cosine weekly grocery insight report - 12th june

Weekly Grocery Insight Report

Friday 12th June

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead

Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Summer

Sorted• Father's Day

• Daz: £6

• Vanish: £6

• Double Your

Fun This

Summer With

Clubcard

Boost

• Fuel Save

Continues In

Store

• Now Cheaper At

Tesco

• Persil Wash Powder x45 Washes: £6

• Fosters Lager: £11.50 or 2 packs for

£18

• Price Lock• Ramadan

Mubarak

• Pampers Nappies: 2 for £20

• Cow Desi Ghee: £3.97

• Baby &

Toddler Event

• The Garden's

Calling• Kellogg's Cereals Selected: 3 for £5

• Pampers Nappies: ½ price

• Father's Day

• Dine In For Two

£10 With Free

Wine

• Strawberries: £2

• Dine In For Two £10 With Free Wine:

(Main Course/ Side Dish/ Dessert)

• Summer Is For • N/A• Benecol Yogurt Drink: Save 1/3

• Cathedral City Cheddar: Save 1/3

• Sourced

Locally• N/A

• Kitchen Towels Thirst Pockets: £1.69

• Carlsberg x18 Cans: £10

• All Your

Favourite

Things

• N/A• Coca Cola 4 x 1.5l: £3.72

• Coca Cola x20 Cans: £3.55

• Lidl Surprises• Discover New

Ideas

• Scotch Beef Meatballs 12pk: £1.59

• Vine Tomatoes: £1.29

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Summer Sorted: Supported by header

boards, overhead signs, bus stops and

bunting

Supporting

Themes

• Father's Day: Worlds Greatest Dad slogan on

aisle end signs, snow ploughs and hanging

signs

Key

Promotions

• Fosters Lager: £8

• SunBites Snacks x6: £1.70 or 2 for £2

• Ryvita Thins: £1.90 or 2 for £3

• Metcalfes Skinny Popcorn: £1.50 or 2 for £2

• Compost Bags: £4 or 3 for £10

External / Car

Park• A-boards: Summer is sorted

Front Of Store

(Theme

POS, Pallets)

• Security Shrouds: Activia yogurts £2

• Overheard Signs: Summer is sorted

• Standee: Holiday shop offers and summer

sorted

Stanway, Colchester, EssexWednesday 10th June

Store

Date

In-S

tore



Seasonal

Aisle

• Garden Barbecue And Outdoor Items:

Supported by bunting, hanging signs, bus

stops and header boards

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: Related gifts on aisle end

Checkouts

(Theme,

Space,

Point Of Sale)

• Father's Day: Gifts from £3 on lots of

checkouts

This Weeks

Top 2 Deals• Daz: £6

• Vanish: £6

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Fanta And 7 Up: £1.85 or 2 for £3

• Tango Or 7 Up x 6 Cans: 2 for £4


Store

Date

In-S

tore



Key Theme• Get Summer Started: Slogan on all POS

around the store

Supporting

Themes• N/A

Key

Promotions


• Persil Wash Tabs: £5

• Flora: £1

• Home Pride Cooking Sauces: 2 for £3

• Penguin x6 Pk: £1

• Wine: From £5

External / Car

Park

• A-boards: Get Summer Started offers

• Window Signs: Get Summer Started

Front Of Store

(Theme

POS, Pallets)

• Buckets Of Fresh Flowers

Colchester, EssexThursday 11th June

Store

Date

In-S

tore



Seasonal

Aisle

• Summer Related Items: Supported by

header boards and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Free Standing Display Unit: Evian water 2 for

£1

• Free Standing Display Unit: Father's Day

cards

Checkouts

(Theme,

Space,

Point Of Sale)

• Get Summer Started: Bunting

This Weeks

Top 2 Deals• Persil Wash Liquid: £4

• Harpic Bleach: £1

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Pepsi x6 Cans: £2

• Sainsbury Sparkling Drinks: 55p or 2 for £1


Store

Date

In-S

tore



Key Theme

• Double Your Fun This Summer With Clubcard

Boost: Supported by standees, bus stops and

header boards

Supporting

Themes

• Fuel Save Continues In Store: Supported by

signs at checkout and outside signage.

• Now Cheaper At Tesco: Supported by bus

stops around the store

Key

Promotions

• Pringles Tortilla Chips: £1.25

• Walkers x6: 2 for £2

• Various Fruit: 69p

• Ben And Jerry Ice Cream: £2.24

• Tuna By Princess x4: £3

External / Car

Park

• A-boards/ Banner/ Electronic Sign: Fuel Save

• A-boards/ Banner: Double your fun this

summer with Clubcard boost

Front Of Store

(Theme

POS, Pallets)

• Pallets: Garden plants and compost

Highwoods, Colchester, EssexThursday 11th June

Store

Date

In-S

tore



Seasonal

Aisle

• Fire Up The BBQ: Supported by headers and

bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Let's Garden: Hanging signs, header boards

and bus stops

• Special Offers: Including 25% off various

wine fizz and champagne

Checkouts

(Theme,

Space,

Point Of Sale)

• Tesco Bank: POS on them and overhead

signs

• Fuel Save: Signs

This Weeks

Top 2 Deals

• Persil Wash Powder x45 Washes: £6

• Fosters Lager: £11.50 or 2 packs for £18

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Iran Bru x8: 2 for £5

• Schweppes x1 L: 2 for £2

Highwoods, Colchester, EssexThursday 11th June

Store

Date

In-S

tore



Key Theme

• Wine's Selected: Half price plus an

additional 10% off when you buy 3 or more

bottles: Highly advertised on the store

window and in the BWS department

Supporting

Themes

• Summer BBQ: A gondola end promotes BBQ

items

Key

Promotions

• Cadburys Chocolate Pouches/ 3+1pk: £1

• Lunch Meal Deal: £3

• Belvita: ½ price

• Nestle Matchmakers: ½ price

External / Car

Park

• Window Sign: Chilled Items Selected ½ price,

Coca Cola 6pk £1.99, Wine’s selected ½

price

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shroud: Lots of brands now

cheaper at Tesco

• Stack: Coca Cola 1.75L £1

WallingtonThursday 11th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Sweet- Free Checkouts: Signs seen in the

queuing area

• Popcorn: 79p

This Weeks

Top 2 Deals

• Wine's Selected: ½ price, plus an additional

10% off when you buy 3 or more bottles

• Lager/ Cider Selected Single Bottles: 3 for £5

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Coca Cola 1.75L: £1/ Coca Cola 6pk £1.99

• Pepsi Cola 2L: ½ price

WallingtonThursday 11th June

Store

Date

In-S

tore



Key Theme

• Price Lock: Highly advertised throughout the

store. Especially concentrated in the central

aisle with large overhead signs, following

through with bus stops and wobblers

promoting numerous grocery offers

Supporting

Themes

• Ramadan Mubarak: Huge grocery stacks

seen on entry promoting relevant items on

various offers. Also theme following into store

and highlighted on gondola end's, shippers

and 10 bays in the seasonal aisle

Key

Promotions

• Charcoal Briquettes: 3 for £10

• Old El Paso Fajita Kit: £1.98

• Carrots 1kg Bag: 57p

• Meat/ Fish/ Poultry Selected: 3 for £10

• Hellmans: £1.87

• Magnum Ice Cream Lollies: £1.75

• Wine's Selected: 3 for £12

External / Car

Park

• Banner: Price Lock- More prices locked than

ever before

• Stack: Plants various offers, Compost various

offers

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shroud: Jacob Cracker Crisps,

Coca Cola 1.75L 2 for £2

• Stack: Budweiser 24pk £10.97, Saka bottled

water £1, Coca Cola 30pk £6.97, Ramadan

Mubarak grocery products selected

• Shipper: Kingsman DVD £11

Clapham JunctionWednesday 10th June

Store

Date

In-S

tore



Seasonal

Aisle

• Ramadan Mubarak: 10 bays displaying

themed grocery items, on various offers

bordered with high signs and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Let's Garden/ Outdoor Living: 12 bays, 3

gondola ends' and stacks of garden

furniture/ equipment/ accessories/ BBQ…

Highlighted with overhead signs and bus

stops

• Toiletries & Beauty Event

• Baby & Toddler Shop

Checkouts

(Theme,

Space,

Point Of Sale)

• Click & Collect

• Asda Banking

• Gift Voucher Cards

This Weeks

Top 2 Deals

• Pampers Nappies: 2 for £20

• Cow Desi Ghee: £3.97

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Coca Cola 30pk: £6.97/ Coca Cola 1.75L: 2

for £2

• Pepsi Cola 2L: 98p


Store

Date

In-S

tore



Key Theme

• Baby & Toddler Event: Highlighted in the

Baby department with overhead signs and

bus stops promoting the offers

Supporting

Themes

• The Garden's Calling: 4 bays of gardening

furniture, accessories, picnic and BBQ items.

Bordered with bus stops

Key

Promotions

• Smirnoff Vodka: £15

• Andrex Toilet Tissue 16pk: £5

• Walkers Crisp 24pk: £2.50

• Pimms: £20

• Beers/ Lagers Multi Pks Selected: 2 for £16

• McVites Biscuits Selected: £1

• Fairy/ Ariel Laundry Selected: £5

External / Car

Park

• Pavement Sign: Smirnoff Vodka £15, Nescafe

Gold Blend £4

• Standee: Everyday Low Price

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Kellogg's cereals

selected 3 for £5

• Shipper: Wedding cards, Father's Day cards

Walkers Crisp 24pk: £2.50- stack

• Stack: Pot Noodle 50p, Andrex Toilet Tissue

16pk £5, Nescafe Gold Blend £3.50

WimbledonWednesday 10th June

Store

Date

In-S

tore



Seasonal

Aisle

• The Garden's Calling: 4 bays of gardening

furniture, accessories, picnic and BBQ items.

Bordered with bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Shake Up Your BBQ: High signs and bus stops

seen in the BWS department highlighting the

offers

Checkouts

(Theme,

Space,

Point Of Sale)

• Collect Your Saver Stamps Today: Signs on

every checkout

• Stack: Stella Artois 20pk £12, Kellogg's

Cereals Selected 3 for £5

This Weeks

Top 2 Deals• Kellogg's Cereals Selected: 3 for £5

• Pampers Nappies: ½ price

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Coca Cola 8pk: 2 for £5/ 24pk 2 for £10

• Robinsons Fruit And Barley Squash: £1

WimbledonWednesday 10th June

Store

Date

In-S

tore



Key Theme

• Father's Day: A gondola end and a ladder

rack support gifts on various offers for the

event. Highlighted with themed overhead

signs and bus stops

Supporting

Themes

• Lunch Meal Deal: Buy one of each ( main/

snack/ drink), get the cheapest free. Highly

advertised on entry and right across the

chiller section

Key

Promotions

• Kellogg's Corn Flakes: £1.50

• Nivea Sun Cream: £5

• Disposable Picnic BBQ's: £2.25

• Beer Single Bottles Selected: 3 for £5

• Wine's Selected: Save 25%

• Doritos/ Dips: £1

• Glenlivet/ GH Mumm Champagne: £24

• Pimms: £20

External / Car

Park

• Pavement Sign: Muller Corner ½ price,

Kellogg's Corn Flakes £1.50

• Window Sign: Flora spread £1, Meal Deal for

2 (Pasta/sauce/garlic bread) £3,

Warburton's Bagels 6pk £1

Front Of Store

(Theme

POS, Pallets)

• Shipper: Cadburys chocolate singles, Nivea

sun cream £5

• Ladder Rack: Father's Day gift items

• Stack: Disposable picnic BBQ’s £2.25

• Shipper: Pimms £20

SuttonThursday 11th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Stacks: Beers/ Lagers/ Cider multi pks various

offers

This Weeks

Top 2 Deals

• Meal Deal For 2: £3 (pasta/ sauce/ garlic

bread)

• Bells Whisky: £14

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Pepsi Cola 2L: £1

• Coca Cola 6pk: 2 for £6

SuttonThursday 11th June

Store

Date

In-S

tore



Key Theme

• Father's Day: A free standing display was

seen on entry containing Father's Day gifts

of mainly bottled beer. Highlighted with

hanging 'Dad' signs. Most prominent on

entry

Supporting

Themes

• Dine In For Two £10 With Free Wine: (Main

Course/ Side Dish/ Dessert) Also advertised

on signs on entry, with a connection to the

Father's Day event

Key

Promotions

• Sandwiches/ Salads/ Drinks/ Snacks: 3 for 2

• Breakfast Items: 3 for 2

• Chinese Takeaway: £10 (2 mains/ 3 sides)

• New Italian Meals And Pizzas: 3 for £10

• Italian Meals For One: 3 for £7

External / Car

Park

• DAD- Treat Him This Father's Day Sunday 21st

June: A men's clothing display seen in the

main window supports the event

• David Gandy For Autograph Swimwear: A

display of ladies beach and costume wear is

seen in the main window

Front Of Store

(Theme

POS, Pallets)

• Father's Day: A free standing display was

seen on entry containing Father's Day gifts

of mainly bottled beer. Highlighted with

hanging 'Dad' signs

MertonWednesday 10th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Tastes Of The British Isles: Overhead signs

seen around the store

• Blooms Of The British Isles: At The Royal RHS

Chelsea Flower Show 2015. Standee seen in

the flower department

Checkouts

(Theme,

Space,

Point Of Sale)

• M&S Banking: Leaflets on every checkout

This Weeks

Top 2 Deals


• Dine In For Two £10 With Free Wine: (Main

Course/ Side Dish/ Dessert)

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Sparkling Fruit Flavoured Drinks Selected: 3

for £5

• Triple Pack Juices: 2 for £3

MertonWednesday 10th June

Store

Date

In-S

tore



Key Theme

• Summer Is For: Is slogan on header boards,

hanging signs overhead signs around the

store

Supporting

Themes• N/A

Key

Promotions

• Ready Meals: 3 for £7

• Summer Fire Up The BBQ: 3 for £10


External / Car

Park

• Banner: Supporting on line delivery

• Car Park Security Shrouds: Support on line

delivery

• Garden Plants On Sale

Front Of Store

(Theme

POS, Pallets)

• Summer Is For: Slogan on 25% off various

items including Father's Day gifts by Bull dog


Store

Date

In-S

tore



Seasonal

Aisle

• Dedicated To Summer Items: Supported by

header boards, bunting and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• BWS: 25% off

• Vitamins: 3 for 2

• Pet Food: 3 for 2

Checkouts

(Theme,

Space,

Point Of Sale)

• Magazines And Newspapers

This Weeks

Top 2 Deals• Benecol Yogurt Drink: Save 1/3

• Cathedral City Cheddar: Save 1/3

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Waitrose Lemonade: 95p or 2 for £1.60

• Irn Bru x8: £3.15 or 2 for £4


Store

Date

In-S

tore



Key Theme

• Sourced Locally: Delicious Local produce.

Supported by overhead signs, bunting, shelf

barkers and shelf edge strips

Supporting

Themes• N/A

Key

Promotions

• Coors Light x15 Bottles: £10

• Cook Italian Chopped Toms x6: £2.50

• Heinz Soup: 4 for £3

• Bombay Sapphire Gin: £18

External / Car

Park

• A-boards: Supporting offers, sourced locally

fortnight and farm yard soft toy promotion

Front Of Store

(Theme

POS, Pallets)

• Pallets: Coors and Carlsberg lagers


Store

Date

In-S

tore



Seasonal

Aisle• Outdoor And Barbecue Items

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Subway: Is now open in this store. It appears

to be quite busy

• Samplers: For Rossi’s ice cream and local

produce

Checkouts

(Theme,

Space,

Point Of Sale)

• Father's Day: Free standing display units with

cards and DVDs near checkouts. Dump bins

with various offers

This Weeks

Top 2 Deals

• Kitchen Towels Thirst Pockets: £1.69

• Carlsberg x18 Cans: £10

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Schweppes Carbonated Drinks: 2 for £2

• Pepsi 1.75l: £1


Store

Date

In-S

tore



Key Theme

• All Your Favourite Things: Summer/Swap and

save supported by overhead signs

throughout the store

Supporting

Themes• N/A

Key

Promotions

• Iced Tea x6 Bottles: £1.99

• Demerara Sugar: 69p

• Aldi Super 6 Fruit And Veg: 69p

• Chicken Breast Fillets x3: £3.35

External / Car

Park

• Lots Of Growing Plants And Compost

• Window Signs: Supporting Aldi super 6 and

All your favourite things for summer

Front Of Store

(Theme

POS, Pallets)

• All Your Favourite Things For Summer:

Security gate shrouds

• Pallet: Iced tea

• Growing Plants And Seeds For Sale

London Road, Colchester, EssexWednesday 10th June

Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Reduced Special Buys

Checkouts

(Theme,

Space,

Point Of Sale)

• Thank You For Shopping: POS at all

checkouts

• Swap And Save: POS at all checkouts

This Weeks

Top 2 Deals • N/A

This Weeks Top

2 Deals This

Weeks Top 2

Deals (Soft

Drinks And

Carbonates)

• Coca Cola 4 x 1.5l: £3.72

• Coca Cola x20 Cans: £3.55

London Road, Colchester, EssexWednesday 10th June

Store

Date

In-S

tore



Key Theme

• Lidl Surprises: Signs seen hanging along the

store, comparing competitor prices with

their own, using various captions

Supporting

Themes

• Discover New Ideas: Central aisle displays

stacks of furniture/ household goods/ tools/

gardening equipment… Highlighted with

signs

Key

Promotions

• Conde Noble Rose Wine's: £3.29

• Ice Cream Cones Selected Pks: £3.49

• SnakTastic Crisps 30pk: £2.49

• Formil Laundry: £5.99

• Classic Ales 12pk: £14.79

External / Car

Park

• Stacks: Compost/ Charcoal

• Window Sign: Half Price Weekend, Discover

New Ideas, Scotch Beef Meatballs 12pk

£1.59

Front Of Store

(Theme

POS, Pallets)

• Display: Flower Market


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Limited Offers- Hurry Hurry.... Signs seen

highlighting the reduced section

Checkouts

(Theme,

Space,

Point Of Sale)

• Nuts/ Seeds And Dried Fruits: Every checkout

This Weeks

Top 2 Deals

- To Be

Briefed By

Cosine

• Scotch Beef Meatballs 12pk: £1.59

• Vine Tomatoes: £1.29

This Weeks Top

2 Deals This

Weeks Top

(Soft Drinks

And

Carbonates)

• Orange/ Apple Blackcurrant Double

Strength Squash: £1.25

• Fruit And Barley Squash: 75p


cosine weekly grocery insight report - 12th june

Documents