dah i licious
TRANSCRIPT
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The real taste of life
The real taste of life
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LASSI is a popular and traditional yogurt-based drink of
the Asian subcontinent. Being ancient beverage and
body coolant in nature; it is preferred in diverse climate
across the countryThere is no two ways about its quality which is Simply
“THE BEST IN TOWN” with rich, creamy, thick and
yummy taste
The widest variety of Lassi’s in the worlds all made of
100% natural products we endeavor to make this
natural cooler be part of your everyday life.
Background
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Our Philosophy is turning moments into memories with
lavishing, yummy taste of all our products. We are
devoted to cool you down from the heat of life to the
calm side of it. At …… Lassi Bar we ensure that you
can drown your sorrows (on the heat of life) in a glass of
Lassi,
Philosophy
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Our Brands
Our brand includes a wide range of flavours:
• Mint sweet lassi• Mango lassi
• Sweet lassi
• Bhang lassi
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Mint Sweet LassiThis form of lassi is more common in the villages of
Punjab. It is prepared by blending yogurt with water
and adding sugar and other spices to taste. The
resulting beverage is known as salted lassi. This is
similar to ayran or doodh.
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Sweet Lassi
Sweet lassi is a form of lassi flavored with sugar, rosewater
and/or lemon, strawberry or other fruit juices. Saffron lassis,which are particularly rich, are a specialty of Sindh in Pakistan,
and Jodhpur and Rajasthan in India. Makkhaniya lassi is simply
lassi with lumps of butter in it (makkhan is the Bengali, Gujarati,
Hindi and Punjabi word for butter). It is usually creamy like a
milkshake.
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Mango LassiMango lassi is gaining popularity worldwide. It is made from
yogurt, water and mango pulp. It may be made with or without
additional sugar. It is widely available in UK, Malaysia andSingapore, and in many other parts of the world. In various
parts of Canada, mango lassi is a cold drink consisting of
sweetened kesar mango pulp mixed with yogurt, cream, or ice
cream. It is served in a tall glass with a straw, often with
ground pistachio nuts sprinkled on top.
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Bhang LassiBhang (or bhung) lassi is a special lassi that contains bhang, a
liquid derivative of cannabis (marijuana), which has effects
similar to other eaten forms of cannabis. It is legal in many partsof India and mainly sold during Holi, when pakoras containing
bhang are also sometimes eaten. Rajasthan is known to have
licensed bhang shops, and in many places one can buy bhang
products and drink bhang lassis
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Brand’s Vision
We provide quality to make our customers loyal
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Brand’s Big Idea We believe that any thing that we eat/drink, leaves the
memory in our mind only if it tastes yummy and is served
with hospitality. Lassi Bar tender all products to give you lotof memories and lavishing taste.
Taste never comes if the product doesn’t have the quality.
So keeping lavishing taste and your health in mind, we
prepare all our products using best quality raw materials
which have to again go for a set of process like certain
sanitization, circumstances, and mixing under hygieniccondition.
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Brand’s Features Strengthens immune system
Beneficial for those suffering from osteoporosis
Good for people suffering from high cholesterol level
Bacteria in curd help digest foodIt alleviates problem of stomach infection
Reduces risk of high blood pressure
Beneficial in case of constipation and colon
Helpful in treating inflammatory bowl diseases
Helps you feel fuller and is thus a very good snack for those
trying to lose weightGood for help of bones and teeth as it is rich in calcium
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Target Audience
Class : B,B plus and A
Age: 18 – 40
Gender: both
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Brand’s Competitor
Omung lassi
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Brand Positioning
Local super markets:
•Agha’s •Naheed
•Bin malik
•Imtiaz,
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Brand PromotionBrand promotional techniques includes
1)LASSI 101
2) Sooth the Senses
3) Party environment
4) At social occasion
5) Float activity
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LASSI 101We have taken the opportunity to increase our
customers' understanding of the basic Lassi types: salt,
mango and strawberry lassi. To help all of our
consumers bring LASSI to a higher level of understanding, we created a several-weeks-long
promotion in which we highlight a different type of LASSI
each week.
During the first week, we explain what MANGO LASSI
is, its ingredients', its benefits, and its taste profile and so
on..We also brought an expert to our cafe who would beinforming our costumers about Milk and Lassi benefits.
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Sooth the sensesCustomers love to look, touch, and taste the LASSI, so
we have set a sampling area that allows them to do so.
In our café two or three LASSI’S are kept in glass jars on
the counter where customers can experience the sightand smell of them. Every few weeks we switch out the
LASSI on the counter so customers eagerly anticipateexperiencing new varieties.
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Party environment We have been creating exciting and innovative ways to
serve LASSI.
To attract our teenage consumers we make it irresistible
by holding a Bubble LASSI Party. On a warm summer evening, we fill a corner with bubbles, set wooden beds
and relaxing cuisions, indoor plants to sooth their tired
minds, music, and of course, traditional LASSI. With its
interesting flavors coupled with full of fun enviroment our
customers quickly realize that this is a lot more fun thantheir grandmother's LASSI.
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Social Events At social occasions'. wedding ceremony and we treat the
guests with a glass of LASSI before or after the dinner.
This at least allow the consumers to taste our brand.While in this sampling program we demonstrate the
consumers of various LASSI-preparation with different
ingredients, i.e. MANGO LASSI and STRAWBERRYLASSI etc.
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Float Activity•Holding lassi stalls in universities
•Free lassi drinks in Desi Family Mela (Organizing events)
•Providing shades on bus stops with the name bearing our brand
•Bill boards
•Banners•Introducing lassi flavors at dhabay
•Introducing cafes blending them with rural touch with charpai and
grass
•Members of the brand to go in the rural areas , prepare lassi and
make people familiar with our unique taste
•Inaugurate, promote the brand in the crop harvesting seasons (May, June, July)
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Brand CultureThe company's culture and core values are the pillars of
the brand. Strong cultures create strong brands. Being
largely dependent on our dairy farm our countryproduces milk and yoghurt in high scale which are then
manufactured in international machines to provide you
with hygienic lassi, while giving you the taste that take
you into the villages of rich agricultural lands of the
province of Punjab.
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Brand Costing
Manufacturing cost per liter = Rs. 80 /-
General Sales Tax = Rs. 10 /-Whole sale cost per liter = Rs. 95 /-Retail cost per liter = Rs. 100 /-
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Brand Packaging
Dahilicious will be available in 3 different packages
according to size.
250 ml pack 500 ml pack Liter pack
Rs. 25 /- Rs. 50 /- Rs. 100 /-
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Brand Channel Distribution of Dahilicious From manufacturing to
consumer depends mainly on our
SALES DISTRIBUTIONCENTRE
FACTORY
Our outlets
Retail stores
Super Stores