cotto 1 world
TRANSCRIPT
Thispresentationwaspreparedexclusivelyforthebenefitandinternaluseofthe1WORLDDigitalclienttowhomitisdirectlyaddressedanddelivered(includingsuchclient’ssubsidiaries,the“Company”)inordertoassisttheCompanyinevaluating,onapreliminarybasis,thefeasibilityofapossibletransactionortransactionsanddoesnotcarryanyrightofpublicationordisclosure,inwholeorinpart,toanyotherparty.Thispresentationisfordiscussionpurposesonlyandisincompletewithoutreferenceto,andshouldbeviewedsolelyinconjunctionwith,theoralbriefingprovidedby1WORLDDigital.Neitherthispresentationnoranyofitscontentsmaybedisclosedorusedforanyotherpurposewithoutthepriorwrittenconsentof1WORLDDigital.
Thispresentationisfordiscussionandillustrativepurposesonlyanddoesnotconstituteabindingagreement.Itisbasedoncertainassumptionsandinformationavailableto1WORLDDigitalatthetimeitwasprepared.Abindingagreementrelatedtopricingissubjecttoandcontingentuponthepartiesenteringintoandexecutingadefinitivewrittenagreementwhichwillincludeaffirmationstoadherencewithallapplicablelawsandregulations.
DISCLAIMER
• Design and develop a 360 degree campaign to promote a healthy lifestyle and combating childhood obesity as part of the launch of NEXUS Health Juice
• Partner with Miguel Cotto to promote fitness and assist the public relations company to increase the affinity with the community in the five NYC boroughs
• Create opportunities for digital advertisers to reach and engage with this niche target market (sports enthusiasts skewing towards Hispanic men 18-34)
• Develop a scalable online and mobile strategy that can be duplicated and expanded upon to generate significant sponsorship revenue in 2011
NEXUSPARTNERSHIP
• 1WORLDDigitalisafullserviceGeneralMarketdigitalagencywithFortune100expertiseinconcepting,strategy,web,mobile,productionmanagement,CRM,onlinecommunities,analyticsandROIanalysis.
• 1WORLDinvestsintechsavvy,intellectualcapitalexpertstocreatebigideals,innovativecampaignsandnationallyrecognizedbrands.
• Wemaintainalean,transparentorganizationalstructuretomeettheaggressivedemandsofourclientswithinareasonablefeestructure.Ourmanagementteamhasleddigitalprojectsfor:
– Walmart
– BlackPlanet.com
– AsianAve.com– Migente.com
– AmericanAirlines
– S.C.Johnson– BurgerKing
– FordMotorCompany
– Nike– AstraZeneca– Nokia– TimeWarnerCable
– Colgate‐Palmolive
– Chrysler
ABOUT1WORLD
• NEXUSHealthJuice,throughtheiradvertisingagencyofrecord,1WORLD,isproposingapartnershiptopromotetheMiguelCottofightinNewYorkCityinFebruaryinconjunctionwiththelaunchofNEXUSHealthJuice
• NEXUShasarelationshipwithNSAgrocerystoreunionrepresenting2,500independentgrocerystoresandbodegasinthefiveNewYorkboroughs
• Thepartnershipwillincludein‐storesignagetopromotethefight,sweepstakestowinticketstothefightprovidedbyNEXUSandpublicrelationssupportthroughcharitablecontributions
• TheoptiontoparticipateinaNewYorkCityurbanPRtourwithappearancesonVH1withSwayCalloway,BET106&ParkwithRocsiandTerranceJ,HOT97withAngieMartinez,Power105withDJClueandaspecialfeatureonLaMega97.9
NEXUSPARTNERSHIP
• 60daycampaign(Jan‐Feb)• Promotinghealthylifestylesforkids• Promotingcombatingchildhoodobesity• Includesuseofimageandlikenessforpromotionaluseonly• InclusioninNEXUSHealthJuicemicrositeanddigitalmedia• ½dayproduction(4hoursmax)forstillphotosandB‐Rollvideo• 1hourappearanceatNEXUSlaunchpartyinFebruary• 1hourappearanceatcheckpresentationcharitableevent• NEXUSlogointhebackdropduringweighinandallpressconferences
• NEXUSlogoinclusionasoneofthesponsorsintheofficialMiguelCottopre‐partyandafter‐party
COTTODELIVERABLES
• $270,000projectedtotalcompensation*
• 210,000totalcompensationguaranteed
• $100,000.00paidatsigning
• $100,000.00paidatproductionday
• $10,000.00paidatNEXUSlaunchparty
• 80%Cotto/20%1WORLDondigitalmediarevenueshare(paid10daysfollowingthefight)
FEESTRUCTURE
• FundingsubjecttoNEXUSinvestorcapitalraisesetfortheweekof11/15.
TOTALCASH,SPONSORHSIPANDPRVALUE=$465,000.00