cv pg 2015 eng rev 151001

C V

P E T E R G U S T A F S S O NAddress Solhemsvägen 1D

178 34 EKERÖ

Phone +46709-17 80 14

E-mail [email protected]

Date of birth June 21st 1964

Work Experience

Business & Alliance Manager Citrix2012-Atea Sverige ABAs a result of us building a team for all strategic partners I was asked to handle Citrix along with Microsoft. We have after that successfully grown our new sales business by 30% yearly and are the leading partner in Sweden within both license sales and solution sales. We are also the most successful partner regarding Advisory Rewards.

Business & Alliance Manager Microsoft2010-2014Atea Sverige ABWhen there became a need for a professional and strategic approach to one of our most important partners, Microsoft, I was asked to look into this development by Lars Petersson, CEO. Atea did at this point not have an organization or method of handling partners this way. I was stimulated immediately by the possibility to use all my experience and knowledge from Atea and be able to grow within the company. For the last two years only, we have developed a similar structure for all our strategic partners, but this was not the case the first two years. The result was fantastic with a much more powerful relationship, good processes, structured handling of the partnership. We have also had a continued growth of 10-30% yearly along with the services in solution sales. There is of course still much to do and many ideas and wishes from both organizations but the steps that have been taken these last four years are huge.

Location Manager/CEO Örebro, 35-40 associates 2005-2010

Atea Sverige ABMy responsibility continued after Atea acquisition of Martinsson. For five years, both great and tough years, which developed me as a leader and businessman and we moved rapidly to a much larger business in HW/SW with a revenue of about 100 Mkr


Martinsson ABAs a result of the acquisition when Martinsson bought IMS I was offered the opportunity to integrate both offices with approx. 20 employees in both

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mailto:[email protected]

organizations. We continued good growth and at one point were the 3rd most profitable office in Sweden. I was appointed by Lars Petterson and Björn-Erik Karlsson (Biznode)


IMS Data Sverige ABAt this point I had the opportunity to use all my experience and competence to develop the Örebro office under a period of big changes in the market and corporate world. We managed to get a good stable growth along with customer and employee satisfaction. I was appointed by Göran Hjelte (IT-Hantverkarna) and Anders Tufvesson (Print Atea)

Services Manager, 11-15 Consultants 2000-2001

IMS Internet Consulting ABAs one of three Services Managers I was responsible for my team’s success in revenue, quality and people management with good results.

Cont.

Sales Manager, 7-9 salespeople 1999-2000IMS Data i Örebro AB (HW, SW, Services, Education & Business Software)After a successful period of two years I was given the chance to lead our sales department when the current manager became CEO of the company. We had a substantial growth and I was a member of the Corporate Management Team.

Business Manager 1997-1999IMS Data i Örebro ABI immediately felt at home and had the opportunity to quickly grow in to a

leading role after two years.

Account and Marketing Manager IT 1993-1997

Standard Konsulting ABI was offered this opportunity after presenting a market plan produced within my Marketing Education. I developed a new strategy for sales and offering for this company that became very successful. This was a rather small business that reached 10 people in total when I decided to move on for greater things.

Numerous jobs and small own businesses in the US 1982 -1993 and Sweden during this period

EducationMartinsson/Atea Academy 2000 -Continuous education and training within sales and leadership

Solution Selling Sales Professional 2007Lindgren & Partners, 4 dgr

Utveckling Grupp Ledare (UGL) 2006Mercuri International, 1 vecka

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IMS Business School 1999-2000Sales and leadership

Developing your leadership 2000Mgruppen

Leadership 1999Nova Affärsutveckling

IBM Project management PL10 1998IBM

Finance sales 1998GE Capital

Consulting practices 1998Cap Gemini

Corporate Sales 1995Sälj och Marknadsutveckling, Jack Silfving

Business, 16p 1993Sjöström MarknadsFörnyelse

Marketing, 25p 1992-1993Sjöström MarknadsFörnyelse

Cont.

Higher Business Economics, 5p 1986-1987TBV

UN Military training S1, Enköping 1984

Military Service I3, Örebro 1983-1984

Natural Science and IT 1980-1982

High School, Risbergska, Örebro

Vasaskolan, Örebro 1977-1979

Wagner Elementary SchoolChicago, USA 1974-

1976

Homefield Private Boy School 1970-1973Bournemouth, England

Additional Information

Boardmember and Chairman 2006-2011Örebro Golfklubb

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Chairman 2015-Porsche Club Sweden Racing

ReferencesSusanne ErkenmarkPartner Sales Lead Microsoft Sweden+46 734 [email protected]

Mats EricsonSenior Channel Development Manager Citrix Sweden+46 707 [email protected]

Leif Anders AasenBusiness Development Director Atea AS+47 900 [email protected]

Magnus ToftCountry Manager MobileIron+46 734 [email protected]

Thobias ArnessonHead of Architecture & Technology, IMCS Sweden, Sopra

Steria+46 [email protected]

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cv pg 2015 eng rev 151001

Leadership & Management