Camera & Imaging Products Association (CIPA)

Japan Photo and Video Accessory Association

Toppan Printing Co., Ltd.

Organizer :

Sponsor :

Coordinator :

C P + 2 0 1 2R e p o r t

CONTENTSIntroduct ion ………………………………… 2

1. Event Summary ……………………… 3

2. Enhancements ………………………… 4

3. List of Exhibi tors ……………………… 6

4. Vis i tor Prof i le ………………………… 7

5. Opening Ceremony and Related Events ……… 8

6. Events, Seminars, and Exhibi t ions ……… 9

7. Advert is ing and PR ……………… 13

8. Publ ic i ty ……………………………… 15

9. Resul ts of the Vis i tors Quest ionnaire Survey … 16

10. Site Map ………………………………… 18

I n t r o d u c t i o n

CP+ is one of Asia’s most influential camera and photo imaging shows. This year

marked the third year since the venue moved to the international city of Yokohama,

and more than fifty years since the first “Japan Camera Show”—the forerunner to

CP+.

Coming not long after the earthquake, a scaling down of this year’s event seemed

inevitable, but CP+ 2012 turned out to be a far greater success than last year with

a total visitor count of 65,120 over the four days (131.9% of 2011’s figures) and 55

“world-premiere” products (world’s first announcements) (122.2% of 2011’s figures).

The show attracted organizations from the photo imaging industry inside and outside

Japan to present a wide variety of photo imaging-related products and services

as well as the latest technologies including cameras, lenses, photo printers, photo

accessories and telescopes. In addition, through various exhibitions, seminars

and events based on the key phrase of “Shooting, Viewing and Linking”, CP+ also

provided the joy of photo imaging from Japan, one of the world’s premier industrial

hubs, to the world.

With the theme of “World Premiere—The power of photography to bring the world

together”, the four days of CP+ called renewed attention to the various strengths

of photography through events that focused on the history of photography and the

technologies that meet the needs of the times. These events included a special panel

discussion in which specialists talked about the lives and work of Renjo Shimooka

and Hikoma Ueno—two pioneers of commercial photography in Japan—and seminars

on “SLR video”, which has recently increased its presence as it comes to be used in

the production of TV commercials and films.

The year 2012 marks the 150th anniversary of Yokohama—the venue of the show—as

“the birthplace of commercial photography in Japan”, where in 1862 Renjo Shimooka

founded a photography studio. This year also saw the second year of “PHOTO

YOKOYAMA”, an international photography event that was founded last year in

cooperation between CP+ and the city of Yokohama, which provides its full backing.

The second edition of the event was larger than the first and included a greater

number of cultural institutions and organizations aiming at the further advancement

and promotion of photo imaging culture.

As one of the world’s leading comprehensive camera and photo imaging shows, CP+

will continue to commit itself, in close cooperation with the city of Yokohama, to the

further development of the camera and photo imaging industry that Japan prides

itself on, and to making a greater contribution to photo imaging culture.

Event Summary1.

Event title CP+ [siːpiːplʌs] 2012Theme World Premiere—The power of photography to bring the world together

Dates

Thursday, February 9–Sunday, February 12, 2012February 9 (Thurs.) 12:00–17:00 (*Premier Time: 10:00–12:00)February 10 (Fri.)–11 (Sat.) 10:00–17:00February 12 (Sun.) 10:00–16:00

Venue PACIFICO YOKOHAMA (Exhibition Hall + Annex Hall)

Organizer Camera & Imaging Products Association (CIPA)

Sponsor Japan Photo and Video Accessory Association

Coordinator Toppan Printing Co., Ltd.

SupporterMinistry of Economy, Trade and Industry/Japan Tourism Agency/Kanagawa Prefecture/City of Yokohama/

Yokohama Chamber of Commerce & Industry/Japan External Trade Organization (JETRO)

Special cooperator Japan Camera Industry Institute/Yokohama Museum of Art/The Japan Newspaper Museum

Admission fee

1,000 yen for general visitors (incl. tax) *Free admission for visitors who pre-register on the websiteFree admission for visitors aged 65 years and older (silver pass or other proof of age required), visitors with a physical disability certificate, and children aged 12 years and younger

Official websitehttp://www.cpplus.jp (Japanese)http://www.cpplus.jp/en/ (English)http://www.cpplus.jp/ch/ (Chinese)

Scale of the exhibition

� Exhibitors: 88 organizations (incl. 18 joint exhibitors) (Last year: 99 organizations, including 15 joint exhibitions)

� Number of exhibition booth lots: 807 booths (including the organizer’s zone) (Last year: 810, including the organizer’s zone)

Main Exhibition SubjectsCameras, lenses, photo accessories, printers, photo retouching software, mobile devices, displays, projectors, photo-finishing products, photo books, printing paper, studio accessories & equipment, etc.

Concurrent events

Business seminars/panel discussion and seminars on SLR video/special panel discussion on the 150th anniversary of commercial photography in Japan/exhibition: “Japanese Vistas and Cameras from the Bakumatsu and Meiji Periods”/participatory photo event “Onaeba”/JPS (Japan Professional Photographers Society) lectures/Enjoy Photo Stage/flea market at the PACIFICO YOKOHAMA piloti

Registered visitors 65,120 visitors (Last year: 49,368)

Concepts

1. A comprehensive show“A comprehensive camera and imaging show” for consumers and businesses to galvanize the photo imaging industry

2. Provision of information from JapanTransmitting the latest information on state-of-the-art products and technologies from Japan to the world to propel the camera and imaging business in Asia and other regions of the world

3. “Shooting, viewing, and linking”Offering the joy of “shooting, viewing, and linking” photographs through events focusing on various aspects of photography

4. Photo imaging culture Working more closely with the international city of Yokohama to contribute to the transmission and development of photo imaging culture

2 3

Other10models

models

models

Enhancements2.

World Premieres (world’s first announcements) Multilingual Services (Japanese, English and Chinese)

Outstanding Exhibitor Award

Definition of CP+ World Premiere product

As a new effort to publicize CP+ domestically and internationally as a venue for world’s first announcements of products, we have established the CP+ world premiere logo, which can be displayed only on world premiere products. The logo was used widely by exhibitors on the products in their booths. Information was also provided via the press room and the booth of CIPA, the organizer.

Multilingual services (Japanese, English and Chinese)Because CP+ is an international event notable for its world premiere announcements, we made an effort to provide more extensive language services. In addition to the English simultaneous interpretation service for the business seminars that was available last year, this year we added Chinese simultaneous interpretation service for the Keynote Speech and the Panel Discussion by Top Engineers and an English simultaneous interpretation service for the SLR movie seminar and the panel discussions.

We also distributed language stickers (for English and Chinese) to the exhibitors’ staff and journalists. These were affixed to the entry passes and exhibitor’s certificates in order to help provide efficient language services at the exhibition booths.

*The number of new cameras and other photo imaging products (SLR and compact cameras, lenses, printers, flash units and other accessories) that were announced in the first quarter of 2012. *Source: Research by Digital Camera.jp

*CES (International Consumer Electronics Show) is a comprehensive trade show for consumer electronic appliances, information technology, telecommunications and electronics organized by CEA (Consumer Electronics Association). It is America’s largest—and one of the world’s largest—trade shows, attracting more than 2,000 company participants and over 100,000 visitors.

2011 CES 59 models/CP+ 45 models/Other 8 models2012 CP+ 55 models/CES 32 models/Other 10 models

The number of world premieres exceeded that of announcements at CES!

(1) A new product that is unveiled during the two weeks immediately before CP+ 2012 or during the exhibition period.

(2) Definitions of the red and blue logos are as follows:

Red...Cameras and photo imaging equipment including SLR and compact cameras, lenses, printers, and associated equipment (accessories that are attached to camera bodies with a recommended retail price of 10,000 yen or more, including flash units and wireless transmitters)

Blue...New products other than the above categories

In order to objectively evaluate the efforts of exhibitors to attract and serve visitors to CP+—a comprehensive international photo event—we established a new award. The “CP+ Outstanding Exhibitor Award” was determined through the votes of journalists who came to cover the exhibition, and took into account criteria that included booth planning, booth operation, booth clerks, and multilingual services. The top three vote-winners were awarded gold, silver and bronze awards respectively.

<Gold Award> Canon Inc./Canon Marketing Japan Inc.<Silver Award> Nikon Imaging Japan Inc.<Bronze Award> OLYMPUS IMAGING CORP.<Special Award> No winner

Booth designThe exhibit method is original and innovative, and is designed to appeal to visitors of all nationalities and generations.The exhibit uses barrier-free and universal design.

Booth planning and operation

The theme of the booth is clear and easy to understand for visitors.The area around the booth is maintained in a clean and orderly manner.

Booth clerks Staff members approach visitors in a courteous manner. *Foreign language service is provided.

Exhibited items One or more “World premieres” (world’s first announcements) are included.World premiere products are clearly distinguished. *Foreign language service is provided.

Press room News releases about the new products are made available in the press room. *Foreign language service is provided.

Catalogues Catalogues for new products are readily available.*Foreign language versions are provided.

Other Attentive efforts of all kinds are made to enable journalists to readily cover the booth.

<Examination criteria for the CP+ Outstanding Exhibitor Award>

(Award certificates)

(Language stickers)

(How to use the stickers (examples))

(Schedule panel)

(Brochure distributed at the site during the exhibition period)

(CP+ World Premiere logo)

Fifty-five new products were announced!

Worlds’ first announcements at CP+ 2012 also included 16 reference exhibits; first announcements in Japan included 31 products.

SLR cameras

■Nikon [D800/D800E]■Olympus [OM-D E-M5]■Pentax Ricoh Imaging [PENTAX K-01/PENTAX Q Limited Silver]■Sigma [SD1 Merrill]

Compact cameras

■Canon [IXY1/IXY 420F/PowerShot SX260HS/PowerShot D20/PowerShot A3400 IS/PowerShot A2300/PowerShot A810]

■Casio [EXILIM EX-ZR20]■General Imaging Japan [AGFAPHOTO AP15/GE E1410SW/GE J1458W/GE C1440W]■Nikon [COOLPIX S9300/COOLPIX S6300/COOLPIX S4300/COOLPIX S3300/COOLPIX L810/

COOLPIX P510/COOLPIX P310]■Olympus [Tough TG-820/Tough TG-620/SZ-14/VG-170/SP-620UZ]■Panasonic [LUMIX DMC-FX80/LUMIX DMC-TZ30/LUMIX DMC-FT20]■Pentax Ricoh Imaging [PENTAX Optio WG-2/PENTAX Optio WG-2 GPS]■Sigma [DP1 Merrill/DP2 Merrill]■SONY [Cyber-shot DSC-TX300V/Cyber-shot DSC-WX70]

Lenses

■Canon [EF 24-70mm f/2.8L IIUSM/EF 24mm f/2.8 IS USM/EF 28mm f/2.8 IS USM]■Cosina [NOKTON 17.5mm F0.95/Distagon T* 2/25 ZE, ZF.2/NOKTON 58mm F1.4 SLIIN/ULTRON

40mm F2 SLIIN Aspherical/COLOR-SKOPAR 20mm F3.5 SLIIN Aspherical]■Kenko Tokina [Tokina AT-X 11-16mm F2.8 (IF) ASPHERICAL]■Pentax Ricoh Imaging [DA 40mm F2.8 XS/RICOH LENS A16 24-85mm F3.5-5.5]■SONY [500mm F4 G SSM]

Accessories■Nikon [Multi Power Battery Pack MB-D12]■Olympus [Power battery holder HLD-6/Four Thirds adapter MMF-3/Electronic flash FL-600R]

*In the alphabetical order of the company names

4 5

Visitor ProfileList of Exhibitors 4.3.

Though the number of exhibitors dipped a little to 88 organizations (99 including joint exhibitions for the previous year) due to the natural disasters, the total number of booth lots was 807 (810 for the previous year including the organizer’s zones). This means this year’s event was almost the size of CP+ 2011.

Because of the increase in recognition following the events of the previous two years and the higher attention paid to world premiere products, CP+ 2012 marked a total 65,120 registered visitors—or an increase of 131.9% over the previous year’s event. Furthermore, starting from 2012’s event, we introduced a new effort to categorize the professions of the business visitors and mark the sector on their passes to facilitate better communications.

• Academic Organizations corner(JAPAN OPTOMECHATRONICS ASSOCIATION, Optical Society of Japan, Society of Photographic Science and Technology of Japan)

• Agai Trading Corporation

• Apollocreate Co., Ltd

• ArcSoft K.K.

• ASANUMA AND CO.,LTD/Golla Japan

• BENRO/Wide Trade Co., Ltd.

• <<BlackRapid>>

• Camera & Imaging Products Association (CIPA)

• Canon Inc./Canon Marketing Japan Inc.

• CANSON*

• CASIO COMPUTER CO.,LTD.

• CHINA MDK HOLDING GROUP

• CompactFlash Association

• COSINA CO.,LTD.

• Dempa Shimbun

• DIGISCO.COM CO.,LTD

• DNP Fotolusio Co., Ltd.

• Eizo Nanao Corporation

• EPSON SALES JAPAN.inc

• ETSUMI CO.,LTD.

• FIT Corporation

• FUJIFILM Corporation

• Fukuta Digital Photo Corp. [ VIVIPRI ]

• General Imaging Japan Co., Ltd.

• GIZMOSHOP/TOYLAB/TODA SEIKO CO.,LTD./GLOBAL•DC/ANDECHS.you

• Guardforce Japan LTD.

• HAKUBA PHOTO INDUSTRY CO., LTD

• HEIWA SEIKI KOGYO CO.,LTD.*

• High School photo contest “SHASHIN KOSHIEN” from The Town of Photography: Higashikawa, Hokkaido

• HIKARI GLASS CO.,LTD.

• Ichikawa soft laboratory Co., Ltd.

• Image Engineering

• ImageVISION.Co,.Ltd.

• Japan Electronics Packaging and Circuits Association

• IRISO ELECTRONICS., LTD

• Japan Photo and Video Accessory Association

• Japan Telescope Manufactures Association

• JCII Camera Museum

• Corner for Kanagawa Prefectural Municipalities

• Kenko Professional Imaging Co., Ltd.*

• Kenko Tokina Co., Ltd.

• KIPON

• Kohzu Precision Co.,Ltd.*

• KOWA

• KYORITSU ELECTRIC CO.,LTD.

• LPL CO.,LTD.

• Lusikka

• Manfrotto Distribution

• Maruman Corporation

• MARUMI OPTICAL CO.,LTD.

• memoMiiO/Memoproduction Japan K.K

• Mitsubishi Electric Corporation

• NIKON IMAGING JAPAN INC.

• Nishi Laboratory, UEC Tokyo*

• Nissin Japan Ltd.

• NITTO OPTICAL CO., LTD.

• OLYMPUS IMAGING CORP.

• Ondine

• Panasonic Corporation

• PENTAX RICOH IMAGING COMPANY, LTD.

• Profoto K.K.

• RICOH COMPANY,LTD.*

• SD Association

• SEIKO PRECISION INC.

• Shenzhen DBK Electronics Co., Ltd

• Shibakawa Manufacturing Co.,Ltd.

• Shriro Trading Co., Ltd

• SIGHTRON JAPAN INC.

• SIGMA CORPORATION

• SILVERH

• SIRUI (TOKIWASYASHIN)

• SLIK CORPORATION*

• Sony Corporation/Sony Marketing (Japan) Inc.

• Tamron Co., Ltd.

• Tani Electronics Corporation.*

• Texas Instruments Japan Limited

• TOAST-TECHNOLOGY

• TOKUYAMA Corporation

• TOMY TEC CO.,LTD.

• TOSHIN DENKO CO., LTD*

• TOSN(HONG KONG)CO.,LTD.

• Toyo Living Co., Ltd.

• TSUBOSAKA ELECTRIC CO.,LTD.

• Velbon Corporation

• Vixen Co., Ltd.

• X-Rite

• Corner for Yokohama City

List of Exhibitors *Joint exhibitors visitors◆Number of registered visitorsFeb 9 (Thu) Feb 10 (Fri) Feb 11 (Sat) Feb 12 (Sun) Total

Weather Fair Fair Fair Fair -

Temperature (high/low) 9.9/1.7°C 9.0/2.3°C 8.9/2.0°C 9.9/1.2°C -

Visitor count 11,711 16,774 22,408 14,227 65,120

Comparison with CP+ 2011 132% 135% 146% 110% 132%

◆Breakdown of visitors by gendervisitors

Total Constitution ratio

Male 52,452 80.5%

Female 12,668 19.5%

visitors◆Members of the pressTotal Comparison with

CP+2011

Domestic 668 125%

Overseas＊ 153 147%Domestic and

overseas press combined

821 128%

*Breakdown of overseas press membersChina: 45; Hong Kong: 16; India: 15; Malaysia: 14; South Korea: 8; Indonesia: 7; Singapore: 7; Taiwan: 6; Thailand: 5; The Philippines: 3; Australia: 2; Spain: 2; USA: 1; UK: 1; Greece: 1; Switzerland: 1; other: 19

visitors◆Overseas visitors by regionNumber of

visitors Breakdown

Asia 576India: 142; Hong Kong: 66; China: 61; South Korea: 42; Taiwan: 24; The Philippines: 18; Thailand: 14; Indonesia: 7; Malaysia: 5; Singapore: 3; Vietnam: 3; Sri Lanka:2; North Korea: 2; Nepal: 1; Myanmar: 1; and others

Europe 69UK: 16; Germany: 11; France: 9; Sweden: 5; Italy: 4; Denmark: 4; Poland: 4; Ukraine: 2; Switzerland: 2; Spain: 2; Metropolitan France: 2; Ireland: 1; Austria: 1; The Netherlands: 1; Norway: 1; Hungary: 1; Finland: 1; Belgium: 1; Romania: 1

North America 66 USA: 58; Canada: 8

Other 34 Brazil: 13; Australia: 11; Peru: 3; Argentina: 1; Saudi Arabia: 1; Syria: 1; Dominican Republic: 1; New Zealand: 1; Benin: 1; Mexico: 1

Total 745

visitors◆Breakdown of the registered visitor count by categoryFeb 9 (Thu) Feb 10 (Fri) Feb 11 (Sat) Feb 12 (Sun) Total

Business 5,534 5,551 2,058 1,367 14,510

General 5,489 8,866 18,173 11,331 43,859

65 years and older 467 2,183 1,556 990 5,196

Physical disability certificate holders 64 49 106 56 275

Children of 12 years and younger 5 8 296 226 535

Total number of domestic visitors 11,559 16,657 22,189 13,970 64,375

Comparison with CP+ 2011 132% 135% 146% 110% 131%

Business 72 70 40 152 334

General 80 47 179 105 411

Total number of overseas visitors 152 117 219 257 745

Comparison with CP+ 2011 180% 73% 142% 155% 132%

◆Breakdown of the domestic count of registered business visitors by profession visitors

*1 Manufacturers (those of optical equipment, professional equipment, parts and components, and software).

*2 Distributors, trading companies and retailers (photo shops, photo-labs, design, printing and publishing companies, electric appliance mass retailers and retail stores)

*3 Photographers (photographers and photo studio owners)

Total Constitution ratio

Employee at a manufacturer＊1 5,478 38%

Employee at a distributor or similar organization＊2 4,040 28%

Photographer＊3 2,573 18%

Other 2,419 16%

Total 14,510 -

◆Proportion of the domestic registered visitor count by category

Business23%

General 68%

65 yearsand older

8%

Other 1%

Dom

esti

c Ov

erseas

6 7

Digital Imaging Seminar by InfoTrends February 10 (Fri) 10:00—11:55

1. 10:00—10:40 Imaging Opportunities in a Connected World

Venue: Annex Hall F201/202

JEFF HAYES (President, InfoTrends)The photo imaging market is entering a new era of change dominated by connected devices and services that make it simple and fun to capture and share life experiences. For some companies, this will present exciting opportunities for product innovation and growth. For others, there will likely be painful adjustments to product lines and business strategies. This presentation examined how the imaging industry would evolve and how technology vendors could best position themselves for long-term success.

2. 10:45—11:20 Connecting Consumers with their Photos and Videos

Venue: Annex Hall F201/202

ALAN BULLOCK(Associate Director, Internet Imaging Trends (IIT) service, InfoTrends)

Consumers are using a wide range of devices and services, including cameras, smartphones, tablets, connected consumer electronics, and social networks, to capture, store, view, and share their personal digital content. This session laid out a road map for participation in this digital imaging ecosystem, focusing on essential areas for growth in the imaging industry.

3. 11:20—11:55 Preserving Photo and Video Collections for the Future

Venue: Annex Hall F201/202

Masato Atoda (Senior Analyst, InfoTrends)Millions of photos and videos are lost or damaged by hardware failure, natural disaster, and other unforeseen circumstances. Consumers, faced with a rapidly growing collection of digital files, are often overwhelmed by the task of protecting those files, and instead choose to do nothing. This session discussed market challenges and opportunities for vendors to develop long-term solutions to help consumers preserve their treasured photos and videos.

CIPA and GfK Global Market Seminar February 10 (Fri) 13:00—16:00

While the CIPA statistics are continually updated to reflect current trends, the basis of these statistics exhibits a firm sense of continuity. However, 2011 left us with a number of pressing questions. Did the tumultuous world affairs of the year cast a dark shadow on the digital camera market, or did they create new opportunities emerge that led to further market growth? In the first part of this seminar, CIPA used the data derived from these statistics to objectively examine and reveal the answers to these questions. The second part of this session was conducted by the GfK group, who discussed the different markets around the world. In addition to presenting their research on Asia, which had risen rapidly as both a global manufacturer and consumer, they turned their attention to Europe and the Middle East, two areas enveloped by the fierce tides of change in 2011. They also discussed the latest trends in the United States and Japan, the two pilot markets, as well as Africa, a market that was expected to grow in the future.

1. 13:00—13:20<Seminar by CIPA>The Camera & Imaging Products Association (CIPA): Statistics of Actual Shipments and Prospects

Venue: Annex Hall F201/202

Takashi Nakao (Chair of Research & Statistics Working Group, CIPA)

2. 13:20—14:00 <Seminar by GfK>[Global] The Imaging flow is here and now

Venue: Annex Hall F201/202

Marion Isabel Knoche(Global Director of Imaging, GfK Retail and Technology)

3. 14:00—14:30<Seminar by GfK>[US] Capture, Connect, Create-North American Consumer Photographic Behavior

Venue: Annex Hall F201/202

Liz Cutting(Executive Director of Imaging Sector, The NPD Group)

4. 14:40—15:10 <Seminar by GfK>[Japan] Cannibalization? Smartphone and DSC

Venue: Annex Hall F201/202

Takuro Hiraoka (Business Manager, GfK Japan)

5. 15:10—15:50 <Seminar by GfK>[Africa] It is the right time to consider challenging markets

Venue: Annex Hall F201/202

Kali Moahloli(Business Group Manager, GfK South Africa)

Events, Seminars, and ExhibitionsOpening Ceremony and Related Events 6.5.

A ribbon-cutting ceremony and various other events were held from the morning of the first day of the exhibition as part of the opening ceremony. This year a special talk show presented by PHOTO YOKOHAMA—a partner event of CP+—was also held, attracting much attention.

Ribbon-cutting Ceremony

Premiere Time

Keynote Speech

CIPA Press Presentation

“Photo Yokohama” presents Elliott Erwitt Talk Show

Panel Discussion by Top Engineers

CP+ Opening Party

Time and Date: 9:30, Thursday, February 9Venue: Exhibition Hall C, in front of the entrance gate of PACIFICO YOKOHAMA

Time and Date: 10:00—12:00, Thursday, February 9

Time and Date: 13:00—14:00, Thursday, February 9Venue: Annex Hall F201/202

Time and Date: 16:45—17:30, Thursday, February 9Venue: Annex Hall F203/F204

Time and Date: 11:00—12:00, Thursday, February 9Venue: Annex Hall F201/202

Time and Date: 14:15—15:45, Thursday, February 9Venue: Annex Hall F201/202

Time and Date: 17:30—18:30, Thursday, February 9Place: Annex Hall F205/F206

This year again, a ribbon cutting ceremony was held in a celebratory mood in the presence of President Kimura of the event’s organizing body, CIPA, as well as Mayor Hayashi of the City of Yokohama, which hosted CP+ 2012, and distinguished guests from overseas.

The morning hours on the opening day (February 9) were secured for the press and other invited guests so that they could take their time to see the exhibitions and cover new products and technologies in their news stories.

Makoto Kimura, President of the Camera & Imaging Products Association (CIPA), described the current and future situations of the camera and photo imaging equipment industries in light of shipping results and the market trends, and discussed the role that CIPA should play.

Announcements were made regarding camera shipment projections for 2012, the activities of CIPA Photo Aid (a fund with the purpose of supporting organizations that are engaged in activities related to photography and video documentation and that fell victim to the Great Eastern Japan Earthquake), and new CIPA standards.

Elliot Erwitt, a world renowned photographer and member of Magnum Photos, came to Japan and took part in a special talk show held in cooperation with “Photo Yokohama”.

How have cameras changed and evolved in the digital age? What is expected of future cameras? The coordinator of this session, Yasunori Ichikawa of the JCII Camera Museum, spoke with top engineers from major manufacturers to discuss the above-mentioned issues from the viewpoint of technological development. After the discussion, an interview with these top engineers was held, targeting the audience of journalists (mainly foreign news media).

Dignitaries, representatives of exhibitors, and journalists from both inside and outside Japan were invited and provided with an opportunity to socialize.

Attendees: Makoto Kimura (President of the Camera & Imaging Products Association (CIPA))Fumiko Hayashi (Mayor of the City of Yokohama)Satoshi Miyamoto (Deputy Director-General of the Manufacturing Industries Bureau; Ministry of Economy, Trade and Industry)Mayumi Moriyama (President of the Japan Camera Industry Institute)Ichiro Takagi (Vice President of the Camera & Imaging Products Association (CIPA))Allen Showalter (President of PMAI)Christian Müller-Rieker (Executive Director of Photoindustrie-Verband e.V. (the German Photographic Industry Association))Baudouin Prove (President of the Image, Photo and Communication Companies’ Association (SIPEC)) Toru Yamanaka (President of the Japan Photo and Video Accessory Association)

< Panelists >Tatsuo Konno (Senior General Manager, CANON INC.)

Tetsuya Yamamoto (General Manager, Nikon Corporation)

Takashi Suzuki (General Manager, OLYMPUS IMAGING CORP.)

Shinobu Fusa (General Manager Products Planning Group, Panasonic Corporation)

Norihiro Sakaguchi (General Manager, RICOH COMPANY, LTD.)

Makoto Fujino (EXPERT, SEIKO EPSON CORPORATION)

Yasuyuki Nagata (Deputy Senior General Manager, Sony Corporation)

(In the alphabetical order of the company names)

Marketing Seminars and Technological AcademyWe expanded and increased the number of seminars to explore the front line of the photo imaging business. Such sessions included a digital imaging seminar on sharing, storing, and printing photographs. This session, provided by InfoTrends, was held for the first time for CP+. The CIPA and GfK Global Market Seminar also discussed Africa?a market that is expected to grow in the future. The CP+ Technological Academy, comprising engineers who are active in the front lines of CIPA member corporations, was also convened again this year.

President of the Camera & Imaging Products AssociationMakoto Kimura

Mayor of the City of YokohamaFumiko Hayashi

Japanese-Englishsimultaneous interpretation

Japanese-Englishsimultaneous interpretation

Free admission Pre-registration required

Free admission Pre-registration required

Japanese-Englishsimultaneous interpretation Free admission Pre-registration required

Japanese-English and Japanese-Chinese simultaneous interpretation Free admission Pre-registration required Japanese-English

simultaneous interpretation Free admission Pre-registration required

Japanese-Englishsimultaneous interpretation

8 9

CP+ Technological AcademyFebruary 9 (Thu)–10 (Fri) Venue: Annex Hall F203/204 Number of seats: 200 Admission: ¥5,000/part (3 parts in total)

1st SectionFebruary 9 (Thu) 13:00–15:50

2nd SectionFebruary 10 (Fri) 10:30–13:20

3rd Section February 10 (Fri) 14:00–16:50

1. Compact 3D Camera with Zooming Function13:00–13:50

Shigeo Sakaue (Panasonic Corporation)

Panasonic developed an innovative compact 3D camera incorporating two sets of newly-developed folded optical lenses to realize 3D zooming in a stunningly compact size. In this seminar, the key to realizing compact 3D zooming was explained. We also touched upon other innovative functions enabled by the dual folded optics, such as simultaneous shooting of 2D motion pictures and high-resolution photographs.

4. About the EOS C300 Camera System10:30–11:20

Hisataka Hirose (Canon Inc.)

In November 2011, Canon announced the launch of the new Cinema EOS System, aimed at the film production market. This presentation summarized the main characteristics of the new Super 35 mm-equivalent CMOS sensor and the image processing of the EOS C300, the interchangeable lens camcorder that was the first product in this new line.

7. Translucent Mirror Technology. Sony’s unique technology for interchangeable lens digital camera “α”14:00–14:50Hiroshi Urushido (Sony Corporation)

“Translucent Mirror Technology” was developed for the digital SLR camera “α”. This is an innovative technology that can direct the light onto the AF sensor and the imaging sensor simultaneously thanks to its unique translucent mirror. This lecture focused on this highly-evaluated technology that is employed in the mount adapters used in the A-mounts of digital SLR cameras and the E-mounts of compact digital SLR cameras, and also explained the evolution of camera functions.

2. The development of FUJIFILM X100 equipped with “Hybrid Viewfinder”14:00–14:50Shigeru Kondo (FUJIFILM Corporation)

FUJIFILM Corporation released the FUJIFILM X100 in March 2011 and stirred up the high class field of compact digital cameras. This session focused on the development of the “Hybrid Viewfinder”, a new technology that is one of this camera’s key features, and also introduced other related new technologies. In addition, the response of the market to this camera and its reputation were explained.

5. Technology overview of quick capturing system about EXILIM ZR Series11:30–12:20Jun Hosoda (Casio Computer Co.,Ltd.)

EXILIM ZR Series offers a more comfortable experience because of its short shooting intervals. What is the technology behind stress-free photography? CASIO explained the newest software technologies based on the EXILIM Engine HS.

8. GPS Accessory O-GPS1 and its celestial tracking function “ASTROTRACER”15:00–15:50Norio Numako (PENTAX RICOH IMAGING COMPANY, LTD.)

PENTAX had developed the first ever GPS unit, which enables user to gain access to advanced astrophotography simply by attaching it to a DSLR. This seminar focused on introducing the GPS accessory O-GPS1 and its “ASTROTRACER” function that was made possible by the unique characteristics of PENTAX Shake Reduction technology.

3. Development of the ZUIKO Lens for the High-end Compact Digital Camera(Development of the OLYMPUS XZ-1’s Lens)15:00–15:50Masato Miyata (OLYMPUS IMAGING CORP.)

In February 2011, Olympus Imaging Corp. launched the “OLYMPUS XZ-1”. In contrast to the “Olympus PEN”, the “XZ-1” is a fixed-lens compact camera, which with its bright F1.8-F2.5 lens offers near-DSLR image quality. This session introduced the technological development and lens engineering that were required to make the XZ-1 possible.

6. The latest ink-jet image processing technology to inspire pro and advanced amateur photographers12:30–13:20Yasuhiko Uchida (Seiko Epson Corporation)

This session introduced Epson’s new approach for professional and advanced amateur photographers, in conjunction with its state of the art blue-ink and imaging technology adapted to the new PX-7V high quality photo inkjet printer to offer positive film-like expressions to meet customer demand.

9. Development of the Nikon 1 Advanced Camera with Interchangeable Lens System16:00–16:50

Naoki Kitaoka (Nikon Corporation)

This session introduced planning intentions and target users, focal plane phase detection AF technologies, the Motion Snapshot function, the electronic shutter, and the new mount for the Nikon 1, which introduces new forms of imaging expression and enjoyment.

Japanese-Englishsimultaneous interpretation Entrance fee Pre-registration required

Seminars for Professional Photographers

Panel Discussion and Seminar on SLR Videos *for professional photographersFebruary 9 (Thu)–10 (Fri) Venue: Annex Hall F205/206 Number of seats: 200

Panel Discussion February 9 (Thu) 11:00–12:30 Seminar February 10 (Fri) 14:00–16:00

SLR Videos Give Rise to New Imaging BusinessPanelists: Yasuhiro Miyahara (photographer), Kotaro Takano (video creator),

and Hisayuki Yamamoto (video engineer)Coordinator: Yasushi Kawamoto(Editor-in-chief, monthly magazine “Commercial Photo”)What business opportunities does the video functionality of digital SLR cameras offer professional photographers? Three professionals got together to discuss the current state of the video production business and new methods for employing photo shooting techniques to make videos.

SLR Video Hands-on Lecture for PhotographerJiro Hirayama (photographer) and Hiroshi Kano (photographer)

Two photographers currently working with digital SLR video took an hour each to walk through their filming process. Each photographer discussed their initial planning stage, how they develop on-site ideas, the different video shooting and editing techniques they use, and how they deliver their work. This seminar was a must for all photographers looking to land jobs in the movie industry in the future!

A panel discussion and seminar were held on the ever-evolving digital SLR video functionality and how to take advantage of it, targeting an audience of professional photographers.

Free admission Pre-registration required

Exhibition SiteThis year, the JCII Camera Museum’s specially designed exhibition, which commands high popularity every year, commemorated the 150th year of commercial photography in Yokohama with a focus on antique photos and vintage cameras of that time. In other exhibitions, works by high school student photographers were exhibited. In this year’s event—the first CP+ following the great earthquake—“High School Photography Clubs’Great East Japan Earthquake Reconstruction Support Project Photo Exhibition” attracted a long queue of people requesting the photo books that were distributed free of charge at the site.Also as a new effort, a B2B area devoted to the manufacturing sector—the “Component & Device Plaza”—was set up within the exhibition site. Another new trial was the “CP+ Outstanding Exhibitor Award”, which was determined through the votes of journalists to recognize exhibitors that provided excellent services including multilingual assistance.

Organizer-related booths

CIPA’s booth Booth of the Japan Photo and Video Accessory AssociationWe set up a panel that presented the association’s activities and a board that featured some famous Magnum Photos works and expressed the theme “World Premiere—The power of photography to bring the world together”. We also had Japanese, English and Chinese language staff continually on hand to provide information on the specific sites as well as on the exhibition as a whole.

Panels introducing the company members of the Japan Photo and Video Accessory Association were displayed. The Photo & Video Accessory Catalogue 2012 was also distributed free of charge.

Photo exhibition

High School photo contest “SHASHIN KOSHIEN” from The Town of Photography: Higashikawa, HokkaidoThis was an exhibition of excellent works from the entries to the “SHASHIN KOSHIEN”, a photo contest involving high school photography clubs from all over Japan.

High School Photography Clubs’ Great East Japan Earthquake Reconstruction Support Project Photo Exhibition

Kanagawa Prefectural High School Photography Association 2011 (Heisei 23 school year) exhibition of excellent works

This is a project promoted mainly by photography clubs of Saitama Sakae High School in Saitama Prefecture and Shibata Norin High School in Miyagi prefecture—one of the areas affected by the earthquake—to collect and deliver messages of support to the areas hit by the quake and replies from those areas. The exhibition showed the zeep union—realized through photography—between the hearts of people living in the devastated areas and those throughout the rest of the country in hoping for a rapid reconstruction.

This exhibition showed excellent examples of the scintillating talent of the young high school students of Kanagawa Prefecture, the home territory of CP+.

“Traveling Back 150 Years—Japanese Vistas and Cameras from the Bakumatsu and Meiji Periods”

Japan Camera Industry Institute and JCII Camera Museum1862 marks the year in which the two pioneers of commercial photography in Japan, Renjo Shimooka and Hikoma Ueno founded their photo studios in Yokohama and Nagasaki respectively. This exhibition highlighted the techniques used by photographers 150 years ago and presented old photos of Japan taken during the Bakumatsu and Meiji periods, the eras in which Shimooka and Ueno were active. It also exhibited vintage cameras produced at that time.

Events, Seminars, and Exhibitions6.

Japanese-Englishsimultaneous interpretation

10 11

Advertising and PREvents, Seminars, and Exhibitions 7.6.

Component & Device PlazaThe “Component & Device Plaza” was set up as an area exclusively devoted to the field of manufacturing. In the plaza, we provided basic booths that served as simple and inexpensive venues for business purposes to create a cost-effective B2B area for business negotiations, where many relevant companies got together.

Booths of the Outstanding Exhibitor Award winners

Gold AwardCanon Inc. Canon Marketing Japan Inc.

Silver AwardNikon Imaging Japan Inc.

Bronze AwardOLYMPUS IMAGING CORP.

Scenes within the exhibition site

*You can also read about the Outstanding Exhibitor Award on page 5.

From the call for exhibitors until the event period, information was provided mainly via the website and through various other efforts made as necessary, including press releases, distribution of brochures and tools to exhibitors and related organizations, intensive placement of transit ads immediately before the event period, partnered ads with PHOTO YOKOHAMA, and tie-in campaigns with neighboring institutions. CP+ made maximum use of a broad range of media to improve event recognition and attract visitors.

Various PR tools were created and distributed to exhibitors and visitors. Alongside the CP+ logo, as in the previous two events, an illustration based around the motif of cameras and the world’s people was employed as the main visual element for eye appeal to improve the event’s recognition. As before, English versions of the invitation and the brochure were produced. In addition, we launched English and Chinese versions of the brochure for distribution at the venue.<Distributed tools>B1 size poster, B3 size poster, Brochure (Japanese and English versions), A4 size ad flyer, Ad flyer for photographers, Invitation for general visitors (Japanese and English versions), Premiere invitation (printed in both Japanese and English), Brochure for distribution at the venue (Japanese version as well as an English and Chinese version)

Press releases

Press recruitment activities

Accommodating the press during the event period

Follow-up activities

Explanatory meeting to call for exhibitorsDate: June 27 (Mon), 2011Venue: Conference Hall, JA Kyosai BuildingContent: Event overview, guide to exhibit at CP+, explanation of the theme, etc.

Presentation to media outside JapanDates: October 5 (Wed) to 8 (Sat), 2011Place: SALON de la PHOTO (Paris, France)Content: Results of CP+ 2011, event overview, etc.

Explanatory meeting with exhibitors and drawing of lots for booth allocation

Date: October 26 (Wed), 2011Place: JCII BuildingContent: Event overview, guide to exhibit at CP+, explanation of theme, etc.

Joint press conference of CP+ 2012 and PHOTO YOKOHAMA 2012

Date: November 16 (Wed), 2011Place: Kannai Arai Hall (in Yokohama)Content: Overview of the projects, explanation on collaborative events with PHOTO YOKOHAMA, and photo session

Dates: June 27 (Mon), November 16 (Wed), 2011, February 1 (Wed), February 24 (Fri), 2012 (Japanese version)June 27 (Mon), November 30 (Wed), 2011, February 24 (Fri), 2012 (English version)Content: CP+ 2011 report, event overview of CP+ 2012, new information, CP+ 2012 completion report, etc.

Period: As required, starting from early January 2012Content: Various activities to attract mass media including television and radio to cover the event

Dates: February 9 (Thu) to 12 (Sun), 2012Content: Operation of a press room, delivery of exhibitors’ press releases, transmission of world premiere information, etc.

Dates: Starting from February 13 (Mon)Content: Responses to various inquiries

◆Schedule of advertising and PR activities

◆PR tools and other materials for exhibitors and visitors

B1 size poster

Ad flyer for photographers Brochure (Japanese and English versions)

B3 size poster Invitation for general visitors (Japanese and English versions)

Brochure for distribution at the venue (Japanese version as well as an English and Chinese version)

Premiere invitation

12 13

The official website was provided in Japanese and English as before, with Chinese newly published as part of our international PR efforts. As a result, access from Chinese-speaking countries and regions—especially from Taiwan—increased. In an attempt to improve the usability of the site, the page configuration was rearranged and the management of pre-registered visitors’ My Pages was also revamped. When CP+ appeared on the top page of Yahoo! News Topics, traffic to the site peaked and the number of unique users topped 40,000. In the exhibition venue, some visitors were spotted checking exhibitors’ event schedules on their smartphones. It seems there are still issues relating to how far we can expand the scope of website usage.

◆Official Website

Top page

BannersCamera & Imaging Products Association (CIPA), PACIFICO YOKOHAMA, Onaeba, PHOTO YOKOHAMA 2012, ODG (Optics Design Group of the Optical Society of Japan (The Japan Society of Applied Physics)), Yokohama Chinatown Chinese New Year Photo Competition 2012, photokina, PMA, SALON de la PHOTO

*Data was collected for the period between January 20 and February 17.*The expression “unique users” indicates how many people visited the website, not how many sessions were conducted. No matter how many times a person visits a website, the unique user count remains 1.

*Because they are obtained by different calculation methods, the total sum of unique users by date and the cumulative number of unique users do not agree.

Google Analytics - Sessions by country/region

County/Region 2011 2012

Japan 234,674 289,213

USA 3,873 5,702

Germany 1,484 2,189

Hong Kong 1,759 1,754

Taiwan 786 1,688

UK 1,249 1,569

France 984 1,295

Canada 867 1,087

Russia - 874

China 902 872

Other 8,736 10,316

Total 255,314 316,559

Google Analytics - Breakdown of unique users by datePages for seminars and events

Pages for exhibitors’ event schedules

0

2012

0.66%(1,855)1.10%(3,094)1.06%(2,971)

1.50%(4,460)2.41%(6,791)2.22%(6,253)

2.57%(7,225)2.18%(6,134)

1.38%(3,895)1.33%(3,734)

2.11%(5,947)2.44%(6,859)

3.44%(9,666)3.01%(8,455)

2.76%(7,774)2.05%(5,779)2.17%(6,107)

4.01%(13,807)5.90%(16,586)

8.16%(22,942)14.37%(40,420)

12.73%(35,796)8.28%(23,297)

4.92%(13,625)2.44%(6,856)

1.65%(4,638)1.01%(2,832)

0.64%(1,797)0.50%(1,405)

3 6 9 12 15 (%)

Jan 20 (Fri)Jan 21 (Sat)Jan 22 (Sun)Jan 23 (Mon)Jan 24 (Tue)

Jan 25 (Wed)Jan 26 (Thu)

Jan 27 (Fri)Jan 28 (Sat)Jan 29 (Sun)Jan 30 (Mon)Jan 31 (Tue)Feb 1 (Wed)Feb 2 (Thu)

Feb 3 (Fri)Feb 4 (Sat)Feb 5 (Sun)Feb 6 (Mon)Feb 7 (Tue)

Feb 8 (Wed)Feb 9 (Thu)Feb 10 (Fri)

Feb 11 (Sat)Feb 12 (Sun)Feb 13 (Mon)Feb 14 (Tue)

Feb 15 (Wed)Feb 16 (Thu)

Feb 17 (Fri)

214,602

Cumulative unique users during the period:

Publicity8.

...and many more websites!

...and many more articles!

◆Coverage by overseas media

Magazines and newspapers (not comprehensive)

Country/region Category Media

Italy Magazine Fotografia Reflex

Indonesia Magazine KOMPAS GRAMEDIA

The Netherlands Magazine CHIP FOTO-VIDEO

Greece Magazine Photographos

TaiwanNewspaper Apple Daily

Magazine Next Magazine

China Magazine Photographer’s Companion

The Philippines Newspaper World News

France Magazine Le Monde de l’image

Hong Kong Newspaper Oriental Daily

Malaysia Magazine theSun

Website (not comprehensive)

Country/region Media Article

USATHE VERGE http://www.theverge.com/2012/2/9/2786381/cp-plus-cameras-photo-imaging-2012

Shutterbug http://www.shutterbug.com/content/cp-2012-report

Italy Fotografia Reflex http://www.reflex.it/news/2012/02/cp-boom-giapponese-per-le-csc/

South KoreaARVING.net http://kr.aving.net/exhibition/?mode=detail&mn_name=exhi&sp_num=437

delighIT.net http://www.ddaily.co.kr/news/news_view.php?uid=87521

Greece ANTENNA TV, Deasy.gr http://www.deasy.gr/catchy/3304,Mia_mera_sth_CP+.html

Singapore SPH Magazineshttp://www.hardwarezone.com.sg/feature-straight-japan-experience-cp-2012http://www.hardwarezone.com.sg/video-highlights-asias-biggest-camera-event-cp-2012https://vimeo.com/37039145

Switzerland FOTO Intern http://www.fotointern.ch/archiv/2011/12/12/cp-in-yokohama-9-bis-12-februar-2012/

SpainArte Fotográfico http://artefotografico.es/eventos/

DSLR Magazine Opening Ceremony video at CP+: http://tinyurl.com/7szwswr

Thailand TAKLONG.com http://album.taklong.com/videos/262/cp+-camera-&-photo-imaging-show-2012,-japan

Taiwan photosharp.com http://www.photosharp.com.tw/photosharp/Content.aspx?News_No=10888

China

Photofanshttp://www.photofans.cn/events/2012/cp+/index.phphttp://www.photofans.cn/cooperator/canon/2012/0222/index.php

fengniao.com http://qicai.fengniao.com/topic/2722731.html

PConlinehttp://dc.pconline.com.cn/topic/2012cp/ http://dc.pconline.com.cn/pingce/smdfpcysr/1202/2671591_3.html

SequelMediahttp://topic.it168.com/game/2012CP+/http://www.pcpop.com/doc/0/757/757703.shtml

Sina. http://tech.sina.com.cn/z/CP2011/

QQ http://digi.tech.qq.com/zt2012/cpplus/index.htm

Sohu http://digi.it.sohu.com/s2012/cp2012/index.shtml

163 http://tech.163.com/digi/special/cp2012/

Yesky http://digital.yesky.com/cpplus/

IT168 http://dc.it168.com/a2012/0209/1309/000001309292.shtml

Zol. http://dcdv.zol.com.cn/topic/2718137.html

Xitek http://www3.xitek.com/topic2012/cpplus2012/

France Focus Numerique http://www.focus-numerique.com/cp-2012-salon-photo-ouvre-portes-japon-news-3071.html

Hong KongOriental Daily http://orientaldaily.on.cc/cnt/lifestyle/20120213/00300_001.html?pubdate=20120213

DCFaver.com http://www.dcfever.com/news/index.php?page=13

Because more foreign journalist came to Japan than in the previous year, the media exposure of the show increased in many countries and regions around the world. This year—particularly because we developed a Chinese information channel centered on the official website—many feature stories were run by the media in China and neighboring areas. In this way, we have succeeded in attracting the attention of a larger foreign audience to CP+ as a source of abundant information from Japan—a hub of the camera and photo imaging industry—on the latest products and technologies including world premiere models.

14 15

Results of the Visitors Questionnaire Survey9.

The results of the survey conducted after the event show a high degree of satisfaction: 85% of respondents satisfied the purposes of their visit and 92% wanted to visit next year’s CP+. On the other hand, we received valuable opinions regarding what visitors expect of future CP+ events. Some typical examples are cited below. We will continue to work closely with exhibitors to make CP+ a comprehensive information transmission event that satisfies a wider audience.

*The survey was conducted by questionnaire after CP+ 2012 and included visitors who pre-registered on the Web and people who actually visited the show (number of respondents: 7,562).*The results for Q 1 and Q2 are compiled based on the registered data of those who pre-registered (number of pre-registered users: 56,598).

• I w a n t e a c h e x h i b i t o r t o i n c r e a s e t h e n u m b e r o f n e w p r o d u c t s t h e y d i s p l a y. I d o n o t w a n t t o w a i t i n a q u e u e o n l y t o b e a b l e t o h a n d l e t h e m f o r a l i m i t e d t i m e . ( M a l e , 3 0 s )

• I e x p e c t t h e w a i t i n g t i m e a t e a c h e x h i b i t o r t o e n t e r a r e a s t h a t o f f e r v i s i t o r s a r e a l “ t o u c h a n d f e e l ” e x p e r i e n c e w i t h n e w m o d e l s w i l l b e e l i m i n a t e d . ( M a l e , 4 0 s )• I w a n t e v e n t s t h a t f o c u s m o r e o n s h o o t i n g p i c t u r e s , i n a d d i t i o n t o v i e w i n g p h o t o s a n d h e a r i n g l e c t u r e s . ( F e m a l e , 2 0 s )• I w a n t s o m e m o r e e v e n t s t h a t a l l o w v i s i t o r s t o a c t u a l l y t a k e p a r t , s u c h a s a p h o t o s h o o t i n g s e m i n a r h e l d s o m e w h e r e n e a r t h e v e n u e . ( M a l e , 3 0 s )• I w a n t m o r e o p p o r t u n i t i e s l i k e O n a e b a w h e r e w e c a n e x h i b i t o u r o w n w o r k s , j u s t i n a c a s u a l m a n n e r. ( M a l e , 2 0 s )• A s h o r t e r w a i t i n g t i m e a n d a m o r e t i m e t o e x p e r i e n c e t h e p r o d u c t s . W h a t I a b s o l u t e l y w a n t i s a s i m p l e c a m e r a c h e c k - u p p r o v i d e d b y t h e m a n u f a c t u r e r s ! ( M a l e , 4 0 s )• I a s k e d s o m e d e t a i l e d q u e s t i o n s t o b o o t h c l e r k s o f s o m e e x h i b i t o r s , b u t I w a s u n a b l e t o o b t a i n s a t i s f a c t o r y a n s w e r s a p a r t f r o m e x c u s e s s u c h a s “ T h a t ’ s n o t m y f i e l d ” . I

w a n t e d a f e w m o r e t e c h n i c a l l y s a v v y p e r s o n n e l t o b e d e p l o y e d . ( M a l e , 5 0 s )• D i g i t a l S L R c a m e r a s t h a t c a n a l s o s h o o t v i d e o h a v e b e c o m e p r e v a l e n t . I w o u l d b e h a p p i e r i f t h e r e w e r e s e m i n a r s o n v i d e o . ( M a l e , 3 0 s )• I w a n t i n f o r m a t i o n o n s o f t w a r e . I f e e l t h a t o n l y c a m e r a s — t h e t o o l s t h a t w e u s e t o t a k e p i c t u r e s w i t h — a r e h i g h l i g h t e d . P h o t o g r a p h y w i l l b e m u c h m o r e f u n i f y o u

p r o p o s e i n a c o m p r e h e n s i v e m a n n e r w h a t t o s h o o t , u s i n g w h i c h d e v i c e , a n d h o w t o e n j o y t h e p i c t u r e s . ( M a l e , 4 0 s )• I w a n t b o o t h s t h a t a l l o w v i s i t o r s t o t r y c a m e r a s a n d s h o o t p i c t u r e s i n a m o r e p r a c t i c a l s i t u a t i o n . I n a d d i t i o n , I w o u l d b e h a p p i e r w i t h m o r e e x h i b i t i o n s o f p i c t u r e s t a k e n

b y p r o f e s s i o n a l p h o t o g r a p h e r s . ( F e m a l e , 3 0 s )• I e n j o y e d h a n d l i n g t h e l a t e s t c a m e r a s , b u t I c o u l d n o t s e e t h e d i f f e r e n c e i n t h e q u a l i t y o f p i c t u r e s t a k e n u s i n g a c u r r e n t m o d e l f r o m t h o s e t a k e n u s i n g t h e l a t e s t m o d e l .

I u n d e r s t o o d t h e d i f f e r e n c e o f t h e t e c h n o l o g y w h i l e h a n d l i n g t h e c a m e r a s , b u t I r e a l l y w a n t e d t o e x p e r i e n c e h o w t h e t e c h n o l o g i c a l d i f f e r e n c e c a n b e r e f l e c t e d i n a c t u a l w o r k s . ( M a l e , 3 0 s )

■ About exhibition booth operations

• I r e g r e t t h a t I s a w f e w e r e x h i b i t s o f f i l m c a m e r a s t h i s y e a r. I r e a l l y w a n t a r e a s t o b e s e t u p t h a t a r e d e d i c a t e d e x c l u s i v e l y t o f i l m c a m e r a s a n d f i l m p h o t o g r a p h y. ( M a l e , 5 0 s )

• I w a n t m o r e e x h i b i t o r s o f m o n i t o r s a n d p r i n t e r s , o r d e v i c e s t h a t “ o u t p u t ” t h e p h o t o d a t a . ( M a l e , 4 0 s )• I n t h e v i d e o i n d u s t r y, d i g i t a l p r o d u c t i o n h a s b e c o m e p o p u l a r. I w a n t e d m o r e f o c u s t o b e p u t n o t o n l y o n p h o t o g r a p h y b u t a l s o o n v i d e o . ( M a l e , 3 0 s )• T h e s e d a y s , t h e c a m e r a f u n c t i o n a l i t y o f i P h o n e a n d o t h e r m o b i l e d e v i c e s i s h i g h l y v a l u e d a n d I w o r r y t h a t t h e o r i g i n a l a t t r a c t i o n o f c a m e r a s i s f a d i n g s o m e w h a t . I

h o p e t h a t y o u w i l l c o n t i n u e t o c a l l a t t e n t i o n t o a t t r a c t i v e c a m e r a s a n d p h o t o e q u i p m e n t . ( M a l e , 5 0 s )• I e x p e c t d e v e l o p m e n t s i n t h e a r e a o f c o l l a b o r a t i o n b e t w e e n P C s a n d c a m e r a s , s u c h a s p h o t o e d i t i n g , v i d e o p r o c e s s i n g a n d f i l i n g . ( M a l e , 2 0 s )

■ About the exhibition areas and content

• T h e s h o w i s t o o t e c h i e - o r i e n t e d . I r a t h e r f e l t t h a t a l l o f t h e b o o t h s t a f f o n l y a c c e p t e d t e c h n i c a l l y s a v v y v i s i t o r s . I w a n t e d a n a t m o s p h e r e t h a t i s f r i e n d l y t o b e g i n n e r s a n d t h o s e w h o s i m p l y l o v e t a k i n g p i c t u r e s a s w e l l . ( F e m a l e , 3 0 s )

• I t h i n k f u t u r e c h a l l e n g e s i n c l u d e h o w t o w i n t h e h e a r t s o f m o r e g e n e r a l u s e r s w i t h e a s y - t o - u n d e r s t a n d s e m i n a r s t h a t n o t o n l y e n t e r t a i n b e g i n n e r s a n d w o m e n , b u t w h i c h d e e p e n a n d w i d e n t h e i r i n t e r e s t i n p h o t o g r a p h y. ( F e m a l e , 3 0 s )

• I w a n t m o r e d e t a i l e d e x p l a n a t i o n s o f h o w t o o u t p u t p h o t o d a t a . I a l s o e x p e c t t h a t e x c e l l e n t i m a g e e d i t i n g s o f t w a r e w i t h g o o d c o s t e f f e c t i v e n e s s t h a t e v e n a n o n -p r o f e s s i o n a l i n d i v i d u a l c a n e a s i l y u s e w i l l b e p r e s e n t e d . ( M a l e , 2 0 s )

• I w a n t m o r e s e m i n a r s n o t o n l y b y p h o t o g r a p h e r s b u t a l s o b y v i d e o a r t i s t s . ( M a l e , 2 0 s )• E x h i b i t s a r e a t u r n o f f ; t h e y a r e s t i l l m a l e - d o m i n a t e d . I w a n t m o r e s e m i n a r s , w o r k s h o p s a n d e x h i b i t i o n s f o r w o m e n . M e n a n d w o m e n a r e t o t a l l y d i f f e r e n t i n t h e i r

p u r p o s e s f o r t a k i n g p i c t u r e s , t h e i r t a s t e s f o r t h e o b j e c t s t o s h o o t a n d t h e i r s t y l e s o f w o r k . I f n e x t y e a r ’ s s h o w h a s e v e n t s t h a t w o m e n c a n e n j o y, I w a n t t o v i s i t a g a i n . ( F e m a l e , 4 0 s )

• I w a n t m o r e e v e n t s f o r c h i l d r e n , b e c a u s e I w a n t t o l o o k a r o u n d t h e e x h i b i t i o n w i t h o u t h a v i n g t o h u r r y w h i l e m y k i d s p a r t i c i p a t e i n o n e o f t h e f e w s u c h e v e n t s . B e s i d e s , w h e n I d o h a v e t o t a k e m y k i d s t o t h e t r a d e s h o w, i t ’ s e a s i e r f o r m e t o p e r s u a d e t h e m t o c o m e i f y o u h a v e e v e n t s t h a t e v e n s m a l l c h i l d r e n c a n e n j o y. ( F e m a l e , 3 0 s )

• B e c a u s e t h e s e d a y s f e m a l e c a m e r a e n t h u s i a s t s l i k e m e a r e o n t h e i n c r e a s e , I w a n t e d m o r e e x h i b i t s o f c a m e r a g o o d s f o r w o m e n . ( F e m a l e , 2 0 s )

■ About measures to satisfy beginners, female visitors and children

• I w a n t e d a g r e a t e r f o c u s o n c u l t u r a l a s p e c t s o f p h o t o g r a p h y, r a t h e r t h a n o n l y p r e s e n t i n g h a r d w a r e e q u i p m e n t . ( M a l e , 4 0 s )• T h e a s p e c t o f “ a t r a d e s h o w o f h a r d w a r e d e v i c e s ” t e n d s t o b e e m p h a s i z e d , b u t I e x p e c t t h e s h o w w i l l f u n c t i o n m o r e a s a p l a c e f o r c o n v e y i n g a n d f o s t e r i n g p h o t o

c u l t u r e . I h o p e y o u f o c u s m o r e o n s e m i n a r s a n d a c t i v i t i e s t h a t d i s s e m i n a t e p h o t o c u l t u r e . ( M a l e , 4 0 s )• I w a n t r i c h e r a n d m o r e a b u n d a n t c o n t e n t o n f i l m , f i l m c a m e r a s a n d p h o t o p r i n t i n g . T h e m a r k e t f o r f i l m p h o t o g r a p h y m u s t b e o n l y d i m i n i s h i n g , b u t i t c a n n o t b e i g n o r e d

i n t e r m s o f p h o t o c u l t u r e a n d I ’ m s u r e t h e m a r k e t w i l l n e v e r d i s a p p e a r n o m a t t e r h o w s m a l l i t b e c o m e s i n t h e f u t u r e . ( M a l e , 3 0 s )

■ About cultural aspects

• I f e e l t h e s e d a y s J a p a n i s o n t h e d e c l i n e i n e v e r y a s p e c t , b u t I w i s h f o r t h e J a p a n e s e p h o t o i n d u s t r y t o r e m a i n n u m b e r o n e i n t h e w o r l d a n d f o r C P + t o c o n t i n u e t o f u n c t i o n a s t h e i n f o r m a t i o n t r a n s m i s s i o n h u b t o t h e w o r l d . ( M a l e , 3 0 s )

• T h i s y e a r w a s m y f i r s t v i s i t t o C P + , a n d i t s e e m e d j u s t l i k e a b i g c a t a l o g u e o f n e w p r o d u c t s t o m e . I r e g r e t v e r y m u c h t h a t I c o u l d n o t f e e l e v e n a l i t t l e e x c i t e m e n t a s a c u l t u r a l e v e n t . I f o n l y C P + w e r e “ a n e v e n t w h e r e y o u c a n k n o w e v e r y t h i n g a b o u t t o d a y ’ s p h o t o c u l t u r e ” , i t w o u l d r e a l l y b e s o m e t h i n g w o r t h p a r t i c i p a t i n g i n . A s t h e d i g i t i z a t i o n o f p h o t o g r a p h y a d v a n c e s , i t s e e m s t h e J a p a n e s e p h o t o i n d u s t r y o n l y p u r s u e s p r o f i t a n d t e c h n o l o g i c a l c o m p e t i t i o n — s o m e t h i n g I v e r y m u c h d e p l o r e . I h o p e C P + w i l l c o n t i n u e t o t r y i t s b e s t t o l e a d J a p a n e s e p h o t o c u l t u r e . ( M a l e , 5 0 s )

• I w a s s u r p r i s e d t h a t t h e r e w e r e s o m a n y f e m a l e p a r t i c i p a n t s . U n f o r t u n a t e l y, h o w e v e r, I f o u n d f e w s e m i n a r s f o r w o m e n t o d o j u s t i c e t o t h e i r e n t h u s i a s m . D e s p i t e p r e d i c t i o n s t h a t f e m a l e c o n s u m e r s w i l l b e t h e m a i n t a r g e t s f o r t h e m a r k e t , t h e e x h i b i t i o n c l e a r l y s h o w e d t h e c o n s e r v a t i s m o f t h e p h o t o i n d u s t r y. ( F e m a l e , 4 0 s )

• A l t h o u g h t h e s e d a y s t h e e c o n o m i c o u t l o o k i s g e t t i n g w o r s e , I h o p e C P + w i l l n o t b e d r i v e n o n l y b y c o m m e r c i a l i s m , b u t t h a t i t w i l l b e h e l d a s a n e v e n t t o d e v e l o p p h o t o c u l t u r e . ( F e m a l e , 3 0 s )

■ About the photo imaging industry

About 90% of the respondents were satisfied.

About 90% of the respondents wanted to visit next year’s event.

I t seems the number of female v is i tors s t i l l cont inues to increase. By age bracket , those in the i r 30s and o lder account for more than hal f o f the v is i tors .

Although 66% of the respondents were satisfied, the issues also seem to lie in increasing the recognition of—and need for—“World Premiere”.

Q1 What is your gender?

Q7 Was the purpose of your visi t sat isf ied?

Q9 What do you expect of future CP+ events? Let us know your candid opinions.

Q3 Where do you l ive?

Q5 Tel l us your opinion about CP+ 2012.

Q2 What is your age group?

Q8 Do you want to visi t next year ’s CP+?

Q4 With whom did you come to the venue?

Q6 What did you think of CP+ 2012’s World Premieres?

Male80%

Female20%

0

4,000

8,000

12,000

16,000(Visitors)

70 yearsand over

60—69years

50—59years

40—49years

30—39years

19—29years

13—18years

0—12years

16,352

84%

16%

Female ratio

9,405

88%

12%5,563

91%

9%

1,826

94%6%

14,296

76%

24%

8,327

66%

34%

523

65%35%

306

Male ratio

48%52%

(%)

Alone Family Friends Boss or colleagues from work

Client/customer

Other

63%

14%17%

5%0% 1%

0

10

20

30

40

50

60

70

No opinion 5%

Not so good2%

Very good44%

Good49%

Highly sat isfactory13%

Sat isfactory53%

No opinion28%

Not so sat isfactory 5%

Completely unsat isfactory 1%

More thansatisfied

18%

Satisf ied67%

Not very wel l 8%

Not at a l l 1%

No opinion 6%

Desperately!58%

Yes, I do.34%

Not very much 1%No opinion 7%

Kanagawa Prefecture 44%

Tokyo Metropolis 31%

Saitama Prefecture 8%

Chiba Prefecture 6%

Ibaraki Prefecture 1%

Shizuoka Prefecture 1%

Tochigi Prefecture 1%

Aichi Prefecture 1%

Nagano Prefecture 1%

Osaka Prefecture 1%

Gunma Prefecture 1%

Other 4%

16 17

Site Map10.

List of Exhibitors (Alphabetical order) (★Joint exhibitions)

Company Name Exhibition Zone BoothLot No. Company Name Exhibition Zone Booth

Lot No. Company Name Exhibition Zone BoothLot No. Company Name Exhibition Zone Booth

Lot No. Company Name Exhibition Zone BoothLot No.Company Name Exhibition Zone Booth

Lot No.

Guardforce Japan LTD. A-01PhotoAccessory Kohzu Precision Co.,Ltd.★ P-04Professional

Equipment

SLIK CORPORATION★ G-22General

Eizo Nanao Corporation G-14General

<<BlackRapid>> A-05PhotoAccessory

Profoto K.K. A-22PhotoAccessory

G-07ArcSoft K.K. General

Agai Trading Corporation A-12PhotoAccessory Ondine P-02Professional

Equipment

OLYMPUS IMAGING CORP. G-23General

LPL CO.,LTD. A-19PhotoAccessory

EPSON SALES JAPAN.inc G-01General

ETSUMI CO.,LTD. A-02PhotoAccessory

X-Rite G-15General

SD Association G-18General

ImageVISION.Co,.Ltd. G-11General

Ichikawa soft laboratory Co., Ltd. A-10PhotoAccessory

Apollocreate Co., Ltd G-16General

ASANUMA AND CO.,LTD Golla Japan A-14PhotoAccessory

Kenko Professional Imaging Co., Ltd.★ G-22General

Kenko Tokina Co., Ltd. T-02Telescope

Kenko Tokina Co., Ltd. G-22General

KYORITSU ELECTRIC CO.,LTD. P-05ProfessionalEquipment

CANSON★ A-08PhotoAccessory

Canon Inc./Canon Marketing Japan Inc. G-02General

KIPON A-20PhotoAccessory

GIZMOSHOP/TOYLAB/TODA SEIKO CO.,LTD./GLOBAL · DC/ANDECHS.you G-08General

Camera & Imaging Products Association (CIPA) S-01Organizer

Corner for Kanagawa Prefecture Municipalities S-03Organizer

CASIO COMPUTER CO.,LTD. G-05General

Academic organization corner (JAPAN OPTOMECHATRONICS ASSOCIATION, Optical Society of Japan, Society of Photographic Science and Technology of Japan)

S-03Organizer KOWA T-05Telescope

COSINA CO.,LTD. General G-10

CompactFlash Association General G-06

SIGHTRON JAPAN INC. Telescope T-03General Imaging Japan Co., Ltd. General G-09

SIGMA CORPORATION General G-26

Shibakawa Manufacturing Co.,Ltd. PhotoAccessory A-21

High School photo contest “SHASHIN KOSHIEN”from The Town of Photography: Higashikawa, Hokkaido Organizer S-03

Shriro Trading Co.,Ltd ProfessionalEquipment P-03

SIRUI (TOKIWASYASHIN) ProfessionalEquipment P-01

SILVERH General G-13

Shenzhen DBK Electronics Co., Ltd PhotoAccessory A-11

Sony Corporation/Sony Marketing (Japan) Inc. General G-24

Tani Electronics Corporation.★ ProfessionalEquipment P-04

Tamron Co., Ltd. General G-27

TSUBOSAKA ELECTRIC CO.,LTD. ProfessionalEquipment P-04

DNP Fotolusio Co., Ltd. ProfessionalEquipment P-06

DIGISCO.COM CO.,LTD Telescope T-04

Nishi Laboratory, UEC Tokyo★ ProfessionalEquipment P-04

Dempa Shimbun Media M-01

Toyo Living Co., Ltd PhotoAccessory A-07

TOAST-TECHNOLOGY PhotoAccessory A-09

TOKUYAMA Corporation General G-20

TOMY TEC CO.,LTD. Telescope T-08

Lusikka A-17PhotoAccessory

NIKON IMAGING JAPAN INC. General G-03

NIKON IMAGING JAPAN INC. Telescope T-06

Nissin Japan Ltd. PhotoAccessory A-06

JCII Camera Museum Organizer S-02

Japan Photo and Video Accessory Association Organizer S-03

Japan Telescope Manufactures Association Telescope T-07

HAKUBA PHOTO INDUSTRY CO., LTD PhotoAccessory A-13

Panasonic Corporation General G-04

Vixen Co., Ltd. Telescope T-01

Fukuta Digital Photo Corp.[ VIVIPRI ] General G-19

FUJIFILM Corporation General G-21

HEIWA SEIKI KOGYO CO.,LTD.★ PhotoAccessory A-02

Velbon Corporation PhotoAccessory A-03

PENTAX RICOH IMAGING COMPANY, LTD. G-25

BENRO/Wide Trade Co., Ltd. PhotoAccessory A-04 Maruman Corporation Photo

Accessory A-08

MARUMI OPTICAL CO.,LTD. PhotoAccessory A-16

Manfrotto Distribution PhotoAccessory A-15

Mitsubishi Electric Corporation General G-17

memoMiiO/Memoproduction Japan K.K General G-12

Corner for Yokohama City Organizer S-03

RICOH COMPANY,LTD.★ General G-25

General

Annex Hall EntranceAnnex Hall

2FNational Convention hall

Information

Lounges

Lounges

Kiyoken

Press Room

Photo Accessory Zone

G-01

A-01 A-06

A-09

A-14

A-20

A-19

A-21

A-08A-07A-02 A-03 A-04 A-05

G-02 G-03

G-07G-06

S-01

S-02

G-08

G-17 G-18

G-22G-21

G-19

G-23 G-24 G-25

G-09 G-10

G-12G-11 G-13 P-02

P-01

P-06

P-05

P-03

P-04G-14

G-04 G-05

CASIO COMPUTER CO.,LTD.

NIKON IMAGING JAPAN INC. Panasonic CorporationCanon Inc./Canon Marketing Japan Inc.EPSON SALES JAPAN.inc

FUJIFILM CorporationKenko Tokina Co., Ltd./SLIK CORPORATION/Kenko Professional Imaging Co., Ltd.

OLYMPUS IMAGING CORP.PENTAX RICOH IMAGING

COMPANY, LTD./RICOH COMPANY,LTD.

SIGMA CORPORATION Tamron Co., Ltd.Sony Corporation / Sony Marketing (Japan) Inc.

Dempa Shimbun

Toyo Living Co., Ltd.

<< BlackRapid >>

SHENZHEN DBK ELECTRONICS CO., LTD

Lusikka

ManfrottoDistribution

HAKUBAPHOTO INDUSTRY

CO., LTDJCII Camera Museum

COSINA CO.,LTD.

EIZO NANAOCORPORATION

X-Rite

ArcSoft, K.K.

GIZMOSHOP/TOYLAB/TODA SEIKO CO.,LTD./GLOBAL·DC/ANDECHS.you

DIGISCO.COM CO.,LTD

SIGHTRON JAPAN INC.

SILVERH

KOWA

memoMiiO/Memoproduction Japan K.K.

VIVIPRI

Apollocreate Co., Ltd

SD Association

VixenCo., Ltd.

ETSUMI CO.,LTD.

ASANUMA AND CO.,LTD./

Golla Japan

KIPON

TOAST-Technology

Nissin Japan Ltd.

Ondine

Velbon Corporation

DNP Fotolusio Co., Ltd.

Ichikawa soft laboratory Co., Ltd.

PROFOTO

A-10

A-13

A-12A-11

A-16 A-17A-22

A-15

T-01 T-02 T-03

T-05 T-06

T-04

T-07

T-08

G-26 G-27

Japan Telescope Manufactures Association

2F

1F 1F 1F1F

From 1F exit

M-01

ONAEBA Space

For seminars and events, go to the Annex Hall.

EntranceExit

Exit

G-15 G-16

G-20

TOKUYAMACorporation

S-03

C

TOMY TEC CO.,LTD.

CompactFlashAssociation

LPL CO.,LTD.

SHRIRO TRADING CO.,LTD.

KYORITSU ELECTRIC CO.,LTD.

Professional Equipment Zone

Information

Telescope Zone

1F

F202F201

F204F203

F205 F206

Component &Device Plaza

KenkoTokina Co., Ltd.

NIKON IMAGING JAPAN INC.

ImageVISION.Co,.Ltd.

MitsubishiElectric

Corporation

General ImagingJapan Co., Ltd.

GuardforceJapan LTD.

Camera & ImagingProducts Association

(CIPA)

BENRO /Wide Trade Co., Ltd.

Maruman Corporation/CANSON

MARUMIOPTICALCO.,LTD.

Shibakawa Manufacturing Co.,Ltd.

Agai TradingCorporation

TSUBOSAKA ELECTRIC CO.,LTD./Nishi Laboratory, UEC Tokyo/Tani Electronics Corporation./Kohzu Precision Co.,Ltd.

SIRUI(TOKIWASYASHIN)

Japan Photo and Video Accessory Association

Organizer-relatedbooth

Special Exhibition at the JCII Camera Museum“Dating Back 150 Years: Vintage cameras

and Japanese scenic photos from the Bakumatsu and Meiji periods”

This year there are many astronomical events that you must not miss, such

as an annular solar eclipse!

Exclusively on February 11 (Sat, national holiday)

Flea market!(At the PACIFICO YOKOHAMA piloti)

Find the best bargains, including cameras, other photo-related

items, and much more!Enjoy good food at the café snack

area!Organizer: PACIFICO YOKOHAMA,

Citizens’ Society of Recycling Movement

Get a glimpse of young creative talentKanagawa Prefectural High School

Photography AssociationHeisei 23 school year exhibition of

excellent works

High school photography clubs’Great East Japan Earthquake

Reconstruction Support ProjectPhoto exhibition

Corner for Yokohama City

Corner for Kanagawa Prefecture Municipalities

Photo town Higashikawa“SHASHIN KOSHIEN”

JAPAN OPTOMECHATRONICS ASSOCIATION, Optical Society of Japan, Society of Photographic Science and Technology of Japan

Caterings

On 1F, directly outside the Exhibition Hall

Below Annex Hall

C-03C-02

C-05

C-06

C-07

C-10

C-04

C-08C-09

C-01

Japan Electronics Packaging Circuits Association

Texas Instruments Japan Limited

HIKARI GLASS CO.,LTD.

NITTO OPTICAL CO., LTD.

FIT Corporation

Image Engineering

Component & Device Plaza

CHINA MDKHOLDING GROUP

IRISO ELECTRONICS.,LTD

SEIKO PRECISION INC.

TOSN (HONG KONG) CO., LTD

List of Exhibitors (Alphabetical order)

Company Name (★Joint exhibitions) BoothLot No.

C-08Image Engineering

Information

IRISO ELECTRONICS., LTD C-07

SEIKO PRECISION INC. C-04

CHINA MDK HOLDING GROUP C-06

TOSHIN DENKO CO., LTD★ C-09

TOSN(HONG KONG)CO.,LTD. C-09

Texas Instruments Japan Limited C-01

NITTO OPTICAL CO., LTD. C-03

Japan Electronics Packaging and Circuits Association

C-10

HIKARI GLASS CO.,LTD. C-02

FIT Corporation C-05

18 19

CP+ 2012 Report

Published: April 9, 2012

Edited and issued by CP+ Steering Committee

Contact for inquiries: CP+ Division1-32-5, Honjo, Sumida-ku, Tokyo 130-0004Tel: +81-3-6741-4015

Reproduction or republication of all or part of this document is expressly prohibited, unless CP+ Division has expressly granted its prior written consent.20