crisis wsu
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Crisis At WashingtonCrisis At Washington
State UniversityState UniversityCrisis Plan in the event any member of the WSU Athletic Department isCrisis Plan in the event any member of the WSU Athletic Department is
accused of sexual misconduct or abuseaccused of sexual misconduct or abuse
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Definition of CrisisDefinition of Crisis
A crisis is an unplanned event that directly orA crisis is an unplanned event that directly or
potentially threatens the reputations of Washingtonpotentially threatens the reputations of Washington
State University or any of its stakeholders.State University or any of its stakeholders.
WSUs responseWSUs response
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WhyWhy WsuWsu??
Penn StPenn St
SyracuseSyracuse
St. Petersburg CollegeSt. Petersburg College
Mike LeachMike Leach
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WSU informationWSU information
Population in Pullman,Population in Pullman, WA.populationWA.population 27,000+27,000+
Student populationStudent population18,000+18,000+
Top 60 public research universitiesTop 60 public research universities
PacPac--1212
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StakeholdersStakeholders
Current and potential studentsCurrent and potential students
Current and potential faculty and staffCurrent and potential faculty and staff
The Pullman communityThe Pullman community
AlumniAlumni
DonorsDonors
Washington StateWashington State
Pac 12Pac 12
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Stakeholders (cont.)Stakeholders (cont.)
Student AthletesStudent Athletes
Future RecruitsFuture Recruits
All Departments at WSUAll Departments at WSU
Board of DirectorsBoard of Directors
ParentsParents
Local and National MediaLocal and National Media
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CommunicationCommunication
ObjectivesObjectives
Immediate actionImmediate actionadministrative leaveadministrative leave
Defer to mission statement and goalsDefer to mission statement and goals
the department is dedicated to enhancing the the department is dedicated to enhancing the
intellectual, physical, social, moral and culturalintellectual, physical, social, moral and cultural
development of the whole person, while conducting alldevelopment of the whole person, while conducting all
activities with honesty and integrity in accordance withactivities with honesty and integrity in accordance with
the principles of good sportsmanship and ethicalthe principles of good sportsmanship and ethicalconduct.conduct.
Communicate with stakeholdersCommunicate with stakeholders
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Roles andRoles and
ResponsibilitiesResponsibilities
Enact crisis teamEnact crisis team
Set up Emergence Operation Center (EOC)Set up Emergence Operation Center (EOC)
Control release of informationControl release of information
Establish and maintain news conference centerEstablish and maintain news conference center
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Roles andRoles and
ResponsibilitiesResponsibilities
PR leadPR leadAthletic DirectorAthletic Director
SM leadSM leadAssigned my Athletic DirectorAssigned my Athletic Director
PRBackupPRBackupAssigned by Athletic DirectorAssigned by Athletic Director
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CommunicationCommunication
with Presswith Press
Immediate apologia statementImmediate apologia statement
Immediately draft official statement and press releaseImmediately draft official statement and press release
Message the statement to all stakeholdersMessage the statement to all stakeholders
Honest and openHonest and open
Under no circumstances is Mike Leach to give hisUnder no circumstances is Mike Leach to give his
opinion to mediaopinion to media
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CommunicationCommunication
with stakeholderswith stakeholders
EmailEmailalumni, donorsalumni, donors
Local news networksLocal news networksPullman communityPullman community
State officialsState officialsspirit of cooperation, direct access tospirit of cooperation, direct access to
Athletic DirectorAthletic Director
Board of DirectorsBoard of Directorsroutinely briefedroutinely briefed
National MediaNational Mediawork with journalists utilizingwork with journalists utilizing
existing relationshipsexisting relationships
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ToolsTools
Contact listContact list
List of membersList of members
Telephone log sheetsTelephone log sheets
Initial releaseInitial release
Checklist for news conference centerChecklist for news conference center
Checklist forEOCChecklist forEOC
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Final thoughtsFinal thoughts
Immediate administrative action against the accusedImmediate administrative action against the accused
Immediate release of statementImmediate release of statement
Communicate with all stakeholders through variousCommunicate with all stakeholders through various
channelschannels
Update, update, updateUpdate, update, update
Debrief once crisis is overDebrief once crisis is over