copywriting + community management

Amanda Gordon Social Media Writing Samples and Community Management

June 2012- 2014

Overview

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Clients: Calvin Klein Monster High Westfield Style Westfield Topanga

| Calvin Klein Copy | 2012 - 2013

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Calvin Klein

Types of Content

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Copywriting the following types of content for Facebook and Twitter: E-Comm Editorial Fashion Week Style Share Calvin Klein Q + A Red Carpet

| Calvin Klein Copy | 2012 - 2013

E-Comm Copy Examples

5 | Calvin Klein Copy | 2012 - 2013

Editorial Copy Examples

6 | Calvin Klein Copy | 2012 - 2013

Fashion Week Copy Examples

8 | Calvin Klein Copy | 2012 - 2013

Style Share Copy Examples

15 | Calvin Klein Copy | 2012 - 2013

CK Q + A Copy Examples

16 | Calvin Klein Copy | 2012 - 2013

Red Carpet Copy Examples

17 | Calvin Klein Copy | 2012 - 2013

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Monster High

Account Management Responsibilities

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Managing Facebook calendars with internal, brand, and local teams as well as a copywriter and translators for the following Local Markets: Australia Canada France Germany Italy Spain United Kingdom

| Monster High Responsibilities | 2013 - 2014

Responsibilities

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Additional Responsibilities: Themes Calendars Reporting:

Weekly, Monthly, Quarterly Community Management UGC outreach/communication

| Monster High Responsibilities | 2013 - 2014

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Westfield Style

Types of Content

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Copywriting and management for the following types of content for Facebook, Twitter, and Instagram: Behind-the-Scenes In-center events Tastemaker Blog Posts #Regrams Serial Content: #manimonday Culturally Relevant: red carpet

| Westfield Style Copy | 2012 - 2014

Westfield Style Behind-The-Scenes Copy Examples

23 | Westfield Style Copy | 2012 - 2014

Westfield Style In-Center Event Copy Examples

24 | Westfield Style Copy | 2012 - 2014

Westfield Style Tastemaker Blog Post Copy Examples

25 | Westfield Style Copy | 2012 - 2014

Westfield Style #Regram Copy Examples

26 | Westfield Style Copy | 2012 - 2014

Westfield Style Serial Content Copy Examples

27 | Westfield Style Copy | 2012 - 2014

Westfield Style Culturally Relevant Copy Examples

28 | Westfield Style Copy | 2012 - 2014

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Westfield Topanga

Types of Content

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Copywriting the following types of content for Facebook, Twitter, and Instagram: In-center products In-center events Contests

| Westfield Topanga Copy | 2014

In-Center Product Copy Examples

31 | Westfield Topanga Copy | 2014

In-Center Events and Promotions Copy Examples

32 | Westfield Topanga Copy | 2014

Follower Communication Copy Examples

33 | Westfield Topanga Copy | 2014