dabur company ppt mba
TRANSCRIPT
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Dabur Company
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Dabur Company
Presented By
BABASAB PATIL
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DABUR HLL(Hindustan
Uniliver Limited)
P&G(Proctle
&Gamble)
INDUSTRY COMPETITORS
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DABUR BRANDS OTHER COMPETITIVE
BRANDS
ORAL CAREDabur red tooth
paste
Pepsodent,Close up
BRAND COMPETITORS
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DABUR BRANDS OTHER COMPETITIVE
BRANDS
HAIR CAREVatika Enriched
Coconut OilVatika BlackShine ShampooVatika Dandruff
Control.
Sunsilk, Pantene,Clinic Plus.Head and Shoulders.
BRAND COMPETITORS
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DABUR BRANDS OTHER COMPETITIVE
BRANDS
SKIN CAREDabur Uveda
Fairness Cream
Fair and LovelyFairness Cream.
BRAND COMPETITORS
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DABUR BRANDS OTHER COMPETITIVE
BRANDS
FOOD CAREReal Nature
FreshReal Active Juice
Kissan Fruit JuiceTajmahal tea, BrokeBond tea,BRU-Coffee.
BRAND COMPETITORS
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DABUR BRANDS OTHER COMPETITIVE
BRANDS
HOME CAREDazzl.
Odonil air fresher.
Domex, Cif, Mr-CleanFebreze.
BRAND COMPETITORS
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COMPETITORS OBJECTIVES
Ensure safety of its products and operations for the
environment by using standards of environmental safety,which are scientifically sustainable and commonlyacceptable.
Develop, introduce company to meet the companystandards as well as statutory requirements forenvironment. Verify compliance with these standardsthrough regular auditing.
Assess environmental impact of all its activities andset annual improvement objectives and targets andreview these to ensure that these are being met at theindividual unit and corporate levels.
Reduce Waste, conserve Energy and explore
HUL(Hindustan Unilever Limited)
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COMPETITORS OBJECTIVES
Involve all employees in the implementation of thisPolicy and provide appropriate training. Provide fordissemination of information to employees onenvironmental objectives and performance throughsuitable communication networks.
Encourage suppliers and co-packers to develop andemploy environmentally superior processes andingredients and co-operate with other members of thesupply chain to improve overall environmental
performance.
Work in partnership with external bodies andGovernment agencies to promote environmental care,increase understanding of environmental issues anddisseminate good practice.
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COMPETITORS OBJECTIVES
P&G([Proctle and Gamble)ObjectivesIntegrety
They always try to do the right things.they are honest and straightforward with each other.
They operate within the spirit of law and uphold the values andprinciples of P&G every action and decision
Leadership
They all are leaders in area of responsibility.
They have a clear vision.
They focus their resources to achive leadership objectives andstrategies
Ownership
They all act like owners treating the companies assets as their
own & behaving with the companies longterm succcess in mind.
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COMPETITORS OBJECTIVES
Passion for Winning They are determined to be the best at doing what matters
most.
They have a compelling desire to improve and to win in the
marketplace.Trust They respect P&G colleagues, customers and consumers.
They have confidence in each other's capabilities andintentions.
They believe that people work best when there is afoundation of trust.
Innovation They place great value on new consumer innovations.
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Competitor strengths andweakness
HUL(Hindustan Unilever Limited)Strengths
HULs distribution n/w is covering over 3400
distributors & 16 million outlets. This helpsthem to maintain heavy volumes.
HUL has been continuously able to grow at a
rate more than growth rate for FMCG sector.
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CONTD..
Weakness
HULs market dominance, originating from its
extensive rich and strong brand presence ,
allowed it to raise the prices even as rawmaterials were getting cheaper.
They are trying to cut down their cost in order
to protect their volumes.
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CONTD..
P&G([Proctle and Gamble)Strengths Leading Market Position
Diversified and innovative product Portfolio
Strong Finances in past years
SWOT analysis-Weaknesses
Quality control Problem
Decreased Revenues in their Northeast Asian Market
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Decide whom to attack & whom to avoid(S-Strong-Weak-Closed-Distant-Good-Bad)
Justisification:As reference to brand competitors for most of tdabur brand they are providing substitutes with
equal features, so, thatwise HUF are strong,
close & good competitors for Dabur.
Competitor
S
W
C
D G
B
Attack Avoid
HUL
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Competitor S W C D G B Attack Avoid
P & G
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Justification:
As considering P & G brands in Indian market there are onlyfew brands are there which competes with dabur brandsSo,we assume that P & G weak, distant & good competitors.
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PRODUCT PRICE PLACE ORDISTRIBUTIO
N CHANNELPROMOTION
1.Dabur minimum
price
a) Candy
0.50 paisa Consumer
Retailer
Wholesaler
Manufacturer
TV commercials
Newspapers
POP Display
Wall Painting
Video Vans Sales Proportions
b)Chawanprash Rs.695 (with
shipping) Retailers
Agents
Wholesaler
Manufacturer
TV commercials
Newspapers
POP Display
Wall Painting
Video Vans
Sales Proportions
Four Ps ofDabur
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Market Share of Dabur