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The Online Receipt �The Confirmation Page�The Confirmation Email�When to Use What �Making It Real
Sunday, April 10, 2011
Fix-It-Yourself Transactions �Provide Help �Order Canceling �Return and Exchange Policies
¡ deadlines, exceptions, condition, the process, additional charges
�Allowing for Human Contact¡ online chat, phone number
Sunday, April 10, 2011
Tracking Transactions �Tracking Shipments �Tracking
Applications¡ set expectations¡ use email to keep
people up to date¡ provide offline
contact information¡ anticipate further
courses of action�Transaction History

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Sunday, April 10, 2011
Identifying your costumers
�“C" Is for cookies�The Gated Login�The Just-in-Time Login �Which Method Is Best? All of the Above
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Sunday, April 10, 2011
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Getting to Know Your Customers�How Not to Profile�Contextual Profiling�Cumulative Profiling
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Sunday, April 10, 2011
Let Customers Tell You How Bad You Are �Email�Surveys�Other Sources of
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Great Food and Service at Texas Roadhouse
by Richard S. of Oswego, Illinois written to Texas Roadhouse Posted Mon October 29, 2007 12:00pm 7 replies, Last Updated: Mon October 29, 2007 11:26 pm
I went to the Texas Roadhouse located in Naperville, Illinois earlier this year andhad such a wonderful experience. My birthday was last week and went back toTexas Roadhoise with a friend to celebrate the occasion. I had ordered the sirloinand my friend ordered a ribeye. There was a little delay in receiving our order butthe waitstaff kept us informed and said there was a mistake that was...
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Celebration In SingaporeFusion Of Exceptional Events At The Sheer
Splendpor-A Luxe Affair.
www.VisitSingapore.com/aLuxeAffair
Smoking Cingular Employees
by S F. of LONG BEACH, California written to Cingular Wireless Posted Mon October 29, 200712:00 pm 5 replies, Last Updated: Tue October 30, 2007 6:49 am
On Saturday afternoon, October 27th, my husband and I went to the LakewoodCenter Mall in Lakewood, California. We entered from the west parking lot throughthe tunnel that is next to your Cingular kiosk at the south end of the mall.
The tunnel is about 300 feet or so long and about 20 feet wide. It is open at theparking lot side but completely covered and has continuous walls for the entire...
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Ideas for New Varieties of Samuel Adams Beer
by Michael A. of Fairfax Station, Virginia written to Boston Beer Company Posted Mon October 29,2007 12:00 pm 4 replies, Last Updated: Tue October 30, 2007 4:13 am
I am a fan of the available styles of Samuel Adams. The quality is among the bestavailable and the variety is rather large for what started as a small company. I'vedone the brewery tour and seen firsthand how things are done and I am impressedby the attention to detail and quality ingredients. Beer is something that should becrafted with pride and good ingredients, and this is what Samuel...
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Disappointed by The Picture People
by Emily B. of east petersburg, Pennsylvania written to The Picture People Posted Sun October 28,2007 12:00 pm 9 replies, Last Updated: Mon October 29, 2007 10:25 am
I took my son to have his pictures taken on Thursday. When we checked in, theysaid that the computers were down. I was not told what exactly that meant orentailed. They took my son's picture and told me to come back in an hour andhopefully the computers would be up and I could view my pics. I waited 40 minutesand checked back, nothing. I waited 20 more minutes and still, nothing. I wentback...
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What's Your Beef?Complain online to millions. Read other
complaints and comment.
www.ConsumerBeef.com
Employees with iPods Make Mistakes at Starbucks
by Laura T. of Libertyville, Illinois written to Starbucks Posted Sun October 28, 2007 12:00 pm 6 replies, Last Updated: Mon October 29, 2007 6:56 pm
Every time I go to this Starbucks location on 1833 Deerfield Road in Highland Park,Illinois, it takes an especially long time to get my drink, even when there are no carsin front of me. The last time I was there it took especially long to get my drinkbecause the guy working was counting the registers and I had to wait for him tofinish counting the change. Finally, I got my drink, but was...
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Overall Bad Experience on Norwegian Cruise Lines
by donna h. of greer, South Carolina written to Norwegian Cruise Lines Posted Sat October 27,2007 12:00 pm 8 replies, Last Updated: Mon October 29, 2007 10:04 am
On 10/15/07 boarded the Norwegian Star out of Los Angeles CA. I have been onother Norwegian cruises and I must say this was the worst cruise I have ever beenon! We had the worst service (dining) the waiters and waitresses could neverremember to refill our drinks or bring tea or coffee when we requested it. The foodwas horrible. It did not measure up to other cruises we had been on. We had...
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Unacceptable Attitude and Service from T-Mobile
by Gregory F. of New York, New York written to T-Mobile USA, Inc. Posted Fri October 26, 200712:00 pm 7 replies, Last Updated: Mon October 29, 2007 10:10 am
I purchased a D-Link HotSpot@Home router from the T-mobile store at 818 ThirdAve, New York, NY. The router developed a problem and spontaneously rebooteditself every few hours. I called customer care, who told me I had to deal with theretail store I purchased it from if I didn't get it directly from customer care. So I wentback to the retail store.
They refused to exchange the router,...
Read More
Understand the Coupon Policy, Kmart
by Christine T. of Rotonda West, Florida written to Kmart Posted Fri October 26, 2007 12:00 pm 55 replies, Last Updated: Mon October 29, 2007 3:19 pm
I attempted to make a purchase at the Pt. Charlotte, Florida K-Mart store today. Ihad 4 items (Off Mosquito Spray) and had 4 - $1.00 off coupons. One coupon foreach of the 4 items (I was purchasing other items in addition to these). The couponreads "1 coupon per purchase." The cashier said that a purchase was a transaction.I told her that was incorrect and that a purchase was an item and...
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Blockbuster Employee with Wonderful Communication Skills
by Carol M. of Northport, Alabama written to Blockbuster, Inc. Posted Fri October 26, 2007 12:00pm 9 replies, Last Updated: Sun October 28, 2007 9:14 pm
This evening, I took two of my children to choose some movies for a weekendmovie festival at our house. They had a wonderful time browsing through the storeand choosing their movies.
As a young man, Josh, was ringing up our rental, the computer was stuck. Heleaned to a co-worker next to him and said, "Can you help me; this computer isretarded." My heart dropped,as it has many, many times...
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Panda Express Needs Better Training on Cross Contamination
by Natasha B. of las vegas, Nevada written to Panda Express, Inc. Posted Fri October 26, 200712:00 pm 19 replies, Last Updated: Mon October 29, 2007 9:23 pm
I went to the Panda Express location inside the Green Valley Ranch casino in LasVegas on Wednesday the 24th.
My daughter has a severe food allergy to shrimp and most seafoods. I normally avoid restaurants that serve a lot of shrimp or seafood because of cross-contamination, but I have never had a problem with Panda Express. I get her creamcheese rangoons, since she has never had a...
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The Suggestion Box
Well, we asked for feedbackand you are sending -- nay,catapulting -- it our way! Whilemost of you are delighted if notrelieved we finally got the...
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Sunday, April 10, 2011
Responding to Customer Problems�Address the Customer by Name�Send an Acknowledgment Email �Fix the Person and Then the Problem � Inform Your Users �Don't Just Respond, Provide a Solution �Create Response Templates � Include Your Phone Number �Provide a Personal Touch
Sunday, April 10, 2011
Turning Customers into -Sellers �The Email Referral �Receivers Become Members Who Become Senders
Sunday, April 10, 2011
Set Up the Next Transaction�Get Them to Transact Again
¡ trial purchase¡ keep homepage fresh¡ send email newsletter
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Sunday, April 10, 2011
Set Up the Next Transaction
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Sunday, April 10, 2011