current & future trends influencing the chocolate .current & future trends influencing the chocolate

Download Current & Future Trends influencing the Chocolate .Current & Future Trends influencing the Chocolate

Post on 09-Sep-2018

213 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • Current & Future Trends influencing the Chocolate Industry

    Chocoa - The Chocolate Makers Forum - 4th of February 2016

    Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    mailto:bert@futureproved.be

  • Who is Bert Van Thilborgh?

    Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Marketeer Communication specialist Trendwatcher

    Futureproved

    The Future of Chocolate

    Love dark chocolate with high cacao percentage

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    Trends influencing the

    Chocolate industry in the

    future

    STYLE REBELLION

    SLOWCIAL

    DISRUPTION

    NATURAL SENSING

    INTOX - DETOX

    RAW CULTURE

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    STYLE REBELLION

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    STYLE REBELLION -> HYBRIDISATION

    DONNOLI

    WAFFOGATO

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    STYLE REBELLION -> HYBRIDISATION

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    STYLE REBELLION -> NEW COLORS , TEXTURES

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    STYLE REBELLION -> EXTREME COMBINATIONS/FORMS

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    NATURAL SENSING

    DONNOLI

    STORYTELLING CHOCOLATE EXPERIENCES

    FAIRTRADE

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    NATURAL SENSING -> NEW CHOCOLATE EXPERIENCES

    DONNOLI

    STORYTELLING

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    NATURAL SENSING -> FAIRTRADE

    DONNOLI

    STORYTELLING

    Market Research on Fair Trade Belgium vs the Netherlands

    - 59% of the Dutch households buy occasionally fair trade products- Chocolate is the most popular fairtrade product. 30% of the Dutch

    households buy Fair trade chocolate- Millenials/Mediors & Seniors buy Fair trade chocolate- 93% of Fair trade products are sold in supermarkets.- In Belgium 22% of the households buy Fair trade Chocolate - In Belgium more people buy fair trade products (also chocolate) in Fairtrade

    outlets like Oxfam, Wereldwinkel- 80% of the Belgian consumers know what fairtrade means and they can

    define correctly the definition of fair trade

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    DISRUPTION

    DONNOLI

    FAIRTRADE

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    DISRUPTION -> CHOCOLATE & INSECTS

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    DISRUPTION -> MAKING OWN CHOCOLATE (DIY TREND)

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    SLOWCIAL

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    SLOWCIAL -> LOCAVORISM vs SWISS/BELGIAN CHOCOLATES

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    SLOWCIAL

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    INTOX - DETOX

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    INTOX

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    DETOX

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    RAW CULTURE

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    RAW CULTURE -> SUPERFOODS

    DONNOLI

    mailto:bert@futureproved.be

  • Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    Current & Future Trends influencing the Chocolate Industry

    POSSIBLE IMPLEMENTATION FOR YOUR BUSINESS

    DONNOLI

    mailto:bert@futureproved.be

  • Current & Future Trends influencing the Chocolate Industry

    Chocoa - The Chocolate Makers Forum - 4th of February 2016

    Bert Van Thilborgh Mail: bert@futureproved.be - Tel.: + 32 475 32 35 22

    mailto:bert@futureproved.be