CPRB 413

Presentation by

Low Yar ChingLow Yar ChingIT06496IT06496

Project Supervisor: Mr. Chen Soong Der

Presentation Overview

SMS GPRS SMS vs GPRS Analysis Conclusion Question & Answer

Short Message Service To send and receive text messages

to and from GSM mobile phones. Text for Message:

- alphanumeric combination- 160(Latin), 70(Non-Latin like Chinese

or Korean).

SMS

SMS(cont…)

User on GSM Cellular network for transform informationa) Mobile to mobile

- most mobile users are aware of, - often used for personal messages for example.

SMS(cont…)

b) Mobile to Computer (Host)

Host

- SMS is sent from a mobile back to a computer.

SMS(cont…)

c) Computer (Host) to Mobile

- SMS is sent from a computer / 'host' to a mobile

Host

SMS(cont…)

Common Consumer Application

Personal Messaging Email Chat Downloading Ringtones/Graphics

SMS(cont…)

Commercial Application

a) SMS Corporate Email

- Employee can keep in touch with the colleague and being notified by using SMS.- Example: SMS features in Microsoft Outlook

SMS(cont…)Commercial Application

SMS(cont…)

SMS(cont…)

SMS(cont…)

SMS(cont…)

SMS(cont…)

SMS(cont…)

b) SMS for Vehicle Tracking

Vehicle Tracking integrates GPS with SMS

The Global Positioning System (GPS) is a free-to-use global network of 24 satellites run by the US Department of Defense

The position updates from the satellites are collected by GPS receivers that then send them as short messages.

SMS(cont…)

SMS is ideal for sending (GPS) information longitude, latitude, and altitude

Anyone with a Global Positioning System (GPS) receiver

can receive their satellite position and thereby find out

where they are

This could be used to prevent of Vehicle Theft

SMS(cont…)

c) SMS Banking

SMS Banking services typically involve - making payment, - checking account balance - transfer funds between account - account services

SMS(cont…)

c) SMS Banking How does it work? (Payment solution)

Corporation SMS user

Bank Server

alerts

Request to pay billsDebit account

Credit account

SMS(cont…)

In Malaysia, Maybank and Maxis Communications Berhad work together to carry out banking services to Maxis subcriber

able to pay their Maxis and Astro bills as well as check their balances using SMS. 

they will expand the range of this services including - fund transfers between banking accounts, - bill payments to other payee corporations

SMS(cont…)

d) SMS marketing Advertisment Promotion Alerts Coupon Poll Voting

SMS(cont…)

d) SMS marketing

McDonald’s Australia ran its first SMS voucher campaign in Bundaberg, Queensland

Send SMS to station

Receive voucher by SMS

Take the voucher to enjoy the offer

They would choose to ask for age for allowing better targeting and response rates.

SMS(cont…)

Another example is The Hilton Hotel Group used SMS messaging to increase guest numbers to its hotels. The hotel sent out the special and promotion message to mobile users. Resulted 10% - 25% uptake of offers.

SMS(cont…)

e) SMS Booking System Flight Booking Cinema Booking Hotel Booking

AirAsia SMS Booking• first airline in the world to offer flight booking and payment via SMS.

SMS(cont…)Step 1

Step 2

SMS(cont…)Step 3

Step 4

SMS(cont…)

Step 6

Step 5 D if not acceptable

SMS(cont…)Step 7

Final Statement

SMS(cont…)

By Malaysian Association of Hotels president, Mohd Ilyas Zainol Abidin, we can make hotel reservation by SMS with the launch of mobileHotel.

Participate hotel’s name/ mobilehotel 32788

Follow other instruction

SMS Advantages

Lowers customer transaction costs. Enhances customer service. Reaches new customer markets and market segments. SMS is affordable – even in Africa SMS is available – “lives” on every GSM compatible

mobile phone

SMS Disadvantages

SIM/Mobile Phone memory full - the number of short messages received by the mobile phone user exceeds the amount of memory that is reserved for short messages in the SIM/PHONE card.

The amount of characters for one message limited - 160 characters do not enough to provide information by a single message. - need a lot of transactions. For example, AirAsia SMS Boooking System.

SMS Disadvantages

Capacity of the mobile phone network - During seasonal peak, may not be able to handle high SMS traffic in the usual manner.

GPRS

General Packet Radio Service a generation 2.5 data-handling and packet switching, wireless technology - internet capabilities maximum data rate for GPRS is 170kbps support a wide range of bandwidths support multimedia content cost effective - uses the radio link only during the time data it is sending or receiving data, allow user to remain logged on.

GPRS

GPRS Applications Mobile Financial Services

Mobile Banking- a survey by Nokia, mobile banking was the top demanded by more than 85%- more than 94% bank in Europe has used this services - to have an additional distribution channel and to further cut costs

GPRS Applications Mobile Broking- A real time information about share price send to stock traders - Shares exceeding certain price points could trigger messages asking whether to buy or sell

- Mobile Broking provides some of the functionalities:- - buy and sell stocks - browse and delete existing orders-The Woolwich: UK’s first provider of interactive mobile

banking services

GPRS Applications

GPRS Marketing Mobile Advertisement- A rapid growth of GPRS phone with support multimedia elements.

- Advertisement in the form of lively multimedia presentation.

- Asia Pacific Broadband Wireless Communications, Inc. (APBW)

- first commercial, wireless video service in Taiwan

GPRS Applications GPRS Entertainment- the limited capacity of GSM, there is no multifunction games for use over the network.

- GSM: Snake for Nokia mobile.

- GPRS: traditional board and adventure interactive games for 7110 Nokia mobile model.

SMS VS GPRS

Category SMS GPRS

Capacity 160 characters KBytes

Cost RM0.15/message

RM0.015/KBytes

Interaction Text/Graphics Form,video, animation,aud

io

Analysis

Gartner Dataquest, the industry's main research agency

0

20

40

60

80

100

120

140

160

180

2001 2002 2003

The number of SMSthat sent outworldwide(billion)

Revenue from all mobile Messaging will double to $22.3 billion by 2006

Conclusion

A big group of users will jump from SMS to GPRS as the more flexibility of GPRS. GPRS has a great market value not only in personal usage market but in business perspective as well. UPS uses GPRS for instant delivery alerts

- More effective and cost efficiency

Another logistics firm FedEx rolling out 40,000 GPRS- enabled devices across its US operation in an attempt to save $20m (£13m) a year