copyright © 2007 rockwell automation, inc. all rights reserved. 1 a century of industry standards...

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Copyright © 2007 Rockwell Automation, Inc. All rights reserved.

A Century of Industry Standards Leadership

Alec McMillan,Director Global Standards & TradeMay 30, 2007

Copyright © 2007 Rockwell Automation, Inc. All rights reserved. 2

A Standards Case History

6. Industry Participation is Key to Success

1. Early Products, US Market

2. Today’s Products , Global Markets

3. Product & Technology Transitions

4. Standards & Regulation Transitions

5. A Government – Industry Partnership


1903 – 1920 The Beginning

Inside the machine shop, Lynde Bradley (center)

and Charles Pfeiffer

Inside the machine shop, Lynde Bradley (center)

and Charles Pfeiffer

• A-B founded in 1903• IEC founded in 1906• Product line included:

• A-B Participated in early US Electrical Manufacturing Industry Trade Groups

− Automatic starters− Switches− Circuit breakers− Relays


1970s International Sales

Numerical control

advertising

Numerical control

advertising

Industrial Computer Group headquarters

Highland Heights, Ohio

Industrial Computer Group headquarters

Highland Heights, Ohio

• Purchase of Information Instruments Inc. First PLC introduced in 1973• Purchased Bunker Ramo numerical controls division • 1972 launched drives with purchase of TPC Drives Inc.• 1979 Introduced DataHighway, the world’s first plant floor network• Published DataHighway specifications, became a de facto standard of

the industry


1980s International Standards Strategy

Representative products

Representative products

• 1985 to diversify A-B trust holdings, board sold A-B to Rockwell International forUS$1.65 billion

• 1988 with Digital Equipment Corp., A-B developed the Pyramid Integrator, the first system to integrate plant floor and information processing worlds

• Began proactive participation in IEC committees in the mid Eighties


1990s Global Development

Control productsControl products

• Launched products featuring Ethernet and TCP/IP connectivity• 1994 introduced DeviceNet, an open, device-level network,

which quickly became de facto standard• Merged A-B software business with ICOM to form Rockwell

Software• ODVA Formed• IEC Fieldbus Standards

US$1.6 billion purchase of Reliance Electric

Added electric motors, mechanical power transmission

products


• Logix Controllers• Drives / Servo Motors • Electronic operator interface devices• I/O Products• Industrial Computers• Industrial Controls• Medium Voltage• Motion Control• Motor Control Centers• Networks & Communication Products• Power Products• Safety Components• Sensors• IEC, ISO, ISA, IEEE, • ODVA, OPC, MIMOSA, • EN, GB, JB, NEMA, UL

Superior Reliability Of ProductsSuperior Reliability Of ProductsSuperior Reliability Of ProductsSuperior Reliability Of Products

Industrial Control Products Today


Rockwell Software Products Today

• Mechanical DesignRSWire

• CommunicationsRSLinx, RSNetWorx

• Programming softwareRSLogix, RSGuardian

• Process Monitoring & ControlRSBatch, ProcessPak

• Human Machine Interface(HMI) /Visualization RSView32• Information Management

RSSQL, RSBizware• FactoryTalk Platform• IEC, ISO, ISA

• OPC, MIMOSA, WBF,

Seamless Integrationwith office software

InformationManagement

VisualizationProcessControl

Communications

LogicDevice LevelControl

Design andDocumentation

Turn Plant Floor Data Into Turn Plant Floor Data Into Useable InformationUseable Information

Turn Plant Floor Data Into Turn Plant Floor Data Into Useable InformationUseable Information


• A Global Leader…No. 1 in North America

• Sales: ~$5.0 Billion

• ~19,000 employees

• Represented in more than 80 countries

• Global Business and Technology Partnerships

• Customer Driven

Rockwell Automation Control Systems


Metals9%

Consumer37%

Transportation18%

Petrochemical & mining

14%

Forestproducts

9%

Semiconductor/Infrastructure/Commercial

13%

Industries And Clients We Serve

• Alcoa• Bao Steel• China Steel• Inland• Nucor• Posco• USX

• 3M • Anheuser-Busch• Coca-Cola• Disney• Eli Lilly• Heineken• Hershey Foods• Kellogg• Kimberly-Clark• Kraft• Nestle• Pepsi / Frito Lay • Procter & Gamble• Universal Studios• Unilever

• BMW• Boeing• Bridgestone• Caterpillar• Daimler-Chrysler• Ford • General Motors• Goodyear• Hyundai• Michelin• Nissan• Toyota

• Asarco Silver • Bell Copper Mine• BHP• BP Amoco• Dow Chemical• DuPont• Exxon / Mobil• Grupo Mexico La

Caridad• PDVSA• Phillips• Shell• Eastman Chemical

• Appleton Paper• Consolidated

Papers• Georgia Pacific• International Paper• MacMillan Bloedel• Mead• Weyerhaeuser• Westvaco• Valmet

• Applied Materials• Intel• Motorola• Nokia• Samsung• TSMC• UMC . • Pacific Gas & Elec.• MHI• Carrier• Trane


Allen – BradleyAllen – BradleyControl ProductControl Product

TransitionTransitionRockwell AutomationRockwell Automation

Global SolutionsGlobal Solutions

Continuous Change, Challenging Complexity


Product & Technology

Product / Technology Transitions Product / Technology Transitions Product / Technology Transitions Product / Technology Transitions

Electro-MechanicalProducts

Electro-MechanicalProducts

PLC Products& Systems

PLC Products& Systems

Power, Control & Information

Solutions

Power, Control & Information

Solutions

. . . 1970s. . . 1970s

1980s . . 1990s1980s . . 1990s

2000s - - >2000s - - >

Market Leadership Through Each DiscontinuityMarket Leadership Through Each Discontinuity


Use of StandardsExternalGlobal

BusinessStrategic

ProactiveInfluence

Technology, Product & Market Changes

Regional International

Electrical

Electromechanical

Product

Equipment

Device

Component

Industry National

NEMA

Standards

Safety

Process

Environment

System

Software

Electronic

Marks

Conformance

IECStandards

Trade

Regulation

InternalLocal

TechnicalOperation

Purpose of Standardization

ReactiveReactiveComplyComply

Type of Standards Activity

Market Focus


Next Generation Technologies

• Smart Materials– Nanotechnologies– Biotechnologies

• Knowledge Systems– Self Learning– Self Healing– Self Adapting

• High Speed Communication Systems– Integrated Multi Media– Instant Real Time Data

New Technologies are Converging and Common across Applications


Standards & Regulations

Standards / Regulation Transitions Standards / Regulation Transitions Standards / Regulation Transitions Standards / Regulation Transitions

National Standards, Product Standards

National Standards, Product Standards

. . . 1970s. . . 1970s

1980s . . 1990s1980s . . 1990s

2000s - - >2000s - - >

Market Leadership Through Each DiscontinuityMarket Leadership Through Each Discontinuity

International Standards,

Consortia, Product & System Standards


Consortia, Product & System Standards


Product Regulation,Industry Regulation,Product, System & Service Standards


Product Regulation,Industry Regulation,Product, System & Service Standards


Result A Growing Global Standards Portfolio

- 1994 1995-2000 2000-2004 2005 -

Standards

Product

Electrical Safety

• Europe

• China• Asia-Pacific

Corporate Focus

Next Generation Needs

Global Infrastructure

Process Improvement

Market Access

Compliance

Communication

Global EconomyTrade AgreementsEnvironmentInteroperabiltyFunctional Safety

Social AccountabilityIndustry StandardsService StandardsDistributed SystemsSystem IntegrationSystem Security

• Americas

• North America

Company Benefits

Early Warning

Effective Participation

Knowledge Transfer

a ?? REGULATION


A Portfolio of Standards

Environment, Health, Safety, Security, Energy

Services

Systems, Architecture, Platforms

PR

OD

UC

T PR

OD

UC

T PR

OD

UC

T PR

OD

UC

T

PR

OD

UC

T

Facilities –Offices, Manufacturing, Warehousing, Logistics

REGULATION


Market Access Issues for Manufacturers: Mark du jour ! Test du jour!

• Increasing number of countries are establishing or revising conformity assessment (CA) systems

• New CA Marks required for each new system

Norway DenmarkFinlandSweden

ChinaKorea

Taiwan

Saudia Arabia

Argentina

BrasilMexico

Hong Kong

AustraliaRussia Germany GS Mark

SingaporeSwitzerland

CE Marking - EU

• New CA systems may require testing, evaluation in-country & only by in-country laboratories

• Manufacturers are required to invest more time & money to determine requirements & demonstrate compliance

Can I make our products bigger to accommodate the marks ?


IEC Technical Committee Interests

• TC 17 Switchgear & Controlgear 1927• TC 22 Power Electronic Systems & Equipment 1934• CISPR International Com. on Radio Interference 1934• TC 31 Equipment for Explosive Atmospheres 1946• TC 44 Safety of Machinery 1957• TC 65 Industrial Process Measurement & Control 1967• IECEE IEC System for Conformity Testing 1985• IECEx System for Certification Explosive Atmosphere 1996• IEC TC111 Environmental Standardization 2004

RA has representatives in all IEC committees of interest


Government – Industry Partnership

APEC - Asia Pacific Economic CooperationFTAA - Free Trade Association of the AmericasEU - European UnionICSCA - Industry Cooperation on Standards & Conformity AssessmentTABD - Transatlantic Business Dialogue

U.S. Dept. of Commerce

APEC

WTO

National Instituteof Science &Technology

TABD

ICSCA

EU

FTAA

American NationalStandards Institute

National ElectricalManufacturers

Association

InstrumentSociety

of America

Instituteof Electronics &

Electrical Engineers

UnderwritersLaboratories

ISO

IEC

CENCENELEC

COPANT

CANENA

IPCUS ASEAN Business Council

AMT

AEAAEA - Europe

Rockwell Automation

PASC


Industry & Trade Associations

• Rockwell Automation has used NEMA as its preferred standards platform for Automation Products

• Rockwell Automation has supported NEMA transition from a domestic (US) focus to a global industry focus with offices in China, Mexico, and Brazil

• NEMA is the secretariat to USTAGS (mirror committees) of IEC / ISO TC of interest

• NEMA is also the International Secretariat to some IEC / ISO TC of interest

• Rockwell Automation is a member of local Trade or Industry Associations in many countries that we do business in e.g. CEEIA, ITEI etc

Industry & Trade Associations are platforms for Industry Consensus


How Does RA Participate in Standardization?

Corporate Lead Corporate Lead

ManagingStandards

CommercialCommercialParticipationParticipation

Business UnitBusiness Unit

DraftingStandardsTechnical

Participation

MGMT - Management Board TC - Technical Committee SC - Subcommittee AG - Advisory Group WG - Working Group TF - Task Force

AGAGSCSC

WGWG

MGMTMGMT

WGWG

TFTFTFTF

WGWG

TCTC

ISO TC184 SC5

IEC Committee of Action

IEC Sector Board 3

CENELEC

APEC/SCSC

ASEAN/ACCSQ

TABD

UK- BSI

US-ANSI

IEC TC65 WG6Function Blocks

ISO TC184 SC5/WG5Application Frameworks

IEC SC65C / WG6Fieldbus

IEC SC65B / WG7PLC

ISA SP95Enterprise/Control

Integration

ISA SP50Fieldbus Committee

NEMA

Australia-SA


IEC 1906 Award Recipients

• 2004• 2005• 2006• 2007

• David S. Fisher• Valerie Demassieux • Dan Stewart• Ron Collis• Jim Christensen

Rockwell Automation IEC Technical Recognition


IEC Leaders

• Ron Reimer– IEC Vice-President– USNC President– ISA Standards & Practice Board Member– ANSI Board Member

• Pip Pearce– IEC Presidents Advisory Committee on Technology– IEC 2000 Masterplan Task Force Member– IEC TC 17B US Representative

Rockwell Automation Leadership Commitment


Industry Partnership & Participation

• Industry dialogue at a local level between domestic and International stakeholders provides a consensus platform on which to build.

• Industry dialogue with local Government ensures that standards and regulations being proposed or developed, are practical and relevant to the specific industry being addressed.

• International cooperation between Industry groups is encouraged to develop consensus on International Positions

• Governments communicate frequently in different forums without Industry present

• Participation of Industry Experts at International Meetings with Government Stakeholders is a model for success

Industry Participation is Key to Success


Rockwell Automation’s Allen-Bradley Building

Milwaukee, Wisconsin USA

copyright © 2007 rockwell automation, inc. all rights reserved. 1 a century of industry standards...

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