Jonathan FinchGraphic Design

Design Context Presentation–02 / 02 / 12

Rationale–Print-based design with a focus on identity and promotion with primary considerations for typography, colour & finish.

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Jonathan FinchGraphic Design

Design Context Presentation–Selected Work

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Jonathan FinchGraphic Design

Design Disciplines–Design for identity

Definition–Identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. The guidelines usually define how the identity is applied throughout a variety of mediums, using ap-proved colour palettes, fonts, layouts and measurements.These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the whole brand to be recognisable.

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Jonathan FinchGraphic Design

Design Disciplines–Design for identity

Interests–The identity or ‘image’ of a company is made up of many visual devices:

A Logo Imagery & TypographyStationery Printed Collateral Products & Packaging Interior DesignApparel Design Signage Messages & Actions

Anything visual that represents the client.

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Jonathan FinchGraphic Design

Design Disciplines–Design for promotion

Definition–To create design work with the purpose of publicising and advertising events, people, business or things via visual communication.

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Jonathan FinchGraphic Design

Design Disciplines–Design for promotion

Interests–Promotion based work can be realised through a variety of media but I will focus on printed deliverables that fits in with relation to my rationale.

My particular interests in promotion lie in poster art, publications, creative print pieces.

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Jonathan FinchGraphic Design

Design Disciplines–Design for publication

Interests–Publications are another area that is set to form a core part of my design practice. Therefore I aim to gain a better understanding of editorial and layout design, technical typography skills and potential formats.

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Jonathan FinchGraphic Design

Design Disciplines–Design for publication

Considerations–Format ProductionStocks & FinishesContent OrganisationEditorial & Layout

Refer to contextual references.

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Jonathan FinchGraphic Design

Creative Concerns–Geographical Location

Interests–How does your geographical location impact upon the work that you produce.

Ask studios & designers for their opinions on the subject.

What can I learn from different approaches to graphic design fromaround the world.

Investigate working abroad.

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Mind

Here

Golden

No Days Off

Heydays

Lundgren & Lindqvist

Gabor Palotai

Kurppa Hosk

Bond

Tsto

Homework

Kiss Miklos

Say What Studio

Benjamin Varin

Mucho

Alva

Working Format

Triboro

Studio Lin

Anagrama

Face

Manifiesto Futura

Quadradao

Fabio Ongarato

Maud

Inhouse

Jonathan FinchGraphic Design

Studios / Designers–Collect existing interviews from magazines, publications, blogs with my favourite studios & designers. Categorise my contextual influences to help illustrate different chapters of my publication.

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Jonathan FinchGraphic Design

Studios / Designers–Conduct my own interviews via email or through studio visits.

Analyse my favourite studios in the form of in-depth case studies to identify what I specifically like about them and how they have informed my practice.

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Jonathan FinchGraphic Design

Research Proposals–Studios I’d like to visit: Golden, Here Design, Mind Design, No Days Off.

Visits: Leeds Print Festival, Leeds Interntional Artists Bookfair, Stack Magazines: Printout, Catch Up Leeds, Note To SelfDesign Event.

Reading Week Visits:Kemistry Gallery - London, Design Museum - London

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