DESIGN THINKINGTwan van den Broek, September 15th 2015

“Design is not justwhat it looks like andfeels like. Design is how it works.”

“Design is not justwhat it looks like andfeels like. Design is how it works.”

Steve Jobs

“One step to improve abilityto innovate is to improve in design, because we believethat design in one way or theother will lead to innovation.”

“One step to improve abilityto innovate is to improve in design, because we believethat design in one way or theother will lead to innovation.”

Hasso Plattner

Initial focus on problem definitionin stead of solution discovery

DESIGN THINKINGA human centric approach forsolving problems bycreating new ideas.

Where to apply?

CollaborateBusiness & IT

Understand your case

A day in a life of …

Get out … interview!

Background research

Share

Define persona and point of view

Brainstorm – quantity above quality

Sketch – as much as possible

Safe environment for participants

Share (again) and prioritize

“Building somethingnobody wants is theultimate form of waste.”

“Building somethingnobody wants is theultimate form of waste.”

Eric Ries

Low fidelity mockup

High fidelity mockup

Role play to explain your solution

Don’t forget your endusers!

SAP ApphausHeidelberg

Playfulness

SAP Apphaus - Environment to boost creativity

The Next View ++Design Thinking Experience Center Amsterdam

Onegiveaway

Fail early&

Fail often!

Introduction

• The Next View• Technology Officer• SAP Solution Architect• Scrum master / coach• Design Thinker

• SAP related• SAP Project experience since 1995• SAP Mentor since 2010• SAP DemoJam and InnoJam participant

• Web• www.twanvandenbroek.nl• nl.linkedin.com/in/tbroek• twitter.com/tbroek

Twan van den Broek