customer sharing: set tv - from broadcast to narrowcast – new media era on cloud
TRANSCRIPT
From Broadcasting to NarrowcastingSET New Media Era on Cloud
Andy Wang, CIO of SET
May 20th, 2016Sanlih Confidential
Agenda
2
About SET
The Challenges
How We Adopt Cloud
Some Advanced
Summary
Sanlih Confidential
About SET
3
Sanlih E-Television
4
1992年創立一路走來…..
專注 創新 堅持
1600名員工力行…..
團隊合作 經驗分享人才培訓 人才發掘積極熱情 自我學習
年營業額60億
Sanlih E-Television
TAIWAN TOP 1
CONTENT PROVIDER
SET
Others
4000 Hrs/yr(29%)
TAIWAN TOP 1DRAMA PRODUCER
SET
Others
1500 Hrs/yr(70%)
One-third content is provided by SET (total 14,000hrs/y in Taiwan)
7 out of 10 dramas are produced by SET (total 2,400hrs/y in Taiwan)
Key Numbers: 168
Sanlih E-Television
24%
20%
12%
9%
8%
8%
7%
6%4%
3%
三立家族6個頻道
總收視率第一
V-family (6頻道)
SET family (6頻道)
Et-family (8頻道)
T-family (3頻道)
G-family (6頻道)
S-family (5頻道)
C-family (3頻道)
Er-family (5頻道)
J-family (3頻道)
U-family (2頻道)
Et-family8個頻道
T-family
3個頻道
台灣台
都會台
新聞台
財經台
國際台
MTV
6 channels to dominate one-fourth CATV market in Taiwan
Key Numbers: 168
7 drama producing lines for cable TV + 1 internet drama producing line for new media
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Sanlih E-TelevisionKey Numbers: 168
The Challenges
8
For a Traditional TV Broadcaster
1. Will you switch TV channel wile AD time?
2. Do you put a TV in your toilet?
3. Would you bring your smart phone into your toilet?
4. And…
Is cable TV necessary to you?
9
10In the past……
11At present……
How People Enjoy SET New Media
12
11.6%15.0% 17.6%
21.1%24.4%
62.2%
72.6%76.2% 73.7% 74.2% 75.8%
88.4% 85.0% 82.4% 78.9% 75.7%
37.8%27.5% 23.8% 26.3% 25.8% 24.2%
PC+Laptop Phone+Tablet
3/4with
Mobile
……
……
13
A Guess: Who Said: Content is King !!(內容為王)
14
In 2016, you should say:
CHANNEL IS GOD !!
So, Challenges for SET New Media
Right content to right people,
at right place and right time
Mobile, and cross platforms
15
Changing requirement and fast deploying
Scaling and cost
Limited resource for MA
Managing complex/realtime data: collection and processing 16
How We Adopt Cloud to …
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Cost down and Scale up
To solve Sudden traffic and loading
Keys ELB
Auto scaling
Benefits Elastic to keep high availability
in cost
Promptly respond to mass traffic
Distribute Content to Global
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Deploy and Performance
To Solve Complex service from
different backends
System complexity
Keys Micro service architecture
(MSA) with API Gateway
Purely static frontend in S3
Benefits Deploy efficiency
Performance and stability
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Secure Service
To Solve Malicious connections results
in security issues,
and un-necessary traffic cost
Keys CloudFront
WAF
Benefits Filtering traffic in simple and
managed process
Reduce server loading
Save cost from HW deployment
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SET Big Data Foundation
22
Vision Engine
Crawl Engine
Search Engine
Behavior Engine
Insight Engine
Recommend Engine
Crawl Engine
Search Engine
Behavior Engine
Recommend Engine
Insight Engine
Vision Engine
User Tracking cross Domains
To Solve Storing mass user
behaviors and streams
Keys Kinesis Firehorse
Benefits Capture instant
stream data with managed and elastic service
Release server loading
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Search Engine and Application
24
Search Engine
Behavior Engine
Insight Engine
Recommend
Engine
Results Browsing History
SearchingRecords
Search Optimization Keyword SEM User Profiling Word of Mouse
Personalization Recommendation Precisely Marketing
Search Service
To Solve Providing high performance
search and analysis service
Keys Elastic Search
DynamoDB
Benefits Easy to create and maintain
Integrable
Extensible
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Summary
26
A Broadcaster with New MediaTaking advantage and insight of precise audience and fans info
Traditional Media to Internet Each audience belongs to difference market
Open Business to Cross PlatformsPrecise content to audience
Precise target for AD customer
27
While Audience Leave TV…
The Lesson Learnt…
CostAdjust architecture and application with cloud advantages to economy
ManagementMake the best of cloud features, change your management mindset
SecurityRaise up security and availability using cloud capabilities
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Thank You!
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