design studio: the user experience practitioner’s secret weapon

Download Design Studio: The User Experience Practitioner’s Secret Weapon

Post on 11-Aug-2014

179 views

Category:

Design

1 download

Embed Size (px)

DESCRIPTION

We all want the best , but often other priorities get in the way: Bob from Marketing wants it to, The developers dont like that approach..., That feature is a nice to have. This slide deck will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs.

TRANSCRIPT

  • The Design Studio: The User Experience Practitioners Secret Weapon John Whalen, PhD Principal, Strategy & User Experience jw@brilliantexperience.com brilliantexperience.com @brlexp
  • Agenda Introductions Introduce Brilliant Experience & Methodology UX Methodology - More than UX Detail the Design Studio and Its Origins Introduce Todays Problem Work Through Design Studio Summary Design Studio as Secret Weapon
  • Introducing Brilliant Experience
  • Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
  • Fast Facts Boutique user experience consultancy Founded 2011 Founders 15+ years experience in the field Approximately 1/2 clients large enterprise, 1/2 funded startups Self-funded, profitable since inception Annual revenue doubling since founding
  • Types of Clients 1. Enterprises seeking innovation renewal - Seek more user research - Want strategy and ideation guidance - Need help motivating team 2. Startups seeking professional UX - Need help getting product to launch - Want a more professional user experience
  • Sample Clients
  • Meet Our Specialists user experience usability designerdeveloper
  • Innovation Challenge
  • The world around us is changing faster than ever
  • Leading companies can falter faster than ever if they fail to innovate.
  • Having a great brand is not enough.
  • Having a great brand is not enough.
  • We support Entrepreneurs and Intrapreneurs by leading mission-critical UX innovation projects.
  • How do we cross the chasm? User Insights Great Experience, Successful Product Insert Magical Process Here
  • Not recommended
  • Hard to find
  • Brilliants Methodology
  • To help you understand what this is, lets play Name that Methodology
  • User Stories 1 Design & Develop 2 Feedback 3
  • User Stories 1 Design & Develop 2 Feedback 3 Agile
  • Build 1 Measure 2 Learn 3
  • Build 1 Measure 2 Learn 3 Lean Startup
  • Lean Startup
  • Copyright 2012-2013 Brilliant Experience 1 2 3 4 Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test
  • Copyright 2012-2013 Brilliant Experience Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking 1 2 3 4
  • Design Thinking
  • Design Thinking Check out IDEO, or as we like to say: Brilliant Experience of the west A couple books by IDEO founders:
  • Brilliants Agile/Lean/DT Experience
  • Brilliants Methodology Mix market research (probing individual psyches for needs/desires) user-centered design design thinking / innovation techniques lean startup / agile UX behavioral economics / persuasive design ! Plus some: management consulting
  • UX success lies beyond UX
  • Two Tracks Product Development Team Development
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  • Examples
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment
  • What do they say? do? think? Consumer! Lawyer! Banker! Neuroscien2st! VAD7Nurse! Drug7Researcher! Farmer! Federal7Administrator! Mom7/7Chaueur!
  • Stakeholder Alignment
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team
  • Baseline Testing
  • UX Lead Technical Lead User Researcher Usability Expert Front-End Developer Front-End Developer Interaction Designer Majority of large organizations use hybrid employee/consultant teams Provides specialized capabilities when needed Helps to kick start internal team growth Allows company to determine which roles should be in house UX Strategist consultant employee Evaluate The Team
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio
  • CEO: I know you had an agenda, but lets just sketch our ideas anyway...
  • Elevator Pitch
  • Business Needs
  • Personas
  • Scenarios
  • Customer Experience Journey
  • Early Ideation
  • Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training
  • Sketching & Prototyping
  • Design Iterations
  • Iterative Testing PRESS GANEY Welcome Lidia | My Account | Customize Clinical Performer detail Volume By Service Line detail detail detail detail detail Southwest ORTHOPEDICS Pediatrics Emergency Surgery Cardiology Neurology Oncology Hospital Acquired Infection 9 16% Physical Restraint Accidental OverdosagesAdverse Blood Reactions 24% 1 2 4 50% 12% Complications 24% 2.7% Mortality Core MeasuresReadmissions 16% 24% 85% 24% 1.2% 24% detail detail RevenuePerformanceView:Date Range: 1m 3m 1yr YTD Custom Division/Service Linequick Links: Performance > System Wide
  • Intensive Training
  • Summary
  • Two Tracks Product Development