criar mais e melhor
DESCRIPTION
Apresentação rápida sobre técnicas de criatividade. Criada e apresentada durante BarCamp Portugal 2009. www.felipeacosta.comTRANSCRIPT
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Mais e Melhor
Felipe Ávila da Costa - Barcamp Portugal 2009
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Inspiração Brainstorming Mind Maps
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Get Inspired!
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www.creativecloseup.com
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www.creativecloseup.com
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www.creativecloseup.com
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Ideias + Ideias = Ideias
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Quantidade gera qualidade Toda ideia é aceite Rejeição à crítica Ideias derivadas de outras ideias são bem
vindas
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“Creative people see themselves as creative and give themselves the freedom to create”
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Warm-up Explicação dos objectivos do brainstorming Geração de Ideias
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Aquecer os neurónios
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“Felipe Avila da Costa, there's no better way”
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“Felipe Avila da Costa - Think different”
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Diferentes ProblemasDiferentes Soluções
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6 pessoas 3 ideias por pessoa a cada 5 minutos 6 sessões
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Fazer Brainstorming sobre o problema inverso.
“O que fazer para que os clientes fiquem insatisfeitos?”
Reverter resultados
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Combinações Inovadoras
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Juntar lista de nomes Escolher um nome a sorte para servir como
motor do brainstorming
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“Clientes não devem pagar para alugar filmes”
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Quais a consequêcias? Quais os beneficios? Como tornar essa solução viável? …
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Motivação extra para atingir metas
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Dividir participantes em equipas e criar competição
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SCAMPER Concept Fan Reframing Matrix TRIZ
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Extra mile
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Definição do Problema Clara e Objectiva Facilitator == Motivator Duração Curta Divirtam-se!
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Organizar as ideias
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meganbesecker.files.wordpress.com
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meganbesecker.files.wordpress.com
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Nem tudo o que cai a rede é peixe
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“Stick to what's truly essential. Take whatever you think your product should be and cut it in half. Pare features down until you're left with only the most essential ones. Then do it again.”
Getting Real, 37signals
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Follow the leaders
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www.creativecloseup.com www.mindtools.com
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[email protected]@felipeacosta