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190 NGUYỄN CƯ TRINH
HỒ CHÍ MINH CITY
+841238002808
NGUYỄN TRẦN HẢO
EXPERIENCE
ACCOUNT EXECUTIVE – VIVID AD SOLUTIONS ( Oct 2015- Present)
ITVC- Media Planner and Management
Post-Campaign Evaluation ( Brand Lift, Recognition by media,Purchase intention etc..)
Final reports.
Client Services
MARKET RESEARCH ASSISTANT, TAYLOR NELSON SOFRES VIETNAM (TNS),HCMC
(FULL-TIME)
(June 2015-September 2015)
Responsibilities:
Setting the reference price for products
Setting the discount policy for each project
Setting the payment process for each project
Preparing reports for McDonald’s, APBHN, and VBL.
Preparing proposals
Data analysis for each project
Preparing material for each project
Checking data on SPSS, Scanmar: a program of Heineken
QUALITY CONTROL, TAYLOR NELSON SOFRES VIETNAM (TNS),HCMC (FULL-TIME)
(June 2014 – November 2014)
Responsibilities : Ensure the quality of the research.
EDUCATION 2011-2015: Bachelor Degree in International Business Administration –Major in Marketing in English
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Ho Chi Minh City University of Foreign Languages and Information Technology, HCMC
155 Sư Vạn Hạnh (nd), phường 13, Quận 10, TP. HCM
Telephone: (+84 8) 38 632 052, Fax: (+84 8) 38 650 991
GPA: 6.81/10
2.73/4
SKILLS &
ABILITIES
Analyzing product, potential customers, market related to the products that are planned to sale
Defining the market segmentation for each project
Choosing the core competitive point of the product, defining the key concept, and applying the concept
for all of printed products related to that project’s POSM…
Setting the product distribution plan
Defining and run the promotion program
Enthusiastic, open minded, caring and resourceful.
I'm optimistic, have a good sense of humor and get on easily with people of all ages and backgrounds.
Sense of responsibility, carefulness in all the works done are my greatest strengths.
Languages
Skills
English.
France
(TCF
B1)
Written
Proficiency
Spoken
Proficiency
Advanced Advanced
REFERENCES
Ms. Phùi Hương Thảo - Senior Research Executive
Phone: +84839306631 Ext: 450
Email: [email protected]
Ms. Dương Thị Như Thùy- Account Manager
Phone : 0988108826
Email: [email protected]
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