customization syrrou struna-tzintoli-chatzi
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customization
CustomizationCreate your products! . : . 5090100 5090102 5090106 5090126
Customization
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Fundamentally, customers do not want choice; they just want exactly what they want (Pine/Gilmore 1999,p.76)
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: Forty-seven percent of online consumers want to buy custom products online.- Forrester Research, 2002
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