Creative Problems

Do not Succumb to Logic

Have no “one right answer”

And have too many wrong answers

They are a bit like jokes – you often do not find out how good they really are until

after you have tried them out

So how do we find the

solutions to these tricky challenges?

Use Creativity!

A Creative Solution

Is “new” - else its not creative!

Is “useful” - solves the problem

Is “feasible” - in the real world

But where is Creativity in an organization?

Is it in its People?

Is it in the Innovation Processes?

Is it in the Products / Services / Business Models?

Better have in all of them!

Why?

Because, in a Flat World

Innovation will keep you on the map!

Because, Hard work

& Low Cost

Are no longer enough ...

Remember:

Intellectual Arbitrage is here to stay!

Creativity by individuals and teams is a starting point for innovation;

Creativity is a necessary but not sufficient condition for Innovation.

Also, Invention is required for Innovation to take place.

Invention is a new idea that is turned into a tangible outcome.

OTOH, Innovation is the conversion of a new idea into revenues & profits.

Collate

Create

Commercialize

Collect & collate Ideas Engage complete business ecosystem Filter the collated ideas

Sponsor Prototyping / PoC SLDC / Project Management

Implementation Go To Market Social Marketing

C3 Innovation Methodology

(C) Cognizant Technology Solutions [Solutions & Innovations Group, CSP]

Are you ready to Innovate?

Start firing!

A, Prem (104888)prem.a@cognizant.com