csvセミナー2014 07 25
DESCRIPTION
2014年7月25日に行ったCSVセミナーの原資料です。TRANSCRIPT
- 1. Creating Shared Value Engagement First Inc.
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- 6. Marketing 1.0 Marketing 2.0 Marketing 3.0 + ++ one-to-many one to one many-to-many
- 7. 4P ( ) Co-creation)
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- 9. J.Stengel GROW ! " ! - - - - -
- 10. Engagement Marketing
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- 12. wikipedia Engagement Marketing
- 13. ! ! ! Owned MediaSNS!
- 14. CSV CSV Case Study Value (Supply) Chain Communication 2013/11/27
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- 16. CSV Case Study7 Primary Target by SNS Japan VALS/Strategic Business Insigts
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- 18. 0% 18% 35% 53% 70% Global Average Asia-Pasic Latin America Middle East/Africa North America Europe 40% 42% 63%63%64% 55% 32% 35% 53% 50% 55% 45% 2011 2014 Neilsen Global Survey of Corporate Social Responsibility, Q1 2014 willing to Pay extra for products and services from companies committed to positive social and environment impact
- 19. 0% 18% 35% 53% 70% Asia-Pasic Latin America Middle East Europ North America 32% 36% 62%62%63% Neilsen Global Survey of Corporate Social Responsibility, Q1 2014 I check the product packaging
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- 22. Case Study
- 23. One more thing
- 24. CSVInnovationForum
- 25. CSV SVI(Shared Value Initiative)CSV SV Leadership Summit CSVInnovationForum
- 26. For more information.. http://www.members.co.jp/contact/ https://www.facebook.com/engagement1st