design studio: the user experience practitioner’s secret weapon

140
The Design Studio: The User Experience Practitioner’s Secret Weapon John Whalen, PhD Principal, Strategy & User Experience [email protected] brilliantexperience.com @brlexp

Upload: brilliant-experience

Post on 11-Aug-2014

229 views

Category:

Design


8 download

DESCRIPTION

We all want the best , but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”. This slide deck will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs.

TRANSCRIPT

Page 1: Design Studio: The User Experience Practitioner’s Secret Weapon

The Design Studio: The User Experience Practitioner’s Secret WeaponJohn Whalen, PhD Principal, Strategy & User Experience [email protected] brilliantexperience.com @brlexp

Page 2: Design Studio: The User Experience Practitioner’s Secret Weapon

Agenda

‣ Introductions

‣ Introduce Brilliant Experience & Methodology

‣ UX Methodology - More than UX

‣ Detail the Design Studio and Its Origins

‣ Introduce Today’s Problem

‣ Work Through Design Studio

‣ Summary Design Studio as Secret Weapon

Page 3: Design Studio: The User Experience Practitioner’s Secret Weapon

Introducing Brilliant Experience

Page 4: Design Studio: The User Experience Practitioner’s Secret Weapon

Research

Stakeholder Interviews Field Research Competitor Reviews Expert Reviews

Strategy and Ideation

Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement

UX and Design

IA & Flow Interaction Design Concept Realization Visual Design & Branding

Page 5: Design Studio: The User Experience Practitioner’s Secret Weapon

Fast Facts

‣ Boutique user experience consultancy

‣ Founded 2011

‣ Founders 15+ years experience in the field

‣ Approximately 1/2 clients large enterprise, 1/2 funded startups

‣ Self-funded, profitable since inception

‣ Annual revenue doubling since founding

Page 6: Design Studio: The User Experience Practitioner’s Secret Weapon

Types of Clients

1. Enterprises seeking innovation renewal

- Seek more user research

- Want strategy and ideation guidance

- Need help motivating team

2. Startups seeking professional UX

- Need help getting product to launch

- Want a more professional user experience

Page 7: Design Studio: The User Experience Practitioner’s Secret Weapon

Sample Clients

Page 8: Design Studio: The User Experience Practitioner’s Secret Weapon

Meet Our Specialists

user experience

usability

designerdeveloper

Page 9: Design Studio: The User Experience Practitioner’s Secret Weapon

Innovation Challenge

Page 10: Design Studio: The User Experience Practitioner’s Secret Weapon

The world around us is changing faster than ever

Page 11: Design Studio: The User Experience Practitioner’s Secret Weapon

Leading companies can falter faster than ever if they fail to innovate.

Page 12: Design Studio: The User Experience Practitioner’s Secret Weapon

Having a great brand is not enough.

Page 13: Design Studio: The User Experience Practitioner’s Secret Weapon

Having a great brand is not enough.

Page 14: Design Studio: The User Experience Practitioner’s Secret Weapon

We support Entrepreneurs and Intrapreneurs by leading mission-critical UX innovation projects.

Page 15: Design Studio: The User Experience Practitioner’s Secret Weapon

How do we “cross the chasm”?

User InsightsGreat Experience,

Successful Product

InsertMagicalProcess

Here

Page 16: Design Studio: The User Experience Practitioner’s Secret Weapon

Not recommended

Page 17: Design Studio: The User Experience Practitioner’s Secret Weapon

Hard to find

Page 18: Design Studio: The User Experience Practitioner’s Secret Weapon

Brilliant’s Methodology

Page 19: Design Studio: The User Experience Practitioner’s Secret Weapon

To help you understand what “this” is, let’s play ‘Name that Methodology’

Page 20: Design Studio: The User Experience Practitioner’s Secret Weapon

User Stories

1

Design & Develop

2

Feedback

3

Page 21: Design Studio: The User Experience Practitioner’s Secret Weapon

User Stories

1

Design & Develop

2

Feedback

3

Agile

Page 22: Design Studio: The User Experience Practitioner’s Secret Weapon
Page 23: Design Studio: The User Experience Practitioner’s Secret Weapon

Build

1

Measure

2

Learn

3

Page 24: Design Studio: The User Experience Practitioner’s Secret Weapon

Build

1

Measure

2

Learn

3

Lean Startup

Page 25: Design Studio: The User Experience Practitioner’s Secret Weapon

Lean Startup

Page 26: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

1 2 3 4

Empathize with the audience you are designing for.

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Test

Page 27: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Empathize with the audience you are designing for.

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Test

Design Thinking

1 2 3 4

Page 28: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Thinking

Page 29: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Thinking

Check out IDEO, or as we like to say:

“Brilliant Experience of the west”

A couple books by IDEO founders:

Page 30: Design Studio: The User Experience Practitioner’s Secret Weapon

Brilliant’s Agile/Lean/DT Experience

Page 31: Design Studio: The User Experience Practitioner’s Secret Weapon

Brilliant’s Methodology Mix

‣ market research (probing individual psyches for needs/desires)

‣ user-centered design

‣ design thinking / innovation techniques

‣ lean startup / agile UX

‣ behavioral economics / persuasive design

!

Plus some: management consulting

Page 32: Design Studio: The User Experience Practitioner’s Secret Weapon

UX success lies beyond UX

Page 33: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Page 34: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Page 35: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Page 36: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Page 37: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Page 38: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Partner designers / developers Support UX team

Page 39: Design Studio: The User Experience Practitioner’s Secret Weapon

Examples

Page 40: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Page 41: Design Studio: The User Experience Practitioner’s Secret Weapon

What do they say? do? think?

Consumer! Lawyer! Banker!

Neuroscien2st! VAD7Nurse! Drug7Researcher!

Farmer! Federal7Administrator! Mom7/7Chauffeur!

Page 42: Design Studio: The User Experience Practitioner’s Secret Weapon

Stakeholder Alignment

Page 43: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Page 44: Design Studio: The User Experience Practitioner’s Secret Weapon

Baseline Testing

Page 45: Design Studio: The User Experience Practitioner’s Secret Weapon

UX Lead Technical Lead

User Researcher

Usability Expert

Front-End Developer

Front-End Developer

Interaction Designer

‣ Majority of large organizations use hybrid employee/consultant teams

‣ Provides specialized capabilities when needed

‣ Helps to kick start internal team growth

‣ Allows company to determine which roles should be in house

UX Strategist

consultant

employee

Evaluate The Team

Page 46: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Page 47: Design Studio: The User Experience Practitioner’s Secret Weapon

CEO: I know you had an agenda, but let’s just sketch our ideas anyway...

Page 48: Design Studio: The User Experience Practitioner’s Secret Weapon
Page 49: Design Studio: The User Experience Practitioner’s Secret Weapon

Elevator Pitch

Page 50: Design Studio: The User Experience Practitioner’s Secret Weapon

Business Needs

Page 51: Design Studio: The User Experience Practitioner’s Secret Weapon

Personas

Page 52: Design Studio: The User Experience Practitioner’s Secret Weapon

Scenarios

Page 53: Design Studio: The User Experience Practitioner’s Secret Weapon

Customer Experience Journey

Page 54: Design Studio: The User Experience Practitioner’s Secret Weapon

Early Ideation

Page 55: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Page 56: Design Studio: The User Experience Practitioner’s Secret Weapon

Sketching & Prototyping

Page 57: Design Studio: The User Experience Practitioner’s Secret Weapon
Page 58: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Iterations

Page 59: Design Studio: The User Experience Practitioner’s Secret Weapon

Iterative TestingPRESS GANEY Welcome Lidia | My Account | Customize

Clinical Performer

detail

Volume By Service Line

detail detail detail

detail

detail

Southwest

ORTHOPEDICS

PediatricsEmergency

Surgery

Cardiology

Neurology

Oncology

Hospital Acquired Infection

916%

Physical Restraint Accidental OverdosagesAdverse Blood Reactions

24%

1 2 450% 12%

Complications

24%

2.7%

Mortality

Core MeasuresReadmissions

16%24%

85%24%

1.2%24%

detail

detail

RevenuePerformanceView:Date Range: 1m 3m 1yr YTD Custom Division/Service Linequick Links:

Performance > System Wide

Page 60: Design Studio: The User Experience Practitioner’s Secret Weapon

Intensive Training

Page 61: Design Studio: The User Experience Practitioner’s Secret Weapon

Summary

Page 62: Design Studio: The User Experience Practitioner’s Secret Weapon

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Partner designers / developers Support UX team

Page 63: Design Studio: The User Experience Practitioner’s Secret Weapon

PayPalResearch, Strategy, and Redesign

Page 64: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio in Detail: Origins and Evolution

Page 65: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio Origins

‣ Design school

- Intensive group critique of work

- Learn through criticism

- Take chances and learn through experimentation

- Everyone learns through design.

Page 66: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio Evolution

‣ Goals of Design Studio for UX

- Rapidly align team on:

- Internal business goals of project

- Prioritized audiences

- Audience goals and scenarios

- Relationship between business and audience needs

- Rapidly form ideas around

- Possible solutions space

- Early concepts

Page 67: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio: Components

Page 68: Design Studio: The User Experience Practitioner’s Secret Weapon
Page 69: Design Studio: The User Experience Practitioner’s Secret Weapon

Elevator Pitch

Page 70: Design Studio: The User Experience Practitioner’s Secret Weapon

Business Needs Prioritization

Page 71: Design Studio: The User Experience Practitioner’s Secret Weapon

Persona Prioritization & Build

Page 72: Design Studio: The User Experience Practitioner’s Secret Weapon

Scenarios

Page 73: Design Studio: The User Experience Practitioner’s Secret Weapon

Customer Experience Journey

Page 74: Design Studio: The User Experience Practitioner’s Secret Weapon

Early Ideation

Page 75: Design Studio: The User Experience Practitioner’s Secret Weapon

Sketching & Prototyping

Page 76: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Iterations

Page 77: Design Studio: The User Experience Practitioner’s Secret Weapon

Introducing a Design Studio

Page 78: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Introduction

Page 79: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Today, we will create the foundation for a winning web strategy and design direction through a strategy workshop & design studio.

Page 80: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Introduce the design studio process, our goals and activities.

Prioritize business goals. Ensure we are aligned on IRS’ goals for the project and desired outcomes.

Prioritize your audiences, define them create the scenarios in which they would use this product.

Audience NeedsEnterprise NeedsIntroduction

Flesh out best ideas. Get the team to agree on promising conceptual directions through presenting concepts to the team.

Design Studio

The Process

1 2 3 4

Page 81: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Schedule - Day 1Time Activity & Description

12:30 – 1:00 Kickoff & Introduction

1:00 - 2:00 Elevator Pitch

2:00 - 2:10 Brief Break

2:10 - 3:00 Prioritize Business Objectives

3:00 – 3:20 Prioritize Site Audiences

2:30 - 2:45 Brief Break

3:30 – 4:30 Create & Present User Personas

4:30 - 5:00 Summary & Wrap Up

Page 82: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Schedule - Day 2

Time Activity & Description

8:00 - 8:20 Day 2 Kickoff

8:20 - 8:30 Stakeholder Comments on Day 1 Findings

8:30 – 9:20 Create & Present User Scenarios

9:20 - 9:30 Brief Break, Design Studio Setup

9:30 – 9:45 Feature Brainstorming Session

9:45- 10:00 Introduction to Conceptual Design & Design Studio

10:00 – 11:15 Homepage Design Sprints

11:15 – 11:45 Group Presentations of Designs

11:45 – 12:00 Wrap up

Page 83: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Goals

‣ Collaborate

‣ Generate ideas

‣ End up with several good ideas

Page 84: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Guidelines for the next two days.

1. Minimal phones, tablets, or laptops - we need to focus on the project

- We will give you breaks to get your fix

2. We must generate a lot of ideas quickly

- We will have deadlines to get things done

3. We are not in the idea- or ego-squashing business

- We succeed through a breadth of perspectives

Page 85: Design Studio: The User Experience Practitioner’s Secret Weapon

Today’s Workshop Challenge

Page 86: Design Studio: The User Experience Practitioner’s Secret Weapon

Problem Statement:

Page 87: Design Studio: The User Experience Practitioner’s Secret Weapon

Meet the Lemieux’s, “speak English little bit”

Page 88: Design Studio: The User Experience Practitioner’s Secret Weapon

Lemieux’s plan for Washington DC

Page 89: Design Studio: The User Experience Practitioner’s Secret Weapon

Meet the Washington Metro

Page 90: Design Studio: The User Experience Practitioner’s Secret Weapon

Qu’est-ce que c’est???!!!

Page 91: Design Studio: The User Experience Practitioner’s Secret Weapon

Excusé moi?

Page 92: Design Studio: The User Experience Practitioner’s Secret Weapon

Will it take my children away from me?

Page 93: Design Studio: The User Experience Practitioner’s Secret Weapon

Are there any signs?

Page 94: Design Studio: The User Experience Practitioner’s Secret Weapon

Challenge: !

Use design studio to figure out how to make it easier to get a family through the Washington Metro using their mobile phone(s).

Page 95: Design Studio: The User Experience Practitioner’s Secret Weapon

Individual Activities

Page 96: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Elevator Pitch

Page 97: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Warm Up

‣ The Elevator Pitch

- Work independently

- Present to the group

- One Post-It note per space

Page 98: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Elevator Pitch

‣ The elevator pitch is a quick assessment of team alignment. The goal is to briefly describe your new product as if you were in an elevator pitching it to a key stakeholder.

‣ We want each individual to describe its audience, their need, the product’s category and biggest benefit, and how it uniquely serves your audience.

Page 99: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Elevator Pitch

‣ For

‣ who have

‣ _______________ is a

‣ that

‣ Unlike

‣ ______________

(target customer),

(customer need),

(market category)

(one key benefit).

(less efficient option),

(unique differentiator).

Page 100: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Elevator Pitch - Discussion

‣ Benefits

‣ Time duration

‣ Getting clarity on direction

Page 101: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Prioritize Enterprise Goals

Page 102: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Enterprise Goals

‣ List out, group and prioritize all the goals you have as an enterprise.

‣ Goal: Ensure we are all aligned on goals and directions.

‣ Ensure we understand how to create success criteria.

Page 103: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Enterprise Goals - Discussion

‣ Importance of voting and procedure there.

‣ What if senior stakeholder wants to pull rank?

‣ Demonstrates difference between business goal (I want more people to sign up) and a user goal (they don’t necessarily want to sign up)

Page 104: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Prioritizing Site Audiences

Page 105: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Prioritizing Site Audiences

‣ We want to be able to think like your target audience(s)

‣ Create personas that will help us relate to that person and anticipate their action

‣ Steps:

1. Brainstorm to create all the major audiences for the site.

2.Prioritize the audiences

12:30 - 1:15

Page 106: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Create Personas

Page 107: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Create Personas

‣ We want to be able to think like your target audience(s) and create personas that will help us relate to that person and anticipate their actions

‣ Team up for this task and provide:

- Name

- Picture

- Description

- Goals & Needs

- Technologies

Page 108: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Personas - Discussion

‣ What do you like to include in personas?

‣ Are these the right level of fidelity for you?

‣ Have you ever made these with senior folks, developers, marketers and UXers in the same room? What happens if you do?

Page 109: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

User Scenarios

‣ Create the scenarios in which your persona would be using the tool

- Describe the situation and goal of your persona

- How would they use this tool?

- What are they trying to accomplish?

- What information are they seeking?

Page 110: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

User Scenarios - Discussion

‣ Benefits?

‣ How do you do this differently?

‣ What happens when the marketers make one of these (sometimes)?

Page 111: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Introducing the Design Studio

Page 112: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Quantity over visual quality. The more ideas the better.

Sell your concept to the group.

Using prioritized user scenarios and business needs.

CritiquePresentIdeate

Creatively based on feedback.

Refine

The Design Studio Process

1 2 3 42 3

Page 113: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Goals

‣ Collaborate

‣ Generate ideas

‣ End up with several good ideas

Page 114: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Guidelines for the next two days.

1. Minimal phones, tablets, or laptops - we need to focus on the project

- We will give you breaks to get your fix

2. We must generate a lot of ideas quickly

- We will have deadlines to get things done

3. We are not in the idea- or ego-squashing business

- We succeed through a breadth of perspectives

Page 115: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Design Studio Critique

‣ Present, critique, and prioritize interesting ideas

Page 116: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Concepts & Ideation

Page 117: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Concepts and Ideation

‣ Use the 8-square page.

‣ Sketch unique ways that the tool might work.

‣ Produce as many as possible. Be creative!

‣ Work independently.

‣ Be prepared to present your work to the group when you are done.

Page 118: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Concepts and Ideation - Discussion

‣ What do senior executives say when we ask them to do this?

‣ What do we say in response?

!

‣ What are ways this would be hard for you to do at your organization?

!

‣ How is this culture aligned with your organization?

‣ Is there anything else you might do to introduce the concept.

Page 119: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Detailed Design

‣ Use the 1-square sketching page

‣ Provide more detail about what is on the page and how it would work

‣ You can use sticky notes to annotate the features and functionality

‣ Work in teams

‣ At the end of the session you will present your work to the group

Page 120: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Detailed Design - Discussion

‣ How many sprints are typically recommended here?

‣ How long should users take for designs?

‣ What happens when they work on teams? Is that an issue?

‣ What outcome are we looking for? (Finished designs?)

Page 121: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Review Our Work & Shared Understanding

Page 122: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Review our work

‣ Recognize priorities, top audience needs, promising design possibilities.

Page 123: Design Studio: The User Experience Practitioner’s Secret Weapon

Copyright © 2012-2013 Brilliant Experience

Thank you. Congratulate the team!

Page 124: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio: Procedural Details

Page 125: Design Studio: The User Experience Practitioner’s Secret Weapon

Duration of Meeting

‣ How long have yours been?

- Mine: 1/2 day to 3 days

- 1/2 day - well defined app

- 2 days - typical for larger group that needs to achieve alignment

- 2 days enough to allow for true design studio - detailed design and critique

- Sometimes need longer when there is detailed information about the users available

Page 126: Design Studio: The User Experience Practitioner’s Secret Weapon

Selecting Features

‣ Elevator Pitch

‣ Affinity Diagraming

‣ Business Priorities

‣ Prioritizing and building Personas

‣ Prioritizing and building Scenarios

‣ User Experience Mapping

‣ Brainstorm sketch concepts, revise concepts

!

‣ Why/When do any of this?

‣ What is missing?

Page 127: Design Studio: The User Experience Practitioner’s Secret Weapon

Workshop Agenda - Day 1

Copyright © 2012-2013 Brilliant Experience

Schedule - Day 1 Time Activity & Description

9:00 - 9:30 Kickoff & Introduction

9:30 - 10:00 Elevator Pitch

10:00 - 10:10 Brief Break

10:10 - 11:30 Review Business Objectives

11:30 - 12:30 Lunch Break

12:30 - 1:15 Prioritizing Site Audiences

1:15 - 2:30 Create User Personas

2:30 - 2:45 Brief Break

2:45 - 3:30 Experience Journey Mapping

3:30 - 4:30 Creating User Scenarios

4:30 - 5:00 Summary & Wrap Up

Page 128: Design Studio: The User Experience Practitioner’s Secret Weapon

Workshop Agenda - Day 2

Copyright © 2012-2013 Brilliant Experience

Schedule - Day 2 Time Activity & Description

9:00 - 9:20 Day 2 Kickoff

9:20 - 9:30 Stakeholder Comments on Day 1 Findings

9:30 - 9:40 Brief Break, Design Studio Setup

9:40 - 10:00 Introduction to Conceptual Design & Design Studio

10:00 - 12:00 Homepage Design Sprints

12:00 - 1:00 Lunch Break

1:00 - 3:00 Interior Page Design Sprints

3:00 - 3:15 Brief Break

3:15 - 4:30 Final Design Sprint & Presentation Preparation

4:30 - 5:30 Team Presentations

5:30 - 6:30 After Party

Page 129: Design Studio: The User Experience Practitioner’s Secret Weapon

Who to Invite? When to get involved?

‣ Senior Executives / Executive Sponsor

‣ UX

‣ Design

‣ Marketing

‣ Development

‣ Operations

‣ Other channels (print, in-store, phone support)

‣ SMEs

!

‣ Others?

Page 130: Design Studio: The User Experience Practitioner’s Secret Weapon

Who to Invite? When to get involved?

Page 131: Design Studio: The User Experience Practitioner’s Secret Weapon

Tools You’ll Need

Page 132: Design Studio: The User Experience Practitioner’s Secret Weapon

Worksheets, Posters

Elevator Pitch

Defining Characteristics:

Name:

persona sketch sheet

Age:

Gender:

Occupation:

picture description

other

goals & needs technologies

Page 133: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio in Agile Sprints

Page 134: Design Studio: The User Experience Practitioner’s Secret Weapon

One Example from client

Page 135: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio as UX Secret Weapon

Page 136: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio - Side Benefits

‣ Understand team dynamics

- See the team working together

- Understand the personalities, roadblocks, willingness to learn, try new things

!

‣ Allow a safe environment to explore new ideas

- Get executive permission (demand) to change

- Give permission to brain storm possibilities

- Provide rare chance for cross discipline interaction (marketing, development, UX, design, sales)

- Align team on way forward, even if underspecified

Page 137: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio - Side Benefits

‣ Let other team members understand UX and Users

- Challenge other teams to think like the user

- Force prioritization of audiences

- Get those team members to role play as a user, develop empathy

- Demonstrate the challenges of UX design

- Get them to prioritize

- Allow other teams to empathize with the challenges and needs of the UX team

Page 138: Design Studio: The User Experience Practitioner’s Secret Weapon

Design Studio - Side Benefits

‣ Get feeling of accomplishment

- Create immediate decisions and deliverables

- Ensure that the team have built something together, for once

- Create a pact between UX, Execs, Developers, Marketers (when does that happen otherwise?)

- Build team camaraderie

Page 139: Design Studio: The User Experience Practitioner’s Secret Weapon

Just one piece of the UX puzzleProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Partner designers / developers Support UX team

Page 140: Design Studio: The User Experience Practitioner’s Secret Weapon

Research

Stakeholder Interviews Field Research Competitor Reviews Expert Reviews

Strategy and Ideation

Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement

UX and Design

IA & Flow Interaction Design Concept Realization Visual Design & Branding

Thank you! @brlexp | brilliantexperience.com