copywriting + community management
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Amanda Gordon Social Media Writing Samples and Community Management
June 2012-‐ 2014
Overview
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Clients: − Calvin Klein − Monster High − Westfield Style − Westfield Topanga
| Calvin Klein Copy | 2012 -‐ 2013
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Calvin Klein
Types of Content
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Copywriting the following types of content for Facebook and Twitter: − E-‐Comm − Editorial − Fashion Week − Style Share − Calvin Klein Q + A − Red Carpet
| Calvin Klein Copy | 2012 -‐ 2013
E-‐Comm Copy Examples
5 | Calvin Klein Copy | 2012 -‐ 2013
Editorial Copy Examples
6 | Calvin Klein Copy | 2012 -‐ 2013
Fashion Week Copy Examples
8 | Calvin Klein Copy | 2012 -‐ 2013
Style Share Copy Examples
15 | Calvin Klein Copy | 2012 -‐ 2013
CK Q + A Copy Examples
16 | Calvin Klein Copy | 2012 -‐ 2013
Red Carpet Copy Examples
17 | Calvin Klein Copy | 2012 -‐ 2013
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Monster High
Account Management Responsibilities
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Managing Facebook calendars with internal, brand, and local teams as well as a copywriter and translators for the following Local Markets: −Australia − Canada − France −Germany − Italy − Spain −United Kingdom
| Monster High Responsibilities | 2013 -‐ 2014
Responsibilities
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Additional Responsibilities: − Themes Calendars − Reporting:
−Weekly, Monthly, Quarterly − Community Management −UGC outreach/communication
| Monster High Responsibilities | 2013 -‐ 2014
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Westfield Style
Types of Content
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Copywriting and management for the following types of content for Facebook, Twitter, and Instagram: − Behind-‐the-‐Scenes − In-‐center events − Tastemaker Blog Posts − #Regrams − Serial Content: #manimonday − Culturally Relevant: red carpet
| Westfield Style Copy | 2012 -‐ 2014
Westfield Style Behind-‐The-‐Scenes Copy Examples
23 | Westfield Style Copy | 2012 -‐ 2014
Westfield Style In-‐Center Event Copy Examples
24 | Westfield Style Copy | 2012 -‐ 2014
Westfield Style Tastemaker Blog Post Copy Examples
25 | Westfield Style Copy | 2012 -‐ 2014
Westfield Style #Regram Copy Examples
26 | Westfield Style Copy | 2012 -‐ 2014
Westfield Style Serial Content Copy Examples
27 | Westfield Style Copy | 2012 -‐ 2014
Westfield Style Culturally Relevant Copy Examples
28 | Westfield Style Copy | 2012 -‐ 2014
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Westfield Topanga
Types of Content
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Copywriting the following types of content for Facebook, Twitter, and Instagram: − In-‐center products − In-‐center events − Contests
| Westfield Topanga Copy | 2014
In-‐Center Product Copy Examples
31 | Westfield Topanga Copy | 2014
In-‐Center Events and Promotions Copy Examples
32 | Westfield Topanga Copy | 2014
Follower Communication Copy Examples
33 | Westfield Topanga Copy | 2014