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Dave Murphy Strategic Alliances Manager 2014

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What ultimate form or shape it takes remains to be seen, but in the six years since it disrupted the slow- moving beast we know as Retail, it has definitely changed the landscape. 2 Mobile POS is Here to Stay

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While youve heard it many times, the key driver of much of this was Apple. Milestones: iPhone: 2007 iPad: April 2010 iPhone 4S: October 2011 Enough horsepower to run mobile POS 3 The Key Driver: Apple

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3.6M tablets in Retail by 2017 69.6% Hospitality operators plan to add mPOS No more one-trick mPOS Ponies All merchants, even SMBs, want mPOS solutions to do more for them than enable card payments * Sources: IHL Services, Hospitality Technology, PYMNTS.com 4 Key Trends

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Tablet POS ISVs are seeking dealers Domain expertise IS required Theres money to be made Networking Installation Support Accounting is different Monthly residual vs. monolithic 5 Key Opportunities

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Four Stages Stage 1 Manager uses tablet instead of back-office PC Stage 2 Extended to store associates Stage 3 Store mobile POS Stage 4 Customer device checkout 6 How Do Retailers Use Mobile?

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7 Top Mobility Applications Source: RIS/IHL Group 2014 Store Systems Study

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8 Top Choices: iPad and iPhone Source: IHL Group 2014 Mobile POS Study

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9 What Me Worry? Source: IHL Group 2014 Mobile POS Study

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10 SMB Advances to Stages 3 and 4 In the small and medium business space, mobile POS is an absolute reality Over 500 POS Apps 294 iOS apps 240 Android apps * Search Criteria: point of sale, cash register, POS, mPOS

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Cost savings Zero OS license fees Elegant interface Eases employee training A tool for better customer service Developer-friendly application environment Modernizes the operators brand 11 Advantages of Tablet POS

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12 Epson mPOS Solutions Epson Printer Options

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DHCP-enabled out of the box 13 mPOS-Friendly Printers

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Introducing OmniLink 14 Smarter Way to Next Generation POS

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15 OmniLink Models

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Native or Cloud-based Tablet POS Applications ePOS-Print SDK and API for print commands 16 TM-i Use Case 1: Tablet POS Printing

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Device Hub for Tablet POS Peripheral management and control via ePOS-Device Reliable/cost-effective connectivity vs. Bluetooth or WiFi 17 TM-i Use Case 2: Device Management Cash Drawer Bar Code Scanner Customer Display Scale Payment Device

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Network Epson TM Printer Control Can control printing on up to 20 network printers 18 TM-i Use Case 3: Print Server Kitchen Bar Expo Valet

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Facilitator for Online Ordering and Remote Requests ePOS-Print for inbound requests print commands Server Direct Print for outbound 19 TM-i Use Case 4: Remote Applications

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Data Parsing for Cloud Applications Printer connected to POS terminal Print stream data is intercepted, parsed and sent to the cloud to be made actionable 20 TM-i Use Case 5: Data Parsing

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Facilitator for Tablet POS Receipt printing Device management An alternative solution for online ordering applications, replacing: Fax machines Desktop printers Tablets A limited-use data gateway for adding functionality to POS and ECR environments 21 OmniLink TM-i Recap Digital Receipts Analytics Coupons Loyalty Digital Signage Device Hub Data Points OmniLink Apps Mobile POS

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ePOS-Print and -Device are the keys An Epson differentiator Perfect for cloud/tablet ISVs who just want to code in XML and not have to learn ESC/POS for printing Ideal solution for tethered peripheral management Scanner Scale MSR 2x20 Customer Display Etc. 22 ePOS Is The Key

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23 OmniLink Models

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PC-POS System OpenSUSE Linux or POSReady 2009 APD or UPOS Device Management and Control 24 DT Use Case 1: PC-POS Architecture

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Web or Cloud-based Applications XML to ESC/POS Translation ePOS-Device Management and Control 25 DT Use Case 2: Web Architecture

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26 OmniLink Comparison Model Product Number TM-T20II-iTM-88V-iTM-70-iTM-L90-iTM-88V-DTTM-T70II-DT Specs CPU ARM9 400 MHz Intel Atom 1.8GHz Main Memory 256 MB DDR2 4.0GB Hard Drive ---- SSD 16GB, 32GB, larger SSD available Interface USB USB2.0 x 2USB2.0 x 4 USB2.0 x 6 Ethernet 10Base-T/ 100Base-x 1 10Base-T/ 100Base-x 1 10Base-T/ 100Base-x 1 10Base-T/ 100Base-x 1 10Base-T/ 100Base-x 1 10Base-T/ 100Base-x 1 Serial D-sub 9 pin x 1 Display -VGA x 1 Software OS Embedded Linux Embedded Linux Embedded Linux Embedded Linux POSReady 2009 OpenSUSE 11.1 POSReady 2009 OpenSUSE 11.1 Device Drivers ePOS-Print, ePOS-Device ePOS-Print, ePOS-Device, Server Direct Print or

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Mobile for store associates is the single biggest trend since Internet at the store level. The core POS market is changing, and much faster than we think. Apple envy is a very real and very powerful driver. The mobile trend is being driven by the CEO on down. It is not going away, and one needs to be mindful of the potential impacts. 27 Final Thoughts Source: Lee Holman, IHL Group