creativity and design thinking 2012 sm md

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Creativity and Design Thinking for Change Management Steve McLachlan Mike Di Tizio February 2012

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Page 1: Creativity and Design Thinking 2012 SM MD

Creativity and Design Thinking

for Change Management

Steve McLachlan Mike Di Tizio

February 2012

Page 2: Creativity and Design Thinking 2012 SM MD

Need for Creativity in Change Management

• What’s changed in business– Tech advances– New/opening markets– Increased competition– cloud, virtual, social platforms

• What’s stayed the same– Business thinking

Page 3: Creativity and Design Thinking 2012 SM MD

Brain Background

• “Hemispherical thinking” defined in ‘50s

• Left brain half – analytic, rational, sequential

• Right brain half – nonlinear, intuitive, visual

Page 4: Creativity and Design Thinking 2012 SM MD

Left Vs Right Directed Thinking

• We use both halves everyday • L Directed Thinking (LDT) defines our

current workplace• Technology, outsourcing replacing LDT

functions• Promote right brain thinking to thrive

Page 5: Creativity and Design Thinking 2012 SM MD

Need for Creativity

• Creates products of worth and value

• Builds collaboration,stronger teams, healthier workplace

• Creativity helpscompanies adaptand thrive

Page 6: Creativity and Design Thinking 2012 SM MD

What Creativity Does

• Asks “what if…?”• Takes creative leaps• OK to FAIL • 3 strengths/threats:– fluctuation– Imbalance– disturbance;

Page 7: Creativity and Design Thinking 2012 SM MD

Jump Starting Creativity

• Exercises to engage Left Brain Thinking to trigger creativity– Basic design thinking theory– Creative exercises– Assignment– Change management creativity

assignment

“Every really new idea looks crazy at first”

Page 8: Creativity and Design Thinking 2012 SM MD

Tips for Sparking Creativity

• Research Inspirational Websites– www.abduzeedo.com (Art and Design)– www.denzomag.com (Art and Design)

• Search Google Images for Common Words– Ex. Sustainability Campaign (Search

words related, such as “Green” or “Tree”.

– See what comes up– Anything Can Spark Creativity

Page 9: Creativity and Design Thinking 2012 SM MD

CREATIVE PROCESSES“Creativity is inspiration coupled with initiative”

Page 10: Creativity and Design Thinking 2012 SM MD

Two Major Processes• Design Thinking and Mind Mapping• Used in

– Business – Engineering– Advertising and marketing – Product development– Consultancies

• Holistic thinking• Left brain structure with

right brain creativity

Page 11: Creativity and Design Thinking 2012 SM MD

Design Thinking7 distinct stages:1) Define

• Decide issue ,resolution, audience, deadline, end goal, terms2) Research

• Review issue’s history, obstacle, previous attempts to resolve, supporters and critics

3) Ideation• Generate as many ideas as possible

4) Prototype• Combine, refine ideas ; create and present working prototype

5) Objectives• Review and select the powerful ideas.

6) Implement• Determine resources, plan and assign tasks, execute and deliver

7) Learn• Measure success, discuss improvements , document

Page 12: Creativity and Design Thinking 2012 SM MD

Mind Mapping

• Based on Leonardo da Vinci’s method of storing notes

• Mimics organic thinking process• Uses impressions, key words,

images, connections, not data • Non-linear, branching,

organic structure

Page 13: Creativity and Design Thinking 2012 SM MD

Mind Mapping: How To

• Draw symbol of topic at page center (e.g., hospital)

• Write basic key words associated with the symbol (care, patient, medicine, technology, staff, transport)

Page 14: Creativity and Design Thinking 2012 SM MD

Mind Mapping: How To

• Draw branches from central image, place key words on each

• Key branch will then generate other associations branching off further

Page 15: Creativity and Design Thinking 2012 SM MD

Creativity Rules

1. Go for volume of ideas, not quality2. Do not judge or debate ideas3. During brainstorming, have one

conversation at a time4. Reserve judgment and maintain

neutrality5. Set aside emotion and ownership

of ideas.6. Be unafraid of disassembly7. The most practical solution isn't

always the best.8. FAIL OFTEN, FAIL BETTER

Page 16: Creativity and Design Thinking 2012 SM MD

CREATIVE EXERCISES

“Play is our brain's favorite way of learning.”

Page 17: Creativity and Design Thinking 2012 SM MD

NEWSPAPER

• Exercise; Divide group in teams. Give a newspaper page to each team.

• Based on an article on their page, each team must develop a one act play to present to the group

• No clues!

Page 18: Creativity and Design Thinking 2012 SM MD

DRAW-A-MATIC

• Exercise: Divide into 2-person teams. Start with 10 blank index cards. Person A quickly draws a squiggle on the card, hands it Person B, who has 10 seconds to make something out of the squiggle.

• Time: 10 seconds maximum, for 2 minute limit.

• When 2 minutes are up, switch roles and repeat.

Page 19: Creativity and Design Thinking 2012 SM MD

Change Management Process

• Creative Brainstorming– Company Branding– Determine Goals of CM Project

• Sustainability• Security• Savings

– What are the Deliverables?• Communications• Posters• Brochures• Machine Labels• Incentive Program• Training Plan• Training Materials

Page 20: Creativity and Design Thinking 2012 SM MD

Company Branding

• Company Style– Shapes

• Boxlike• Flowing

– Logo• Colors• Imagery

– The Look and Feel of the Brand Determines the style of the design and imagery used to keep consistency.

Page 21: Creativity and Design Thinking 2012 SM MD

Determining Goals of Project• Depending on the Project and the Goals there are

different images and Ideas that come into play• Sustainability

– Green– Trees– Grass– Environmental Colors

• Security– Locks– Safety– Guard Dog

• Savings– Money– Scales (Weighing the Differences)

Page 22: Creativity and Design Thinking 2012 SM MD

Importance of Creativity When Working With Others• Change Management Affects a lot of people • It is very important for everyone to think

creatively• Everyone is different and have multiple life

experiences which can help the creative process

• No input is bad input• Even if an idea doesn’t work it can spark an

even better solution through word association

Page 23: Creativity and Design Thinking 2012 SM MD

Change Management Creative Example

• University of Miami• Inspiration• Cut paper style• Layering• Paper creates the environment

Page 24: Creativity and Design Thinking 2012 SM MD

Change Management Creative Example

• University of Miami• Water/Beach Theme– Related to Miami

• Sustainability Campaign– Environment made out of paper– “What you Don’t Use Can be the

Difference”

Page 25: Creativity and Design Thinking 2012 SM MD

CREATIVE ASSIGNMENTDesign a Logo

Page 26: Creativity and Design Thinking 2012 SM MD

Design a Logo• Create a Logo of a company from one of the following categories

1. Food and Drink2. Finance3. Health4. Entertainment5. Education

• Pick any Topic from the 5 above

• Use any Name you want

• Use any imagery relating to your topic

• Once you have picked your topic and name write down at least 20 words/images relating to the name of your company

• Pick the Imagery you think would work best

• Come up with a slogan

• Start Sketching your logo

Page 27: Creativity and Design Thinking 2012 SM MD

Examples of Creative Logo Design

Page 28: Creativity and Design Thinking 2012 SM MD

Examples of Creative Logo Design

Page 29: Creativity and Design Thinking 2012 SM MD

Selected reading

• A Whole New Mind, Daniel H. Pink, Riverhead Books

• Walking in This World; The Practical Art of Creativity, Julia Cameron, Tarcher Putnam Books

• How to Think Like Leonardo da Vinci, Michael Gelb, Delacorte Press

• The Creative License, Danny Gregory, Delacorte Press

• Drawing on The Right Side Of The Brain, Betty Edwards