customer use cases with oracle fusion middleware customer panel with: - asiana airlines - ricoh...

Customer Use Cases with Oracle Fusion MiddlewareCustomer Panel with: - Asiana Airlines - Ricoh Americas - National Pharmacies

Erik ZedelmayerProduct ManagementOracle, Fusion MiddlewareSeptember 30, 2014

Session: CON8289

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |


Program Agenda

Introduction – Erik Zedelmayer, Oracle

Passenger Information Project at Asiana Airlines

Fusion Middleware Use Cases at Ricoh Americas

Going Mobile with National Pharmacies Retail Platform

Interactive Questions & Answers

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Program Agenda


Passenger Information Project at Asiana Airlines Presented by: Chansung Lee , General Manager, IDT




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Asiana Airlines PIP (PSS Integration Platform) Project Successful Implementation with Oracle Exadata / Exalogic Infrastructure

2014. 5.

Asiana IDT Next GenerationSystem Development Team

Chansung Lee

1. Company Overview – Asiana Airlines / Asiana IDT

2. Project Background

3. PIP Project

4. Solution Selection Process

5. Benefits

6. Q&A

Agenda

SKYTRAX’s Airline of the Year in Asia, Best Economy Seat in 2012 NCSI’s Domestic / International #1 Airline in 2013 USA Business Traveler Magazine’s Best Overall Airline in the World in 2012 Member of Star Alliance

1. Company Overview (Asiana Airlines)

Founded Feb. 17, 1988

Revenue 5.2 billion USD (2013)

# of Fleets 83 (as of April 2014)

Destinations Domestic 12 cities, 14 flights

International Passenger 24 countries, 72 cities, 87 flights

Cargo 14 countries, 27 cities, 27 flights

Founded 1991

Number of Employees 629 (As of April 2014)

Revenue 230 million USD (As of December 2013)

Asiana IDT is a IT subsidiary company of Kumho-Asiana Group and we provides total solutions and ser-vices based on our experience in airlines, manufacturing, construction, financial, and logistics.

System Integra-tion

System Integra-tion

PI(ERP based on Process Innovation)

Customized packaged application

Ideal IT solution for indsustries

Solution

Solution

Package based SI so-lution (ERP/CRM/SCM)

Airport solution

Manufacturing solution

Mobile solution

RFID/USN solution

Network Integra-tion

Network Integra-tion

Network diagnosis and consulting

Network solution de-sign

Network infrastructure implementation

Network Maintenance

IT Outsourcing

IT Outsourcing

System administration

DB administration

Security/ASP

Consulting

Consulting

IT Biz/Stegrategy con-sulting

BPM/ERP/CRM/RFID consulting

Information quality and collection level diagno-sis and project man-agement

1. Company Overview (Asiana IDT)

2. Project Background

Improving Business Competency with Business Expansion and More Synergy with Star Alliance

Faster and Proactive Responses to Smart Travelers Requirements (e.g. Smart Phones, Internet, SNS)

More Intense Competition

Business Expansion

Customer Management

Dealing with IT Changes

Need to Improve Operation Efficiency

Need Efficient I/F

Need Infrastructure for Data Asset

Need

New PSS

Business Challenges IT Challenges

New PSS (Passenger Service System) is an enterprise wide project changing from As-Wars CRS* Core to

Amadeus

3. PIP (PSS Integration Platform) Project

Paper Ticket

Price

E-Ticket

Airport Service

W & B

Check-in

Flight

ALCS

Airline Internet Branches OAL

Reservation

TPFDB / DB2

Price TicketingFlight Reserva-tion

Etc

Customers

Flights/Cabin

Maintenance

Reporting

Financing

Importing

Pricing

GDS

Impacted System

Seat Management

Reservation

Seat Query

Ticketing

Homepage

IBM

CRS

Direct/Indirect Channels

PIP(PSS Integration Platform)

AmadeusSKD/INV

AmadeusReservation

AmadeusTicketing

AmadeusDCS

New PSS

* CRS: Computer Reservation System

Users

New PSS(Passenger Service System) PIP

(PSS Integration Platform)

External Systems

Impacted System

Channel System

PIP consists of the following:1. Interface & Service Tier2. Data Tier3. Monitoring Tier

3. PIP Implementation

Sub Project of New PSS - PIP(PSS Integration Platform) Implementation

"PIP provides standards based Unified In-

terfaces and Data Hub among the new

PSS system and other existing internal sys-

tems"

The PIP system is composed to enhance the development productivity and maintenance effi-ciency of OLTP for complicated flight booking and issuing as well as boarding management, and ODS service with great amount of database usage, using the Oracle Engineered Systems such as Exalogic and Exadata.

Storage

Database

Application

Server

ApplicationsOracle Exalogic

Oracle Exadata Oracle Exadata

Software

Enterprise ManagerODI EESOA SuiteOracle Service BusB2B Adapter for EDICoherenceWebLogic ServerExalogic Elastic Cloud

OS Solaris 11

Compute Node 6 units

SOA-basedIntegration Services

DBMS Oracle 11gOS Solaris 11Compute Node

2 units

DBMS Oracle 11gOS Solaris 11Compute Node

6 units

ODS/DW

Ampire DB(integrated

passenger in-formation)

Infiniband Infiniband

Monitoring Services

3. Background for Solution Implementation

Features and Performance Validation with Intensive POC & BMT

Oracle Twin-Exa (Exadata, Exalogic) met all PIP System Requirements

4. Solution Selection Process

Validation Criteria

Mixed WorkloadSupport

Performance and Scalabil-ity

Availability and Reliability

Flexibility in I/F & Service

BMT System Architecture

4. PIP – System Architecture

Implementation of PIP (Sub Project New PSS)

Following PIP, Oracle Twin-Exa was also adopted for Abacus system

Mainframe

종이항공권

운임 / 가격

전자항공권

공항관리

W & B

탑승수속

운송 / 조업

ALCS

예약 / 스케줄

TPFDB / DB2

운임 발권여정 예약 기타

좌석관리

예약관리

좌석조회

발권 / 판매

I 사

C

R

S

종이항공권

운임 / 가격

전자항공권

공항관리

W & B

탑승수속

운송 / 조업

ALCS

예약 / 스케줄

TPFDB / DB2

운임 발권여정 예약 기타

좌석관리

예약관리

좌석조회

발권 / 판매

ExaTwin (Exalogic + Exadata)

PIP(PSS Integration Platform)

Abacus

Before: Mainframe

After: Twin-Exa

5. Benefits - 1/2

Gained Flexibility for New Services and Business Changes with In-

dustry Standards based Interfaces

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①Gained flexibility for changes in global services and market• Providing various customer services via external channels with minimal risk of

changes② Operation Productivity and Efficiency - Quick service add/change

• Quick service add/change becomes possible through SOA based integration③ Service Integration Hub - Industry standards based integration interface

• Higher Productivity, Scalability and Efficiency through Standardization

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5. Benefits - 2/2

Discovering New Business Opportunities with Data Hub, New PSS

System Transaction Cost Saving

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① Finding New Business Opportunities• Data hub analysis can lead to new business opportunity discovery• Real-time flight data analysis and faster respond to market requirements

② Cost Saving• Saving transaction cost in New PSS system with Operational Data Store

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5. Benefits (Summary)

"Adopting Oracle SOA on Twin-Exa(Exadata + Exalogic) led to business

competency from agility in services, differentiated customer service

development and IT cost saving"

6. Q&A

Ⅴ. 여객 BIS

THANK YOU


Program Agenda



Fusion Middleware Use Cases at Ricoh Americas Bepin Jose, Director, Sales & Enterprise Services Delivery System



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Use Cases with Oracle (FMW) Fusion Middleware

OOW – Session CON7646

Sep 30, 2014OOW – Session CON7646

Who is Ricoh?

200 countries and territories

Industry leader in document management

107,000+ employees worldwide

Worldwide sales of $21.7B year end March 2014

Founded in 1936

Cert no: FS 33325Quality Management System

ISO 9001:2008

Cert no: EMS 61761Environmental

Management System

ISO 14001:2004Cert no: OHS 556746Occupational Health

& Safety Management System

BS OHSAS 18001:2007

Cert no: IS 85241'Information & Data Security

Management System

ISO 27001:2005

Fortune 500 global company

Ricoh AmericasCorporation

AmericasHeadquarters

Malvern, USA

Ricoh Europe PLCEuropean

HeadquartersLondon, UK

Ricoh AsiaPacific Pte Ltd

Asia Pacific& China HQ

Singapore

RicohCompany, Ltd.Global Corporate

HeadquartersTokyo, Japan

Ricoh Japan Corporation

JapanHeadquarters

Tokyo, Japan

Modernize and extend enterprise applications Digital experience (Driving productivity and engagement via multi-

channel user experience) Cloud computing (public, private, hybrid cloud infrastructure &

integration) Enterprise mobility (Develop, integrate and secure mobile

applications) Internet of things (Drive real-time analysis and action via secure

integration of M2M data)

FMW Business Case

© 2014 Ricoh Americas Corporation. All Rights Reserved.

Cloud based mobile enabled CRM platform

Facilitate Configuration, Pricing , Services opportunity workflows and quoting integration

Seamless integration with back end ERP systems

Visibility into Quota and Commissions

Customer Service

Enable a multi-channel SLA based customer service framework (Service Gateway)

Consolidation of help desks

Enable service technician advanced scheduling and route-optimization (right tech, right parts, right time)

Provide scalable mobile field service app for call dispatch, call closure well integrated with Route Optimization solution & back end ERP

Leverage a border less national resource pool, right person, right place, with the right skills for pre-sales, design, consulting & implementation

Automated project creation from various sources

Enabler for trading partner integration (Suppliers, Carriers, 3PL, Customers)

Enabling a unified user provisioning solution for cloud and on-premise applications (HRMS Hub)

Business Drivers & Use Cases

Services Delivery Sales ERP


Social Media & Mobile

Service Virtualization, Integration and Mediation (Oracle SOA Suite)

Firewall

Customers/

Dealers/

Partners

Hosted & SaaS Applications

Cloud Services/Hosted Application

On-Premise Applications

Middleware

Vertex

Field Service

HRMS Financials SCMiStore& iSupport

Install Base

Quoting &Order Mgmt

Contracts

Integration Technology Landscape

Cast Iron

• Create integration governance• Standardize interface

development• Standardize integration

approach for Cloud/SAAS Application, partners & vendors.

• Strive for reusability and agility

Evolution

Past

• Highly available mode• Ability to handle huge

payloads effectively• Improve error handling and

notification• Consolidate and standardize

the integrationplatformcomponents

Multiple Legacy

Middleware

Oracle SOA10.1.

2

Oracle SOA10.1.3

Point to Point

Point to Point

Cast Iron

Now

Technology Landscape

SOA Suite (11.1.1.6)

Service Bus (11.1.1.6)

Business rules (11.1.1.6)

BPEL process manager (11.1.1.6)

B2B(11.1.1.6) Business Activity Monitor (11.1.1.6)

Business intelligence (11.1.1.6.12)

Identity management (10.1.3)

Enabling ChannelsS

ervi

ce G

atew

ay E

xam

ple

Take Aways


Benefits• Quicker time to market• Reduction in effort by 50%-70%• Re-usablility• Scalable, secure solution

Lessons Learned• Exception/error handling & restart • Separate domains based on load• Purging• Need for stress/load testing

Challenges• Cloud Session limits• 10g=> 11g AS1 B2B• 10g=> 11g UMS adapter inbound• Enterprise Manager performance• Custom build

Future Roadmap• Native Cloud adapters

(SFDC, Rightnow, TOA)• Managed File transfer • Upgrade to 12c • Business Activity Monitoring

Thank You


Program Agenda




Going Mobile with National Pharmacies Retail Platform Ryan Klose, General Manager, Technology and Innovation


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Mobilising the Enterprise

(.....taking technology beyond our store doors)

National Pharmacies - a retail leader of Heath, Beauty and Optical

103 Years established.

Australian Organisation

~100 Retail Store Network

Wholesaler Distributor (Australian wide network)

~350000 Members (members pay an annual $40 subscription fee)

Fast Facts :1. 11% Members have blue eyes2. Members average age is 54 years old3. Members dollar spend is highest when temperatures range 22C - 24C.4. Members dollar spend is 2.5 times greater in a location where we provide sponsorship within the community 5. 67% of male members purchase hair care category as part of there regular basket.6. Customers typically purchase new memberships after 2pm.

Our retail consumer engagement journey ...........

1911 - Store Network

2010 – Website2012 – Facebook

2013 - 1st Online Store2013 - 2nd Online Store

2014 - Android Mobile App2014 - iOS Mobile App2014 - Member Kiosk (in Store)2014 - Employee Kiosk

2015 - Member Kiosk (in Partner locations)2015 – Wearables & IofT (Device Monitoring Services)2015 – Internet TV

Our IT Capex dollar spends:2012 – 2% Capex on digital channels2013 – 5% Capex on digital channels2014 – 25% Capex on digital channels

What did we build? Relate it to your home....

•Walls, Floor & Roof – Infrastructure Architecture

•Plumbing – Integration Architecture •Electrical/Power – Data Architecture•Protection – Security Architecture•Fit-out & Furniture – Collaboration Architecture (what makes something my home)

•Me - How do I navigate my home? (how I engage my home and ‘my world’ around me).

Our procurement aim was a must that we secured a technology and partner that can sustain our objectives of leadership.

Our evaluation criteria had to be forward thinking:

1. A technology that will reduce the time to write and deploy code. Support our people from developer to problem solver.

2. Single ‘One’ environment of tools supporting our needs today, and be confident it will keep pace with future technology trends.

3. Not just a good, but a great, partner network4. Technology that will be easy (low effort) to fit & fixture with our existing technologies5. High credibility rating with network peers, past experience and partner networks6. Security confidence

ADF/FMW is simply our one environment for tools today, and tools yet to come.

Oracle Partner, Rubicon Red, was that icing!. Rubicon Red had that 'real' experience to match our aggressive journey.

Evaluating – SOA & ADF Mobile

Technical Solution

Internal Network

Systems

Internet

DMZAPI Gateway

nationalpharmacies . com . au

Service Capabilities

Data WarehouseShort Recall

CRM

Regulation Enterprise Sales and Services Inventory Consumer

InteractionSupply Chain

Workforce Product Channels Events Quality

DispensingSystems

Authentication

Secured Service Requests

· Enforce security· Data caching· Protocol Rewrite ( REST to SOAP )

· Oracle SOA Suite (BPEL + Oracle Service Bus )· Process Orchestration

Key Services

· Dispensing ( sales . disp )· Product Management ( prod . pm )· Member Services ( cons . msrv )· Property Management ( ent . prop )

Secured Service Requests

RETEK/ POS

Data WarehouseLong Recall

Our Result & Experience

We feel we have achieved a revolution as the IT Division (from contributor to leader)

< 2013 Support the business 2013 Alignment with the business 2014 Enabling the business> 2014 Creating for the business

As a result?

Our ROI is the organisational shift

The new ‘Retail Platform’ has generated a corporate rupture, returning business divisions back to strategic thinking on these new consumer channels.

Oracle certainly likes to help you buy the new products. But our experience has enjoyed an Oracle that brings experts (with product), and accepts and talks my solution.


Q & A

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