April 19 , 2012 Vol.01

The National Palace Museum has a collection of Chinese art treasures dating from thousands of years, but they are difficult

to endear the general public. Thanks to the attention deployed from all parties in the cultural and creative design market in recent years, the National Palace Museum has started successively cooperating with cultural and creative companies and designers, through licensing of precious relics and combining with modern innovative designs, inserting the art treasures in a everyday life manner among the plebeians. This year, the NPM exhibition area displays many home products derived from licensing, like those derived from the Huang Gong Wang Clan of the Yuan Dynasty, launched by the imperial family, the cushion covers depicting the famous painting, “dwelling in the Fuchun Mountains”, or the silk bed sets depicting

the “City of Cathay” painting, which allow you to feel the master pieces of 5 painters from the original version of Chien-lung years of the Ching Dynasty. Home products can not be without a touch of art treasures. EasyCard Corp. launched a “Jadeite Cabbage with Insect” EasyCard, part of the NPM National Treasure series, and a “Peony snuff bottle” EasyCard(pre-paid card to MRT system in Taipei city), part of the Brightness series, so when you take the MRT, you are like the ancient emperor or royalty who has his little treasures handy to toy with. The national gem moiré silicone card bags, “dwelling in the Fuchun Mountains” long table cloth, “dwelling in the Fuchun Mountains” luggage designed by Ta Yang Group, are all brilliantly interpreted the Oriental art with the plebeian needs. In addition, the progress of considerable technological also enhanced

Rooting Art Treasuresin Simple-life Aesthetics

Although i-tenon started with electronic technology, after developing wood materials in 2008, its own brand “i-tenon” was thus established in 2011.

with special precision base board cutting processing technology that combines ecological UV direct injection printing technology which allows diversity and liveliness in finished wood products. I-tenon has developed various wood objects that include wood puzzles, wood notebooks, etc. its products insist on toxic-free and ecological qualities, FSC wood is used that requires planting as many trees as those are felled, to reduce ecological impact. Visually and functionally, its products offer aesthetics, practicality with emphasis on environmental protection, bring joy to consumers. Stand: D0709

Jie Yu International is an expert in accessories, it has been in the garment export in Guangzhou

for over a decade, providing OEM services for well-known domestic and international brands. Its Taipei office was established in 2011. Jie Yu possesses strong factory and design support in Guangzhou. In order to satisfy the modern people´s needs for personalized style, its accessory design is diverse, creating styles to meet fashion, character, sweetness, splendor requirements. It also emphasizes practicality, like the combination with magnifying glass, Flash Drive crystal accessories, mirror key rings, crystal pens, etc. In order to reinforce customizations, starting from the second half of 2012, it will increase its 300-400 types per season to 500-600 types of new products. Stand: D0332

Taiwan´s handicraft industry prospered in the 60s and the 70s. Shenq Horng was established in 1973, exporting popular corals, jaspers etc.

from Taiwan. In recent years, it combines modern life and has launched 4 major products: natural jewelry, cultural and creative gifts, health accessories and travel products. Because of its exquisite workmanship, even The Titanic Exhibition Company in the US is cooperating with Shenq Horng, to develop

the Titanic pin and the “Heart of the Ocean” necklace worn by the movie´s leading lady Rose, both were sold all over the world. Lately, Taiwan´s tourism industry has become prospered, thus the multi-functional pin “discover(flower) Taiwan” is launched, it even won the Gold Award of Taiwan Excellent Products. Stand: D510

As the digital technology matures, it allows companies to grab more export sales orders. “Taiwan Trade” and eBay electronic business platform will hold a seminar on Thursday, April 19th , from 13:50 –

16:30, the venue is Conference Room 2, at the TWTC Hall 1. The seminar aims at the “B2B electronic business”, “B2C electronic business” and “online payments and collection”. Experts are invited to explain the electronic business trends, eBay sellers and buyers with practical experiences are also invited, they will share the know-how in obtaining success in the international market sales, offering analysis on product sales design, price strategy or store sales management. This seminar will let you sweep the global market from sample sales to wholesale business.

In order to allow the domestic companies to exhibit their brilliant creativity, the organizer will hold special “hot product launch”, from April 19th to 22nd, for 4 consecutive days, there will

be about 30 companies conducting their launch shows in A1419 area at the TWTC during the exhibition. The shows will expose top domestic companies in gifts, stationery, artworks, each will display practical and innovative products. The participating products will definitely satisfy all needs required by domestic and international buyers. Products like practical home appliances combining thoughtfulness and design, electronic products and small objects, also boutique-level accessories and decorations that combine texture and practicality, or art collectibles packed with aesthetics, whether gifts or stationery, they all emit practical and exquisite charm.

Obien was established in 1995 with computer components, it has 2 main brands: Utopia and AB Power, aiming at markets in Europe, US, Japan and Korea. In 2010, OBIEN brand was

re-launched, emphasizing in designing perfect products. A series of smart phones and peripheral products for tablet PC have been recently launched, bringing the consumers a brand new experience and satisfaction. Like the iStand 7-10” flat PC seat that can lie across or flat, a 3-in-1 capacitive stylus combining stylus, laser pointer and ballpoint pen, or the high end aluminum alloy made Earphone for 24 hours, each product keeps dazzling every user. Stand: D0320

YIH-YUNG TECHNOLOGY CO., LTD.:living aesthetics in practical wood spirit

PRAISE-GLORY INTERNATIONAL CO., LTD.: when art meets TV channel

Zhan-yao International was originally a physical sales channel for health and beauty products. In 2010, it branched out to TV shopping. In recent years, the art market prospered, ZY

Int´l established LaartMonto Art Center. Through TV shopping and comprehensive program planning, artworks from famous teachers and masters are introduced to the general public. For

example: for the 100 anniversary of the ROC, “100-year of good lotus – pockets full” from lotus painting maters Zhang Jie was launched, and spectacular works from calligrapher Ding Jing Chuen along with the Palace Museum painter Lin Chuen Sian´s “Gold vase carved with dragons”. Presently, new artworks are launched every 1 to 2 months. Brand licensing is in development for the future, so to implement art in the life of the general public. Stand: A1009

New Bon International is a long-standing umbrella exporter, aiming at the Japan market. Over 30 years of R&D experience, it holds many patents for

materials and structure. Because of the sales orders are reduced due to the relocation of Japanese umbrella plants, New Bon is actively changing its business, establishing Prolla in 2011, a fashion boutique umbrella brand. Its first launch concentrates in the Love Tung Flower umbrellas, packed with Hakka elements. Japanese masters were contracted to create a series of high end boutique umbrellas. Through the introduction of new materials, and the separation from the market´s base designs, it adds exquisite craftsmanship from experienced masters. Umbrella is no longer an object in daily life, it is an object to expose the unique personal taste.Stand: A1128

JB'S INTERNATIONAL CO., LTD.:a design expert in diverse and practical accessories

SHENQ HORNG ENTERPRISE. CO., LTD.: jewelry craft accessories sold all over the world

Seminar pre-announcement: “one stop for all export opportunities” – a close look on the export market opportunity for gift and stationery

Hot product launch: companies showing off specialties, close to 30 seminars, every day at the fair is brilliant!

VAX BARCELONA ASIA CO., LTD.: Taiwan's 3C accessory brand with taste and quality

cultural development, bit authentic applied in scale duplication with high tech techniques and original materials, like the “City of Cathay” collection gift box, “Jin chun tu” scroll gift box, “Everlasting Verdure of the Immortal Calyx”- Lang Shining launched by Artkey Art Licensing, are amazing products that the bare eye can barely tell the difference from the original.

SHIOW YUH INDUSTRIAL CO., LTD.: transforming an umbrella into an exquisite artwork

貿協報紙禮品-英文.indd 5 2012/4/19 上午3:27