crossing the chasm
TRANSCRIPT
Gerhard Schedler
President & CEO
IDENTEC SOLUTIONS
Crossing the Chasm
Crossing the Chasm: Exploring the adoption of (active) RFID in different industries
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Crossing the ChasmThe Chasm Crisis.
Revenues
Early Market Chasm Mainstream Market
TypicalCommitmentto Investors
Typical ActualResults
ChasmCrisis
Chasm Crisis (Moore, 1999)
Organized byVisibility Delivered.
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Crossing the ChasmThe Problem.
Perc
enta
ge a
dopti
ng
InnovatorsEarly
AdoptersLate
MajorityEarly
MajorityLaggards
2.5% 13.5% 34 % 34 % 16 %
Time
Techies
Visionaries
Pragmatists Conservatives
Sceptics
Visibility Delivered.
Early Market= Try it!
Mainstream Market= Stick with the herd!
CHASM !
“The chasm is crossed when a technology becomes “mainstream.”
A technology is “mainstream” when it is “everywhere”.
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SOFTWARE
READER
TRANSPONDER
Typical OFFERINGYou can only manage, what you can measure.
Crossing the ChasmRFID - The bottom line.
RFID Systems deliver reliable, real time data that enable successful planning and control in many industries.
RFID
Visibility Delivered.
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Crossing the ChasmThe Bowling Alley.
Visibility Delivered.
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GOVERNMENTToll Collection Systems
Toll Collection Systems
Initial SituationRFID-based tag and reader systems provide reliable and accurate wireless automatic vehicle identification
Implementationmore than 10 Mio. RFID tags
more than 10.000 readers operate on toll roads across the world
in use since around 20 years
Customer BENEFITSIncreases customer convenience and safety with nonstop payment
Improves traffic flow
Reduces customer commute time
Reduces traffic congestion
Reduces need for new roads
Provides proven reliability and unparalleled accuracy
Visibility Delivered.
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GOVERNMENTDOD In Transit Visibility Network
Tracking and identification of supplier parts
Initial Situationneed for system that provides actionable information to commanders and logisticians across the armed forces
need of integration into DOD supply chain
Implementationmore than 6 Mio. active tags
more than 2.700 read/write sites across the world
in use since 1991
Customer BENEFITSFind the last location of a specific assetTrack movement of unit’s equipment Verify arrival of what was sent to the destination Forecast workloads based on inbound shipments Monitor container and air pallet shipments Determine shipment contents
Visibility Delivered.
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Tracking Cars during Production and Finishing ProcessInitial Situation Cars get “lost” in the process
Cars are not delivered on time
Implementation Cars are temporarily equipped with tags
1000’s of readers at the Production Lines,Finishing and Distribution Areas
Customer BENEFITS Online availability of the status of each car
Avoidance of bottlenecks in the process
Increased process throughput
Improved process quality
Elimination of late deliveries
Elimination of delivery errors
AUTOMOTIVEWork in Progress
Visibility Delivered.
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AGInitial Situation
Large area with several gates, scale and inspection areas
Labor intensive access control
Lengthy procedures during check-in
Implementation 100.000’s of Tags mounted at trucks and containers
1.000’s of Readers at the entry gates of ports, production plants and industrial parks
Customer BENEFITS Automated Access Control and registration
Automated Routing in FC
Fast processing of Priority Orders
Reduction of delivery errors
Better and faster process visibility
Increased vehicle lead time, increased productivity
Tracking and Tracing of Vehicles/Containers
TRANSPORTATIONGate Access Solutions
Visibility Delivered.
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Crossing the Chasm.Main (active) RFID Markets.
Visibility Delivered.
OIL, MINING CONSTRUCTION
TRANSPORTATIONMILITARY LOGISTICS
VEHICLE TRACKING AUTOMOTIVE
SPORTS NEXT?
COOL CHAIN SEMICONDUCTOR HEALTHCAREPORTS
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Visibility Delivered.
Crossing the Chasm.RFID Adoption.
RFID has already crossed the chasm in a lot of industries – but will never be “everywhere”, as everywhere “gets redefined” every day!
Skepti
cs
TechnologyEnthusiasts
ConservativeVisionaries
Specialist
Supp
ort
ers
Generalist
Pragmatist
TECHNOLOGY MARKET
PRODUCT COMPANY
Dev
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Ear
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Crossing
the Chasm
Dev
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“The chasm is crossed when a technology becomes mainstream.”
"RFID opportunities are broad in today's market. Virtually every economic sector and industry where data needs to be collected or objects need to be tracked holds the potential for RFID applications." (ABI Research, 2008)
NEXT MARKET?
A technology is “mainstream” when it is everywhere.
ABI Research show worldwide sales will reach $5.3 billion this year and that five high-profile segments of the industry -- item-level tagging, contactless payments, asset tracking, RTLS and cargo tracking - will experience growth of at least 25 percent through next year. (ABI Research, 2008)
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Thank you.
Visit us at booth #: 1702!
www.identecsolutions.com
Gerhard SchedlerPresident & CEO
IDENTEC SOLUTIONS AGMillennium Park 2
6890 Lustenau / [email protected]