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Amanda Gordon Social Media Writing Samples and Community Management June 2012 2014

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Page 1: Copywriting + Community Management

Amanda  Gordon Social  Media  Writing  Samples  and  Community  Management

June  2012-­‐  2014

Page 2: Copywriting + Community Management

Overview

2

Clients:  − Calvin  Klein  − Monster  High  − Westfield  Style  − Westfield  Topanga  

|      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 3: Copywriting + Community Management

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Calvin  Klein

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Types  of  Content

4

Copywriting  the  following  types  of  content  for  Facebook  and  Twitter:  − E-­‐Comm  − Editorial  − Fashion  Week  − Style  Share  − Calvin  Klein  Q  +  A  − Red  Carpet

|      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 5: Copywriting + Community Management

E-­‐Comm  Copy  Examples

5 |      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 6: Copywriting + Community Management

Editorial  Copy  Examples

6 |      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 7: Copywriting + Community Management

Fashion  Week  Copy  Examples

8 |      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 8: Copywriting + Community Management

Style  Share  Copy  Examples

15 |      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 9: Copywriting + Community Management

CK  Q  +  A  Copy  Examples

16 |      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 10: Copywriting + Community Management

Red  Carpet  Copy  Examples

17 |      Calvin  Klein  Copy  |      2012  -­‐  2013

Page 11: Copywriting + Community Management

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Monster  High

Page 12: Copywriting + Community Management

Account  Management  Responsibilities

19

Managing  Facebook  calendars  with  internal,  brand,  and  local  teams  as  well  as  a  copywriter  and  translators  for  the  following  Local  Markets:  −Australia  − Canada  − France  −Germany  − Italy  − Spain  −United  Kingdom

|      Monster  High  Responsibilities  |      2013  -­‐  2014

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Responsibilities

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Additional  Responsibilities:  − Themes  Calendars  − Reporting:  

−Weekly,  Monthly,  Quarterly  − Community  Management  −UGC  outreach/communication

|      Monster  High  Responsibilities  |      2013  -­‐  2014

Page 14: Copywriting + Community Management

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Westfield  Style

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Types  of  Content

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Copywriting  and  management  for  the  following  types  of  content  for  Facebook,  Twitter,  and  Instagram:  − Behind-­‐the-­‐Scenes  − In-­‐center  events  − Tastemaker  Blog  Posts  − #Regrams  − Serial  Content:  #manimonday  − Culturally  Relevant:  red  carpet

|      Westfield  Style  Copy  |      2012  -­‐  2014

Page 16: Copywriting + Community Management

Westfield  Style  Behind-­‐The-­‐Scenes  Copy  Examples

23 |      Westfield  Style  Copy  |      2012  -­‐  2014

Page 17: Copywriting + Community Management

Westfield  Style  In-­‐Center  Event  Copy  Examples

24 |      Westfield  Style  Copy  |      2012  -­‐  2014

Page 18: Copywriting + Community Management

Westfield  Style  Tastemaker  Blog  Post  Copy  Examples

25 |      Westfield  Style  Copy  |      2012  -­‐  2014

Page 19: Copywriting + Community Management

Westfield  Style  #Regram  Copy  Examples

26 |      Westfield  Style  Copy  |      2012  -­‐  2014

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Westfield  Style  Serial  Content  Copy  Examples

27 |      Westfield  Style  Copy  |      2012  -­‐  2014

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Westfield  Style  Culturally  Relevant  Copy  Examples

28 |      Westfield  Style  Copy  |      2012  -­‐  2014

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Westfield  Topanga

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Types  of  Content

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Copywriting  the  following  types  of  content  for  Facebook,  Twitter,  and  Instagram:  − In-­‐center  products  − In-­‐center  events  − Contests

|      Westfield  Topanga  Copy  |      2014

Page 24: Copywriting + Community Management

In-­‐Center  Product  Copy  Examples

31 |      Westfield  Topanga  Copy  |      2014

Page 25: Copywriting + Community Management

In-­‐Center  Events  and  Promotions  Copy  Examples

32 |      Westfield  Topanga  Copy  |      2014

Page 26: Copywriting + Community Management

Follower  Communication  Copy  Examples

33 |      Westfield  Topanga  Copy  |      2014