dawid dawod portfolio 2012

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  • PORTFOLIO - RECENT WORK MADE DURING AUTUMN 2010 - AUTUMN 2012

    //2013//

  • DAWID DAWODUmea Institute of Design2011//2012

    2 3

    CV /

    PortfolioDawid DawodCompleted: DEC 2012Contact: [email protected] Ume Institute of Design

    DescriptionA collection of my work made during 2010 - 2012

    Education Sep 2011 - Ongoing // Master Studies, Ume Institute Of Design, Advanced Product Design, Ume, Sweden. Oct 2010 - Feb 2011 // Exchange Semester, Fh-Joanneum, Industrial Design, Graz, Austria. Sep 2008 - Jun 2011 // Bachelor Studies In Industrial Design, Lund University, Lund, Sweden. Aug 2004 - Jun 2007 // Vsterviks Gymnasium, Social Science Programme, Vstervik, Sweden.

    Work Experience (Within The Field Of Design)

    Sep 2012 - Dec 2012 // Product Design Intern, Husqvarna Group, Stockholm, Sweden. Jun 2012 - Sep 2012 // Automotive Interior Design Intern, Toyota Boshoku, Toyota-Shi, Japan. Jul 2011 - Aug 2011 // Intern, Industrial Designer, Innowood, Working On The Holm 54, Gamleby. Nov 2009 // Assisting Teacher In Computer Programs, School Of Industrial Design, Lund. Jan 2008 - May 2008 // Intern, Industrial Designer Trainee, Herrstrm Design Ab, Vstervik. Oct 2007- Dec 2007 // Intern, Graphic Designer, Roxx Communication Group Ab, Vimmerby.

    Awards & Diplomas Oct 2012 // Red Dot Concept Award Winner, Boltec .04, Singapore, Singapore. Feb 2012 // FM-Mattsson Award, Visitors Favourite Design, No 33, Stockholm. May 2010 // Scholarship, Sparbanksstiftelsen Tjust, Studies Abroad, Vstervik. Jul 2007 // Certificate, CAE, Certificate In Advanced English, Vstervik. Jun 2007 // Scholarship, Vstervik Gymnasium Fund, Good Achievements, Vstervik. May 2007 // Diploma And Scholarship, Rotary Club Scholarship For Youth Businesses, Vstervik. Nov 2006 // Nominee, Best Youth Business 2006, Kalmar.

    Activities Dec 2006 - Jun 2008 // Politician, Children & Education Board Vstervik. Oct 2006 - May 2007 // Youth Business, Real Posten Uf (Web Magazine) Occupation: Art Director, Vstervik. Aug 2009 // Representant And Activities Coordinator, Introduction Week, Lund University, Lund. Jun 2009 // Exhibitior, Form & Designcenter, Malm. Sep 2009 // Exhibitior, Kulturen, Lund Jun 2010 // Exhibitior, Form & Designcenter, Malm. Jun 2011 // Exhibitior, Commencement Degree Show, Stora Sdergatan, Lund

    Other Swedish Drivers License B Swedish Drivers License Co-Founder of /Code White - Products & Innovation, Product Development Company For References, Documents, Other Employments Or Any Other Information Please Contact Me.

    Skills

    Computer Autodesk Alias SolidWorks Keyshot Bunkspeed shot Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Dreamweaver Adobe Flash Html-Programming Ms Office

    Workshop Used to standard workshop tools, rapid prototyping and CNC-milling aswell as clay modelling. Drawing Old school sketching Marker and chalk rendering Tablet sketching and rendering

    Lingustic Swedish - mother tongue English - fluent Polish - fluent German - intermediate

    Dawid DawodNorrlandsvgen 3159338 VstervikSweden

    (Ph) +46 709 630 866(@) [email protected](Hp) www.dawod.se(Dob) 26:th June 1988

  • DAWID DAWODUmea Institute of Design2011//2012

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    ATLAS COPCO BOLTEC .04 / ATLAS COPCO BOLTEC .O4FOR A SAFER BOLTING PROCEDURE

    Completed:Seventh Semester // Autumn 2011

    Course:Design methodology, Masters Level

    1323 Meters Under GroundThis user centered project was held as a collabora-tion between Ume Institute of Design together with the mining company New Boliden and Atlas Copco, provider of mining and other construction equip-ment. The project gave deep insight in the life of a Swedish minder through user-centered research studies and new methods of analysis.

    Supervisors: Thomas Degn Alex LiebertDaniel Zellberg

    In Collaboration With:New BolidenAtlas Copco

    Awards:

  • DAWID DAWODUmea Institute of Design2011//2012

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    PROJECT RESEARCH /PROJECT RESEARCH /

    General BackgroundThis user-centered project kicked off as a collabo-ration between Ume Institute of Design, New Bo-liden AB and Atlas Copco AB. The first week a visit was organized in order to gather information, perform user studies and to see for ourselves how the life of a miner is. The visit was held down 1323 meter deep in the Renstrm mine followed by a visit at the Boliden concentration plant.

    ImpressionsMany miners were interviewed and observed dur-ing the visit. The impression from the environment was found to be very rough, dark, wet, lonely and dangerous. Clearly this was an extreme environ-ment with lots of design opportunities. Photos from the research process can be found on the next page spread.

    DecisionThe field of interest for me became rock bolting, which basically is about stabilizing the mine ceil-ing, preventing it from collapsing or rock fall. The procedure is explained on the right side of this page spread.

    BOLIDEN OFFICE.Engineers and geologists identify and direct where to excavate ore.

    RENSTRM MINE.Primarily focusing on prospecting zinc and copper.

    CABLETEC LC.Rock bolting vehicle

    which is able to drill, inject harden binder,

    and bolt mine ceilings.

    MANUAL PLOTTING.Miners who has not yet gone

    through the bolting computer system education have to paint

    bolting spots manually out as shown in the figure.

    WORK PRIDE.Compared to how the working conditions were down in the mine

    when I was nineteen, this is an office job - Leif, Renstrm miner

    Manual tasks and diversity in workflow may incorporate work pride and the mining stereotype. Strong, independent.

    FUEL & WATER.Water for flushing awaythe rock binder -and electricityto fuel the engines. This is pumped in through thick cables which require a big cable coil.

    MANUAL OPERATIONSExchanging worn out drill bits, filling the bolt container up.All beneath the danger zone

    DANGER ZONESUnbolted areas. Manual paint-ing, drill bit changing and rock

    bolt reload is preformed in these areas where falling rocks

    or cave-ins may occur.

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    User-Centered WorkshopThis picture shows Stephanie, Me, Martin and Vincent back home, trying to sort out and map what we saw as problems and design opportunities down in the mine.

    Kop-DiagrammesDuring the user-centered workshop we made so called KOP-Diagrammes. A KOP-Diagramme is a visualization of a typical day in the users life. Interests, dreams, happenings, work, desires etc.

    Scenario BoardsThis scenario board is describing the bolting procedure among with problems and opportunities that our group spot-ted.

    Down In The MineJohnny, a mining engineer of New Boliden is explain-ing how a certain working procedure works.

    Rewarding ExperienceMe and my classmate Robert 1323 meters un-derground collecting data and image material for research studies later on.

  • DAWID DAWODUmea Institute of Design2011//2012

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    PROBLEM AND SOLUTIONS /

    MethodFrom the user-centered workshop I had targeted my field of interest. Rock reinforcement bolting. Through interviews, brainstorm sessions and further research and analysis it was found that performing manual tasks in the unsafe unbolted zones became my key problem to solve (explanation on the next page).

    The manual tasks are shown in the illustrations be-low and are:

    Changing Drill Bits: The drilling head of the vehicle gets worn out after a while and has to be changed. This is accessed at the front nose of the bolting arm.

    Bolt Fill Up: The bolting arm of the vehicle contains 10 bolts. Which have to be refilled after every 10th bolting session.

    Manual Plotting: To plot out marks showing the user where to bolt. Usually done by painting dots in the mine ceiling with paint and a normal brush.

    Problem Observation (Fig 1)In Action. This photo was taken by Martin Edlund, a classmate of mine. He captured my problem area in action. The photo shows Margareta, a Boliden miner filling up the arm with rock bolts. In this photo she is exposed to great hazard due to the unbolted rock ceiling above her.

    Problem Description & Visualization (Fig 2)Today. This is a cut view of a tunnel in the Renstrm mine that we visited. Zone A is considered as safe due to the fact that it is bolted, preventing the rock ceiling from moving, creating rock fall or major cave-in. Zone B is becoming bolted during the work shift but isnt yet. Here, the miners fill up bolts (ten at a time), change drill bits (wearing out), and plot out where to screw the bolts in (with a normal brush and some paint). Per-forming work in this zone exposes the miner to great danger, since the ceiling is unbolted and can result in rock fall and/or cave in.

    Solution Description & Visualization (Fig 3)Tomorrow. The same cut view showing the solution. By creat-ing a foldable and flexible arm we have removed the miner from Zone B (the danger zone). This method also shortens the vehicle length by half resulting in simplifying the tram-ming to the working site through increased vehicle mobility. Work is kept as it was (manual) due to the fact that user-cen-tered studies show that the favourite tasks the miners had were the manual ones. A safer, more flexible and less space consum-ing solution.

    LC

    www .atlascopco.com

    A B

    A B

    FIG 1

    FIG 2

    FIG 3

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    IDEATION SKETCHING /

    Finding SolutionsBlue colored pencil sketches. The first phase of sketching focused on general appearance and aes-thetics together with arm placements, size propor-tions functionality. The cable reel that pumps in wa-ter and electricity into the vehicle for various reasons was experimented with in order to make it a signifi-cant design element of the Atlas Copco products.

    The right hand sketch concept was rejected due to lack of beauty and key elements of functionality. Hence, here the idea of a strong protective steel cage top frame came to life and was elaborated further into the colored concept sketches on the right hand corner. At this sketch a start to the walkway planning took form.

    IDEATION SKETCHING /

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    REFINEMENT SKETCHING /REFINEMENT SKETCHING /

    Key SketchThings started to take the right shape in the drawing board after the key-sketch on the right side of this page. The steel cage construction making the miner feel safer is shown among with the key appearance of the product. A broad cabin in terms of visibility among with arm placement and ground clearance was also developed here.

    Refinement StageThe sketches on the right page show detail and elaboration stages of the key-sketch. Details, final proportions, functionality was drawn out in order to find the optimal solution for the product. Further-more the cable reel became a part that melted in into the back chassi and the steel cage construction gives the appearance of being one steady separate part.

    Cut Out SketchThe cut out sketch on the next page shows how the user interacts with the vehicle. By accessing the walkway from the back of the cabin the user can then fill up bolts and access the worn out drill bits from the side opening of the arm. All in the safety zone and protected by heavy steel bars.

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    CUT OUT VIEW / REFINEMENT SKETCHING /

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    Solving The Manual PlottingBy using graphic laser projections we remove the worker from the dangerous unbolted zones. Further-more we also make the whole procedure more self-explaining and semantic.

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    FINAL RESULT & PRESENTATION DAY /

    DeliverablesThe deliverables for this project were a scale model in size 1:20, realistic renderings, a project report and a poster. The model and poster can be viewed on the following pages from the presentation day.

    The image to the right describes some features of the vehicle describing the vehicle architecture and planning.

    DRILL-BIT.Moves backwards to the side opening after being worn out.

    BOLTING ARM.The wholemecha-nism for the task. Contains ten bolts.

    CAGE.Protecting the miner through two meshes of steel. BACKPART.

    Contains engines and cable reel.

    CABLE REEL.Holds cables that pump in water and electricity.

    PROTECTIVE RAILS.Preventing the miner from falling out.

    STAIRS.For easy accessibility.

    REAR LIGHTS.For communication while tramming to the working site.

  • 22 23

    TITLE TITLE /PRESENTATION AT ATLAS COPCO INDUSTRIAL DESIGN COMPETENCE CENTER /

    Daniel Sellberg. Industrial Designer at Atlas Copco with my 1:20 model. Feedback Session

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    7 laps

    16 kg food 20 kg co2

    1 bag

    Completed:Eighth Semester // Spring 2012

    Course:Strategic Design

    Sensing the FutureStrategic design project made in collaboration with Whirlpool, where the task was to understand the Whirlpool brand and branches in order to create a future strategy. My choice became to focus on food transport and how this could be applied to everyday life and fashion (!)

    Supervisors: Thomas Degn Mathias TingstrmFredrik GoffheAlex LiebertDaniel Sellberg

    In Collaboration With:Whirlpool

    WHIRLPOOL URBAN FRESH /

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    meet AmandaAge: 37Gender: FemaleArea of residence: Sder, Stockholm CityOccupation: Journalist for Dagens NyheterStatus: In a relationship, planning to have kids soonPositive things in life: Stockholm, boyfriend, friends, familyNegative things in life: Lack of time. Stress. Lack of time.

    Amandas food habits typical day.07:00, getting up, taking a shower, skipping breakfast, who has time for that? A coffe is enough and before you know it its lunch. 12:00. For lunch I usually order the daily meal in our cafeteria, I wish I had time to cook my own lunches from local fresh food instead of buying tomatoes from the other side of the world. Where would I buy local food? I dont have a car and I dont even have time to go to the local shop after work, since I need to work out 3 times a week. 17:00. Home. Off to the gym, working out for an hour. Coming back home, totally exhausted, taking a Max burger on the way home. Convenient, cheap and I just worked out, so I am worth it..

    I skip breakfast almost every day nowadays, due to lack of time in

    the morning

    How would I buy local food from a farm? I dont even own a car,

    barely anyone owns a car in Stockholm nowadays.

    I have so much to do that I forget to go to the grocery store, also the local shops

    in the city have outrageous prices.

    Nowadays I only cook on the weekends, with my friends.

    How am I going to feed my kids, if I cant even feed myself?.

    Why isnt there an iTunes store for food out there?.

    SWEDISH

    FASHION

    DESIGN

    SPORTS

    meet JohannesAge: 31Gender: MaleArea of residence: Vasastan, Stockholm CityOccupation: PR Consultant at Ogilvy & MatherStatus: SinglePositive things in life: Creativity, parties, paychecks, foodNegative things in life: Stress, pollution, expensive food.

    Johannes food habits typical day.08:00, getting up, taking a shower, taking a breakfast on the go, croissant and a fair trade coffee. At work I usually eat a fruit, got to stay healthy. For lunch I eat my home made food, not because of money issues, but because I want to know what my food is made from. 17:00. After work I usually try to stop by the local grocery store, I try only to buy what I need, but usually I buy too much. 22:00, going out to the local bar, having a blast. 03:00 coming home later than I thought, taking a McDonalds Big Mac menu on the way home, at this point I somehow forget about nutrition and my environmental concerns. Local food is great, I think the

    problem for me is how to trans-port it, since its impossible to

    have a car in Stockholm

    I always buy too much food that I later have to throw

    away because I dont have time to shop food

    I am a bit worried about what Im eating or where the food

    comes from

    It would be nice to know your daily carbon foot-

    print, but more important to know how to reduce it

    BIKES

    FRESH FOOD

    PREDICTIONS FOR THE FUTURE /

    Stockholm City Stockholm City is predicted to have 2,3 million in-habitants in the year of 2030. This means direct fac-tors like lack of space, new skyline and less cars within the city due to regulations and tighter spaces within the city.

    Ecological Vertical FarmsVertical Farms. Skyscraper greenhouses in the mid-dle of the city where local, fresh and exotic food can be produced. This would cut down on CO2 emissions through shorter transportation distances.

    Public TransportationPublic transportation in 2030 will be fully automa-tized (this is already a reality in the Copenhagen met-ro system). Also speed, number of destinations and completely new means of transportation are accord-ing to scientists a reality in 2030.

    Life expectancyLife expectancy in according to Chief Science officer Aubrey de Grey in 2030 could be up to 150 years, al-though, a more real number would be approximately 120 years. More people means more food in the cities and longer working age.

  • DAWID DAWODUmea Institute of Design2011//2012

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    Design StrategyIn order to get a holistic overview on both Whirl-pools current strategy and future strategy, a set of workshops were held learning about modes of com-munication, brand differentiation, brand identity and brand strategies. These workshops were held by Fredrik Goffhe, founder of Formal Design and expe-rienced brand strategist together with Alex Liebert, Manager at Atlas Copco Industrial Design Compe-tence Center who managed the design strategies for i.e Dynapac, Chicago Pneumatic and Atlas Copco.

    Target PersonasTwo target personas were created to describe the potential user, his/her feelings, habits, rituals and favourite products to get a clear strategic direction.

    A system, an accessory and a mobile fridgeThe Whirlpool Urban Fresh project got divided into three parts as a strategy to attract and create a greater bond with the user.

    THE PRODUCT /

    Classic Pasta Bologna

    PAS T

    A

    TOMATO

    PASTE

    Ut por simagni mporepudae et optation restiuntur autaqui berfern atiamusantio endaeceped quam fugiatiam et hillam, cum vel eius ipicili anihicilibus et volessi nctiust que parita nimin pratur sitione nemque net arit fuga. Itae. Nem dolorehendel idel etur? Boreprae cullanimpor sam vent.

    Cus nimagnimaio. Doluptati volorectem simet plaut eniendandis et eosa volor suntum illist, ipienturiae nisquodist re dolorerspis volupit, nonsed utasped magniminte consend anditas aspitat vel expelis explanis aut offictation eratem nos volupta soluptas dolupta quosanditis aut volupta doloritiatat ea cum res sunt iliae nonecto offictum.

    This offer consists of:

    300 g of fresh Spaghetti.300 g of Ground Beef or Quorn300 g of Crushed Tomatoes50 g of Tomato Paste200 g of Parmesan Cheese2 Carrots1 Onion1 GarlicMix of Fresh Herbs (Basil, Oregano, Thyme)50 cl of Wine No 1, Locally produced red wine)

    (Layout to the right)

    +2C

    +8C

    I. The System Strategy.Whirlpool needs to adapt to the future public trans-portation system. If there are Vertical Farms locally in the city. Why not create a web based grocery store and use the public transportation system to transport the food? Emission free.

    II. The Fridge Strategy.In order to transport the food, it needs to stay fresh and intact. A bag that cools the food which later can be used as a serving tray at home was created. To prevent the food from getting destroyed during the bumpy ride a product called artificial hay could be used. This nano-hay gives a traditional food pre-sent box feel, cools each food with the right tem-perature and leads cold.

    II. The Fridge Strategy.Since the product is intended to be carried, collabo-rations with brands could be done with well known fashion brans to differentiate from other white goods suppliers.

    Artificial Hay

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    FINAL PRODUCT /

    the product identifies its owner through fingerprints

    the user identifies its product through flashing lights

    User Interaction

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    FASHION ACCESSORY PRADA VERSION /HOME USE // SERVING TRAY /

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    FESTOOL CXXS /

    35

    Tools for the toughest demandsCXXS

    Completed:Eighth Semester // Spring 2012

    Course:Parametric Modelling

    From sketch to manufacturable productThis project gave me a deeper insight in rapid pro-duction, rapid prototyping, brand analysis and para-metric modelling in SolidWorks by creating a fully functional and manufacturable cordless hand held drill. My brand of choice became Festool - Tools for the toughest demands.

    Supervisors: Thomas DegnJohan GustavssonOscar BjrkThomas LindehellLars Isaksson

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    MANUFACTURING PROCESS /PROCESS BOARDS /

    Brandboard.

    Festool is one of the worlds leading producers of high end power tools especially for cabinetry. It is located in Wendlingen, Germany, where all its power tools are pro-duced. The company is a subsidiary of the TTS Tooltechnic Systems holding company.Festool was established as an independent company in 2000, after being spun off from its parent company Festo which was concentrating on automation technology. The company had originally been founded in 1925 by Albert Fezer and Gottlieb Stoll to manufacture woodworking machinery.Festool is the inventor of the first portable chainsaw, the orbital sander, the portable circular saw with guide rail, the Domino jointer, the Systainer storage system and a number more.

    MAIN BODY GRIPS

    BUTTONS

    SCREWS, DETAILS

    TEXTCOLOURS.

    SHAPES.

    FACTS.

    COLOURS.

    TECHNICAL DRAWING 1:1.

    Festool brandboard. Colour scheme & shapes. Technical drawing and final side view. Ideation Sketches. SolidWorks Modelling. Rapid Prototyping.

    15 HOURSFor brand research

    mock-ups and sketching.

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    ASSEMBLY PROCESS /

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    FULLY FUNCTIONING PROTOTYPE /

    Learning about mass productionThe aim of the parametric modelling course was to learn how to create manufacturable products. All stu-dents got a low-price 3,6 Volt to disassemble and to analyse. The technical parts, such as motor, gearbox, trigger, battery etc. were saved and had to be put in the shell we eventually would create.

    The 15 hour challengeAs a challenge, the class supervisor, Thomas Degn suggested that every student should only use 15 hours for the design phase. This included, brand analysis, sketching and mock-up making.

    The ProcessFrom the sketches and the mock-ups a 3d model could take shape. In this project the inner surfaces had to be accurately taken into consideration. Tolerances, com-ponents, screwholes, ribs had to be made in such way so that the final presentation model would work.

    Primed Shells Assembly

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    C-SENSE /

    Completed:Eighth Semester // Spring 2012

    Course:Industrial Sound Design

    Covers your back.Collaboration between Product and Interaction de-signers. C-Sense is a navigation and alert system built into the bike handles. Through the GPS in a smartphone together with a sensor, c-sense gives the user a safer and more exciting biking experience.

    Team:Siri JohanssonRobert Provo KluitKilian KreiserDawid Dawod

    Supervisors:Thomas DegnStefan LindbergOscar Bjrk

    C-SENSECovers your back!

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    PROCESS SNAPSHOTS /SOUND AND LIGHT /

    Experimenting with sound and lightThe C-sense utilizes your GPS function in your smartphone directing following alerts: Right/Left turns, dangerous intersections and vehicle overtake.

    My responsibilities for this project were concept de-velopment, product development, sketching, CAD, user testing and sound design.

    In this project we had the opportunity to try and build Wizard of Oz style proof of concept models, this can be seen on the following page.

    Since we had great collaboration partners from the interaction design programme, we could offer a con-cept consisting of Wizard of Oz user testing model, explanatory videos and phone application interfaces.

    Wizard of Oz Style. Wizard of Oz prototype on a user test-ing session. Interactive lights and simulating tv-screen.

    Form Exploration. Sketches and Mock-Up. Made by my fellow colleague Robert Prov Kluit.

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    Completed:Seventh Semester // Autumn 2011

    Course:Expression in form

    A Tap That Raises Awareness.Inspired by water drops and perfume bottle design, the No 33 is a tap that makes the user aware of how much water he/she consumes.

    Supervisors: Jasjit SinghThomas DegnOscar Bjrk

    NO 33 /

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    TITLE TITLE /Final Marker RenderingIdeation Sketches

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    InteractionBy observing the transparent glass sphere the user gets aware of how much water he/she uses. The sphere contains 33 cl of water which is filled up rapidly in use. The user can then count the number of times that the sphere has been filled up making him/her aware of how many 33 cl cans of water that has been consumed. The control utilizes the movement of a sphere. For adjusting flow, roll the sphere forward (more) or backward (less). To adjust the temperature, roll the sphere to the right (warmer) or left (cooler).

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    Completed:Fifth semester // Autumn 2010

    Course:Projektarbeit 4

    The Ultimate Baby Stroller.The P4911 was made in cooperation with Porsche Design Studio in Zell am Zee, Austria during my ex-change semester at FH-Joanneum in Graz, Austria. The project was not only a study in high end materi-als and luxury products but also an opportunity in studying gender roles among newly fledged parents.

    Supervisors: Mag. Roland Heiler - Porsche DesignProf. Gerhard Heufler

    In Collaboration With:Porsche Design Studio

    Publications:Published in over 1000 internet blogs in over 20 dif-ferent languages.

    Bespoke Magazine 20.10.11

    PORSCHE DESIGN P4911 /

    PORSCHE DESIGN P4911

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    PORSCHE DESIGNMECHANICAL DEVELOPMENT

    P4911Colour scheme

    Materials

    Process. The project required deep in-sight in what Porsche Design stands for as a brand and what characteristics, ma-terials, shapes and philosophies are rep-resenting the brand.

    Furthermore, lots of effort was put into creating kinematic and ergonomic solu-tions for storing and adjusting the stroll-er. To solve the mechanics a quick way of generating ideas was to build small lego technics models.

    PORSCHE DESIGNSKETCHING VISUALIZATION

    P4911 DissectI. First cut showing the inner design of the seat among with the belt and buckle which was desired to have a racing ap-pearance. In this stage materials and de-tails were evaluated.

    II. Second cut explaining handle con-struction and the telescopic feature can be traced back to the porsche design trol-leys.

    III. Thrid cut showing materials and ball bearing construction. The ball bearing holder is inspired from Porsche brake blocks.

  • 54 55

    PORSCHE DESIGNSKETCHING VISUALIZATION

    P4911PORSCHE DESIGNSKETCHING VISUALIZATION

    P4911

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    PORSCHE DESIGN

    P4911

  • 58 59

    Where Do We Put The Diapers? Through research it was found that when parents go with their children to for instance, a park or on a pick nick they often want to bring toys, food, clothes etc. Therefore a storage space had to be de-signed. The storage space is basically a frame with two nets. It opens by a zipper and the user can fill the space between the two nets with the goods that he/she wants to bring. The frame is clicked in by two buttons which work with feathers. The storage is taken off when the stroller is folded up. The im-age shows the stroller with the seat tured towards the parent.

    PORSCHE DESIGNACCESSORIES

    P4911

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    PORSCHE DESIGN

    P4911Foldable. The Porsche Design 4911 is highly collapsible and fits into all Porsche sports cars. The seat can be put into the car as a baby car seat.

    Durable. The stroller is designed in such a way that it is durable from the age of 0 to the age of 4. Therefore the child can grow with its product and devlop healthy.

  • 62 63

    TITLE TITLE /

    Roland Heiler, Head of Porsche Design

    PUBLISHED1000+ Blogs

    After publishing the project online, blogs from all many different

    countries around the globe started spreading and reviewing the

    project.

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    AMARE RIB YACHT /

    Completed:Sixth Semester // SPRING 2011

    Course:Bachelor Exam

    A modern RIB with a classic look.In order to develop a sense of form understand-ing and detailing, the field of investigation for me became the design, philosophy and technology of boats. The mixture between tradition and contempo-rary solutions. The religion behind owning a boat, occupying the time and energy of enthusiasts.

    The result became Amare, a Rigid Inflatable Boat in-spired by Italian form language which adds a value in speed, durability and luxury both for connoisseurs and families in the Mediterranean Sea region. Am-ares cabin has room for 4 beds, toilet and shower. The outer deck offers room for relaxation, lounge area, grill and a fully equipped kitchen.

    Supervisors: Prof. Claus Christian EckhardtDesigner. Charlotte Sjdell

    amare

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    RESEARCH & PROCESS /

    Observing Wood Tiles. Looking at existing material choic-es and solutions helped me to develop my project.

    Interviewing the Specialists. At the visit to the Boat Fair in Gothenburg I came in touch with RIB specialists.

    RESEARCH & PROCESS /

    Material Selection. Chosing the right materials for the ap-pearance was an important part of the process.

    Chosen Materials. Characterizing materials for the boat be-came mahogany wood, leather, aluminum and polyurethane.

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    PROJECT BACKGROUND /

    Comfortable SpeedThe project started off within the field of boats when I made a trip to Btmssan in Gothenburg, Sweden where the Rigid Inflatable Hull technology caught my eyes. The design opportunity within this field was the fact that many of the RIHB (or RIB, Rigid Inflatable Hull Boats) were poorly designed for liv-ing and relaxing while speed and power was a prior-ity. By combining the living and relaxation factor of luxury yachts and the efficiency of a traditional RIB, a new market segment could was found.

    Amare logo, a traditional crest shield with character materials indicated creating the Italian flag.

    MOODBOARD & MATERIALS /

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    IDEATION SKETCHES / KEY SKETCH /

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    3D MOCK UPS /Mock-UpsA swift and efficient method was to cre-ate quick three-dimensional mock-ups to investigate proportions and major parts of the boat. The shape of the greenhouse and the front nose was considered.

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    PROJECT PHILOSOPHY/

    Combining Tradition And TechnologyThroughout the process suitable markets and cus-tomer needs were researched in order to discover in which market segment Amare would be placed. At the moment the largest sea vessel producer and buyer is Italy which later became the market that Amare would be aimed for.

    Italy has a unique and astonishing history of boats and the greatest challenge during the project was to mix the modern rigid RIB technology based on synthetic materials with the romantic aesthetics of Italian form language based on natural materials and rich detailing.

    AMARE RIB WATERJET YACHT

    Dawid Dawod

    2011

    amare

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    SOLUTIONS /

    8. Relaxation deckArea to lie and take a sunbath on. Angled so that rain-water floats away.

    9.WalkwayFor accessing the front.

    10. StairsTo access relaxation deck.

    11. CompartmentFor ropes.

    12. Flag holding unitTo attach flag to.

    13. SofaFor sitting and relaxing as well as compartment for tables and cooking area cover.

    14. Table holding unitUnit for holding moveable tables.

    1. CompartmentsThe compartments are used as storage for the sun hood, ropes, life vests, etc.

    2. HandlesFor easy access when entering the boat from water. Also used as handle for stability when on the boat and as coil for ropes when anchoring harbor.

    3. BarbecueBarbecue with liquefied petroleum gas. For barbecu-ing on board.

    4. StoveStove for cooking on board

    5. SinkFor washing food, plates, cutleries etc.6. WorkspaceFor preparing food.

    7. ChairsFor driver and passenger. Impregnated leather coat-ing.

    15. High friction walkway (tubes)The tubes are made upvc (polyvinyl chloride). The white sec-tion has a high friction honeycomb mesh surface to it in order to prevent slipperiness when the user is walking on the tubes.

    16. RailsThe rails are working both as handles for safe movement over the boat and as units holding up the sun hood.

    17. DrawersFor storing pots, pans, tools etc.

    18. FridgeThe fridge is desired to be designed by smeg, the italian fridge manufacturer. The fridge is small and can store food, drinks or be used as a drinks and snack bar.

    Barbecue

    Stove

    Sink

    Workspace

    Handle

    Sofa

    Table holding unit

    Flag holding unit

    Compartments

    Stairs

    Chairs

    Stairs

    Walkway

    Rails

    Compartments

    High friction walkway

    Relaxation deck

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    Handle

    Barbecue Drawers

    Tap

    Fridge

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    HUSQVARNA LINNEAUS /

    Completed:Internship // AUTUMN 2012

    Location:Stockholm City, Sweden

    Keeping track of a greener tomorrow.During my internship at Husqvarna Global Design Department in Stockholm, I was asked to design a concept based on the Husqvarna Global Garden Re-port 2012, a document created to predict the trends and the future of green space in urban environments. The result became Linnaeus, a robotic garden moni-toring system for individuals and municipalities to keep track of their green space.

    Supervisors:Towe RessmannGustav LandbergJens Nslund

    Interaction Design:Thomaz Neves

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    HUSQVARNA LINNAEUS CONCEPT DESCRIPTION / THE FURURE OF GARDENS /

    Husqvarna Linnaeus. As part of my internship placement I got the opportunity to look at fu-ture trends in technology and green space to develop a new concept for the gardens of 2050.

    The Global Garden report highlights urbaniza-tion, future trends in urban planning and how green spaces affect individuals in society, both socially and psychologically. The report shows that cities with large green spaces attract more people, who also feel better living close to green spaces. According to the Global Garden Report, the green spaces will change archi-tecture; vertical parks, environmental friendly parts of the city with their own echo systems, vertical farms, roof gardens etc. One future challenge for park administrations will then be to ensure that the new green spaces thrive, since a badly run park gives negative image and must be avoided.

    Linnaeus is a future solution as small as a palm. It can move and monitor, both vertically and horizontally, future green spaces. It will moni-tor and inform about problems to smart de-vices; like when to irrigate larger areas, which plants need what kind of fertilizer or soil and if there are pests or parasites in the vegetation.

    VERTICAL FORESTS SUPER TREES

    ECO CITIES ROOFTOP GARDENS

    VERTICAL FARMS INDOOR GARDENS

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    LINNEAUS FEATURES /LINNAEUS FEATURES /

    Camera

    Interactive Ring

    Propeller Blades

    Scanning Surface

    Ball Socket JointsIlluminated surfaces

    Gecko Tape Tracks

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    FEATURES & INTERACTION /

    Features. Stay in control of your garden and do it in the best way. The Linneaus concept will not do the work for the user but rather empow-er the user and let him/her get the work done in the best possible way. By moving over the designated park area, Linnaeus moves around (rolling or flying) and collecting information about the users park. Linnaeus is equipped with a camera over the scanning surface taking photos of a tree if it needs to be cut. Through this, Linneaus can provide information about which lopper works the best for this task and how to cut the tree in the best way, promoting products in the Husqvarna portfolio. If a plant happens to suffer from parasites, Linneaus will tell the user which of the pesticides available is the best etc.

    Linnaeus tracks are flexible and can rotate up to an angle of 90 degrees transforming into a quadro copter when having to investigate ver-tical- or rooftop gardens. The rubber tracks have gecko tape technology, enabling Linneaus to stick and to move over any vertical surface.

    The interaction interface, showing the user park section, fleet status and plant info, giving a warning that the plant needs to be watered as soon as possible.

    PresentationSnapshot from the Linneus presentation at Husqvarnas head quarters in Stockholm

  • Thank You For Your Time

    Dawid DawodUme Institute of Design

    [email protected]+46 709 630866

    dawod.se