customization syrrou struna-tzintoli-chatzi

Click here to load reader

Post on 14-Jul-2015

152 views

Category:

Documents

2 download

Embed Size (px)

TRANSCRIPT

customization

CustomizationCreate your products! . : . 5090100 5090102 5090106 5090126

Customization

. .

Fundamentally, customers do not want choice; they just want exactly what they want (Pine/Gilmore 1999,p.76)

,

: Forty-seven percent of online consumers want to buy custom products online.- Forrester Research, 2002

?

Website 16

, ., .17

, , , . , 18

: 1999, My design site Barbie. ( ) 0,2% .

: Mattel , (20) , . , , , . ;

!

: :