CUSTOMER INFORMATION (Promoting a retail product)

Name of AuthorSENWELO PEARL KEMOITSE

100345740INTERNATIONAL SALON MANAGEMENT

Eyeliner is a defining eye shape making eyelashes look longer and also brings about a complete look for the whole eye area in terms of make up finish Cressy (2010:176).

According to Hearst (2015) eyeliners are subtle and customers are familiar.• It does not smudge or smear when wet, also gives a

prominent look.• complement's mascara in terms of blending the eye

lashes.• Less clumping on the eyelids which ruins the smooth

effect.• Compared to other beauty products e.g. mascara it is

affordable.

Available at: http://www.benefitcosmetics.com/product/category/makeup/eyeliner [accessed 18/02/2015]Available at: http://www.mydailymoment.com/.../5advantages -of-liquid-eyeliner.php [accessed 20/02/2015]Available at: http://www.paulaschoice.com/expert-advice/eyes/_/apply-eyeliner-like-a-pro [accessed 21/02/2015]Available at: http://www.girlshue.com/25-best-black-perfect-eye-liner-styles-designs...[accessed 28/02/2015]Cressy, s. (2010) Beauty therapy: fact file.5th edn, London: British cataloguing in publication data.photo taken by :senwelo pearl kemoitseDate:23/02/2015

•. Anon (2015) indicates that eyeliner should be applied closer to the lash line, its best to apply it after eye shadows to create a defined solid line.•To start keep the line as thin as possible, if there is a desire for thicker line it can be built up to the line created.•If the outer corner of the eye is droop make sure the line is evenly slight.•To create a dramatic look line the outer corner more thicker gradually for san attractive and classy look.

According to Bradley (2015) eyeliner is :• Easy to clean up when using make

up remover.• Bold , more defined and also it

gives a smooth application.• Waterproof if it rains it does not

wear off.• It comes with a sharpener which

makes it a fine product as it can be blended according to ones desire also gives a finer and thinner line.

DEFINITION

INSTRUCTIONS ON HOW TO USE THE PRODUCT

WHY DESIGN EYLINER?

REFERENCES

BENEFITS OF DESIGN EYELINER

DESIGN eyeliner pencil

Cressy, S. (2010) Beauty Therapy Fact File, 5thedition, British library cataloguing in publication data

According to Cressy (2010:176) EYELINER can be applied in different ways according to ones Desire:’There are four types :•Liquid-it is an oil based in water and applied with fine sable brush to give a prominent look.•Crayon/;Pencil –wax stick easier to use when kept sharp.•Water colour power-applied with fine dampened brush; easier to control than a liquid eyeliner.•Mineral this one is mixed with water to provide different colours.

photo taken by :senwelo pearl kemoitseDate:23/02/2015