coste, benefits and time horizon for seo and link building
TRANSCRIPT
Costs, Benefits, Time Horizon and Goals
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Link building as a permanent marke2ng strategy
Link building as a supplement to other marke2ng channels
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Link building – Costs
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Costs depend on the objec2ves and the compe22ve environment; the budget has to be calculated individual
Budget depends on how contested the current market is
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Link Building -‐ Benefits
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be=er posi2ons in search results
long-‐term strengthening of online presence /
branding
sustainable increase in sales
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Link Building – Time Horizon
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Success -‐ be=er posi2ons in search results are visible only aAer a few months
ConCnuous link building is necessary to keep up with the compe22on in the long term
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Link Building – Goals
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Set realis2c goals
• Placement on the first page of Google
• Set up realistic, meaningful and objective groups oriented keywords / keyword combinations
• Set up a realistic time horizon
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