Media

Group

4,600UB

Magazines

PV3.8

Newspaper

Television

Digital

Event

660

T-JAPAN web https://www.tjapan.jp/

15 24 10

8 3

10

4,000

20

1,500

5 3

ABC201616

3

6,583,790 2,127,759

3,640,149 1,199,865 1,883,675 771,031 600,043 53,300 339,793 74,791 120,130 28,772

11.49 6,544,893 56,950,757

14.87 4,494,774 30,231,713

UBPC

4,600

PV

PC2.7 1.1

25028220

201616 20161620161128

D A T AF I L E2 0 1 7

01

201610

20165

2,751,282 119,230 28,785 4.33%588,464 17,536 3 2.98%520,986 27,486 3 5.28%971,642 63,633 11 6.55%426,035 27,653 1 6.49%410,329 50,581 0 12.33%774,515 52,227 1 6.74%1,208,718 177,959 12,655 14.72%809,857 71,680 3,789 8.85%823,565 87,036 3,065 10.57%3,167,510 524,978 124,604 16.57%2,773,070 477,697 158,861 17.23%6,889,913 971,114 497,831 14.09%

970,937 497,773 24 15 111 30 42 13

4,193,331 844,851 362,380 20.15%885,719 54,506 8 6.15%354,020 26,142 760 7.38%856,348 46,294 11 5.41%1,544,095 88,229 32,926 5.71%

86,185 32,123 2,044 803

804,061 49,999 9,034 6.22% 49,991 9,034 8 0

3,171,435 206,888 53,049 6.52%777,756 101,636 11,738 13.07%

80,625 11,737 21,011 1

411,570 O 8,285 O 0 2.01%

332,780 11,558 0 3.47%433,549 48,351 0 11.15%649,791 64,327 1 9.90%352,809 6,981 4 1.98%2,346,328 266,175 50,966 11.34%325,221 17,118 0 5.26%633,084 42,588 0 6.73%767,976 33,035 0 4.30%530,704 44,443 0 8.37%519,970 34,649 0 6.66%805,329 21,098 4 2.62%621,790 991 983 0.16%

356 348 635 635

474,789 9,296 2 1.96%288,163 9,293 0 3.22%559,129 98,713 15,164 17.65%1,193,739 147,628 70,591 12.37%4,186,316 640,542 409,700 15.30%

640,504 409,664 33 31 2 2 3 3

2,490,682 410,926 196,675 16.50%583,900 118,515 60,257 20.30%439,637 81,341 17,275 18.50%234,501 13,715 2 5.85%287,437 17,043 0 5.93%829,811 67,347 4 8.12%1,290,645 106,846 3 8.28%658,456 136,734 1,970 20.77%

34 0 136,700 1,970

TOSNH

ABC201616

D A T AF I L E2 0 1 7

02

88,774 17.0 4.5 20.8 2.9 5.4 2.7 6.8 1.7 42,878 20.1 3.7 28.1 2.4 6.8 - 0.9 -

23,525 17.4 6.5 18.9 7.9 5.0 - 0.6 -

10,853 11.8 6.0 12.7 0.8 2.7 - - 14.0

7,821 10.0 1.9 3.2 0.4 4.1 - 69.6 -

3,755 7.1 1.2 9.5 0.1 2.2 63.9 - -

3 46,453 22.7

25,691 26.5

7,935 10.3

12,826 22.6

1569

3

1569

n=88,774 n=46,453

1569 327 n1569

15J-READ2015

D A T AF I L E2 0 1 7

03

n1569

88,774 17.0 4.5 20.8 2.9 5.4 2.7 6.8 1.7

3,755 7.1 1.2 9.5 0.1 2.2 63.9 - -

926 4.1 0.8 8.8 0.4 1.4 - - -

866 6.9 1.7 13.0 1.1 2.5 - - -

1,621 10.8 1.7 11.0 0.3 2.3 - - -

698 9.2 1.3 13.8 0.2 1.3 - - -

753 15.9 5.2 21.3 0.6 2.5 - - -

1,332 10.6 2.2 8.9 0.5 1.3 - - -

2,084 21.5 4.7 43.3 4.2 5.1 - - -

1,403 11.0 2.4 30.6 0.7 3.7 - - -

1,385 13.5 3.3 33.9 1.5 3.7 - - -

5,197 23.6 6.0 44.9 2.9 6.4 - - -

4,418 24.2 5.7 39.5 4.0 8.6 - - -

9,594 26.0 3.6 30.4 3.5 11.2 - - -

6,482 31.1 3.5 29.9 2.5 9.2 - - -

1,573 6.7 1.7 15.9 1.2 3.2 - - -

583 10.3 1.9 12.1 0.6 4.3 - - -

1,423 6.8 0.8 7.7 1.0 3.2 - 6.0 -

2,595 6.0 3.0 4.8 1.0 3.8 - 12.5 -

1,421 7.7 0.7 2.7 0.3 4.0 - 61.0 -

5,246 8.8 1.5 2.5 0.3 3.9 - 75.3 -

1,268 19.3 6.0 7.6 0.8 5.1 - 51.5 -

732 1.9 0.2 22.2 0.2 3.5 - - -

793 1.7 0.4 5.6 0.4 3.5 - - -

540 4.1 0.2 3.3 0.6 2.9 - 0.6 -

983 22.7 9.2 23.9 3.5 5.9 - 13.3 -

1,777 16.1 5.9 20.1 1.5 4.9 - - -

6,195 24.9 10.8 23.9 15.6 7.6 - - -

3,893 21.9 7.1 25.1 4.1 5.2 - - -

960 23.5 20.3 24.1 13.0 6.3 - - -

673 25.6 14.5 28.3 8.9 4.6 - - -

388 5.8 1.2 9.3 0.5 3.5 - - -

456 8.0 2.5 11.4 1.2 2.7 - - -

1,302 11.9 2.3 11.5 1.0 3.3 - - -

1,955 12.2 1.7 9.6 1.3 3.4 - - -

945 25.5 13.7 30.1 1.5 3.3 - - -

522 6.2 0.2 3.9 1.0 4.4 - - -

676 12.3 2.0 16.0 1.2 4.3 - - -

956 15.1 2.5 15.1 0.6 2.4 - - -

493 2.5 0.6 2.7 0.2 2.5 - - -

3,539 16.0 10.6 17.2 1.1 3.6 - - 34.5

568 7.3 3.7 10.0 0.8 0.8 - - 15.3

943 10.6 3.5 12.4 0.2 2.7 - - 14.7

1,205 6.9 0.8 8.6 0.2 2.7 - - 2.2

793 13.1 3.5 14.5 0.6 2.4 - - 4.7

753 12.3 6.4 6.2 0.4 1.9 - - 0.2

1,111 3.7 0.4 3.5 1.0 1.9 - - 0.4

997 1.0 0.2 0.4 0.2 1.6 - - -

15J-READ2015

D A T AF I L E2 0 1 7

04

2

88,774 21.2 37.2 19.8 21.7 19.6 23.6 18.6

42,878 23.5 47.2 22.4 25.9

23,432 24.1 36.2 23.6 22.0

10,853 17.6 24.2 12.5 14.2 25.6

7,855 11.8 12.8 10.2 13.6 78.4

3,755 8.2 16.5 7.2 9.3 70.0

13

15,050 - 1.2 3.4 0.6 4.2

3,989 4.7 - 3.5 1.1 4.5

18,454 2.8 0.8 - 0.9 3.3

2,601 3.4 1.6 6.1 - 5.2

4,826 13.2 3.7 12.5 2.8 -

100

=4.2%

100

=13.2%

1569%) 1569

15J-READ2015

D A T AF I L E2 0 1 7

05

3

52

726

1,995

n1569

15J-READ2015

D A T AF I L E2 0 1 7

06

ABC20161615J-READ2015

n1569

20

3,640,149 1,199,865

D A T AF I L E2 0 1 7

07

ABC201616 15J-READ2015

n1569

20

1,883,675 771,031

D A T AF I L E2 0 1 7

08

n1569

600,043 53,300

20

ABC201616 15J-READ2015

D A T AF I L E2 0 1 7

09

n1569

20

339,793 74,791

ABC201616 15J-READ2015

D A T AF I L E2 0 1 7

10

n1569

120,130 28,772

20

ABC201616 15J-READ2015

D A T AF I L E2 0 1 7

11

n1569

25.82.4

Q.

Q.

(n=15,050)

15J-READ2015

D A T AF I L E2 0 1 7

12

DATA MEMO

201616ABC

201616ABC

15J-READ2015471569RDD28,99088,774201613126

1569

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