demystifying the dark arts - part one
TRANSCRIPT
Demystifying the Dark Artsof Travel Blogs and Websites
--- Part One ---
Presented by Iain Harper
Horizons Unlimited UK 2010
Who This Presentation Will Help
• Stick around if you’re a…– motorcycle traveller (old pro or complete novice)– who doesn’t already have a blog– and wants to learn a few basics about getting one– and maybe a few other web tips along the way
• If that’s not you, now’s the time to head for the bar or another presentation!
• Please save questions until the end – thanks.
Demystifying the Dark Arts
• What is a blog?
• Why might a traveller want (or need) one?
• How much does a blog cost to setup?
• What skills are needed to maintain a blog?
• How is a blog created?
• What goes into a good blog?
• How do people discover a blog to read it?
What is a Blog?
The Wikipedia definition…• A blog (from the term "web log") is a type of
website or part of a website• Blogs are usually maintained by an
individual with regular entries of commentary, descriptions of events, or other material such as graphics or video
• Entries are commonly displayed in reverse-chronological order
What is a Blog?
For motorcycle travellers…
A blog is simply a convenient and reliable way of keeping a travel journal
Why might a traveller want a Blog?
“I hope that posterity will judge me kindly, not only as to the things which I have explained, but also to those which I have intentionally omitted so as to leave to others the pleasure of discovery.”
(Descartes)
Why might a traveller want a Blog?
• To record a journey for posterity– Inspiration and Preparation– People and Places– Afterwards and Next Time
• To act as an aide-mémoire• To share stories & photos with friends & family• To help others who may follow behind• To learn from others who’ve gone before• For stress relief!• To backup personal data & trip paperwork
How much does a Blog cost to setup?
• On its own, a blog doesn’t cost anything to setup and maintain
• Zero, nada, ṣifr, cero, nul, нулевой, sifuri!• Blogs are FREE!
• Unless you are (or hope to be) a published author or are looking for corporate sponsorship– If so, you’ll need more than just a blog
What skills are needed?
To maintain a blog you’ll need to be able to…
• Read
• String a sentence together
• Snap a decent photo
• Work a PC well enough to browse the web, copy & paste stuff, send & receive emails & download photos from your camera
That’s it! Its not rocket science!
Before you dive in - HUBB Ride Tales
Are you sure a blog is what you really need?
• Short trip = No
• Zero setup = No
• Own ‘presence’ not required = No
Posting brief trip reports to the “Ride Tales” section of the HUBB may be all you need
http://www.horizonsunlimited.com/hubb/ride-tales/
How is a blog created? Choosing a Name
Old Man on a Bike Tiffanys travels
Riding the Pink Porridge
Black Sea by 1948 PantherAnother Cunning Plan
Into Africa
Wrinklies Wround the World
How is a blog created? Choosing a Name
• Specific to the journey or the person/people?• Will the web address and real name match up?• Difficult to mis-hear or mis-spell?• Original, memorable, simple, personal?• Short and sweet?• Not already used by someone else?
How is a Blog created? Option One
Detailed User Guide: http://www.horizonsunlimited.com/tstories/mt/docs/mtmanual.shtml
Blogging Good Examples
Colin & Dee Masters Tiffany Coates
How is a Blog created? Option Two
How is a Blog created? Option Three
What goes into a good Blog?
• “The interruptions ARE the journey” (Ted Simon)
• Why? Where? When? How? What? Who?• Just talk…like you’re talking to a friend• Light, informal, personal, humourous• Informative, useful (for others following you)• Sometimes a paragraph, sometimes a page• A picture paints a 1,000 words: include photos• Be original, but keep it simple
How do people discover a Blog to read it?
• Horizons Unlimited! (links and the HUBB)
• Email & RSS
• Twitter & Facebook
• Search Engines
• Links from other blogs/websites
• Business cards and word-of-mouth
• Press coverage
Summary and Key Tips
• Blogs are free and don’t need special skills• Choose a good name• Create your blog on Wordpress.com but publish
excerpts and links on Horizons Unlimited as well• Create a backup “user” you can trust• Protect your identity: don’t publish too much!• Publicise your blog posts on Twitter & Facebook• Link to other useful/relevant blogs & websites• Be original, keep it simple and enjoy it!
In Part Two
• Looking at WordPress.com in more detail:– Colours and Headers– Settings and Widgets– Categories, Links and Pages– Adding Images and Video to Posts– Tagging Posts– Publicising on Twitter and Facebook
• Domain Names (yourname.com)• Combining WordPress with a full Website
Demystifying The Dark Artsof Travel Blogs And Websites