crs airtel

7/31/2019 Crs Airtel

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BHARTI AIRTEL LIMITED
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Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company offeringtelecommunication services in 18 countries. It is thelargest cellular service provider in India, with more than137 million subscriptionsas of June 2010.

Bharti Airtel is the world's third largest, single-countrymobile operator and fifth largest telecom operator in theworld in terms of subscriber base. It also offers fixed lineservices and broadband services. It offers its telecomservices under the Airtel brand and is headed by
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By 2015 AIRTEL will be the most loved

brand, enriching the lives of million.

MISSION

Company will meet the mobilecommunication needs of his customerthrough error-free service delivery. Innovativeproducts and services, Cost efficiency Unified

messaging solution
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INDUSTRYTELECOMMUNICATION

FOUNDED7TH JULY 1995

HEADQUARTERNEW DELHI, INDia


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Wireless

Telephone

Internet

Satellite television
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BangladeshBurkina faso

Ghana IndiaKenyaMalawiSrilankaUgandatanzania


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Each year ofAirtels existence has been marked by historic andfar reaching milestones including many firsts, all to which havebeen stepping stones to their success and performance. A briefhistory of the Companys major events is:

1995-96Mobile services under the brand name Airtel launched for thefirst time in Delhi and Himachal Pradesh.

1997-98The first private telecom service provider to obtain a license for

landline telephony in Madhya Pradesh Incorporation of Bharti BTVSAT Ltd. For providing VSAT solutions across India and BhartiBT Internet Ltd.
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2001-2002

India One, Indias first private sector national and international longdistance service launched. Eastern foray through acquisition and newlicenses for eight new circles across India

2003-2004Join the US $1 billion revenue club Strategic partnerships with IBM andEricsson for outsourcing of the companys core IT and network activities.

2005-2006All-India foot print with the launch of mobile services in Assam. BecomesIndias largest intergrated private operator based on the total customerbase

2006-2008Profit crosses US $ billion. Receives license for providing 2G and 3Gmobile services in Srilanka Launch of Airtel Call Home service, a callingcard service for various countries aimed at the Indian diaspora.


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Bharat sanchar nigam limited

Tata communication limited

Reliance communication

Idea cellular limited


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State bank of india:-

Mr. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said,"This historic collaboration between SBI and airtel brings together two sectorsthat have made the most impact in addressing inclusive growth

.SBIs expertise in the banking sector along with airtels 150 million strongcustomer base and ecosystem of over 1.5 million retailers and distributorsacross India.

Hdfc bank:-

Airtel Corporate connection (postpaid no 9818691553), which is also an eye-opener on the practices followed by this reputed corporate, the dadagiri theyimpose on customers; the sheer negligence on part of HDFC Bank inresolving net-banking issues and the unprofessional behavior of customercares on both sides

Standard chartered bank:- Standard Chartereds Connect N Save Account is a revolutionary product

offering that helps you save upto 30%** on your Airtel mobile bills - SmarterBanking, Lighter Phone Bills!


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HR helps the organization to manage its human assetsmore strategically so that it can attain higher levels ofperformance and greater profitability.

The HR manager assists employees in finding ways toincrease productivity and to reinforce the organization'score competencies by teaching skills that contribute to

organizational growth.

HR works to develop an environment that encouragesaffiliation, responsibility and commitment.


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Analyses jobs and skills needed in the organization.

Assesses, develops and implements policies,procedures and systems.

Recruits and selects workers- Appraises performance.

Rewards workers through the implementation ofcompensation systems.

Designs and delivers training, development andeducational programs for employees to provide theorganization with the skilled resources it needs


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packaging:- Primary Package: This package is mainly for basic services. It

contains four types of plans: one-time, deposit, recurring, andservice usage time.

Value-added Package: This package is designed for all value-added services like call forwarding, call waiting, busy transfer,STD, ISD etc. It contains four types of plans: one-time, deposit,recurring, and service usage.

Free Service Package: This package is designed for free

minutes or units of calls only. A particular package can beattached to the customer or a specific free service can beprovided.

Discount Package: This package is designed for discount only. Aparticular discount package can be attached to the customer.

Discount can be two types--flat and volume


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Marketing mix:-Bharti Airtel has strategically built this marketing mix to competeeffectively and promote a strong value proposition in themarketplace.

Price: Bharti Airtel maintains a price that is competitive forquality of services and service level agreements.

Service Offering: While service offerings to operators,enterprise and retail customers Bharti offers a complete packageof services at affordable prices.

Product Flexibility: It strives to maintain a lead in the allsegments of the market. In addition, it maintains an openenvironment.

Scalability: Bharti Airtel continues to engineer scalability into itsservices.


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PROMOTION:- Large scale print and video advertising.

In 2002 Airtel got its Signature tune from A.R. Rahman, this signaturetune is the most downloaded tune in India.

Provides innovations such as Bollywood movie premiers, music servicessuch as ring back tones & many more.

Big celebrities roped in to endorse the product :

Shahrukh khan

A.R. Rehman

Vidya balan Madhavan

Sachin tendulkar

Saif Ali Khan and Kareena Kapoor


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STRENGTHVery focused on telecom

Leadership in fast growing cellularservice

WEAKNESSPrice competition from Bsnl and Mtnl

Untapped rural market

OPPURTUNITIESThe fast expanding IPLC market

Latest technology and low costadvantage

Huge market

THREATCompetition from other cellular andmobile operator

Saturation point in basic telephonyservice


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20112010

TOTAL ASSETS = 56,009.1141,776.12

CURRENT ASSETS = 2,536.80

2,187.11 CURRENT LIABILITIES = 16,104.80

12,979.55 TOTAL DEBT = 11,897.50

5,038.92 EBDIT = 13,643.90

15,084.80 EAT = 7,716.90

9,426.15 EPS = 20.32

24.82 BOOK VALUE = 115.42

96.24


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TURNOVER RATIO:- Total asset turn over ratio is decreasing from year

2007 to 2011. In 2007 company used more assetwhich is good for company. (0.93)

LIQUIDITY RATIO:- Current ratio of the company is fluctuating from year

2007 to 2011. In 2008 company in strong position topay their short term liabilities. (0.77)

Quick ratio of the company is fluctuating from year2007 to 2011. In 2008 company is in good conditionto pay their short term liabilities


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2011(march)

Promoter = 68.29%

Fii = 17.23%

Dii = 8.70

Others = 5.75%


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From the above interpretation we can say that BhartiAirtel Limited consolidated its position as one of thelargest business group in sector in all major financialparameter including sales , net worth, and assets.

As compared to year 2007 to 2011, through the saleshave increased, the fixed assets is also increased, whichmeans that the company is not utilised the assets tobrings down the cost.

The companies current assets has also increased, which

shows the improved liquidity position in the year 2011 ascompared to 2007.

But, the earning per share of the company as similarfrom 2007 to 2011.

crs airtel

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