copywriting + community management
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Amanda Gordon Social Media Writing Samples and Community Management
June 2012- 2014
Overview
2
Clients: Calvin Klein Monster High Westfield Style Westfield Topanga
| Calvin Klein Copy | 2012 - 2013
3
Calvin Klein
Types of Content
4
Copywriting the following types of content for Facebook and Twitter: E-Comm Editorial Fashion Week Style Share Calvin Klein Q + A Red Carpet
| Calvin Klein Copy | 2012 - 2013
E-Comm Copy Examples
5 | Calvin Klein Copy | 2012 - 2013
Editorial Copy Examples
6 | Calvin Klein Copy | 2012 - 2013
Fashion Week Copy Examples
8 | Calvin Klein Copy | 2012 - 2013
Style Share Copy Examples
15 | Calvin Klein Copy | 2012 - 2013
CK Q + A Copy Examples
16 | Calvin Klein Copy | 2012 - 2013
Red Carpet Copy Examples
17 | Calvin Klein Copy | 2012 - 2013
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Monster High
Account Management Responsibilities
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Managing Facebook calendars with internal, brand, and local teams as well as a copywriter and translators for the following Local Markets: Australia Canada France Germany Italy Spain United Kingdom
| Monster High Responsibilities | 2013 - 2014
Responsibilities
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Additional Responsibilities: Themes Calendars Reporting:
Weekly, Monthly, Quarterly Community Management UGC outreach/communication
| Monster High Responsibilities | 2013 - 2014
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Westfield Style
Types of Content
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Copywriting and management for the following types of content for Facebook, Twitter, and Instagram: Behind-the-Scenes In-center events Tastemaker Blog Posts #Regrams Serial Content: #manimonday Culturally Relevant: red carpet
| Westfield Style Copy | 2012 - 2014
Westfield Style Behind-The-Scenes Copy Examples
23 | Westfield Style Copy | 2012 - 2014
Westfield Style In-Center Event Copy Examples
24 | Westfield Style Copy | 2012 - 2014
Westfield Style Tastemaker Blog Post Copy Examples
25 | Westfield Style Copy | 2012 - 2014
Westfield Style #Regram Copy Examples
26 | Westfield Style Copy | 2012 - 2014
Westfield Style Serial Content Copy Examples
27 | Westfield Style Copy | 2012 - 2014
Westfield Style Culturally Relevant Copy Examples
28 | Westfield Style Copy | 2012 - 2014
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Westfield Topanga
Types of Content
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Copywriting the following types of content for Facebook, Twitter, and Instagram: In-center products In-center events Contests
| Westfield Topanga Copy | 2014
In-Center Product Copy Examples
31 | Westfield Topanga Copy | 2014
In-Center Events and Promotions Copy Examples
32 | Westfield Topanga Copy | 2014
Follower Communication Copy Examples
33 | Westfield Topanga Copy | 2014