corretor show 11112010 luiz calado
TRANSCRIPT
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Decisões
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Como decidir ?
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Como decidir ?
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O maisapropriado = gosto + finalidade
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A COMPRA É RACIONAL ?
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SERIA, se não fossemos
PREVISIVELMENTE IRRACIONAIS !
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Cap.1 => antes de iniciar a busca
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Imóveis, escovas e ternos
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= 15 $
= 500 $
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Assinatura do Globo
Online: R$ 29,90 20%
Impresso: R$ 64,90
Impresso + online: R$ 64,90 80%
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Assinatura do Globo
Online: R$ 360,00 70%
Impresso: R$ 780,00 30%
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Assinatura do Globo
Online: R$ 360,00 20% / 70%
Impresso: R$ 780,00 80% / 30%
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Quantos imóveis devemosmostrar para nossos clientes?
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Atendimento
Equilíbrio ideal: argumentar,persuadir e convencer,porém sem falta ou excesso.
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Sábado, 18/09/2010 - Estado de SP
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A nova realidade
Camões * 4 milLivros * 1 milhão anoFacebook * 500 milhõesGoogle * 3 bilhões dia
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Como se diferenciar?
Eventos
Leitura de material > embasamento
Acompanhar cliente: SMS, e-mail e internet
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Algumas
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Como ajudar?
SonhoX
Produto Financeiro
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Retorno x Risco
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O apelo de imagens x números de resultados.
Concorrentes: ações de empresas, fundosimobiliários.
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Derrubando Mitos
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Resumo
DecisõesImóvel: gosto x finalidade
Imagens x resultados
Corretor: aprimoramento contínuo
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Decisões: nós entendemos?
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UM IMÓVEL
“FEIO” AJUDA A
ESCOLHER UM
“BONITO” ?
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A
B
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A
B
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A
B
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UM IMÓVEL “FEIO” AJUDA
UM “BONITO” ?
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UM IMÓVEL “FEIO” AJUDA
UM “BONITO” ?
SIM!
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UM IMÓVEL “FEIO” AJUDA UM “BONITO” ?
SIM! NÓS GOSTAMOS DE
PARÂMETROS!
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MAS O LIVRO NÃO TRATA SÓ DISSO
•ANTES DE INICIAR A BUSCA PELO IMÓVEL
•A PRIMEIRA VEZ: COMPRANDO OU VENDENDO
•A IMPORTÂNCIA DO CORRETOR
•TÁTICAS DE COMPRADORES BEM SUCEDIDOS
•CONTRATOS A SEU FAVOR
•IMPOSTO DE RENDA
•O SEGUNDO IMÓVEL
•SEGUROS- COMO PROTEGER SEU > PATRIMÔNIO
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PS.: se interessar pelo livro, procure-me após a palestra