data-driven creativity

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Data-Driven Creativity

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Data-Driven

Creativity

Connectivity Data

๐Ÿ‘†

ืฉื™ื ื•ื™ ื‘ืžื•ื“ืœื™ื ื”ืขืกืงื™ื™ื

Insig

hts

sales of

toothbrushes

through retail

sales of

toothbrushes

through retail

sales of

toothbrushes

through retail +

SDK

dental

insurance

sales of

toothbrushes

through retail

sales of

toothbrushes

through retail +

SDK

72%ื‘ ืžืขื“ื™ืคื™ื ืœืคืชื— ื™ื›ื•ืœื•ืช ื ื™ืชื•ื— ื“ืื˜ื”"ืžืžื ื”ืœื™ ื”ืฉื™ื•ื•ืง ื‘ืืจื”

ืขืœ ืคื ื™ ื ื›ืกื™ื ื‘ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช

72%ื‘ ืžืขื“ื™ืคื™ื ืœืคืชื— ื™ื›ื•ืœื•ืช ื ื™ืชื•ื— ื“ืื˜ื”"ืžืžื ื”ืœื™ ื”ืฉื™ื•ื•ืง ื‘ืืจื”

ืขืœ ืคื ื™ ื ื›ืกื™ื ื‘ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช

60%ื‘ ืžืขื“ื™ืคื™ื ืชื•ื‘ื ื•ืช ืžื‘ื•ืกืกื•ืช ื“ืื˜ื”"ืœื™ ื”ืฉื™ื•ื•ืง ื‘ืืจื”''ืžืกืžื ื›

ืœืฆื•ืจืš ื’ื™ื‘ื•ืฉ ื”ืžื”ืœื›ื™ื ื”ืฉื™ื•ื•ืงื™ื™ื ืฉืœื”ื

72%ื‘ ืžืขื“ื™ืคื™ื ืœืคืชื— ื™ื›ื•ืœื•ืช ื ื™ืชื•ื— ื“ืื˜ื”"ืžืžื ื”ืœื™ ื”ืฉื™ื•ื•ืง ื‘ืืจื”

ืขืœ ืคื ื™ ื ื›ืกื™ื ื‘ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช

70%ืžืื ืฉื™ ื”ืฉื™ื•ื•ืง ื‘ืื ื’ืœื™ื” ืžืืžื™ื ื™ื ืฉื”ืืจื’ื•ืŸ ืฉืœื”ื

!chief marketing technologistืฆืจื™ืš ืœื’ื™ื™ืก

60%ื‘ ืžืขื“ื™ืคื™ื ืชื•ื‘ื ื•ืช ืžื‘ื•ืกืกื•ืช ื“ืื˜ื”"ืœื™ ื”ืฉื™ื•ื•ืง ื‘ืืจื”''ืžืกืžื ื›

ืœืฆื•ืจืš ื’ื™ื‘ื•ืฉ ื”ืžื”ืœื›ื™ื ื”ืฉื™ื•ื•ืงื™ื™ื ืฉืœื”ื

WIIFU?

ื“ืื˜ื”ืœืฉื™ืคื•ืจื”ื“ื™ื•ืง

ืžื™ื“ืข ืžื“ื•ื™ืง ื‘ื–ืžืŸ ืืžืชื‘ืฉื™ืจื•ืช ื”ืžืื‘ืงื‘ื–ื™ื”ื•ื ื”ืื•ื•ื™ืจ

Pigeon air patrol

Irish Moss 'Flu Tracker'ืื ืืคืฉืจ ืœืžืงืกื ืืช ื”ืชืงืฆื™ื‘-ืœืžื” ืœืคืจืกื ื‘ื™ืžื™ื ืจื ื“ื•ืžืœื™ื™ื

?ื•ืœืคืจืกื ืจืง ื‘ื™ืžื™ื ื”ืจืœื•ื•ื ื˜ื™ื™ื ื‘ื™ื•ืชืจ

The Banner Ad That Can See What You See

ืœืคื™ ื–ื™ื”ื•ื™ ืฉืœื• ื‘ื–ืžืŸ ืืžืช ืืช ื”ืžืกืจ ื‘ืื ืจ ืฉืžืชืื™ื ืชื•ื›ืŸ ื”ืชืžื•ื ื•ืช ื”ืžื•ืฆื’ื•ืช ื‘ืืชืจ

The Banner Ad That Can See What You See

ืœืคื™ ื–ื™ื”ื•ื™ ืฉืœื• ื‘ื–ืžืŸ ืืžืช ืืช ื”ืžืกืจ ื‘ืื ืจ ืฉืžืชืื™ื ืชื•ื›ืŸ ื”ืชืžื•ื ื•ืช ื”ืžื•ืฆื’ื•ืช ื‘ืืชืจ

The Banner Ad That Can See What You See

ืœืคื™ ื–ื™ื”ื•ื™ ืฉืœื• ื‘ื–ืžืŸ ืืžืช ืืช ื”ืžืกืจ ื‘ืื ืจ ืฉืžืชืื™ื ืชื•ื›ืŸ ื”ืชืžื•ื ื•ืช ื”ืžื•ืฆื’ื•ืช ื‘ืืชืจ

FEMALE RECRUITMENT DEFENCE FORCES

..ื•ื”ืžืกืจ ื‘ื”ืชืื, ืคื•ื ื™ื ืืš ื•ืจืง ืœืžื™ ืฉืžืชืื™ื

ื“ืื˜ื”ื›ืžืงื“ืืžื›ื™ืจื•ืช

The Smile Converter

ื ื™ืชื•ื— ืื™ืฉื™ ื•ื—ื™ืฉื•ื‘ ื”ืื—ื•ื– ื”ืžื“ื•ื™ืง ,ืœื—ืœื•ื˜ื™ืŸืœื‘ืŸ ืœื—ื™ื•ืš ื›ื“ื™ ืœื”ื’ื™ืข ื”ื ื“ืจืฉ

ืžื’ื“ื™ืจ ืืช ื’ื•ื‘ื” ื”ืงื•ืคื•ืŸ ืฉื›ืœ ืื—ื“ ืžืงื‘ืœ

IKEA RETAIL THERAPY

ืขืœ ื”ื—ื™ืคื•ืฉื™ื ื”ืคื•ืคื•ืœืืจื™ื™ื ื‘ื™ื•ืชืจ ื”ื ื•ื’ืขื™ื ืœื–ื•ื’ื™ื•ืช ื•ื™ื—ืกื™ืื—ื›ื ื”ืžื‘ื•ืกืก SEOืงืžืคื™ื™ืŸ

ื”ืขื•ื‘ื“ื•ืช ืžื“ื‘ืจื•ืช ..ื•ืžื™ื™ืฆืจื•ืช ืฉื™ื—ื”, ื‘ืขื“ ืขืฆืžืŸ

Bittersweet Pies

ื“ืื˜ื”ื›ื”ืฉืจืื”ืœืงืจื™ืื˜ื™ื‘

ื“ืื˜ื” ืžืขื•ื“ื›ืŸ ื•ืžืฉืชื ื”ืžืฉืคื™ืข ืขืœ ืขื™ืฆื•ื‘ ื”ืœื•ื’ื•ื•ืขืœ ืžืฆื‘ ื”ืจื•ื— ื”ืœืื•ืžื™

Live Logo - INEC

Spotify listening habits

ืฉื™ืœื•ื˜ ืฉืœ ืงืžืคื™ื™ืŸ ืœืงืจื™ืื˜ื™ื‘ื”ื•ืคืš -ื”ืžืฉืชืžืฉื™ื ืขืœ ื”ืจื’ืœื™ ื”ื”ืื–ื ื” ืฉืœ ืฉื ืฆื‘ืจ ื”ื“ืื˜ื”

Spotify listening habits

ืฉื™ืœื•ื˜ ืฉืœ ืงืžืคื™ื™ืŸ ืœืงืจื™ืื˜ื™ื‘ื”ื•ืคืš -ื”ืžืฉืชืžืฉื™ื ืขืœ ื”ืจื’ืœื™ ื”ื”ืื–ื ื” ืฉืœ ืฉื ืฆื‘ืจ ื”ื“ืื˜ื”

Spotify listening habits

ืฉื™ืœื•ื˜ ืฉืœ ืงืžืคื™ื™ืŸ ืœืงืจื™ืื˜ื™ื‘ื”ื•ืคืš -ื”ืžืฉืชืžืฉื™ื ืขืœ ื”ืจื’ืœื™ ื”ื”ืื–ื ื” ืฉืœ ืฉื ืฆื‘ืจ ื”ื“ืื˜ื”

ืžื—ืงืจ ืžืงื™ืฃ ื‘ืจื—ื‘ื™ ืื™ืจื•ืคื”ืื•ื“ื•ืช ื”ืจื’ืœื™ ื”ืฉื™ืžื•ืฉ ื‘ืจื›ื‘

..ื”ื•ื‘ื™ืœ ืœืชื•ืฆืื•ืช ืžืขื ื™ื™ื ื•ืช

Citroen inspired by you

ื“ืื˜ื”ื›ืžืงื“ืืžื›ื™ืจื•ืช

ื“ืื˜ื”ืœืฉื™ืคื•ืจื”ื“ื™ื•ืง

ื“ืื˜ื”ื›ื”ืฉืจืื”

ืœืงืจื™ืื˜ื™ื‘

Nike on demand

ืžืขื•ืจืจ ืžื•ื˜ื™ื‘ืฆื™ื” ืฉืžืฉืชืžืฉ ื‘ื›ืœ ื”ื ื™ืกื™ื•ืŸ ื•ื”ื™ื“ืข ื”ืขืฆื•ืืชื•ื›ืŸ ืื™ืฉื™ ..ืืฆืœืš ื‘ื ื™ื™ื“โ€“ืฉืœ ื”ืžืืžื ื™ื ื•ื”ืžื•ืžื—ื™ื ืžื˜ืขื ื”ืžื•ืชื’