delicious denim sourcing & buying plan

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Sourcing & buying plan for Delicious Denim company

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  • Sourcing&BuyingPlanDeliciousDenimM2DiEdithKofler,ElenaThyssen,MaikeWeiser,JuanitaInezPrawitasari,LisaSchrder

  • TableofcontentsBranddescriptionCollectionDescriptionCradletoCradleWheredoweproduceourgarmentsTransport,PackagingandLeadTimesInventoryInformationSystemChartsFruitFibreSourcingFlowchartDeliciousDenimSalesForecast

  • BrandDescriptionDeliciousDenimisabrand,basedontheimageofafruitascentraltheme.Itscharacteristics,suchasnaturalness,authenticityandjuicinessareusedintwodifferentways.Firstly,inametaphoricway,standingforouridealtargetcustomer:themature,selfconfidentandbodyconsciouswoman.Secondly,doweusetheimageofthefruitinaveryliteralway,byincludingfruitfibresandnaturaldyestuff,aswellastheC2Cprinciplesinourproductionphilosophy.Weblendorganiccottonandlyocellwithfruitfibressuchascoir,bananaleafandpineapplefibresowecanlowertheharmfulimpactofthejeansproductionontheenvironment.Bydisassembling,recyclingandbiodegradingthewornoutclothes,weguaranteeafullyclosedgarmentlifecycle.CollectionDescriptionPlumshapesfall/winter2013Silhouette:Weacknowledgethefactthatthereisnoonesizefitsallandthateverybodyshapeneedsspecialconsideration.Awellthoughtthroughdesignwithafashionablecutiscombinedwithinnovativefabrics.Thecombinationofdifferentknittingtechniquesaswellasheavyandlightknitsgivesourknitwearsectionanirregular,butauthenticandcoollook.Roundshapesandspecialfinishings,butalsodetailssuchasvisibleseamsmakethecollectionmemorable.Colors:ForPlumshapesf/w2013wechoseanewandenvironmentalfriendlyoptionfordyeingourgarments,usingonlynaturaldyestufffromfruits.Material:Takingenvironmentalissuesintoconsideration,DeliciousDenimsfabricchoiceisbasedontheCradle2Cradlephilosophy.Thefabricscontainonlynaturalbres,suchassoftandnicelydrapinglyocellorstrongorganiccotton.Theyaremixedwithfruitbres,whosemainadvantagesareanextremelyenvironmentalfriendlyimpactonthefashionindustryandthepleasantsensationonthecustomersskin.Allinall,thecollectionisatributetothebodyconscious,selfconfidentandauthenticwoman,givingherthechancetoexpressherselfthroughtherightclothingclothingthatdoesnthideher,butunderlinesherpersonality.

  • Cradle2CradleInordertoformafullyenvironmentfriendlygarmentlifecycle,DeliciousDenimstartsitsC2Cphilosophyalreadyinthefibrecultivationusingfruitfibresextractedfrompineapple,coconutandbanana.Infact,withthisdecision,DeliciousDenimwantstosupportFairTradecommerceindevelopingcountries.Thismeansthatweensurefairpay,goodworkingconditions,healthandsafetyforourworkers.Consequently,itisimportanttomentionthatDeliciousDenimusesnaturalpesticides,thusinsectslikeladybugs,grasshoppersandcaterpillarstoimmenselylowerpestapplications.Fiberprocessingandyarnmanufacturing: Afterthefibremanufacturingandprocessing,theywillbeblendedwithotherbiodegradablefibres,suchasorganiccottonandlyocell.Thisimprovestheyarncapacitiessuchasstrengthanddurabilityandaclosednaturalcyclecanbemaintained.Thefruitfibreswillmostlybeblendedwithlyocellandorganiccotton.Wechosethesefibresbecauseoftheirvariousproperties.Thelyocellislikeviscoseaverysmoothandlightfabric,butitismuchmoreecofriendlybecauseitsproductiondoesntengageanytoxicchemicals.Theorganiccotton,however,isveryversatile.Anditsorganiccultivationofthecropsisalsogentletotheenvironmentincontrasttotheconventionalcotton.

  • Dyeingprocess: EveninitsdyeingprocessDeliciousDenimreliescompletelyonnature.Formostcolourswewillmakeuseofnaturaldyestuffsthatwereextractedfromfruits,vegetables,rootsandplants.Theadvantagesthatcomefromnaturaldyeingarepriceless.Itisnotonlyverysustainableinthedyeingprocesswithalowwaterandchemicalconsumption,butitisalsocompletelybiodegradablewhenthegarmentiswornout.Opposingtochemicalcolours,thenaturaldyesareabsolutelyfreeofheavymetals,chemicalsandthereforeabsolutelynontoxic.Eventhoughalmosteverycolourcanbeachievedwithfruitandvegetabledyes,DeliciousDenimwillfocusonanothercolouringmethodfortheirbluejeansandgarments.Asbluejeansareaclassicproduct,wedontwanttomisstheminourassortment.But,asindigoisusuallyveryharmfultotheenvironment,wewillworkwithanalternativethatcansaveupto92%water,30%energyandproduces87%lesscottonwaste.ThedyestuffwaslaunchedbythebrandClariantandiscalledAdvancedDenim.Itisanecoadvanced,concentratedliquidsulphurdyethatonlyrequiresonesugarbasedreducingagentinsteadofseveralharmfulchemicalsthatareusedintheconventionaldyeingprocess.Byengagingthesetwodyeingmethods,DeliciousDenimwillnotonlybeabletomakemajorsavingsinresourcessuchaswaterandenergy,butitwillalsoensurethatthisverycriticalstageinthejeansproductionprocessissustainableandgentletotheworkersandtheenvironment.Design: DeliciousDenimfollowsalsointhedesignphasethenowasteprinciple.ThereforewewanttoadaptCadCamprogramsinourproductionsystem.Withcomputeraidedprototyping,suchasModaris,fabricwaste,transportcostsandemissionscanbereduceddrastically.Furthermore,wearegoingtousethedenimcuttingleftoversfordetailsoraccessoriesonthegarments.Selling: Thebrandsellsitsproductsinrecyclableshoppingbags,producedfromfabricwaste.Therobustandpracticaldesignattributestotheshoppingbagsmultifunctionalcharacter,gettingthemaximumbenefitfromthisproduct.ReturningtheusedDeliciousDenimproducttothestoreformsthelastpartoftheC2Clifecycle.Dependingontheconditionoftheproduct,itwillbedisassembledandeitherrecycledorbiodegraded.Aswithotherwastemanagementstrategies,recyclingsavesresources.Biodegradingtheproducthasnoharmfulimpactontheenvironment.Infact,itisquitethecontrary:whatDeliciousDenimtookfromnature,willeventuallybegivenbacktonatureandwillserveasnutritionformicroorganisms.Thisisalsohowthecradletocradlecyclecloses.Wheredoweproducethegarmentsandwhy?DeliciousDenimchoseIstanbulTurkeyasitsproductionplacebecauseofIstanbulsgreatadvantages.Ontheonehand,IstanbulismoreexpensivethanproducingthegarmentsinChina,butontheotherhandTurkeyoffersontimedelivery,astrongqualityserviceandnewtechnologies.BesidesthatTurkeyrespectstheGDPandfairtradeagreements.

  • Furthermore,Turkeyisspecialisedinproducingorganiccottonfabrics,hasastrongwoolindustryandisthe3rdlargestmohairproducerintheworld.IncollaborationwithoursuppliersDeliciousDenimstartedtodevelopfabricsthatresultedinaselectionofhighqualityorganicweaves,blendedwithfruitfibresthatweboughtfromChina.OursupplierinIstanbul:ContactInformationmteksGiyimSanayiveTicaretA..HeadOffice:Address:MerkezMah.KavakSok.No:22Yenibosna34530stanbulTelephone:(+90.212)4549000Fax:(+90.212)5526041Video(ISDN):(+90.212)4968248Factory:Address:D100KarayoluzeriAltnpnarKyGiriiDzceTelephone:(+90.380)5512741Fax:(+90.380)5512750OursupplierinChina:XinxiangSunshiningTextilesCo.,Ltd.4thfloor,unit7,DongshengGarden,No.70,XinfeiAvenue,EconomyandTechnologyDevelopingZone,Xinxiang,Henan,ChinaP.C.453003Tel.:+863733520492Fax:+863733510493website:http://www.sunshiningtex.com,http://sunshiningtex.en.texnet.com.cn/showEmail:sunshiningtex@sunshiningtex.comTransport,packagingandLeadTimesPackagingThepackagingforDeliciousDenimisveryimportant.Wedecidedtohaveourgarmentsshippedquarterlywithintheyear,becauseourcompanyisstillatthebeginningandwillthereforeselllesseramounts.Sincewegetourdeliveriesevery3monthswithasmallerquantityofgoods,wedontneedbigwarehousestostockthem.Therewillbealwaysasmallstockinthebackoftheshop.Ourfashionitemswillarriveinsemihanginggarmentboxes.Becauseofthehigherqualityandlowerquantityofthesegarments,wedontwantthemtoneedtoomuchreconditioning.Theyshouldnotarriveflattenedortoocreased.Duetothefactthatwedontorderahugeamountofgoods,wedontneedtoworryaboutthetransportspacethattheseboxesneed.Garmentonhangerdeliveriesneedmorethan3timesthespaceofflatpackedgarments.Thatmeansthatalsothepriceis3timeshigher,butwearewillingtopayitforthefewfashionitems.

  • However,everythingelsefromtheDeliciousDenimcollectioncanbedeliveredflatpackedinplasticbagsandtheseagaininboxes.Thisisthecheapestandalsofastestwayoftransport.Wewillreceiveallofourproductsevery3monthspershipfromIstanbultotheNetherlands.Theproductioncompanywillberesponsibleforthetransporttotheship.AfterwardsalogisticscompanywillberesponsibletobringourgoodstotheDeliciousDenimstorewithatruck.ThefirstDeliciousDenimshopislocatedinRotterdam.WecalculatedthedistancefromIstanbultoRotterdamandourwayoftransporting. DistanceRotterdamIstanbul(onsearoute)ca.5000kmWeareassumingthatwereceive300unitsoffashionarticlesfourtimesayear.These300unitsmaypackinto8boxesandwillhave150kgandrequire0.6cbmHerearethefiguresweusedasbasisforthefollowingcalculations:TransportModes Costsper100,000kg/kmAirplane 334Truck 100Train 23Ship 7Pipe 9Beforewedecidedwhichisthebestwayoftransportingourgarments,wehadtotakedifferentcriterionsintoconsideration.TransportationMethodsandCalculationModeoftransportrateraccordingtocriterion1=best4=worst Asyoucansee,transportationbyairwouldbethefastestway,butitisalsotheworstoptionintermsofpollution.ThatiswhyDeliciousDenimdecidedtotransporttheirgarmentsbyship.Itisthebestsolutionforquarterlyshipmentsduetothelowtransportcostsandtheleastriskofdamage.AfterourgarmentsgotshippedfromIstanbultoRotterdam,atruckwilltakethedeliveriesfromtheportdirectlytoourshop.

    Road Rail Water AirSpeed 2 3 4 1Accessibility 1 2 4 3Reliability 1 2 3 4Versatility 3 2 1 4Frequency 1 3 4 2RiskofDamage 3 4 1 4Costs 3 2 1 4Total 14 18 18 20

  • ForthefruitfibretransportationfromChinatoTurkey,wedecidedtousethetrain,itsfasterandmorereliablethanshipping,anditscheaperandmoresustainablethanwiththeairplane.TransportationIstanbultoRotterdamTruckfromYenibosnacompanytoIstanbulport:100/100.000kg/km=0,001x30km=0,03x150kg=4,50+chargefortranferofgoodsfromtrucktoship(approx.5)Ship:7/100.000kg/km=0,00007per1kg/km0,00007(kg/km)x5000km=0,35/kg0,35/kgx150kg=52,50+TruckfromRotterdamporttoshop(Kralingen):Distance5km100/100.000kg/km=0,001x5km=0,005x150kg=0,75+chargefortranferofgoodsfromshiptotruck(approx.5) 67,75

    TransportationFruitFibreYarnsfromHenan,ChinatoYenibosna,TurkeyDistanceFactorytoZhengzhouTrainStation:96kmTruck:100/100.000kg/km=0,001x96km=0,096x150kg=14,40+

  • DistanceZhengzhouTrainStationtoTrainStationinIstanbul,Turkey7