csi content: who killed ecm?
DESCRIPTION
Crime Scene Investigation: Content – Who killed Enterprise Content Management? As consumer technology takes more attention, enterprise content management seems to have disappeared, particularly ECM. Presentation by John Newton was made at the Technology Services Group led by Dave Giordano at the University of Chicago Gleacher Center on 8 June 2011.TRANSCRIPT
@johnnewton
CSI: Content
Who killed ECM?
Alfresco isEnterprise Software +Content Management +Commercial Open Source
Management Team Experience
Investors
Largest private Open Source company by revenue
Once upon a time, IT was controlled by highly intelligent, logical, controlled people…
I use Java! Get used
to it!!!
Man! You are awesome!!!
Large orgs
SMEs
Home office
Consumer
And technology would flow from the Fortune 1000…
Image courtesy of John Mancini – AIIM.org
And they controlled and centralized all applications and data…
Image courtesy of John Mancini – AIIM.org
Command and controlCommand and control
Systems of Record
Transaction-orientedTransaction-oriented
Document-centricDocument-centric
Limited deploymentLimited deployment
Central IT-provisionedCentral IT-provisioned
And these applications knew what they were good at…
Yes, your honor!I did leave my mobile
without password protection!
Image courtesy of John Mancini – AIIM.org
But their user interfaces were very powerful, but not very user friendly…
And some of the vendors had all the control…
Hey You!Yeah You!
You’re not going anywhere?
It’s time to renew!
Isn’t that called Racketeering?!
And there was no incentive to innovate…
I used to be a developer
IBM, but they had me
work on FileNet!
This left customers a little unhappy…
You’re asking
how much for this crap?!!
And thus was born “Free Software”!Born of Religion?!?
And Anarchy?!?
I said I’m checking the code change
in!
Communists?
There are some new modern-day
sort of Communists
who want to get rid of the
incentive for software makers
under various guises!
Look who’s talking!
And IT started getting nervous about something Open Source…
Operating a rogue Linux
machine!
Apologies to the Times Cartoonist Peter Brookes
Quickly Open Source evolved with Linux
Let’s stay Open, Modular and
Free!
Open Source was Built Differently
Open Source removed the Lock-in and opened the Architecture…
Customer
Developer
PartnerMarketer
Tester
Mgmt
SupportEngineer
Internetand
Community
BloggerCode
Open Source
DeveloperDevelopment(Bugs)
ProductMgmt
Support
Sales
MarketingAccounts
Reception
QA
CustomerCustomerCustomer
PartnerPartner
Partner
Media
Shipping
Closed Source
Lifecycle of an Open Source Project
Design and Compose
Internet
Downloads
Community
I want to buy!
Deployment
I fixed a bug!
ContributionImage courtesy of John Mancini – AIIM.org
Virtuous Cycle – A New Value Chain for Software
Development Distribution Marketing Sales / Consulting Support
Develop from other Open Source Components
Deliver for free over the internet
Market by Word of Mouth and Community
Demand is generated inside the company – Solves the problem or not
Users participate in QA and resolution of problems with the code
Product Mgmt
Community participates in ideas, priorities, testing and new components
PROJECT GOVERNANCE
Strong Governance led to Professional Open Source
Open Source is like Economy
Class!You get nice
champagne in first class, but
you still get there at the same time!
Marten Mickos – CEO of Eucalyptus and former CEO of MySQL
And this was the environment in which Alfresco System was born
WebApplications Portals Web Services
High Availability
Virtual File System
App Server
Portal ServerCMIS
SOAP
FTP
CIFS
WebDAV
EmailBPM
Shared Drive
Web
PortalsOffice Protocol
Innovating in access and simplicity
Value Proposition: Universal Access and Control
Before
SharedDrive
ComplianceApplications
After
SharedDrive
Interface
WebAccess
RulesAutomation
And easily deployed and consumable
It’s so small it even fits
on this USB stick!
Many Use Cases
Document Management Content Collaboration Records Management Image Archiving Citizen Web Sites Laws & Regs Online Contracts Correspondence Inquiry Tracking Case Management Emergency
Coordination
Intelligence Defense Police Legal and Justice Legislation Scientific Research Regulation Revenue and Taxation Housing Employment and Labor Education and Training
How Do We Make Money?
Open Source Distribution
► Low cost of distribution
► Global Reach
► Community development
► Community as large as IBM or DCTM
Dual License for developers
► OEM, Hosting & Appliances
► Most popular license
► Protects embedding opportunities
Support & Services
► Try before buy
► Low-touch sale
► Maintenance and support for production use
► Insurance of certification & indemnification
Multiple Channels
► Telesales
► Local integrators
► Major SIs
► OEM embedding
Open Source Check List
\ No lock-in
\ Lower cost of development, marketing, sales and support
\ Lower cost to customer
\ Community drives innovation
\ No anarchy or religiosity
In the world of ECM, there were definitely changes afoot…
Oh man!Not another ECM
Acquisition!!!
Powerful forces of good were at work…
Moore’s Law
Internet
Mobile
Social Networks
Cost
And cheaper technology had new peopleusing the technology…
To
Feeling Visual Warm and
interactive Likes touch
interfaces
From
Logical Concrete Not very friendly Probably has a
Blackberry
And the People were getting younger
Age 46 Age 26Age 65
EmailGeneration
FacebookGeneration
Left-brainedThinking
ObjectsAnalysisLinearLogicalPastFactual
Right-brainedFeeling
PeopleConnectionsSpatialArtisticFutureConceptual
Image:WIRED Magazine Issue 13.02 – Feb 2005
And cheaper technology had transformed the typical user from left-brained to right-brained…
EveryoneElse
Programmers
And the right-brained people transformed their technology and their applications…
Future
People
Connections
Spatial
Artistic
Conceptual
The Majority of Users
Mobile
And most people all cheered this new technology…
And technology became democratized…
Yes We Can!...Play Angry Birds!
But this lack of control made some people very angry…
I hate it when he plays
Angry Birds!You’re Fired!!!
Photo source:http://www.flickr.com/photos/notionscapital/
And the technology
touched everyone from their homes
to their workplacesAnd the users
would ask, “Why do I feel so
powerful as a consumer and so
lame as an employee?”
1 -- real time connectivity2 -- smart & geo-aware mobile devices
3 -- ubiquitous & cheap bandwidth
And IT started to lose control,especially based upon age
differences
40
IT Users
Inside the Enterprise Outside the Firewall
Good Heavens!Put that Tweet in a
Repository!
Chill Seymour!We don’t need
you anyway!
And this killed off interest in enterprise software…
But where was the body?
I know we had a bunch
of Documentum
licenses somewhere!
Users were too busy looking for right-brained applications in the enterprise???…
Collaboration
Social Media
Video
Mobile
Real-Time
Some images from Gartner PCC – Apr 2011
But Enterprise IT was not ready for…new generation of
workersnew types of devices
and content
And then the Revolution happened…
for the enterprise!
And we demand a
And a
And a
Down with the Government!
And the CIO didn’t know what to do…
• “Nobody has figured this out”
• “There will be a need for the consumer-based technologies.”
• “The workforce coming in will have different expectations.”
• “The whole industry is changing and changing very fast.”
•“Whether the CIO wants it or not, it is coming in”
Survey conducted by AIIM – Aug 2010
20 CIOs interviewed9 different industries
And Systems of Engagement emergedthat worked the way users wanted to work…
Courtesy of John Mancini – AIIM.org
Relevance
What’s that got to do with
ECM?!
I’m sure the answer is in here somewhere?!!!
And Social created more Content and more Content led to more Social…
Content is the Conversation
…
And users with this Content led to…Engagement Participation
Explanation
Quality
Results
51
And the types of Content changed!
Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko
And it wasn’t just your parents’ “documents”…
● Video, Audio and Photographs
● Real-time Market Analysis
● Real-time Meeting Minutes
● Whiteboards● Customer
Stories
And security could be a real issue…
Look at that picture he posted
on Twitter!!!
I could have sworn I was logged into
SharePoint!!!
Command and controlCommand and control
Systems of Record
Transaction-orientedTransaction-oriented
Document-centricDocument-centric
Limited deploymentLimited deployment
Central IT-provisionedCentral IT-provisioned
Which is why left-brained and right-brained services started helping each other
Systems of Engagement
Interaction-oriented
User-centric
Ubiquitous deployment
Self-provisioned
Open and accessible
Courtesy of John Mancini – AIIM.org
Large orgs
SMEs
Home office
Consumer
The flow of IT reversed!
Enterprise applications became more social and intuitive…
Real-time Communicatio
ns
Productive Consumer-like More Social
Rich Media Connected to favorite apps
And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…
Content Services
UI & PortalServices
Search & Discovery
Collaboration & Social Services
Process and Workflow
Communication
IT wanted architectures that build right-brained apps on a strong foundation…
Information Workplace Platform
UI & PortalServices
CMIS BPMN 2.0JSR-286 Open Social
On Premise
Mobile Distribution / Syndication
Superscale Data
Superscale Storage
ERP
In the Cloud
Desktop Web Site
Rich Content Mobile Social
Integration HTML5
Content Services
UI & PortalServices
Search & Discovery
Collaboration & Social Services
CMIS BPMN 2.0JSR-286 Open Social
Process and Workflow Communication
Social Networks
CRM
CMIS helped to deliver Content to all the new (and old) applications…
Drupal
SharePoint Confluence& Jira
Jive
LotusConnections
JBossPortal
Content plus…• Metadata• SQL-like queries• Holders• Relationships• Fulltext• REST or SOAP
Web Sites
Dropbox
SAP
So maybe ECM wasn’t dead after all…
We just need to
figure out how we pay for this stuff!
transactional
content management
BPMworkflow
complianceRM
archives
onlinechannel
optimization
wcmweb authoring
rich-mediaAnalytics
mobile support
socialcontent
management
collaborationworkflow automationsocial content types
tasksbrowser/portalversion control
content management as
infrastructure
metadatalife cycle control
integrationInterfacesrepositoryplatform
Source: Gartner ECM Magic Quadrant, November 2010
socialsoftware
enterprisecontent
managementcollaboration
sharing
following
recommending
commenting
workflow
compliance
control
security
records
liking socialcontent
management
Discuss… then capture.
Social Content Check List
\ Systems of Record are largely complete
\ Consumer IT is hot
\ New generation want social systems and mobile in the enterprise
\ New enterprise apps will emerge
\ Content will be critical
Built-in Social FeaturesCommentingUser Status UpdatesActivity Feed for SitesCross-site SearchInvite people to sitesCustomizable dashletsBlogWikiForumsCalendarTaggingWorkflow & TasksVoting API (future)Sharepoint ProtocolWebDav
Social Content Management in Action
JSR-168RESTful
APICMIS
CMIS/APIs
CMIS
Doc MgmtVersion controlCommentingEdit metadataWorkflowsPreviews
Coming soon!Use Alfresco seamlessly for document management
Low-cost ECMRecords Mgmt MS Office® IntegrationCloud
Manage & retain content and handle workflows in Alfresco - then, publish to Drupal
Community PreviewCheck-out docs to Google Docs for real-time doc collaboration
Alfresco Platform
Social Content Management in Action
Result: Costs of software go way down…
This made customers happy!...
We all just loveOpen
Source!
We compete with SharePoint and Traditional ECM in $4B market
Compared to SharePoint:• Open Source• Open to Enterprise Stds• Open Architecture• Scalable• Distributed• Scriptable
70
And the reason they decided wasOpen Source…
Why Does Alfresco Win?Enterprise customer survey – June 2010
Microsoft vs. Open Source: Equilibrium
Harvard Business Case Study: http://tinyurl.com/msoss
“Microsoft has too much
market share and Open
Source offers too many
benefits for users”
Nash Equilibrium Curves
But there were new challenges ahead…
It’s looking a little
cloudy!
But do we really need
these flashlights?!
Everything Became Mobile with lots of Open Source…
Why is IT so slow?
And users weren’t too happy about this…
Get my frickin’ server up now,
Dude!!!
The Computer of the Future - One Million ServersAnd lots of Open Source…
76
But sometimes things can go wrong…
It says I need to enter my credit card
again!?!
78
Cloud / On Premise Hybrids Emerged
Extranet
Local Content
Cloud
HTML
Copy Local Content
Intranet
HTML
MasterLocal Content
HTML
Copy
Developers started building all sorts of Apps
DM WCM RM DAM Collaboration
Web
Alfresco Share Alfresco Explorer Web Site Portal
OS File System Office Mobile Rich Desktop Application
Alfresco Client
Alfresco Content Application Server
Content Repository
Content Services Collaboration Services
Physical Storage
Relational DB File System
Alfresco Web Application Framework
Control Services
The Alfresco Architecture
Rich Set of Data Modeling Capabilities
A
B
C
D
Folder
Folder
Doc
Docrendition
Class
Type Aspect
Property
Association
Constraint
Child Association
Folder
Document
contains
name
name
content
Auditable who by
when
rendition
Type
Child Association
Type
Association
Property
Property
PropertyAspect
Content Services for …
Transformation Tagging
Services
RecordsLife-cycle
Workflow Change Set Sandbox Preview
Content
Control
Deployment
Social Graph Activities Wiki Blogs DiscussionsCollaboration
Protocols
CIFS
WebDAV
FTP
IMAPMicrosoft
SharePoint
OS File SystemContent
ApplicationFile Transfer Client
Email Client
Office Integration
Conte
nt
ECM and Alfresco Directions
\ Alfresco investing in Social Content
\ Integration to Social Systems is key
\ Mobile is and will be everywhere
\ Cloud Content in Enterprise will be Hybrid
\ Developers with Open Source and Open Standards will drive the innovation
Open Source Model Really WorksOpen Source Really Innovates…
Over 3 Million Downloads, 1500+ Customers, 50+ Countries
Over 1500 of the Biggest and Most Important Companies & Organizations
Government Finance Media & Entertainment
Travel & Logistics Manufacturing
Software Retail
Education
The End
Next Week…Who Killed
Windows!?!
The open platform forsocial content management.