie( 316

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    Segment+Manufa*ture C)anges+,rand &nits

    AC%&AL "A#

    Current New

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    C)ange .: /+- LC SAL"S

    Current New

    .$I/012

    .$I/012

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    .$I/012

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    C)ange .: /+- 'ate #emar0s

    A11roved y

     Analyst

    .$I/012

    .$I/012

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    .$I/012

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    Reviewer Mgmt Sign off Sign off date UK Reviewer Final Sign-off Comment

    Post UKReview

    comments

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    2i8)i8)ts

    Su55ary co5+arison

    Vaue

    Cate8ory Re>erence Da Our data

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    Data Sources  Store Audit

     Pri5ary

     

    Vou5e PPU ,INR ?Unit-

    Re>erence Da Our data Re5ar*s Re>erence Da

    Consu5erSur'ey

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    PCE ,Units- Pre'io

    Our Data Re>erence DaOur Data Vaue

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    s Data

    Vou5e

    O'eraRe5ar*s

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    CA%"GO# A&'I% %#AILS

    Ci8arettes

    F#AM"2O#3 4Starter + First St

     OS

    ERC Re+ort 201 10!

    ERC Re+ort

    'M re1ort

    PCC

    PP&

    Cal*ulated Segment !alue and !olume

    Ci8ars & Ci8arios

     OS

    ERC Re+ort

    ERC Re+ort

    'M re1ort

    PCC

    PP&

    Cal*ulated Segment !alue and !olume

    S5o*in8 To$acco

    Numer 4!alueL%L mn5

    Numer 4mn1ie*es5

    Numer4PCC 3g PerCa1ita 5

    F#AM"2O#3 4Follow-OnMil0 + Se*ond Stage 5

    Numer 4!alueL%L m5

    Numer 4mnPie*es5

    Numer4PCC 3g PerCa1ita 5

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     OS

    ERC Re+ort

    ERC Re+ort

    'M re1ort

    PCC

    PP&

    Cal*ulated Segment !alue and !olume

    Smo0eless %oa**o

     OS

    ERC Re+ort

    ERC Re+ort

    'M re1ort

    PCC

    PP&

    Cal*ulated Segment !alue and !olume

    F#AM"2O#3 4%oddler Mil0 +%)ird Stage 5

    Numer 4!alueL%L m5

    Numer4!olume 3gm5

    Numer4PCC 3g PerCa1ita 5

    F#AM"2O#3 4S1e*ialFormula 5

    Numer 4!alueL%L m5

    Numer4!olume 3gmn5

    Numer4PCC 3g PerCa1ita 5

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    Conf S*ore

    Conf S*ore

    Ad6ustment fordefinitions

    Ad6ustment forunorgani7ed+loosesales

    Ad6ustment for#oasting 41ro*ess5

    Ad6ustment forindustrial use

    Ad6ustment fordefinitions

    Ad6ustment forunorgani7ed+loosesales

    Ad6ustment for#oasting 41ro*ess5

    Ad6ustment forindustrial use

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    Conf S*ore

    Conf S*ore

    Ad6ustment fordefinitions

    Ad6ustment forunorgani7ed+loosesales

    Ad6ustment for#oasting 41ro*ess5

    Ad6ustment forindustrial use

    Ad6ustment fordefinitions

    Ad6ustment forunorgani7ed+loosesales

    Ad6ustment for#oasting 41ro*ess5

    Ad6ustment forindustrial use

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    CAG#

    10!"0 10!"00

    #02"$%

    !"!&

    'al(e )*+* m, 'ol(me )Kg m,

    !#1!"& 10!"00

    CAG#

    'al(e )*+* m, 'ol(me )Kg m,

    0 0"000

    Ad6ustment forFoodservi*e

    Final numer afterad6ustments

    89; Finalestimate afterall ad6ustments

    +e vol(me for201 as .een dReort )Pg no"

    Ad6ustment forFoodservi*e

    Final numer afterad6ustments

    89; Finalestimate afterall ad6ustments

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    CAG#

    'al(e )*+* m, 'ol(me )Kg m,

      - 0

    CAG#

    'al(e )*+* m, 'ol(me )Kg m,

      - 0"000

    Ad6ustment forFoodservi*e

    Final numer afterad6ustments

    89; Finalestimate afterall ad6ustments

    Ad6ustment forFoodservi*e

    Final numer afterad6ustments

    89; Finalestimate afterall ad6ustments

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    Se*ondary sour*e lin0 Comment

    +e vol(me for Cigarettes for Ma(riti(s in 201 as .een derived from te /

    Se*ondary sour*e lin0 Comment

      igarettes for Ma(riti(s inerived from te /RC 2#,"

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    Se*ondary sour*e lin0 Comment

    Se*ondary sour*e lin0 Comment

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    C Reort )Pg no" 2#,"

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    %olour %oding 3egend

    A4% New brand added follo

    3egend

    555 New 4rand ad 555 4rand potentially to add

    555 Trademar6 w 555 Trademar6 4rand level I

      Sour!ed from

    %al!ulated 9ig

    COUNTRY Se85ent Trade5ar* O(ner

    Mauritius %igarettes British American Tobacco

    Mauritius %igarettes Others

    "auritius Ci8arettes Tota

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillosMauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    Mauritius %igars # %igarillos

    "auritius Ci8ars & Ci8arios Tota

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    E@istin8

    CanadeanCate8ory

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    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    Mauritius Smo6ing Toba!!o

    "auritius S5o*in8 To$acco Tota

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!oMauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    Mauritius Smo6eless Toba!!o

    "auritius S5o*eess To$acco Tota

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    A4% 4rand potentially to add but not added as additional resear! !o

    ,: /8"I9I%ATIN 9 4"AN$ &"8S8N%8

     

    *: /8"I9I%ATIN 9 4"AN$ &"8S8N%8

     

    U5$rea !rand Trade5ar* !rand

    British American Tobacco-O British American Tobacc Y Y  

    Others Others

    Tota O'era

    Tota O'era

    &"8S8N%8 /8"I9I8$ ;0N <

    S&833IN=%N9I"M8$

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    Tota Tota

    Tota Tota

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      ld not !on'rm presen!e

    : 9INA3 $ATA New Taxanomy

    +: S8=M8NT 4"AN$ S>A"8 - /A3?

    /olume ( Million &ie!es)

    SOURCE TYPE SOURCE 33 Vou5e 313 Vou5e

    Y Third party ERC 968.00 96.!

    "!.00 !#.$

    1333.33 3.33

    3.33 3.33

    N8"S>I&%N9I"M8$

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    3.33 3.33

    3.33 3.33

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    # @

    311 Vou5e 31 Vou5e 31/ Vou5e 314 Vou5e 316 Vou5e

    9!$.#$ 990."9 90.0 8$!.8 8"!."!

    %6$.# %66.6% %6!.0 %$!.#" %8$.68

    136.33 116B.33 111/.33 1346.33 133.33

    3.33 3.33 3.33 3.33

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    3.33 3.33 3.33 3.33

    3.33 3.33 3.33 3.33

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    @ S>A"8

    339 3139 3119 319 31/9

    96.8& 9$.& 8#.$& 8.6& 8.#&

    ".!0& !.0& %."0& %#.#0& %#.60&

    133.339 133.339 133.339 133.339 133.339

    3.339 3.339 3.339 3.339 3.339

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    3.339 3.339 3.339 3.339 3.339

    3.339 3.339 3.339 3.339 3.339

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    3149 3169 CO""ENT

    8".& 8%.6& * 4rand presen!e ave been veri'ed from 8"

    %6.0& %8.#0& 1 Adusted

    133.339 133.339

    3.339

    Con

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    3.339

    3.339

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    9eeba!6

    ANAYST REVIEWERSI7N0O Mgmt: 9eedMgmt: 9eed%"9 "eCuir %"9 %reate

    report and brand sare as been given based on te 8"% %igarette "eport (&g: B)

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    Cate8ory Se85ent Units 33B 33

    O'era O'era "UR 5n 44.1 46.BB

    iter Ci8aretO'era "UR 5n 43.46 414B.3

    9ilter %igarette9ilter %igarettes "egular M?" mn *:+7 B:1B

    9ilter %igarette9ilter %igarettes Ding SiE M?" mn ,F1G:++ ,F,*:7+

    9ilter %igarette9ilter %igarettes *11s M?" mn ,,7:1F ,:+1

    9ilter %igarette9ilter %igarettes *+1s M?" mn *1*:,B *17:,+

    9ilter %igaretteter 9ilter %igarettes M?" mn *:G+ *G:7

    Pain Ci8aret O'era "UR 5n /.B4 /1.B

    &lain %igarette&lain %igarettes F1s M?" mn 0 0

    &lain %igarette &lain %igarettes "egular M?" mn ,1*:7B ,1*:+

    &lain %igarette&lain %igarettes Ding SiE M?" mn 0 0

    &lain %igarette&lain %igarettes *11s M?" mn 0 0

    &lain %igarette ter &lain %igarettes M?" mn H1:BG H1:7,

    O'era "UR 5n

    ar8e Ci8ars O'era "UR 5n

    S5a Ci8ars? O'era M?" mn

    Small %igars0 9iltered Small %igars0 %i M?" mn

    Small %igars0 Non-itered Small %igar "UR 5n

    O'era "UR t)ousand 5n

    Pi+e To$acco O'era "UR t)ousand 5n

    &ipe Toba!!o Traditional pipe (!oarse M?" tousand mn&ipe Toba!!o aterpipe (sisa0oo6aM?" tousand mn

    CT O'era "UR t)ousand 5n

    9%T Traditional !igarette0 "; M?" tousand mn

    9%T ter !igarette0 M; tobM?" tousand mn

    O'era O'era "UR t)ousand 5n

    Snu>?Snus O'era "UR t)ousand 5n

    SnuJ0Snus $ry SnuJ M?" tousand mn

    SnuJ0Snus Moist SnuJ # Snus M?" tousand mn

    C)e(in8 To$ O'era "UR t)ousand 5n

    %ewing Toba!Asian-Style %ewing Tob M?" tousand mn

    %ewing Toba!?S-Style %ewing Toba! M?" tousand mn%ewing Toba!ter %ewing Toba!!o M?" tousand mn

    Cate8ory Se85ent Units 33B 33

    O'era O'era Million &ie!es 1163.33 1133.33

    iter Ci8aretO'era Million &ie!es 13B.1/ 1.3

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    9ilter %igarette9ilter %igarettes "egular Million &ie!es +G:H* +,:71

    9ilter %igarette9ilter %igarettes Ding SiE Million &ie!es H7,:B, H,F:HB

    9ilter %igarette9ilter %igarettes *11s Million &ie!es HH:*1 H,:,

    9ilter %igarette9ilter %igarettes *+1s Million &ie!es ,G:FF ,,:,*

    9ilter %igaretteter 9ilter %igarettes Million &ie!es ,:F+ ,:77

    Pain Ci8aret O'era Million &ie!es 1.B 11.1

    &lain %igarette&lain %igarettes F1s Million &ie!es - -

    &lain %igarette&lain %igarettes "egular Million &ie!es *1+:F BH:7F

    &lain %igarette&lain %igarettes Ding SiE Million &ie!es - -

    &lain %igarette&lain %igarettes *11s Million &ie!es - -

    &lain %igaretteter &lain %igarettes Million &ie!es +1:* +1:*F

    O'era Million &ie!es

    ar8e Ci8ars O'era Million &ie!es

    S5a Ci8ars? O'era Million &ie!es

    Small %igars0 9iltered Small %igars0 %i Million &ie!es

    Small %igars0 Non-itered Small %igar Million &ie!es

    O'era  Tonnes

    Pi+e To$accoO'era  Tonnes

    &ipe Toba!!o Traditional pipe (!oarse Tonnes

    &ipe Toba!!o aterpipe (sisa0oo6aTonnes

    CT O'era  Tonnes

    9%T Traditional !igarette0 "; Tonnes

    9%T ter !igarette0 M; tobTonnes

    O'era O'era  Tonnes

    Snu>?Snus O'era  Tonnes

    SnuJ0Snus $ry SnuJ TonnesSnuJ0Snus Moist SnuJ # Snus Tonnes

    C)e(in8 To$ O'era  Tonnes

    %ewing Toba!Asian-Style %ewing Tob Tonnes

    %ewing Toba!?S-Style %ewing Toba! Tonnes

    %ewing Toba!ter %ewing Toba!!o Tonnes

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    Co5+ete "ar*et Data

    33 313 311 31 31/

    4//B.16 463.66 66.11 6BB3./ 6B.16

    /B6. 41/./ 4B. 6.4 6/1.1B

    G+:G* GH:B* 7*:HG H*:BG H,:F,

    ,FH:GB ,GBB:7* *FG:,B GBF:1B F1B:+H

    ,,+:+ ,7:GH 1:G H:*1 G1:,7

    *1F:,B **,:B *,,:B+ *B:FH *G*:*B

    *G:GF *F:BG +1:G, +,:FG +:71

    /1.B /B.1 4.3 4B3.B 4.

    0 0 0 0 0

    +HG:1 +B:1H ,,H:*F ,7*:1G ,71:+7

    0 0 0 0 0

    0 0 0 0 0

    7F:7 7H:H, B1:7 BB:7+ BB:7*

    33 313 311 31 31/

    1333.33 3.33 136.33 116B.33 111/.33

    3.4 3.4 B.63 13.11 6.

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    +1:F *B:G, +1:GB +1:FH *H:HF

    7F*:FB 7G:B7 H,F:1 HH:F HG*:H7

    7G:17 7,:GG H1:B H:*, H1:1G

    +B:G +H:G* ,1:7+ ,*:GB +B:G

    ,:71 ,:B :FF G:+G G:,F

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    STORES AUDITED 0 DETAIS

    Store Audits ,incudin8 onine- 314

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    Cate8ory !rand Piece

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    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

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    Cate8ory !rand Piece

    Filter Cigarettes King Sie Marl.oro Red +1

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    Filter Cigarettes King Sie 4ond Street +1

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

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    ina trian8uated +rice

    Cate8ory !rand Piece

    Filter Cigarettes 100s

    Filter Cigarettes 100s

    Filter Cigarettes 100s

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Piece

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    Filter Cigarettes 120s

    Filter Cigarettes 120s

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory PriceP)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Piece

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    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

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    Cate8ory !rand Piece

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    Cate8ory !rand Piece

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    Cate8ory !rand Piece

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    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

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    ina trian8uated +rice

    Cate8ory !rand Piece

    Plain Cigarettes 100s

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    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

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    Cate8ory !rand Piece

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    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

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    Cate8ory !rand Piece

    *arge Cigars

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    ina trian8uated +rice

    Cate8ory !rand Piece

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    Wei8)ted A'era8e PriceE@istin8 Cate8ory Price

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    Cate8ory !rand Piece

    7on-flitered Small Cigars6 Cigarillos

    7on-flitered Small Cigars6 Cigarillos

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    7on-flitered Small Cigars6 Cigarillos

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

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    Cate8ory !rand Piece

    +raditional ie )coarse c(t, to.acco

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    +raditional ie )coarse c(t, to.acco

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Piece

    8aterie )sisa6oo9a, to.accos

    8aterie )sisa6oo9a, to.accos

    8aterie )sisa6oo9a, to.accos

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand 'ou5e ,85-

    +raditional cigarette6 R:5 to.acco

    +raditional cigarette6 R:5 to.acco

    +raditional cigarette6 R:5 to.acco

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand 'ou5e

    5ter cigarette6 M:5 to.acco

    5ter cigarette6 M:5 to.acco

    5ter cigarette6 M:5 to.acco

    5ter cigarette6 M:5 to.acco

    5ter cigarette6 M:5 to.acco

    5ter cigarette6 M:5 to.acco

    5ter cigarette6 M:5 to.acco

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    5ter cigarette6 M:5 to.acco

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Vou5n,85-

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff ;ry Sn(ff 

    ;ry Sn(ff 

    ;ry Sn(ff 

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Vou5n,85-

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Moist Sn(ff Sn(s

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Piece

     Asian-Style Cewing +o.acco

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     Asian-Style Cewing +o.acco

     Asian-Style Cewing +o.acco

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Vou5n,85-

    US-Style Cewing +o.acco

    US-Style Cewing +o.acco

    US-Style Cewing +o.acco

    US-Style Cewing +o.acco

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Cate8ory !rand Piece

    5ter Cewing +o.acco

    5ter Cewing +o.acco

    5ter Cewing +o.acco

    Wei8)ted A'era8e Price

    E@istin8 Cate8ory Price

    P)ysica store audit 0 ina a'era8e +rice

    ina trian8uated +rice

    Store Na5e Audit Ty+e Re# I# Any

     SU Anaysis cacuations - Tis se!tion !ontains te SD? Analysis for te brand sar

    APPENDIF - Tis se!tion as te "aw store!e!6 data in!luding latest year and all pre

    Ra( Storec)ec* Data 0 Tis se!tion as te raw store!e!6 data wi! was !olle!ted

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    Store Na5e Ty+e o# Store "ar*et

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    detais

    ted Conducted !y

    NA

    NA

    NA

    NA

    detais

    ted Conducted !y

    NA

    NA

    NA

    NA NA

    Pricin8 anaysis

    T)is secanaysi

    +ricin8 a

    store au

    or SU a#ound in o0 or +)ysHSU count0 or onino# ne( $ra0 W)en t)t)rou8) d

    +er SU a

    T(o di>erare%1- Pricin8A) nline pr4) Store!e- SU An  A) Store!e4) SD? anal

    : ile doing tis te analyst gives weigtage based on te sare a!! to %anad

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    PPU Pac* SiJe PPU,T-? S)are

    .$I/012 *@

    PPU Pac* SiJe PPU,T-? S)are

    *,1:1 * F:G *@

    *11:1 * G:1 *@

    *11:1 * G:1 *@

    *+1:1 * F:1 *@

    PPU Pac* SiJe PPU,T-? S)are

    .$I/012 *@

    .$I/012 *@

    .$I/012 *@

    PPU Pac* SiJe,*8- PPU,T-? S)are

    .$I/012 *@

    .$I/012 *@

    .$I/012 *@

    PPU Pac* SiJe PPU,T-? S)are

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    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe,*8- PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

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    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

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    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

    .$I/012 *@

    .$I/012 *@

    .$I/012 *@

    PPU Pac* SiJe PPU,T-? S)are

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    PPU Pac* SiJe,tonnes- PPU,T-? S)are

    PPU Pac* SiJe,tonnes- PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

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    PPU Pac* SiJe,tonnes- PPU,T-? S)are

    PPU Pac* SiJe PPU,T-? S)are

    SU Anaysis

    Ty+e o# Store Cate8ory !rand

    A++endi@

    data:

    Productna5e

    ious year store!e!6s:

    y store auditors for te stores mentioned in te Sour!e Notes seet: Te data i

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    STOREC2EC DATA 316

    Cate8ory Product na5e !rand "anu#acturer

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    "ET2ODOO7Y OVERVIEW

      tion is used to c)ec* a'8 +rice +er unit and s)o( cacuations #or Sis used to esti5ate $rand s)are #ro5 $ot) onine and +)ysica storeaysis,a'8 +rice +er unit-G t)e anayst oo*s at $ot) onine +rices an

    dits. Anayst +ro'ides #urt)er cari

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    Store na5e in* Wt.S)are Wt. +rice

    *11@ .$I/012

    ;DIV?3K

    4.1 %onsidering

    Store na5e in* Wt.S)are Wt. +rice

    8"% +G@ *:F,

    8"% +G@ *:+G

    8"% +G@ *:+G

    8"% +G@ *:G1

    6./

    Store na5e in* Wt.S)are Wt. +rice

    ,,@ .$I/012

    ,,@

    ,,@

    ;DIV?3K

    6./ %onsidering

    Store na5e in* Wt.S)are Wt. +rice

    ,,@ .$I/012

    ,,@

    ,,@

    ;DIV?3K

    6.63 %onsidering

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

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    .$I/012

    ;DIV?3K

    4.B1 %onsidered

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    &resen!e no

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    /. &ri!e !onsid

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    &resen!e no

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

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    ;DIV?3K&resen!e no

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    4.4 &ri!e !onsid

    Store na5e in* Wt.S)are Wt. +rice

    3.33

    Store na5e in* Wt.S)are Wt. +rice

    3.33

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

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    .$I/012

    ;DIV?3K

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    Store na5e in* Wt.S)are Wt. +rice

    ,,@ 1:11

    ,,@ 1:11

    ,,@ 1:11

    3.33

    3.33

    Store na5e in* Wt.S)are Wt. +rice

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    3.33

    Store na5e in* Wt.S)are Wt. +rice

    3.33

    Store na5e in* Wt.S)are Wt. +rice

    3.33

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

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    .$I/012

    .$I/012

    ;DIV?3K

    Store na5e in* Wt.S)are Wt. +rice

    Store na5e in* Wt.S)are Wt. +rice

    .$I/012 .$I/012

    .$I/012

    .$I/012

    ;DIV?3K

    "anu#acturer Price Product Count=uantity ?SiJe

    !randVaue

    tis se!tion and data used for te Store!e!6 &ri!e analysis

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    Price =uantity ? SiJePac*a8edescri+tio

    n

    ProductCount

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    anaysis. T)e SUaudit data. or t)e

    d data #ro5 +)ysica

    er 31 store audit

    dds $rands t)at are

    onine store audit

    5 a8ainst SU counts

    )oud $e 5ade ceare a s)are o# 9 as

    re due to a )i8)y

    ndi'idua co5+onents

    s

      e sare

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     pri!e *+-*G@ 3ower as !

     pri!e G-*1@ iger as !ompare to 6ing siEe !igarettes

     pri!e G-*1@ 3ower !ompared to as !ompare to *11s 9iltered !igarettes

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     *G-+1@ lower pri!e as !ompared to 6ing siEe !igarattes:

      t found:

    ered +G@ less as !ompare to 9iltered "egular %igarettes:

    t found:

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      t found:

    ered *1@ 3ower as !ompared to ters 9iltered %igarettes

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    Uni:ue !rand Na5e

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    %ountry Industry Mar6et %ategory %annel

    Mauritius Toba!!o Toba!!o # To%igarettes %as # %arries # areouse %lubs

    Mauritius Toba!!o Toba!!o # To%igarettes $ollar Stores /ariety Stores # =eneral Me

    Mauritius Toba!!o Toba!!o # To%igarettes >ypermar6ets # Supermar6ets

    Mauritius Toba!!o Toba!!o # To%igarettes %onvenien!e Stores

    Mauritius Toba!!o Toba!!o # To%igarettes $epartment Stores

    Mauritius Toba!!o Toba!!o # To%igarettes /ending ma!inesMauritius Toba!!o Toba!!o # To%igarettes $rug stores # &arma!ies

    Mauritius Toba!!o Toba!!o # To%igarettes 9ood # drin6s spe!ialists

    Mauritius Toba!!o Toba!!o # To%igarettes >ealt # 4eauty Stores

    Mauritius Toba!!o Toba!!o # To%igarettes e"etailers

    Mauritius Toba!!o Toba!!o # To%igarettes Toba!!o Spe!ialist

    Mauritius Toba!!o Toba!!o # To%igarettes ters

    Mauritius Toba!!o Toba!!o # To%igars # %ig %as # %arries # areouse %lubs

    Mauritius Toba!!o Toba!!o # To%igars # %ig $ollar Stores /ariety Stores # =eneral Me

    Mauritius Toba!!o Toba!!o # To%igars # %ig >ypermar6ets # Supermar6ets

    Mauritius Toba!!o Toba!!o # To%igars # %ig%onvenien!e Stores

    Mauritius Toba!!o Toba!!o # To%igars # %ig$epartment StoresMauritius Toba!!o Toba!!o # To%igars # %ig/ending ma!ines

    Mauritius Toba!!o Toba!!o # To%igars # %ig $rug stores # &arma!ies

    Mauritius Toba!!o Toba!!o # To%igars # %ig 9ood # drin6s spe!ialists

    Mauritius Toba!!o Toba!!o # To%igars # %ig>ealt # 4eauty Stores

    Mauritius Toba!!o Toba!!o # To%igars # %ig e"etailers

    Mauritius Toba!!o Toba!!o # To%igars # %igToba!!o Spe!ialist

    Mauritius Toba!!o Toba!!o # To%igars # %ig ters

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob%as # %arries # areouse %lubs

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob$ollar Stores /ariety Stores # =eneral Me

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob>ypermar6ets # Supermar6ets

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob%onvenien!e StoresMauritius Toba!!o Toba!!o # ToSmo6ing Tob$epartment Stores

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob/ending ma!ines

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob$rug stores # &arma!ies

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob9ood # drin6s spe!ialists

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tob>ealt # 4eauty Stores

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tobe"etailers

    Mauritius Toba!!o Toba!!o # ToSmo6ing TobToba!!o Spe!ialist

    Mauritius Toba!!o Toba!!o # ToSmo6ing Tobters

    Mauritius Toba!!o Toba!!o # ToSmo6eless T%as # %arries # areouse %lubs

    Mauritius Toba!!o Toba!!o # ToSmo6eless T$ollar Stores /ariety Stores # =eneral Me

    Mauritius Toba!!o Toba!!o # ToSmo6eless T>ypermar6ets # Supermar6etsMauritius Toba!!o Toba!!o # ToSmo6eless T%onvenien!e Stores

    Mauritius Toba!!o Toba!!o # ToSmo6eless T$epartment Stores

    Mauritius Toba!!o Toba!!o # ToSmo6eless T/ending ma!ines

    Mauritius Toba!!o Toba!!o # ToSmo6eless T$rug stores # &arma!ies

    Mauritius Toba!!o Toba!!o # ToSmo6eless T9ood # drin6s spe!ialists

    Mauritius Toba!!o Toba!!o # ToSmo6eless T>ealt # 4eauty Stores

    Mauritius Toba!!o Toba!!o # ToSmo6eless Te"etailers

    Mauritius Toba!!o Toba!!o # ToSmo6eless TToba!!o Spe!ialist

    Mauritius Toba!!o Toba!!o # ToSmo6eless Tters

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    New Sare

    ?nits +11B +1*1 +1** +1*+ +1*, +1*

      r!andise "etailers

      r!andise "etailers

      r!andise "etailers

      r!andise "etailers

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    +1*G %on'den!e %omments

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8* $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

    * $istribution data !reated based on Cualitative input ta6e from 8

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    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia"% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

    "% report and ben!mar6ing &oland and "ussia

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    Po+uation

    Mauritius *:,1*,B

    %ountry

    http://var/www/apps/conversion/tmp/scratch_7/http://var/www/apps/conversion/tmp/scratch_7/

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    Cate8ory e'e01

    %igarettes O'era

    %igarettes 9ilter %igarettes

    %igarettes 9ilter %igarettes

    %igarettes 9ilter %igarettes

    %igarettes 9ilter %igarettes

    %igarettes 9ilter %igarettes

    %igarettes 9ilter %igarettes

    %igarettes &lain %igarettes

    %igarettes &lain %igarettes

    %igarettes &lain %igarettes

    %igarettes &lain %igarettes

    %igarettes &lain %igarettes

    %igarettes &lain %igarettes

    Cate8ory e'e01%igars # %igarillos O'era

    %igars # %igarillos 3arge %igars

    %igars # %igarillos Small %igars0 %igarillos

    %igars # %igarillos Small %igars0 %igarillos

    %igars # %igarillos Small %igars0 %igarillos

    Cate8ory e'e01Smo6ing Toba!!o O'era

    Smo6ing Toba!!o &ipe Toba!!o

    Smo6ing Toba!!o &ipe Toba!!o

    Smo6ing Toba!!o Pi+e To$acco

    Smo6ing Toba!!o 9%TSmo6ing Toba!!o 9%T

    Smo6ing Toba!!o 9%T

    Cate8ory e'e01Smo6eless Toba!!o O'era

    Smo6eless Toba!!o SnuJ0Snus

    Smo6eless Toba!!o SnuJ0Snus

    Smo6eless Toba!!o SnuJ0Snus

    Smo6eless Toba!!o %ewing Toba!!o

    Smo6eless Toba!!o %ewing Toba!!o

    Smo6eless Toba!!o C)e(in8 To$acco

    Smo6eless Toba!!o %ewing Toba!!o

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    or Se

    e'e0 Year O'era Vou5e Data

    314 13B6.33

    O'era 314 63.

    9ilter %igarettes "egular

    9ilter %igarettes Ding SiEe

    9ilter %igarettes *11s

    9ilter %igarettes *+1s

    ter 9ilter %igarettes

    O'era 314 14./

    &lain %igarettes F1s

    &lain %igarettes "egular

    &lain %igarettes Ding SiEe

    &lain %igarettes *11s

    ter &lain %igarettes

    e'e0 Year O'era Vou5e Data

    O'era

    O'era

    9iltered Small %igars0 %igarillos

    Non-itered Small %igars0 %igarillos

    e'e0 Year O'era Vou5e Data

    O'era

     Traditional pipe (!oarse !ut) toba!!o

    aterpipe (sisa0oo6a) toba!!os

    O'era Traditional !igarette0 "; toba!!o

    ter !igarette0 M; toba!!o

    e'e0 Year O'era Vou5e Data

    O'era

    $ry SnuJ 

    Moist SnuJ # Snus

    O'era

    Asian-Style %ewing Toba!!o

    ?S-Style %ewing Toba!!o

    ter %ewing Toba!!o

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      5ent S+its

    SU Count S)are CA7R Se85ent Vou5e

    *:H1@ *7:**

    HF:+1@ H*B:B

    H:11@ 7F:1G

    +:B1@ +7:G7

    *:*1@ *1:F

    1:11@

    H*:11@ *11:71

    1:11@

    1:11@

    *B:11@ +,:F+

    SU Count S)are Se85ent Vou5e

    SU Count S)are Se85ent Vou5e

    SU Count S)are Se85ent Vou5e

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    PPU ,CUP- Se85ent Vaue E Co55ents

    616.B4 To cacuate t)e 'aue (e )a'

    6/46.3B To cacuate t)e 'aue (e )a'

    :B* H,:BH To !al!ulate te value (M?" H,:BH mn) we ave multipl

    G:F, F1B:F+ To !al!ulate te value (M?" F1B:F+ mn) we ave mult

    G:B, G1:7* To !al!ulate te value (M?" G1:7* mn) we ave multi

    G:G1 *G*:G To !al!ulate te value (M?" *G*:G mn) we ave multi

    :7* B:++ To !al!ulate te value (M?" B:++ mn) we ave multipl

    4B3.B To cacuate t)e 'aue (e )a'e 5uti+ied t)e 'ou5e

    ,:FH ,71:F* To !al!ulate te value (M?" ,71:F* mn) we ave multiplied

    :+ *11:1F To !al!ulate te value (M?" *11:1F mn) we ave multiplied

    PPU ,CUP- Se85ent Vaue E Co55ents

    PPU ,CUP- Se85ent Vaue E Co55ents

    PPU ,CUP- Se85ent Vaue E Co55ents

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    ied te volume wit te &&? (M?" :B*) obtained from 8"% report and online store !

    iplied te volume wit te &&? (M?" G:F,) obtained from 8"% report and online store

    lied te volume wit te &&? (M?" G:B,) obtained from 8"% report and online store

    lied te volume wit te &&? (M?" G:G1) obtained from 8"% report and online store

    ied te volume wit te &&? (M?" :7*) obtained from 8"% report and online store !

    (it) t)e PPUs o$tained #ro5 ERC re+ort and onine storeG co5+ared (it) ot)er se8

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    1163.33 1133.33 1333.33 3.33 136.33

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    33B 33 33 313 311

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    33B 33 33 313 311

    O'era 13B.1/ 1.3 3.4 3.4 B.63

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    116B.33 111/.33 13B6.33 1346.33 133.33 1333.33 3.33

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    Manufa*turer Sales < Mar0et S)are= 8999-89;

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