cycling tourism

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Cycling Tourism PRT 595 Laura Rice

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Cycling Tourism

PRT 595Laura Rice

A Growing Market

• 2nd most popular outdoor activity in the U.S.• 19% of outdoor activity• Economic benefit of $133 billion in US alone• Growth in domestic and international cycling

tourism markets

Cycling Tourist Demographics

• 60% male, 40% female• Average age 45-55• 20% travelled solo, 50% in pairs, rest in groups

of 3-5• Majority have secondary degrees• Motivated by health, nature, relaxation and

sightseeing• Value safe and continuous routes, clear signage,

attractions along route

Economic Impacts

• $44 million euro economic impact• 2,300 cycling day trips• 20 million cycling holidays• Trips between 5-8 days long• Use of hotels and inns/guesthouses/B&B/farm

stays for lodging• Peak May-October

Additional Benefits

• Sustainable activity• Environmentally friendly• Low cost of infrastructure development

Challenges

• Lack of investment by tourism organizations and local governments

• Transportation and tourism suppliers overlook the cycling market

• Lack of cohesive data

Northern Outer Banks Cycling

• 55+ miles of developed on-road and off-road facilities

• $60 million economic impact per year

• 1,400 jobs created/supported

• Extended stays by 4 days• Increased spending by

cyclists

Danube Cycling Route

• Runs from Germany to the Black Sea

• Part of the EuroVelo system• Initiated additional bike

route development, sports and recreation development

• Bringing attention to potential for increased cycling and nature-based tourism

Thank you!