cretaive advertisements

8/4/2019 Cretaive Advertisements

1/11

Your Contribution Can End Child Labour (SocialAd)

Advertising Agency: JWT, Mumbai, India

Creativity simple posters can effectively convey themessage to even a person who cant read.


2/11

We Protect Your Cattle From Almost Everything.The Strongest Barbed Wire There Is (Ideal

Alambrec, Bekaert)

Advertising Agency: tern E morillo Ecuador


3/11

Germanys Biggest Kebab (doydoy)

Its actually an example of a bad ambient ad, because youmight think that doydoy kebabs taste like cement afterseeing this cement mixer truck. Not tasty at all.

Advertising Agency: SAATCHI & SAATCHI X , Frankfurt,Germany

Creative Director: Mark Karatas

Art Directors: Patrick Ackmann, Alexander Fechner


4/11

You Cant Afford to be Slow in an Emergency Act Now for the Planet (WWF)

It is funny how social ads are always more shocking thanany other form of advertising (ok, maybe not thisparticular one, but still)

Agency: Ogilvy&Mather, Paris, France


5/11

When You Use a Mobile While you Drive, YourHead is Somewhere Else (FundacinSeguros Caracas)


6/11

Join the Forces of Darkness and save the Planet

(WWF Earth Hour)

Join the dark side! This funny advert was asking people tosave the planet by simply switching off the lights atcertain time (28th of march, from 20.30 to 21.30).

Advertising Agency: Germaine Brussels, Belgium

Creative Director: Dirk Domen

CreativeS: Jef Boes, Pieter Claeys

Photographer: Evert Thiry


7/11

Get Them Off Your Dog (Frontline, Flea & TickSpray)

This is a huge (225 square meter) sticker in a mall withpeople looking like cooties from the upper floors. Therewere actually 3 malls in a city with such a creative advert.

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

Art Directors: Aryanto Salim, Joel Clement

Copywriters: Pancaputera, Juhi Kalia

Photographer: Heret Frasthi


8/11

Polo Match: An endless List of Equipment

Advertising Agency: Agence V, Paris, France

Creative Director: Christian Vince

Art Director: Guillaume Meriaux

Copywriter: Adrien Plouard


9/11

Coca-Colas new Great Happyfication

Coca-Cola has released its latest film, Great Happyfication, which was

launched at the World of Coca-Cola attraction in Atlanta in June. The film was

premiered on Facebook via You Tube on Friday, 16 September.

Great Happyfication is an all-singing, all-dancing six-minute animation that

distils the secrets of happiness The film will be supported with a social media

campaign.

Coca-Cola, said, The brief was huge. We wanted to make the happiest six

and a half minutes in film. No half measures. We also wanted to get the world

singing the Coca-Cola 5 notes . This is a partnership that has steered the

direction of Happiness Factory for the last six years. In truth the work just

keeps on getting better and better. Rather like drinking a bottle of ice cold

Coke, you just never want it to end.

Created by Wyden &Kennedy Amsterdam, viewers are guided through thefilm by narrator Pete, a wham-bam-magic-man, and Wendy, the most

enthusiastic cheerleader, meeting a glamorous trio of penguins, kissy puppies

and a mortar man along the way.

Mark Bernath, executive creative director at Wieden+Kennedy, Amsterdam,

added, "Coke doesn't want to keep all of its formulas a secret. In fact, when it

comes to how to be happy, the brand is more than ready to sing from the

rooftops about it. We created The Great Happyfication as a musical

celebration of the tenets of happiness, and we hope people feel good just

from watching it.


10/11

Creativeland devises game show for newFrooti campaign

Creativeland Asia has come up with a new campaign for Frooti, which

continues the brands positioning of Why Grow up?

The new campaign has been conceptualized as a game show, where the

object that the participant must wrestle with, is a large toy mango on every

occasion

. Talking about the brief, Sajan Raj Kurup, founder and creative chairman,

Creativeland Asia says, The brief was simple - Help Frooti retain ownership

of mangoes while staying true to Frootis Why Grow Up philosophy. The

campaign for this year had to dramatise mangoes in the most entertaining

way possible.

He further adds, Thus, we created Mango Slam Bam Bam Bam a mango-

themed gameshow with contestants being put through various fun, mango

tasks in a real gameshow setting with life-sized props and massive rigs. With

eight cameras set up, the unsuspecting gameshow contestants participated in

the games whole-heartedly while being themselves. The branding came in the

form of Frooti which was given to the contestants to refresh them as soon as

they were done with the game.

Kurup says the new campaign has evolved from being a TVC to a form of

branded content.


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He adds, The most entertaining moments from the Mango theme-based

gameshow - Mango Slam Bam Bam Bam are being showcased as Crazy

Mango Fun across Media as this years Frooti campaign. From branded

content on TV channels where Frooti is tying up with a youth channel, to

running the content as a branded game show, to viral content on their own

micro site, where games are being developed to allow Frootis fans to

superimpose their faces into the ads, send it across to all their friends and

have some Crazy Mango Fun of their own. The campaign and the website

(www.crazymangofun.com) go live from tomorrow.

Nadia Chauhan, joint managing director and chief marketing officer, Parle

Agro said, The reality game show approach is path breaking and will make

consumers feel the amazingness of mangoes while subtly bringing in the

brand association with Frooti.

The Mango Slam Bam Bam game-show is orchestrated by Director Ram

Madhvani from Equinox Films.

Multiple 30 second TVCs across channels are a part of the integrated

campaign. Kurup says an extensive social media campaign is also being

planned across various vehicles. The campaign will continue to be driven

through direct marketing and promotional activity, like on-ground activation

replicating the games at malls and other strategic locations, sampling and

radio.

Said Madhvani on the campaign, Frooti was Crazy Mango Fun. My task was

to capture the contestants inner craziness in a real game-show way. The first

time that Raj and the team from Creativeland Asia spoke to me I was hooked

by the reality game theme of the idea. It is great to have trust and faith from

Nadia and her team too.

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