creating long term value by lena hök, skandia
DESCRIPTION
Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.TRANSCRIPT
2012-10-30
Creating long term value -
Lena Hök,
Head of Corporate Responsibility
Working proactively before the problems grow big
The strength of peoples involvement - First Swedish volunteer program for business
• Parental support groups
• Homework groups for marginalized children
• Summer camp
• Mentorship
• Working with the foundation Ideas for life
• MinStoraDag
• Nattvandring
• Bris-jouren
The Skandiamodell
- to look ahead and work proactively makes human and economic profits
Social investments in children and youth
- A short term cost for society
Or a long term investment in society?
What is the price for marginalization?
How large part of this is avoidable?
Sv
Informationsklass: Öppen
"Culture eats strategy for lunch"
Being there for the long run takes…
GUTS!