ddma - when customers take charge - presentatie jeroen verkroost - 13 december 2012
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• Online tool
• Gratis, consument gericht
• Consumenten delen hun informatie over hun eigendommen en persoonlijke voorkeuren.
• Consumenten ontvangen rijke, relevante informatie over hun producten.
• Beloning: punten die kunnen worden ingewisseld voor toekomstige aankopen.
• Merken kunnen direct online de dialoog met de consumenten aangaan.
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