design in the age of convergence
TRANSCRIPT
© 2007 frog design. Confidential and Proprietary.
中国 深圳 国际创意设计博览会
12Marketing as a Growth Champion
Power to the amateurs
Crowdsourcing
Ideas are divergent by nature
Challenge the status quo
Change the rules of competition
Create growth opportunities
LOGICEMOTION
© 2007 frog design. Confidential and Proprietary.
© 2007 frog design. Confidential and Proprietary.
StrategyOrganizational
culture
IP
Prototyping
GovernancePartnerships
Outsourcing
Go-to-marketTrend, market,
and consumer
research
Development
Support
LEADERSHIP
PRODUCT
PROCESS
Conceptualization
DISCOVER DESIGN DELIVER
Opportunity R&D
StrategyOrganizational
culture
IP
Prototyping
GovernancePartnerships
Outsourcing
Go-to-marketTrend, market,
and consumer
research
Development
Support
LEADERSHIP
PRODUCT
PROCESS
Conceptualization
DISCOVER DESIGN DELIVER
Opportunity R&D
In 1969 this was what we did for our customers
This is what we do today
